lesley university speaker: the product butterfly effect
DESCRIPTION
On February 14, 2012, Design that Matters Director of Product Development and Designer William Harris gave a guest lecture at Lesley University for their Humans and the Environment course. Together, they presented DtM's point of view that well-designed product can have a systemic impact. In particular, they presented four insights that can yield a high impact medical device to save lives in developing countries. 1. Don't Design for Everyone 2. Think Big, Act Small 3. Mind the Gaps 4. Affordable, Not Cheap Credits William Harris, graphic design, Designer, Design that MattersTRANSCRIPT
the product butterfly effect
design that mattersI N N o V A t I o N f o r S o c I A l e N t e r p r I S e
Photo courtesy ficker user ozrix
WhoDesign that Matters
WhatDesign, Products, & Services
WhereIn-Context Field Research
Partners & Collaborators
how
Sub-title
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Newborn Technology Development
Who
Treating Newborn Jaundice in Southeast Asia
design that mattersI N N o V A t I o N f o r S o c I A l e N t e r p r I S e
FEEDBACK FROM USERS
“Firefly is more comfortable than an overhead phototherapy system because the space for the infant is so small. With one-sided phototherapy we have to use a blanket under the infant to make him feel comfortable.”
Dr. Mai Quang BaoNinh Giang District Hospital
“This is very easy to use: you put the baby inside and turn it on! You don’t need to adjust the height of the light which makes it better than an overhead.”
Dr. Nguyễn Thanh Hả, DirectorNational OBGYN Hospital
“I like this Firefly! it is very useful, light and portable, and very easy to wipe down.”
Nurse Dang Vân TaiMoc Chau District Hospital
don’t design for everyone
//01
In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and
Southeast Asia
- Need -
a trusted, safe, affordable tool to provide infants with blue light therapy
in the mothers’ room
Don’t Design for Everyone //01
think big,Act Small
//02
6 Hours by Motorbike4 Hours by Car178 Miles
7 Hours by Motorbike5 Hours by Car211 Miles
17 Hours by Motorbike14 Hours by Car510 Miles
14 Hours by Motorbike11 Hours by Car404 Miles
Hanoi
Ho Chi Minh City
Hanoi
Mai Chau District Hospital
Nam DinhDistrict Hospital
Dai TuDistrict Hospital
1
2
Scenario 1
Mai Chau District Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1.5 Hours by Motorbike.75 Hour by Car
2.25 Hours by Motorbike1.25 Hours by Car
45 Miles 70 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
Scenario 2
Dai TuDistrict Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1 Hour by Motorbike.5 Hour by Car
2 Hours by Motorbike1 Hour by Car
30 Miles 58 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
Think Big, Act Small //02
6 Hours by Motorbike4 Hours by Car178 Miles
7 Hours by Motorbike5 Hours by Car211 Miles
17 Hours by Motorbike14 Hours by Car510 Miles
14 Hours by Motorbike11 Hours by Car404 Miles
Hanoi
Ho Chi Minh City
Hanoi
Mai Chau District Hospital
Nam DinhDistrict Hospital
Dai TuDistrict Hospital
1
2
Scenario 1
Mai Chau District Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1.5 Hours by Motorbike.75 Hour by Car
2.25 Hours by Motorbike1.25 Hours by Car
45 Miles 70 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
Scenario 2
Dai TuDistrict Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1 Hour by Motorbike.5 Hour by Car
2 Hours by Motorbike1 Hour by Car
30 Miles 58 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
//02Think Big, Act Small
6 Hours by Motorbike4 Hours by Car178 Miles
7 Hours by Motorbike5 Hours by Car211 Miles
17 Hours by Motorbike14 Hours by Car510 Miles
14 Hours by Motorbike11 Hours by Car404 Miles
Hanoi
Ho Chi Minh City
Hanoi
Mai Chau District Hospital
Nam DinhDistrict Hospital
Dai TuDistrict Hospital
1
2
Scenario 1
Mai Chau District Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1.5 Hours by Motorbike.75 Hour by Car
2.25 Hours by Motorbike1.25 Hours by Car
45 Miles 70 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
Scenario 2
Dai TuDistrict Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1 Hour by Motorbike.5 Hour by Car
2 Hours by Motorbike1 Hour by Car
30 Miles 58 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
6 Hours by Motorbike4 Hours by Car178 Miles
7 Hours by Motorbike5 Hours by Car211 Miles
17 Hours by Motorbike14 Hours by Car510 Miles
14 Hours by Motorbike11 Hours by Car404 Miles
Hanoi
Ho Chi Minh City
Hanoi
Mai Chau District Hospital
Nam DinhDistrict Hospital
Dai TuDistrict Hospital
1
2
Scenario 1
Mai Chau District Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1.5 Hours by Motorbike.75 Hour by Car
2.25 Hours by Motorbike1.25 Hours by Car
45 Miles 70 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
Scenario 2
Dai TuDistrict Hospital
Vietnam National Hospital of Pediatrics
Home inRural Village
1 Hour by Motorbike.5 Hour by Car
2 Hours by Motorbike1 Hour by Car
30 Miles 58 Miles
Due to lack of proper tools at the district Hospital level
the infant is referred to a national Hospital
//02Think Big, Act Small
Mind the Gaps
//03
“Mother care is better than nurse’s care because there are not enough nurses to cover all the infant care needs. The nurses can teach the mother how to check simple vital signs such as whether they are crying, if they are feeding and sleeping well, and if they seem too hot or too cold.”
Dr. Pham An QuangHai Duong Provincial Hospital
//03Mind the Gaps
//03Mind the Gaps
“Firefly is very easy to use because you don’t have a adjust the height, anyone can use it - nurses, mothers, and midwives.”
- Ngo Min chuongDirectorNam Dim Provincial Hospital
//03Mind the Gaps
“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”
dr. bui Van chan, Vice directorHa Duong Pediatric Hospital //03Mind the Gaps
“Laying next to Firefly, my eyes feel fine. I could even fall asleep right here. Using Firefly instead of the overhead phototherapy, I don’t have to worry where my baby is and I can lay comfortably and take care of him.”
duo thi lu, Mother Hai Duong Provincial Hospital
Affordable,Not cheap
//04
//04Affordable, Not Cheap
“You need buy-in to the therapy. Even in the U.S., when you tell parents their baby has a potentially dangerous condition and we’re just going to shine a light on them, there is disbelief.”
dr. Steven ringerHead of Newborn MedicineBrigham and Women’s Hospital
//04Affordable, Not Cheap
Sub-title
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Sub-title
//01don’t design for everyone
//02think big, Act Small
Affordable, Not cheap //04
Mind the Gaps //03
design that mattersI N N o V A t I o N f o r S o c I A l e N t e r p r I S e
Photo courtesy ficker user ozrix
thANk you!