we need a content facilitation system
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Presentation for T3con, the 10th international Typo3 conference on how we need to develop content management systems from being all about publishing and management - to being tools for unleashing creativity. There's a write up of the talk here: https://medium.com/@mortengade/we-need-a-content-facilitation-system-da7c2420993dTRANSCRIPT
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#T3CON14EU / OCTOBER 9TH, 2014 MORTEN GADE / KONTRAPUNKT
We need a content facilitation system
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Good morning,
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my name is Morten.
Morten Gade Partner, head of digital / Kontrapunkt
@mortengade
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technology driven creativity
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Photographer Camera producer
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Microsoft Auditor
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The tools we shape, shape our society
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Hemingway’s Halda typewriter 13
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Et modnet marked
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Obviously,
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Over the last decade or so, Content Management Systems have grown a lot easier to use
(thank you!)
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A more mature market
Fewer horrendous CMS’s
Much more content brought online
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Now, let’s not only make it easy…
…let’s make the content better
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To make content better, we need another level of ambition than
”A Content Management System That Doesn’t Suck”
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Absence of hate = Love
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So, how can we make content management systems more
lovable?
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Technology Culture
CMS
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Both must yield
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Technology must be allowed to influence culture
Culture must be allowed to influence technology
&
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How so?
Allow me to sketch out a simple plan in five steps…
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Content Management System
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“Any customer can have a car painted any colour that he wants
so long as it is black.”
HENRY FORD
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Content System Content Facilitation System
Content Improvement System Content Production System
Creativity System
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Management of content vs.
Facilitation of content
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New words bring new meaning
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The System should be focused on the entire process of content creation
…a System for the producers, not only the developers
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A tool that allows us to develop ideas, produce, cooperate, refine…
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Medium.com 39
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(“Vacansopapurosophobia”)
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Idea
Preparation
Production
Quality assurance
Improvement
Publication
Review
Steps in the editorial process
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The System should adapt to the organizational context
of the producer
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An organization is not just an organization
Culture Effectivity
Cooperation Management
Flexibility Casual users vs diehard users Marketing vs communication
etc.
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Retailer NGO
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In one organization you might need a dashboard of analytics
metrics on your content
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In another, you might want to confront the editor with
comments from members.
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The System should make it easier to choose and create the right
medium
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How is anyone to keep up to date? Let alone make the right choice?
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Technology should keep on inspiring new ways of presenting and shaping
content
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1 Change the name
2 Focus on the creators
3 Adapt to organizational context
4 Choose and create the media
5 Develop new types of content
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That way,
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When young creatives look around for a weapon of choice...
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thank you Morten Gade
@mortengade / [email protected] / +45 52 14 59 70