zoomf web 2.0 presentation
DESCRIPTION
Mark Hopwood's presentation from the Zoomf "Property & Web 2.0" presentation of Sep 6th 2007.TRANSCRIPT
Welcome
Property & Web 2.0 panel session
Hosted by Zoomf.com
Cheap accessible technology that works
Explosion in user participation and creativity
Software as components
The long tail
Making the most of the opportunity
The long tail is all about search – excel at it
Give up trying to guard content – it’s too late
Align yourselves with innovators - or you’ll get left behind
Keep an eye on multi-channel – mobile and TV and the web are converging
Position yourselves as trusted partners to consumers - this will be hard