we now live in a time wheremarketing (12)
TRANSCRIPT
WE NOW LIVE IN AN ERA WHERENOT GIVING PPC ANALYSTS THE
TOOLS THEY NEED TO SCALEIS DANGEROUS.
THINGS ARE DIFFERENT NOWIN PPC.
Early 2000's
Pay moneyOptimize site
=
1990's
Pay money=
Late 2000's
Pay moneyOptimize siteWrite good ads
Landing page testingDisplay advertisingSocial network ads
=
Mid 2010's
Pay moneyOptimize siteWrite good ads
Landing page testingDisplay AdvertisingBuild extensionsMobile strategy
Hone negative keywords=
CustomersCustomers
Customers
Customers
THE TOP PPC AGENCIES AND DEPARTMENTS ADAPT TO NEW
TECHNOLOGY
ADAPTING TO TECHNOLOGYCREATES WINNERS.
The top 50% of agencies and the top 55% of brandsranked automation software as the most important aspect
of the pay per click industry in 2016.
AGENCY BRANDS
2016 State of Search Hanapin Marketing
50%
Marketing
automation
55%
Marketing
automation
55%
Other
categories50%
Other
categories
SUPERCHARGE YOUR ANALYSTS
Your analysts are talented. Empower them, and allow themto be creative. Automation software gives your analysts more time to
write ads, research keywords and build strategies.
Increased
time
More
autonomy
Higher
ROI
Peace of
Mind
Balance and
flexibilty
A CHANGE INTHE IDEAL
STATE.
Complacency is the quickestway to kill your business.
Don't let a lack of software solutionsprevent your team from sustaininggrowth.
PRE MARKETING AUTOMATION
Consistently overspentbudgets, insufficienttime to optimize newkeywords or ads
Complicatedspreadsheets andmanual workflowscreate mistakes and
headaches
High employee turnoverdue to overworked
analysts. Typical employeeturnover cost for a PPCanalyst is $30,000
POST MARKETING AUTOMATION
Always hit your budgets, while creating newkeywords and ads
Streamline dataaggregation while nevermissing an opportunity
to optimize
Empower youranalysts and
enhance theircreativity
"We easily have 25% more time to focuson optimizing accounts because ofShape. Highly Recommended."
Garret Mehrguth, CEO
Directive Consulting
"Shape has become an invaluable toolin my daily workflow of managing over
150 client budgets." Tony Griego, PPC Analyst
G5
"Shape has definitely changed our “PPC” life,
doing what no other tool is able to do."
Benjamin Bonnet, Senior Digital Marketing Consultant
Reprise Media
"I decided to give the free demo a try... I'mhooked. Without expecting it to be, Shape
has become a daily tool for me." Kirk Williams, CEO
ZATO Marketing
DOES YOUR TEAM HAVE THETOOLS THAT THEY NEED?
HAPPY ANALYSTS SUSTAINABLE GROWTH ACCURATE SPENDING IMPROVED KPI's
Simplify PPC Account ManagementWith A Platform That Adapts to How You Operate