marketplace lehigh valley

www.TheNunamakerGroup.com484.809.4872

Market Place Lehigh Valley


Quick History of the Web


Growth of Web sites

Netcraft’s Web Server Survey

Web 1.0 | Web 2.0 | 2.5

http://news.netcraft.com/archives/2008/11/19/november_2008_web_server_survey.html


• Millions of Users per Year:– 16M in 1995– 361M in 2000– 1,018M in 2005– 1,650M in 2010

Web 1.0 | Web 2.0 | 2.5


How Consumer’s Find Local Business (2 Year Trend)

“Nielsen Online Custom Survey and WebVisible, Inc., 2008”

So What’s the Problem?

• Consumers are going online to find you• People use search engines to find you• Search engines must sort through all the Web

sites in the world to find you• You have a limited amount of time, money,

and resources to allocate to your Web site


The Solution:

• Market Place Lehigh Valley is your solution– The Wikipedia for local business– Can serve as your only Web site or can connect to

an existing site– Promotion of the site becomes promotion for

your business– Easy set up– Low cost



Wikipedia

• Almost every term you search online will result in Wikipedia landing in the top of the SERP (search engine results pages), why?– Over 8M articles in 200+ languages– Over 50M monthly users– Updated daily by volunteers– Lots of links, internal and external, to and from– Good, readable, keyword rich, URL’s


Market PlaceLehigh Valley

• Will feature a variety of diverse businesses and services

• Focused on a specific geography• Will be updated regularly• Links to existing sites and from them• Use of ‘Pretty URL’s’ and meta tags

Current Status

• Right now we are adding businesses• With a diversity of businesses, the site reputation will

increase and its SERP will improve• People will begin to find the site on a more regular

basis when searching for local business as a result of increased use

• People will begin to use the site to search locally and it will be promoted as the place to search local, reputable businesses.


In Closing

• Great way for your business to get online• Low cost, low maintenance, minimum time

resources on your part• This program is a non-dues revenue program

for the Chamber• Exclusive to Whitehall, Slate Belt and Nazareth

Chamber Members


marketplace lehigh valley

Documents

growth of web sites

local business

site reputation

search engines

existing site promotion

market place lehigh

online low cost

diversity of businesses