we are living in the information age - kosta 2014_140225... · 2015-06-01 · oracle big data...
TRANSCRIPT
We Are Living in the Information Age
Saint Kim,
Senior Director, Enterprise Architect
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In digital era, What does ‘Watching TV’
even mean?
Source: The Wall Street Journal (2013/10/08)
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IT Market Values Shifting to the 3rd Platform
15%성장하여 2014년 IT지출의 29%를 차지
제3플랫폼성장의 4~50%는 기존플랫폼의 비용
경쟁우위는 제3 플랫폼에서 생길 것
벤더 또한 제3 플랫폼으로 이동
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IDC – 2014, 빅데이터 가치의 변화
• 빅데이터 지출 30% 증가
• 분석툴, 분석앱중심으로 성장축 이동
• 데이터에 최적화된 클라우드 플랫폼
• 킬러앱의 80%는 데이터 중심
• 빅데이터 분석 서비스의 폭발적 성장, 지출 21% 증가
• 부가가치 컨텐츠 공급자와 데이터 브로커의 확산
• 솔루션 에코시스템중 가장 빠른 성장을 보이는 영역
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Operationalizing the Buzz: Big Data 2013 http://www.9sight.com/BigData_2013_Survey.pdf
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http://www.9sight.com/BigData_2013_Survey.pdf
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http://www.9sight.com/BigData_2013_Survey.pdf
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http://www.9sight.com/BigData_2013_Survey.pdf
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http://www.9sight.com/BigData_2013_Survey.pdf
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MEDIA/ ENTERTAINMENT
Viewers / advertising effectiveness
Cross Sell
COMMUNICATIONS
Location-based advertising
EDUCATION & RESEARCH
Experiment sensor analysis
Retail / CPG
Sentiment analysis
Hot products
Optimized Marketing
HEALTH CARE
Patient sensors, monitoring, EHRs
Quality of care
LIFE SCIENCES
Clinical trials
Genomics
HIGH TECHNOLOGY / INDUSTRIAL MFG.
Mfg quality
Warranty analysis
OIL & GAS
Drilling exploration sensor analysis
FINANCIAL SERVICES
Risk & portfolio analysis
New products
AUTOMOTIVE
Auto sensors reporting location, problems
Games
Adjust to player behavior
In-Game Ads
LAW ENFORCEMENT & DEFENSE
Threat analysis - social media monitoring, photo analysis
TRAVEL & TRANSPORTATION
Sensor analysis for optimal traffic flows
Customer sentiment
UTILITIES
Smart Meter analysis for network capacity,
Source of Data Expansion
ON-LINE SERVICES / SOCIAL MEDIA
People & career matching
Web-site
optimization
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EDUCATION & RESEARCH
Experiment sensor analysis
Retail / CPG
Sentiment analysis
Hot products
Optimized Marketing
HEALTH CARE
Patient sensors, monitoring, EHRs
Quality of care
LIFE SCIENCES
Clinical trials
Genomics
OIL & GAS
Drilling exploration sensor analysis
Games
Adjust to player behavior
In-Game Ads
LAW ENFORCEMENT & DEFENSE
Threat analysis - social media monitoring, photo analysis
UTILITIES
Smart Meter analysis for network capacity,
Source of Data Expansion
ON-LINE SERVICES / SOCIAL MEDIA
People & career matching
Web-site
optimization
Finding and Monetizing
Unknown Relationships
Analyze Bigger, More
Diverse Data Sets
Data Driven
Business Decisions
MEDIA/ ENTERTAINMENT
Viewers / advertising effectiveness
Cross Sell
COMMUNICATIONS
Location-based advertising
HIGH TECHNOLOGY / INDUSTRIAL MFG.
