This keynote presents the key findings from a recent survey of retail marketers in Australia. The survey was conducted in association with the National Retail Association, SKUvantage and Retail Oasis in April 2014. The key findings were developed into a mouth-watering piece of content, our latest white paper. !You’ll find the complete white paper with insights and best-practice case studies here: http://bit.ly/edgeretailreport

content marketing in retail

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Top 5 challenges faced by retail marketers:

2. Time constraints

3. Budgetary restrictions

4. Inability to measure

results5. Lack of knowledge

1. Creating the right content

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creating the right content is the main challenge for retail marketers.

how do you market your business?

The channels currently used by retail marketers

98%

80%

59%

46%

44%

41%

37%

37%

34%

27%

24%

7%

Website

Facebook

e-Newsletter

Twitter

Instore

Instagram

YouTube

Blog

Pinterest

Events

LinkedIn

App

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of Australian retail marketers use

content to market their business

71%

What’s your strategy?Findings reveal that of Australian retail marketers ...

75%have a documented

content strategy

27%would consider working with an external agency

are already working with an external agency

37%

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of marketing budgets are allocated to content publishing

30%

of retail marketers create their

content in-house

58%

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1. Increased sales2. Increased engagement���,QFUHDVHG�ZHE�WUDIÀF

Top 3 ROI measures seen by retail marketers:

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Want to know what these stats actually mean for your retail business? !Get yourself a coffee, sit down and take a closer look at the complete white paper. It’s loaded with useful insights, advice and inspiring best-practice case studies. Download it from here: http://bit.ly/edgeretailreport

and now what?

thanks.

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From Sanna Axbom and the Edge team. sanna.axbom@edgecustom.com.au