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WDIY – Lehigh Valley Community Public

RadioNon – Profit Leadership Strategy Project

MGMT321 – Spring 2012Chris Heiserman

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Home of WDIY Studios since 1994

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WDIY’sMission in the

Valley

Allentown Bethlehem Easton/PhillipsburgGoogle Images

WDIY Leadership

Executive Director – Bill Dautremont-Smith

Director of Development and Public Relations – Rebecca Walz

Operations Director – Neil Hever

Underwriting Sales Manager – Ron Richter

Community Relations Coordinator – Alison Delre

Office Manager – Laura Lawrence

Office.com Clipart

People

Staff

Volunteers

Members

Passion Pride

Photos courtesy of WDIY.com

Programming

Weekday Programming

5:00 AM NPR's Morning Edition

9:00 AM WDIY Classics

12:00 PM NPR's Fresh Air

1:00 PM The Blend

4:00 PM NPS's All Things Considered

MON TUE WED THU FRI

6:00 PMLV Arts Salon

On The Media

Your Financial Choices

LV Discourse Car Talk

6:30 PM

Take Charge of Your Life

7:00 PM

Folk ClassicsLive from Godfrey Daniels

In the Tradition

Celtic FaireUnlimited

Possibilities

9:00 PMMilestones Doodlin All Star Jazz Jazz Factory Jazz Junction

11:00 PM

Blues Cruise After HoursLate Night Alternative

Galactic Travels

Late Night Alternative

1 to 5 AM WDIY Overnight Music

Saturday Programming

6:00 AM Saturday Morning Mix

8:00 AM NPR's Weekend Edition

10:00 AM NPR's Car Talk

11:00 AM All Reet Street

1:00 PM World Rythms

3:00 PM Bluesville

5:00 PM Blue Moon Saturday

6:30 PM Assorted Women

8:00 PM Good Clean Fun

11:00 PM Saturday Night Alternative

1 to 6 AM WDIY Overnight Music

Sunday Programming

6:00 AM Sunday Morning Classics

8:00 AM NPR's Weekend Edition

10:00 AM Sign Out!

11:00 AM WDIY Folk

1:00 PM Music of India

2:00 PM The Arabic Program

3:00 PM World Bop

5:00 PM Swing Sunday

7:00 PM Hearing Voices

9:00 PM Footlight Parade

10:00 PM The Bridge

12 to 6 AM WDIY Overnight Music

Programming Directives

Culture

Diversity

Information

Growth

QualityGoogle Images

Listener Growth

Community Partnerships

Quality Programming

Membership Growth

Public Awareness

WDIY Leadership Goals

Increasing Listening AreaCourtesy of WolframAlpha.com

Challenges

FundingOffice.com clipart

Challenges

“Great Recession”

Shrinking Dollar

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Underwriting Support

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Membership Donations & Fundraising Events

“Who Shot Rock & Roll” Fundraiser

Woodstock Themed Fundraiser

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Mcall.com

Yahoo - Flickr

Government Funding

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WDIY.com

Balance

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HOW?

Engage the Children

All photos courtesy of Google Images

WHY?

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Thank You!and

a special thanks to Mr. Bill Dautremont-

Smith!