Mfg quality
Warranty analysis
FINANCIAL SERVICES
Risk & portfolio analysis
New products
AUTOMOTIVE
Auto sensors reporting location, problems
TRAVEL & TRANSPORTATION
Sensor analysis for optimal traffic flows
Customer sentiment
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Capturing Data Expansion Enrich Data Warehouse with Data Reservoir
Marts Data Warehouse
Σ Σ
Business
Intelligence
• Online
• Scalable
• Flexible
• Cost
Effective
Hadoop
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Capturing Data Expansion Instant Responses to Streaming Data
Data Warehouse Business
Intelligence
• Online
• Scalable
• Flexible
• Cost
Effective
Hadoop
Event Decisions
NoSQL
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Oracle Big Data Solution
Oracle BI Foundation Suite
Oracle Real-Time Decisions
Endeca Information Discovery
Business Analytics
Oracle
Advanced
Analytics
Oracle
Database
Oracle
Spatial
& Graph
Big Data Platform
Oracle Big Data Connectors
Oracle Data Integrator
Fast Data
Oracle Event Processing
Apache Flume
Oracle GoldenGate
Oracle
NoSQL
Database
Cloudera
Hadoop
Oracle R
Distribution
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Big Data Connectors and Data Integrator
Big Data Appliance +
Hadoop
Exadata +
Oracle Database
15TB / hour
10x Faster
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Analyze All Your Data In-Place
Big Data Appliance +
Hadoop
Exadata +
Oracle Database
Advanced
Analytics
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Expose All Data to End Users
Big Data Appliance +
Hadoop
Exadata +
Oracle Database
Endeca
OBI EE
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Oracle CX Solutions
Complete portfolio of
Best-of-Breed Solutions
Open and standards based
for Extension and Integration
Deployment Options as
Modular or as a Suite APPS
Mobile
Social
In Store Contact Center
Field Service
Direct Sales
Channel Sales Web
Oracle
Marketing
Cloud
Oracle
Commerce
Cloud
Oracle
Sales
Cloud
Oracle
Service
Clout
Foundational Tools
Oracle Cloud
Infrastructure and Platform
Services
Oracle MDM, BI and
Decisioning Tools
Oracle Integration and
BPM/SOA Tools
Oracle
Social
Cloud
Oracle Mobile, Portal and
Content Tools
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Best Practice | Hewlett-Packard
Marketing을 통한 Lead Generation 400% 향상
Lead를 통한 Revenue 창출 33% 증가
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Best Practice | BEST BUY
개인화된 Web Commerce 경험 제공
자동화된 Up/Cross Sell 제안
Click-to-Call/Chat을 통한 실시간 응대
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Best Practice | McDonald’s
Zip Code를 통해 인근 지역 검색
지역별 특화된 페이지
통합된 Single Corporate 페이지 운영
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Best Practice | PEPSICO
PEPSICO 22개 브랜드의 경쟁사 대비 선호도 분석
온/오프라인 마케팅에 대한 실시간 반응 분석
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Global No1 자동차 제조회사
• 품질관련 구조화된 데이터(Structured Data)와 비구조화된 데이터(Unstructured data)를 동시에 조회하기 위한 검색 및 상세 필터 기능 필요
• 품질담당 엔지니어가 기업내 흩어져 있는 차량정보, 고객응대 콜센터 정보, 보증 및 클레임 정보, 서비스센터 정보 등의 데이터를 입력단위 레벨까지 조회, 분석
• 의도치 않은 가속 문제의 근본원인을 빠르게 찾을 필요성 대두
• 전통적 애플리케이션 구축방법으로는 기간과 비용을 감당하기 어려운 상황
주요 과제
• Global No1 자동자 제조회사
• 대규모 리콜사태 이후, 재발 방지를 위한 새로운 품질 분석 시스템 필요
• Oracle Endeca
• 품질 비용 감축 및 리콜 주기 단축
- 약 800,000시간 절약
- Time-to-Market 80% 단축
• 품질 관련된 분석 체계 개선 (100개 이상의 분석차원 및 5,000만 건의 관련 정보 제공)
• 다양한 시스템에서 발생한 정보의 요약정보에서 상세레벨까지 접근 및 활용 (Combine data from 20 sources , both structured (vehicle warehouse data, QA data, etc) and unstructured (internal warranty claims, externally filed complaints, etc)
도입 효과
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