Weakness

Product, prize, place, promotion

Product

• Please give your opinion about the effect of Pond’s on your skin

a. Good effect and fastb. Good effect but slowc. The effect is slow and not cleard. Bad effect

increase the quality to reduce side effect on skin

Any other reason?

Promotion• Did you know the instruction of

products very well before using them?a. I knew well& followed itb. I knew well but didn’t follow itc. I didn’t know it very well

The advertisement separately make customer confused, didn’t include the instruction for using

P4 problem

Use it with another products to give best effectUse how many times per days?

PromotionDid you receive professional advise about

your skin before usea. I received and followed itb. I received but didn’t follow itc. I didn’t receive

Should have consultant to give advises for customer

P4 problem

• Most of Flawless White customer involve in b & c

• What do you think about the effect of Pond’s comparing with advertisement (give mark from 1-3, give 1 if you think it well fix with advertisement)

a. Good effect and fastb. Good effect but slowc. The effect is slow and not cleard. Bad effect

1 2 3

20% 30% 50%

Pond's Flawless White Visible Lightening in 7 days

Promotion• Which skincare product you prefer?a. Extract from nature 70%b. Has high technology 30%

Advertisement didn’t focus on the habit of customer

Prize and Place

Some seller in Bien Hoa complain that they didn’t receive Promotion information directly from company

Conclusion

P1 (Product): slow effect

P2 (Prize) and P3 (Place): don’t have big weakness

P4(Promotion):1. The advertisement separately make customer confused, didn’t include the instruction

for using2. Should have consultant to give advises for customer3. Advertisement didn’t focus on the habit of customer

Future works

• Need more investigation to find out about the complain of seller in Bien Hoa province

• Flawless White is upper high product, totally separate with White Beauty but using the same distribution system and similar color. Does it make customer confused?