crowdfunding for brands with a story to tell... · 2017-09-21 · crowdfunding for brands with a...
TRANSCRIPT
Crowdfunding for Brands with a Story to Tell
Marvin Abrinica CEO [email protected] 513-601-9350
powered by
www.wunderfund.co
What is a startup’s biggest problem?
www.wunderfund.co
Access to Capital
• 50,000 midwest startups • Competing for 25% of
available VC dollars • Ohio alone has a $1B gap
*Kauffmann 2016 & Steve Case -AOL Founder
Cincinnati Columbus Indianapolis Minneapolis Kansas City Nashville Lexington
Chicago Detroit Pittsburgh Cleveland Milwaukee St. Louis Louisville
www.wunderfund.co
Crowdfund up to $1M Online
Branded Campaigns
Debt or Equity
Vetted Deals
Safe for VC Follow
The Region’s first FINRA licensed crowdfunding platform (Sep 2017)
Walnut Hills
• One mile from downtown Cincy • Between two major Universities • Cornerstone urban retail space • 1st Minority Brewer • Real estate developer backed
$1000 MinimumInvest Now
Revenue Share & Equity
Brewing Company
$500,000
Brian “The Brewer”
Ricardo “The Restauranteur”
Marie “The Baker”
Donovan “The Tech Founder”
ANY Startup Can CrowdfundWomen & Minorities | Lifestyle & Tech | Low Credit & No-credit | All On-line
Sophie “Sophisticated”
Evan“Everyday Investor”
Andy “the Angel”
Any Investor Can PlayDiversify my Portfolio Likes novel IdeasThe Best New Deals
Wide Range of Startups
Retail6%
Tech21%
Hardware12%
Software7%
Entertainment8%
Alcohol19%
Food20%
Main Street6%
Now available to 97% of investors nationwide
Why Crowdfunding?
www.wunderfund.co
Venture CapitalWant Multimillion $ ideas
10x return on investment
IRR of 25%
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✤ Earn >$200K a year
✤ >$1M net worth
✤ Wealthiest 3% of society
Angel Investorsare not easy to access
www.wunderfund.co
Banks
Require Collateral
It’s Really Hard to Raise Capital
www.wunderfund.co
Crowdfunding is a New Source
Leverages many small investments that are pooled together to help fund a startup’s capital needs
The Capital Stack
Debt
Private Equity
Senior Debt
Capi
tal F
orm
atio
n
Project underwriters have another funding source
Equity investors follow-on with clean cap tables
Banks view the deal as lower risk
Crowdfunding brings NEW investors
National stats since law enacted in 2016:
$50.2M raised using Regulation CF
129 successful offerings (8 in MidWest)
$316K average offering
>60% Success rate (i.e. 6x conventional CF)
Eleven companies raised ~$1M
$845 Average investment size
Regulation Crowdfunding Works
www.wunderfund.co
1. Rewards Only
2. Creative & Artist Projects
3. Prototype
4. Unregulated
1. Equity or Promissory Note
2. Vetted Businesses
3. Grow & Scale
4. SEC Regulated (FINRA)
vs
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People Want to Invest in Startups
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Who Should Crowdfund?
• Consumer facing
• Clear business model
• Post-Product
• Revenue generating
• Signs of growth
• Ability to give Perks
