we help brands tell their story - amazon s3€¦ · we help brands tell their story proposal: seo...

WE HELP BRANDS TELLTHEIR STORYProposal: SEO and PPC Setup and ManagementClient: Hall Equities GroupDelivered on: September 20, 2016Submitted by: Ellen Thompson and Paula StefanEllen Thompson

DESCRIPTION PRICE QTY SUBTOTAL

SEO SetupInitial SEO setup - Britton Place & Arroyo

$500 2 $1,000

SEO Full Service ManagementOngoing monthly SEO service - Britton Place& Arroyo

$375 2 $750

PPC SetupInitial PPC Set-up - Britton Place & Arroyo

$500 2 $1,000

PPC Management - plus cost of clicksBritton Place & Arroyo

Ongoing monthly PPC Service provided byRespage. For more information visitwww.repage.com/pricing

$199 2 $398

Hall Equities Group SEO Setup and Management 1

Financial SummaryFinancial Summary

Prices above are per community.

TTermserms• Setup fees are billed after SEO and PPC setup is complete and are due upon on receipt.

• SEO and PPC management services are billed the first of the month for that month's serviceand are due net 30.

• SEO and PPC management service engagements are month to month and can be cancelled atany time with 30 days written notice.

Team photo from our 2015 Holiday Party. Our team has about doubled since then!

WHY RESULTS REPEAT?Results Repeat is a digital marketing agency that was founded in 2014 and provides companies witha digital marketing "back office." We offer affordable web marketing services to help you with websitedevelopment, search engine optimization (SEO), pay per click management (PPC), digital and printcontent development and social media management.

We service the multifamily market through our Prelude brand (getprelude.com). We are a process anddeadline driven company that prides itself on caring as much about our clients' marketing as they do.

Our goal is to help property managers and multifamily owners take control of their online digitalpresence and reputation. Ultimately, this should allow you to generate more leads from your websiteand depend less on third parties. We can provide you with one or all of our services to reach that goal.


While Results Repeat is relatively new company, we have deep roots in the multifamily space. Ourfounder and website design team leader have worked together at 4 Walls, Inc. (which currently tradesas Respage) since 2002. Together, we have created and launched hundreds of property managementand community websites and provided marketing services for over 5000 communities.

We believe the foundation of a skillful, consistent team provides us the ability to service you best. Forthis reason, we pay close attention maintaining excellent employee engagement. Results Repeat ispleased to announce that it was recently named by the Philadelphia Business Journal as one of the"Best Places to Work" in the Philadelphia area.

We are honored that you are considering us to help with your website marketing project. I lookforward to hearing your feedback.


SEARCH ENGINE OPTIMIZATIONSearch Engine Optimization (SEO) is a process that helps your website appear in the search engineresults. An effective SEO campaign includes making changes to and adding content to your website(on-page SEO) and generating links from other sites to yours (off-page). SEO is vital part of acomprehensive lead generation and reputation management strategy.

Prelude's SEO service provides the ongoing attention your site needs to maximize the amount oftraffic you get from search engines. Our SEO strategy is a comprehensive, content andanalytics-driven approach designed to generate much traffic to and leads from your website.

Our SEO Service Includes:

Keyword Research. Identify targeted keyword phrases that will drive qualified traffic to your site.

Site Audit. Review your site to identify any architectural issues, including those that may bepreventing the search engines from indexing your site or errors you may be making which may limitmobile search results. We will work with your web development company to fix any problems as well,and will let you know if there are any technical limitations to SEO that can't be overcome.

Content Changes. Make ongoing changes to current site pages to optimize for targeted keywordphrases.

Original Content Creation. Add new pages of relevant content to your site twice per quarter.

Organic Link Building. Generate links from third party sites to yours via manual link building andcontent sharing generates links back to your site from third party sites.

Analytics and Reporting. Dashboard-style reports provide you with the ability to measure your progressin search engine positioning and traffic generation. Reporting is also mined by our team to identifynew opportunities for service improvement. We email reports on a monthly basis and provide accessto our dashboard so you can review results 24/7. While we encourage our clients to contact usanytime with questions, our SEO service include a formal quarterly phone meeting to review resultsand fine tune strategy.

It's important to understand that SEO takes time to see results. Sometimes we see a major increase intraffic within the first month, but sometimes it takes a little longer. However, good things do come tothose who wait since with SEO the return on investment is high over time. Once you build SEOmomentum the value lasts for a long time, unlike advertising that stops driving traffic as soon as youstop paying for ads. In fact, SEO will likely be the most highly cost effective marketing investmentyou make allowing you to meet your traffic and revenue generation goals while decreasing yourdependency on other advertising.


SEO DASHBOARDWe start driving renters right to your property websites by providing best SEO in the industry. Ourfoundation is the Respage SEO dashboard which can also be purchased separately.

Our dashboard lets you see SEO analytics for all of your communities from a single log in including:

• Google and Bing/Yahoo search engine rankings (updated daily)

• Website traffic (via Google Analytics integration)

• Leads generated from phone calls and emails from organic traffic

The dashboard also powers:

• Monthly reporting

• 24/7 access to your results

Measuring SEO effectiveness is easy with dashboard reporting of traffic, search engine rankings, andconversions, and will let you and your team see that SEO is working for you.

