we now live in a time wheremarketing (12)

14

Upload: preston-derrick

Post on 14-Apr-2017

35 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: We now live in a time wheremarketing (12)

WE NOW LIVE IN AN ERA WHERENOT GIVING PPC ANALYSTS THE

TOOLS THEY NEED TO SCALEIS DANGEROUS.

Page 2: We now live in a time wheremarketing (12)

THINGS ARE DIFFERENT NOWIN PPC.

Early 2000's

Pay moneyOptimize site

=

1990's

Pay money=

Late 2000's

Pay moneyOptimize siteWrite good ads

Landing page testingDisplay advertisingSocial network ads

=

Mid 2010's

Pay moneyOptimize siteWrite good ads

Landing page testingDisplay AdvertisingBuild extensionsMobile strategy

Hone negative keywords=

CustomersCustomers

Customers

Customers

Page 3: We now live in a time wheremarketing (12)

THE TOP PPC AGENCIES AND DEPARTMENTS ADAPT TO NEW

TECHNOLOGY

Page 4: We now live in a time wheremarketing (12)

ADAPTING TO TECHNOLOGYCREATES WINNERS.

The top 50% of agencies and the top 55% of brandsranked automation software as the most important aspect

of the pay per click industry in 2016.

AGENCY BRANDS

2016 State of Search ­ Hanapin Marketing

50%

Marketing

automation

55%

Marketing

automation

55%

Other

categories50%

Other

categories

Page 5: We now live in a time wheremarketing (12)

SUPERCHARGE YOUR ANALYSTS

Your analysts are talented. Empower them, and allow themto be creative. Automation software gives your analysts more time to

write ads, research keywords and build strategies.

Increased

time

More

autonomy

Higher 

ROI

Peace of

Mind

Balance and

flexibilty

Page 6: We now live in a time wheremarketing (12)

A CHANGE INTHE IDEAL

STATE.

Complacency is the quickestway to kill your business.

Don't let a lack of software solutionsprevent your team from sustaininggrowth.

Page 7: We now live in a time wheremarketing (12)

PRE MARKETING AUTOMATION

Consistently overspentbudgets, insufficienttime to optimize newkeywords or ads

Complicatedspreadsheets andmanual workflowscreate mistakes and

headaches

High employee turnoverdue to overworked

analysts. Typical employeeturnover cost for a PPCanalyst is $30,000

Page 8: We now live in a time wheremarketing (12)

POST MARKETING AUTOMATION

Always hit your budgets, while creating newkeywords and ads

Streamline dataaggregation while nevermissing an opportunity

to optimize

Empower youranalysts and

enhance theircreativity

Page 9: We now live in a time wheremarketing (12)

"We easily have 25% more time to focuson optimizing accounts because ofShape. Highly Recommended."

­Garret Mehrguth, CEO

Directive Consulting

Page 10: We now live in a time wheremarketing (12)

"Shape has become an invaluable toolin my daily workflow of managing over

150 client budgets." ­Tony Griego, PPC Analyst 

G5

Page 11: We now live in a time wheremarketing (12)

"Shape has definitely changed our “PPC” life,

doing what no other tool is able to do."

­Benjamin Bonnet, Senior Digital Marketing Consultant 

Reprise Media

Page 12: We now live in a time wheremarketing (12)

"I decided to give the free demo a try... I'mhooked. Without expecting it to be, Shape

has become a daily tool for me." ­Kirk Williams, CEO

ZATO Marketing

Page 13: We now live in a time wheremarketing (12)

DOES YOUR TEAM HAVE THETOOLS THAT THEY NEED?

Page 14: We now live in a time wheremarketing (12)

HAPPY ANALYSTS SUSTAINABLE GROWTH ACCURATE SPENDING IMPROVED KPI's­ ­ ­

Simplify PPC Account ManagementWith A Platform That Adapts to How You Operate