Web and Social Media

21 Feb 2009

Web 2.0

read only read/writeBritannica online, CMS wikipedia, wikis

publishing participation

directories (taxonomy) tagging (folksonomy)stickiness syndication

personal websites blogging

applications services

What is Social Media?

Or simply…

“Social media is people having conversations online.”

Source: John Breslin, Lecturer at NUI Galway

Web 2.0 and Social Media

1. Users2. Content3. Tags4. Comments• Users post content

• Users share content• Users annotate content

with tags• Users browse content via

tags• Users discuss content via

comments• Users connect via posted

content• Users connect directly to

users

Content can be…Books (Amazon, Google Publisher)

Discussion postings (Blogs)Bookmarks (del.icio.us, Digg)

Photos (Flickr, Picasa)

Music (Last.fm, iTunes)Movies (Netflix)

Events (upcoming.org, Facebook events)Places (dopplr)

Articles (wikipedia)

What’s your Web 2.0

Quotient?

Survey available at http://manishmo.blogspot.com

Score Less than 50

50 to 69

70 to 99

More than 100

Images:http://www.mastersoftoday.com/Trends/trends_0.htmhttp://www.fashion-templates.com/about/trends

DIGITAL

NATIVES

Image:http://www.upenn.edu/gazette/1107/feature3.html

3-D Worlds

Second Life for Business

Image:"Used with permission from CBS Interactive, Inc.,

Copyright 200_. All rights reserved."Image:http://www.rit.edu/news/?v=46149

TELEPRESENCE

Internet reaches into the Phone!Mobile Social Web: 975 Million Users By 2012

Internet penetration: 3.7%; Mobile penetration: 30%

Web 2.0 3.0 1.0 Hierarchical Networked Node CentricTopology

Freedom

Use Share AssembleApplications

Organizational Social IndividualOrganization

Wiki Workspaces

Crowdsourcing

Open source

Cloud Computing

Metcalfe's law: "The value of a network is proportional to the square of the number of it's users."

Gilder’s law: "Every 12

months, optical fibre

bandwidth doubles"

Critical Tools• Feeds• Alerts

Separating Sound

from Noise

Your Daily Newspaper

1.0

2.0

Your Daily Newspaper

Paying attention to yourInterests and Community!!!

Getting Started with Web 2.0!!!1. Set up Google AlertsTrack what’s being said about your area of interest

2. Set up your feed readerStart reading feeds from blogs and other

sitesComment on what you read

3. Sign up for Orkut, LinkedIn, and FacebookConnect with at least 10 people who you haven’t met personallyJoin communities of your interestJoin communities that are not related directly to your work areaJoin conversations by answering questions

Web 2.0 –

Experience it !!!

Picture: http://www.flickr.com/photos/7973320@N07/2792554600/