wearable iot world_2016_speaker
TRANSCRIPT
Wearable IoT World LabsProduct Management and Strategy
By Raj Ojha
www.linkedin.com/in/rajojha
Founder - Mobile & Cloud Labs
Who we are ?Mobile & Cloud App Development
Product & Services since 2011.
End markets include FMCG, Education, Transportation, Web e-commerce platforms, F&B, Media, Finance, Sports, Music
San Francisco, USA
Chennai, India
Mobile platform expertise in both iOS and Android.And complementing Web apps.
Mumbai, IndiaHybrid Development Model
Top Three reasons - 90% of Start up FailBack to the Future!
• Lack of Product or Market Fit• Lack Capital or Cash• Poor Strategy
Product Management - Business Justification
• Market Size and Growth(be specific not broad)
• Problem & Solution
• Features to Revenue (MVP) to Roadmap Features to Revenue
• Target Use Cases and Acceptance Criteria
• Competitive Landscape – Value Proposition
• List of 50 to 100 Customers & Customer Feedback
• Domain expertise
• Dependencies or Ecosystem definition for success
Skills with People
Product Manager : Evolutionary vs Revolutionary
Who are you? • Enabler or Tackler• CEO or Product Guy• Intuitive or Follower
Go to Market Strategy• Identify the Closest Channel to End Customer to sell your
product• What/Who/How/Where are you selling/promoting/Target Market?
CAC = Cost of Acquiring a CustomerLTV = Lifetime Value of a Customer
Find a scalable higher level of monetization than your cost to acquire customers
Offer to Start ups for MVP Mobile App Build your App for $7K in 5 Weeks/5 Features/5 Deliverables
• Come with an idea in an email: We will build you an app with reusable assets • Pick a platform: iOS / Android / Web 100% Native development• Deliverables: Use Cases/Wire frames/UI Design/Test Cases/ Ready-for-submission
app • APIs, if any, should be provided by you when UI design starts, we will give you
definitions• Screens: iOS: iPhone 4”, 4.7”, 5.5”, (latest, latest - 1 OS) Android: You pick 3
devices & Web: Chrome, Safari, Firefox (latest, latest - 1 versions) Responsive• Software License + Cloud + Options to be paid for by the customer
Back up SlidesSome info from the WWW
Product and Strategy Map
