wearing ux—when our clothes become the interface

W6 Session 4/15/2015 11:00 AM

"Wearing UX—When Our Clothes

Become the Interface"

Presented by:

Jason Snook

CapTech Consulting

Brought to you by:

340 Corporate Way, Suite 300, Orange Park, FL 32073 888-‐268-‐8770 ·∙ 904-‐278-‐0524 ·∙ [email protected] ·∙ www.sqe.com

Jason Snook

CapTech Consulting Jason Snook, director of customer experience at CapTech Consulting, has more than fourteen years of experience helping companies design systems that are easier to use and more effective for customers and employees. A self-described “quant” with a PhD in Human-Computer Interaction from Virginia Tech, Jason believes that superior digital experiences hinge on solid research and data.

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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.

Others Talk, We Listen.

@jasonsnook #mobiledevtest #wearingUX

Wearing UX UX considerations when our clothes become the interface

Jason Snook, PhD | Director, Customer Experience



Forgetting UX Desktop 1998 = Mobile 2009 = Wearable 2015?

“In terms of the user experience quality

we observed, it was like stepping into a

time machine for a quick trip back to

1998.”

– Jakob Nielsen (2009) http://www.nngroup.com/articles/mobile-web-2009-desktop-web-1998/

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Forgetting UX

Adopting UX: Where to Wear?

“How would you be interested in

wearing/using a sensor device,

assuming it was from a brand you

trust, offering a service that

interests you?”

Forrester North American Technographics Consumer Technology Survey, 2013

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Adopting UX: Diffusion of Innovations

Innovators 2.5%

Early Adopters 3.5%

Early Majority 34%

Late Majority 34%

Laggards 16%

Market Share %

100

75

50

25

0

Relative Advantage

Compatibility

Complexity

Trialability

Observability



Adopting UX: Technology Adoption Rates

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1900 1915 1930 1945 1960 1975 1990 2005

Perc

ent o

f US

Hou

seho

lds

Telephone

Auto

Electricity

Refrigerator

Stove

Radio

Clothes Washer

Clothes Dryer

Color TV

Air-Conditioning

Dishwasher

Microwave

Computer

Cell Phone

VCR

Internet

Source: http://www.visualnews.com/2012/04/09/100-years-graphed-technology-adoption-is-speeding-up/

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“Much of what is being done with wearable devices is

happening simply because it can be done.”

Don Norman ((2013) The Paradox of Wearable Technologies. MIT Technology Review

Don Norman




Do needs have an order they must be met? Feeling UX: Maslow’s Hierarchy

Proficiency Empower people to do more and better

Creativity Aesthetic beauty, innovative interactions

Usability Design is forgiving, easy to use

Reliability Stable and consistent performance

Functionality Design works, meets basic functionality

Bradley, Steven. Designing for a Hierarchy of Needs. 2005 (http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/)

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Brainstorm features

Classify features

Talking to customers

Wearing our phones won’t be enough Feeling UX: Kano Model

http://www.mindtools.com/pages/article/newCT_97.htm



Risky UX: Privacy Considerations

https://jawbone.com/blog/napa-earthquake-effect-on-sleep/

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Risky UX: Social Considerations

”When the cost of collecting information on virtually

every interaction falls to zero, the insights that we gain

from our activity, in the context of the activity of

others, will fundamentally change the way we relate to

one another, to institutions, and with the future itself. “

Tucker (2013) The Naked Future: What Happens in a World that Anticipates Your Every Move.

- Patrick Tucker


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Sensors

Accelerometer

Gyroscope

GPS

Proximity

Biometrics

Inputs, Outputs, And Everything In-Between Sensing UX: The “Color Palette” for Wearables

Anticipatory

Social Network

Demographics

Daily Calendar

Past Consumption

Event Driven (IFTTT)

Interactions

Visual

Auditory

Voice

Gesture

Touch (Tactile/Haptic)

Desiging “impossible” things Dreaming UX: The “Canvas” for Wearables

https://www.gesoftware.com/sites/default/files/the-industrial-internet/index.html

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Timely

Contextual

Customizable

Scannable

Dismissible

The right information or interaction at the right time Designing UX: Wearable Patterns



Testing UX

Usability Testing Information Architecture Diary / Field Studies Journey Maps

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All the fretting about fashion may hint at a less obvious

desire. What we really want is for technology to

outwardly disappear entirely. That is, a future in which

the tech doesn’t determine the fashion, nor does the

fashion determine the tech.

Dorrier (2014) New Apple Watch and Other Smartwatches Merely a Step in Technology’s Great Disappearing Act.

Jason Dorrier




Utility over novelty

Rich features over feature-rich

Ubiquity over fashion


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Others Talk, We Listen.


Thanks, stay in touch!

Jason Snook, PhD | Director, Customer Experience

wearing ux—when our clothes become the interface

Software