wearable technology in mobile advertising
DESCRIPTION
Market Research Reports, Inc. has announced the addition of “Wearable Technology in Mobile Advertising” research report to their offering. See more at- http://mrr.cm/ZBcTRANSCRIPT
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Wearable Technology in Mobile Advertisin
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Category : Computing & Electronics
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Introduction to Report
Launch Date: August 28, 2014
Number of Pages: 28
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,995
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report is part of the Publisher Information and Communications Technology (ICT) Insight series of reports, which are provided as part of subscription offerings and on an exclusive basis to our preferred clients and partners.
The reports provide critical information and key insights into the impact of developing ICT trends, challenges and opportunities with emerging business models, and assessment of evolving and maturing technologies.
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Research Finding
The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg.
We see wearable tech bringing to the fore an entirely new category of mobile advertising that will transform the joking about the movie Minority Report into a viable business model with positive ROI for advertisers.
Wearables can be used as a source of knowledge for advertisers.
This can be done by collecting information about user’s behavior towards certain ads. Wearable devices can be used smartly in advertising.
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Research Finding Continues…
It can give the user’s feedback on certain products by monitoring the user’s behavior while watching these products’ ads. Wearables device can vary from wearable glasses to small wrist bands that can detect the following user’s activity including movements, vital signs, and behaviors.
This ICT Insight report provides analysis of wearable technology in mobile advertising scenarios such as using Google Glass Pay-Per-Gaze and Pay-Per Emotions business models.
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Key Findings:
Wearable technology will have a profound effect on measuring human behavior
Mobile advertising will benefit from new models including pay-per-emotion and pay-per-action
Certain models such as pay-per-gaze, while unproven commercially, have great promise as wearable tech becomes mainstream
Wearable technology and mobile advertising have great synergy as the former will provide a measured response to advertisements
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Target Audience:
Advertising agencies
Mobile network operators
Retail brands and merchants
Mobile marketing companies
Augmented reality companies
Wireless device manufacturers
Wireless infrastructure providers
Consumer electronics companies
Wearable technology developers
Digital entertainment companies
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Report Coverage
1. Wearable Devices Developments
2. Wearables Smart Glasses in Advertising
3. Wearables Advertising a New Shift
4. Future Advertising Models with Wearable Devices
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About Market Research Reports, Inc.Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”.
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