Screen shot from the Respage SEO dashboard.


LEADERSHIP TEAMEllen Thompson, FEllen Thompson, Founder and CEounder and CEOOResult Repeat's Founder is Ellen Thompson. She is a multifamily marketing expert who has providedconsulting, web design and web marketing services to hundreds of companies nationwide. She is alsothe Founder and on the Board of Directors of 4 Walls, Inc. (rebranded as Respage in 2014) which hasbeen helping clients use Internet marketing to attract and retain customers since 2002.

Ellen's companies have appeared on the Philadelphia 100 list of the fastest growing companies acombined 7 times, and both Results Repeat and 4 Walls have been recognized by the PhiladelphiaBusiness Journal as one of the "Best Places to Work" in Philadelphia.

Previously, she was the Founder/CEO of Know It All, a leading skills testing company, which shestarted in 1993, was sold in 2000 and whose products are part of IBM.

A graduate of the Wharton School of the University of Pennsylvania, Ellen is a certified GooglePartner, she has personally been honored as one of Pennsylvania's Best Women in Business and hasappeared on the Philadelphia Business Journal's "40 under 40" list.

HHeather Weather Wrraayy, Dir, Director oector of Operf OperationsationsWhen Heather joined the Results Repeat team, she brought with her a degree in Advertising andPublic Relations from Pennsylvania State University, and 15 years of experience in marketing andproject management. Her extensive background in digital marketing, social media, research and dataanalysis affords her a unique perspective on web design and Search Engine Optimization in both formand function. She wears her passion for helping clients grow their businesses on her sleeve, and isalways searching for new ways to help individuals, organizations and brands get found online.

Throughout the years, Heather has worked on projects for startups, Fortune 500 companies, andeverything in between. With each and every client, she carefully defines strategies, establishes goals,and measures the results. Heather has a true passion for Search Engine Marketing and loves to travelwith her husband and two sons.

GrGreg Heg Hooffman, Dirffman, Director oector of Wf Web Design Serviceseb Design ServicesGreg Hoffman, our Project Manager / Web Designer, has 15 years of experience in web design andfront-end development. Greg comes to us from 4 Walls (Respage), where he developed andmaintained hundred communities and property management websites. In addition to web services, hehas developed additional online and print media for a number of companies. With a background infine art and graphic design, Greg knows not only what works from a structural standpoint, butvisually, as well. Greg brings this experience and his drive to every project, delivering innovativesolutions for all of our clients.


Jason HJason Hellman, Searellman, Search Engine Managerch Engine ManagerJason has nine years experience in the digital marketing world, and has helped a wide variety ofclients, from small non-profits to Fortune 500 companies, develop and execute SEO, PPC, emailmarketing, and display advertising campaigns. He previously worked at Fleishman-Hillard as anAccount Supervisor and The Motley Fool as the SEO Manager, and as a result brings with him a uniqueblend of large agency experience and in-house expertise.

Jason has managed search marketing campaigns on large-scale websites, getting editors, contractwriters, and developers all working together to drive meaningful traffic. Jason believes the true powerof search is the ability to gain key insights into the mind of the customer. Having extensiveexperience in developing and executing organic and paid search campaigns, his main focus is helpingbusinesses turn their marketing dollars into meaningful business outcomes.

A graduate of Penn State, Jason firmly adheres to a "test and learn" mentality, and is a firm believer inmaking data-driven decisions.

PPaula Saula Stefan, Dirtefan, Director oector of Business Devf Business DevelopmentelopmentMulti-Multi-familyfamilyPaula Stefan has recently joined the Results Repeat family as a business development director anddigital marketing consultant for our Prelude division.

While attending the Art Institute of Philadelphia as a Communications Major, Paula began her careerin the multi-family industry on the property side. After accumulating several years of experience byholding various positions in property management and real estate sales, Paula followed her truepassion for the digital world and began her eight-year career with Apartments.com. By the end of hertime with the firm, she was overseeing a multi-regional sales team while helping propertymanagement companies and owners better understand the power of digital marketing.

Paula held a seat on the Board of Directors for the NJAA for several years and has hosted multipletraining classes on digital strategies and social media best practices for both the NJAA and the PAA.She considered, by many industry executives, as a valuable consultant who truly enjoys helping hercustomers.


NEXT STEPS1. Please read the contract on the previous page to make sure you understand all the details

involved with us working together. It’s really important to us that everything is transparentand understood from the beginning so that we lay a solid foundation for a great workingrelationship.

2. If you have any questions at all, please let us know. We’re happy to clarify any points andthere may be some items that we can sort out together. We’re committed to finding the bestway to work together.

3. Once you feel confident about everything and are ready to move forward, please click the'sign here' button below.

4. Sign in the box that pops up to make the acceptance official.

5. Once we receive notification of your acceptance, we’ll contact you shortly to sort out nextsteps and get the project rolling.

6. We’ll email you a separate copy of the signed contract for your records.

7. If you’d like to speak to us by phone, don’t hesitate to call


Paula Stefan

Stephanie MillerHall Equities Group

we help brands tell their story - amazon s3€¦ · we help brands tell their story proposal: seo...

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