we-fi a success story by koteret international pr division
TRANSCRIPT
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KoteretSuccess Story
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The award winning global We-Fi Inc. is the creator of the world’s first global virtual Wi-Fi network.
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Leveraging the power of Wi-Fi, WeFi brings free wireless internet communications to everyone, everywhere by enabling automatic connection to the best Wi-Fi hotspot available, via a computer or mobile device.
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Koteret began working with WeFi in January 2008. Since then, Koteret’s PR success has helped WeFi achieve enormous growth, evidenced by a rapid increase in in total number of users from 10,000 to over 6 million today.
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From INFORMATION WEEK to WeFi being featured as the ‘APP of the Week’ in the New York Times, this presentation showcases some of the highlights of media coverage that Koteret has secured for We-Fi, helping the company become known as one of Israel’s hottest startups today.
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Amit Shaked, VP of Marketing:
“WeFi has had the privilege of working closely with Koteret for the last year and a half. Koteret’s success in spreading the WeFi name to top media channels around the world - including recently being profiled in the New York Times - has been an integral factor in the company’s growth and success. Through our close strategic relationship with Koteret, we have been honored to work with diligent and articulate media experts on a daily basis, in helping to formulate strategic messages, conducting interviews with journalists, bloggers and top industry analysts, and announcing company news, partnerships and milestones. We truly value our partnership, and look forward to continuing to work with them.
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"As the company's user base increases...so will the mapped network enabling more widespread use of free Wi-Fi."
Dow Jones - VentureWireInterview with WeFi CEO Zur Feldman
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MashableWeFi - Connecting Users on Microsoft Mobile and Facebook
“A two-folded benefit: you can see where you’re mobile browsing will be able to connect in the fastest manner, and you’ll be able to see where your computer can connect, without having to take it out of the bag.”
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"WeFi is hoping to do for Wi-Fi connectivity what Facebook has done for social networking."
Network World A Q&A with WeFi CEO Zur Feldman
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Total TelecomWeFi Appoints CEO
“WeFi brings free WiFi communication to everyone, everywhere."
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PC Magazine - Editors’ BlogWeFi Goes Mobile, Tries Facebook
“…making Wi-Fi as ‘easy to use as a cell phone’.”
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PC World - Top 101 free software
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CNET - First Look We-Fi Hot-Spot-Finder
“Being able to chat with verified friends or nearby internet surfers adds a useful dimension to the search for reliable Wi-Fi access.”
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Best Free Software - WeFi Included in Cover DVD
PC World Italy
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PC Magazine:Access Everywhere: The Definitive Guide to Wi-Fi
“WeFi also wants to make a virtual global network of all the Wi-Fi you can find. Literally.”
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Fierce WirelessWeFi Enables Automatic Wi-Fi
Connection on Nokia S60 Phones
“WeFi is effectively making mobile Internet connection fast and easy-to-use for Symbian users.”
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“With a growing number of Wi-Fi enabled handsets in the market, and a growing number of data intensive applications hitting mobile, there will be a growing interest, from both operators and users, in servicing these data intensiveapplications off-net.”
Mobile EuropeWeFi Lists Hotspots for Success
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Gadget Lab (Wired magazine blog)WeFi passes 10,000,000 Hotspots
“WeFi’s software will automatically connect users to best available free wireless connection.”
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Information WeekWorldwide Wi-Fi Social Network Takes Off
“After identifying 10 million Wi-Fi access points globally, and having 1 million users log on, WeFi is well on its way to proving that the reports of the death of Wi-Fi in municipalities are greatly exaggerated. “
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Forum Nokia 2008 Award
WeFi chosen as Forum Nokia 2008 Application of the Year for EMEA
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Mashable WeFi Launches Hugh Directory of Wi-Fi Hotspots
Accessing WeFi’s Hotspot Directory via Online or SMS
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CNBC.com site of the day
“WeFi lets you enter your ZIP code and search for wireless signals no matter where you are.”
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bnetTVWeFi -Wi-Fi Hotspot Location
Video Interview withWeFi CEO Zur Feldman:“WeFi has the technology to provide a PC-level Internet experience over a mobile device.”
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Into MobileWeFi- Find Wi-Fi Hotspots Anywhere in the World
“With WeFi installed on your Windows Mobile or Symbian phone, you can leverage WeFi’s database of over 17 million hotspots around the world to connect to the highest-quality Wi-Fi hotspot in your vicinity.”
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Total TelecomThe End of All You Can Eat
Editorial in Total Telecom - "The End of All You Can Eat" - March 2009 - by CEO Zur Feldman
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Telephony OnlineWeFi Opens Wi-Fi Data-Heavy App Store
“Carriers are still the next step for WeFi, but they won't be hard to convince. The idea conceptually of moving to a Wi-Fi network could be really compelling for some of the carriers if it is seamless and invisible to the user. The carrier doesn't lose any credibility by offloading the bandwidth, but they also get the savings of not having to have it on their network anymore.”
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TechCrunchWeFi’s Directory Nearly 30 Million WiFi Hotspots Strong, Raises More Funding
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New York TimesApp of the Week
“With so many terrific, bandwidth hogging applications on smartphones, it’s handy to be able to connect through the speedy Wi-Fi network instead of your slower phone data connection. But where do you find Wi-Fi on the go? That is what WeFi is for.”
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Wireless Week "Femtocell vs. Wi-Fi for Data Offloading & Indoor
Coverage“ - an editorial by Shimon Scherzer, CTO of WeFi
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Fierce Broadband Wireless How are Android Smartphone Customers Using WeFi
"WeFi, which offers free software that combines social networking with finding and connecting to hotspots, has revealed some interesting trends about how Android users access WiFi and how much."
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Mashable WeFi for Android Gets Enhanced Maps
and Location Support
"WeFi uses its crowdsourced database to not only identify what hotspots are the best, it also shows you the details of those hotspots. That means you can enter in an address or use your current location to find out what hotspots are nearby and then, at a glance, take a look at what type of hotspots they are."
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GigaOmSmartphone Wi-Fi Usage on the Rise
"With the recent surge in WiFi-enabled smartphones, WeFi’s report shows an uptick in smartphone data consumption, much of it by users on the Android platform. "
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Connected Planet What Does Free Starbucks Wi-Fi Mean for
Bigger 4G Picture?
”WeFi recently reported that 40% of Android handsets using its software are consuming more than 100 MB of Wi-Fi data per month. When 6700 hotspots in some of the most trafficked locations in the world suddenly become free to access, those numbers will likely climb.”
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Information Week Android Users Increasing Wi-Fi Use
A comprehensive look at WeFi Q2 Data Report on Wi-Fi Usage
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Techworld Chooses WeFi as One of The Best Free Wi-Fi Security Tools
“WeFi's level of configuration here is impressive right down to automatically dealing with web page sign-ins that some access points throw up.”
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