web 2.0 -i presentation

7/28/2019 Web 2.0 -I Presentation

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Web 2.0 and Rich InternetApplications- An Introduction

Web 2.0 is clearly the second coming ofInternet and represents the rapidproliferation of new generation Web or

Internet based technologies.

Web 2.0 has created the platform forincreasing interpersonal content

facilitation, sharing, creativity, servicedelivery, innovation and collaboration


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Organizations have been takingadvantage of Web 2.0 technologies in

many ways- by providing a bettercommunication channel for stake holdersfor sharing their experience andcollaborative working and introducing

innovative ways of marketing productsand services etc.


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What is Web 2.0?

The OReilly coined the term Web 2.0 anddefines it as the business revolution in thecomputer industry caused by the move to theInternet as an interacting and enablingplatform and an attempt to understand therules for success on that new platform, chief

among those rules is : Build applications thatharness network effects to get better the morepeople use them.


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It is a new approach towards the web,

which involves a shift from the web acting

as an information source to a masscommunication channel between people. It

gives users the ability to generate their

own content, sharing content, socializing

with one another as well as developing

communities.


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The concept of Web 2.0 is quite relative in ourdaily lives through the type of web applicationpeople use for social and business purposes.One of the most common examples is

Facebook.


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Facebook is a social network which involves people interacting withone another through chatting or posting messages on other peopleswalls. It gives the user to ability to create their own profile, whichthey can share with their friends, family or colleagues. Users canupload photos, videos and audio files. The News Feed acts as the RSS

Feed, which aggregates updates from a users friends profiles. Apartfrom its social use, it is also used for business purposes, especiallyrecruitment. Corporate companies, when recruiting, tend to look atthe candidates Facebook profile, to gain an understanding of whatthe persons image is in the real world.


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Another Definition of Web 2.0

It is a method of thinking behind developing a website, going from aform of publishing to a form of enabling functionality, to allow users

to use the web to form a community and provide content.

Social networks such as MySpace, Facebook and twitter are examplesof web 2.0.

Web 2.0 is related to new ways in which online content providers and

users communicate, engage, socialize as well as generate content,structures and share it.

It is a shift from the web as an information source, to the web as amedia mass communication between people.


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What are Rich Internet Applications(RIAs)?

Rich Internet Applications or RIAs areWeb applications that work like fullfledged desktop applications in manyways. They are delivered to the user

through a site specific browser eitherthrough a plug-in or a virtual machine.


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What are Rich Internet Applications(RIAs)?

Rich Internet Applications or RIAs areWeb applications that work like fullfledged desktop applications in manyways. They are delivered to the user

through a site specific browser eitherthrough a plug-in or a virtual machine.


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What is a site specific browser?

A site specific browser is a browser

minus menus and controls.

With increased connectivity amongmobile devices RIAs are becoming more

increasingly popular on desktops aswell mobile devices. RIAs providerobust ways of interacting with userswith better efficiency than ever before.


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What RIAs can do?

RIAs let you perform in-line editing drag anddrop items or otherwise interact directly withthe elements.

Adobe describes an RIA as a light weightapplication with a subset of the functionalityand feature set of desktop application whilethe user interface runs in a web browser or

some other application runtime

RIAs combine the strengths of domains whileliberating you from their respectiveconstraints.


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What is Web 2.0?

Web as a platform

Software as services

Architecture of participation Social media

Harnessing collective intelligence

Originated from O'Reilly andMediaLive International in 2004
http://oreilly.com/http://medialive.com/http://medialive.com/http://oreilly.com/


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Web 2.0 is the business revolution inthe computer industry caused by themove to the Internet as a platform,

and an attempt to understand therules for success on that new

platform.

- Tim OReilly


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Traditional Media


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Social Media


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The Strength of Weak Ties


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Web 2.0 Provides theInfrastructure for Innovation


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And a personal change


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Web 2.0 Concepts

Blogging

Forums

Wikis Social Networks

Bookmarking

Folksonomy =Tagging

E-commerce

Syndication

Instant Messaging

Mashup RIA

CollaborativeSoftware


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Blogging

Individuals broadcast ideas to like-minded people

Business to broadcast latest

information to stakeholders Citizen journalism

Receive comments from readers

Photos, videos, podcasts Micro-blogging (twitter)


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Forums

Online message board around onetopic

Discussions with posts and replies

Threads are collections of posts andreplies

Moderators to clean up spam Software communities use forums as

part of support platform


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Wiki

Collectively share and edit a bodyof knowledge

Ongoing process of creation andcollaboration

Knowledge Management

Wikipedia Enterprise wikis


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Social Networking

Online communities

Share information

Connect people with same interest Personal, Business, Political

Facebook, Hyves, Friendster, Orkut,

MySpace, LinkedIn, Plaxo Flickr, You-Tube, Slideshare, Iens


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E-Commerce

Connect seller and buyer

Adds value by providing service

Ebay, Amazon, Marktplaats Kayak, hotels.com, Funda,

Monsterboard

Business model to leverage Web 2.0technology


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Bookmarking

Users save and share links

Add meta-data

Access bookmarks on any computer Delicio.us, Digg, Reddit,

StumbledUpon

Rating Also social networking sites


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Folksonomy = Tagging

Cooperative Classification

Classification by users not experts

Easier to find

Blog posts, photos, videos,bookmarks

Common problems

SpellingPlurals

Specificity


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Instant Messaging

MSN, Yahoo Messenger, ICQ, Aim, Jabber,Google Talk, Skype

Instant updates and feedback

Real-time communication Mobile-enabled

Extra features: file transfer, contact lists,conferences

Business use to for more efficientcommunication


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Syndication

Make updates come to you

RSS (Rich Site Summary, Really SimpleSyndication)

Standard format used to publishfrequently updated works Blog posts, comments, news, forum feeds,

audio, video, stock market

Aggregated for you by a RSS feed reader Bloglines, GoogleReader


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Mashup

Aggregates data from more than onesource

Often using Open API to buildservices from data sources

e.g. Real estate data on Google map


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RIA

Rich Internet Application

Enhance user experience

Thin client to fat client Technologies: Adobe Flex, JavaFX

Still in its infancy

Will take some changes to see thepossibilities


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Collaborative Software

Google Docs

Vyew

Real-time collaboration ondocuments

Change the way we work

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