Bogotá • Lima • London • Madrid • México • Miami • Milano • New York • Sydney

27 - 28 October 2020MiCo Milano Congressi

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JOSÉ MANUEL BARROSOECONOMY

MAGNUS SCHEVINGPERFORMANCE

LYNDA GRATTONCHANGE MANAGEMENT

DAVE ULRICHTALENT

DANIEL KAHNEMANDECISION MAKING

MARSHALL GOLDSMITHLEADERSHIP

ANN HANDLEYMARKETING

RAM CHARANSTRATEGY

DON TAPSCOTTINNOVATION

RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS

REMAKERS

For more than 30 years, WOBI has been committed to offering the best management content in the world to help business leaders successfully face their personal and professional challenges.

The World Business Forum is the most important management congress in Europe, which brings together thousands of tireless minds united by a passion for business.

A UNIQUE EXPERIENCE OFLEARNING, INSPIRATION AND

NETWORKING

WORLD BUSINESS FORUM

FROM OVER 15 COUNTRIES

9 INTERNATIONAL SPEAKERS

OVER 2.700 ATTENDEES

REPRESENTING MORE THAN 600 COMPANIES

With great change comes great opportunity

As we navigate one of the most profound disruptions in human history, we are entering what will be an extraordinary era of

unprecedented transformation.Existing companies will revolutionize, and new ones will be born.

Industries will be reshaped, and new products and services emerge.

It is a time for courage, for creativity, for action.A time that will define your leadership.

A time for REMAKERS.

Are you prepared for the challenge?

Rethink.New problems cannot be solved with old ways of thinking.We are called on to challenge our conventions, while promoting the insight and ingenuity of people across our organizations.

Reconnect.Sharing, collaboration and human relationships have taken on a newfound importance.Personal engagement with colleagues, partners and providers is critical. What needs to be done now, cannot be done alone.

Reinvent.We are experiencing change at a remarkable scale.We require the skills to adapt to this new environment and an orientation to action as we drive innovation of business models, products and processes.

RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS

REMAKERS

Leaders who are inspired to

tackle the challenges of the moment.

Innovators prepared to leave

their comfort zone in pursuit of

a better future.

Creators who will take the

initiative in the building of a

new era.

WELCOME TO THE ERA OF

José Manuel Barroso is one of the most influential European leaders of the

past 20 years. In 2002, he was elected Prime

Minister of Portugal and in 2004 was nominated as President of the European

Commission. Barroso remained in the

Presidency for two five-year terms where he played an influential role

in the passing of the Treaty of Lisbon,

responding to the financial crisis and incorporating new

members in the European Union, as the EU went

from 15 to 28 countries between 2004 and 2014.

Barroso is currently chairman and

non-executive director of Goldman Sachs

International.

Building Global Confidence

Challenges and opportunities for the EU in a changing geopolitical environment

Creating stability for the world’s citizens and promoting a growth environment for multinational business

Understanding geopolitical, economic and cultural pressures that must be faced to continue strengthening Europe's global influence

A crucial challenge: Increasing Europe's economic growth potential

JOSÉ MANUELBARROSO

Prime Minister of Portugal and President of the European Commission

ECONOMY

@JMDBarroso

Daniel Kahneman is one of the foremost psychological

and economic thought leaders alive today. In

2002 he was awarded the Nobel Memorial Prize in

Economic Sciences for his work in behavioral

economics - the psychology of judgment

and decision-making. He has twice been named as

one of Bloomberg’s 50 Most Influential People in Global Finance, has been

recognized as one of Foreign Policy magazine’s Top Global Thinkers, and

was named among the top ten most influential

economists in the world by The Economist. He is the author of the best selling book Thinking Fast and

Slow.

The Psychology of IntuitiveJudgment and Choices

DANIELKAHNEMAN

Nobel Prize winner and father of behavioral economics

DECISION MAKING

The psychology of decision-making in moments of high pressure and stress

Why some people are more risk averse than others and analysing what is the optimal level of risk when taking decisions

The role of intuition in deci-sion-making: When to trust it and when to think twice

Revealing the biases that impact the decisions we make - and some strategies for overcoming them

Ram Charan is a world-renowned business strategist, who has spent the past 35 years working with executive directors

and accomplished companies such as GE, Bank of America, and Verizon. With intimate

relationships with a series of powerful CEOs, he helps leaders face their toughest challenges in the areas of

growth, talent development, corporate

governance and profitability. Charan is the

author of more than 25 books that have sold more

than 2 million copies in more than a dozen

languages. Three of his books were best sellers of

the Wall Street Journal, including Execution, which

co-authored with former Honeywell CEO Larry

Bossidy.

Meeting the Strategic Challenges of a Complex Business World

A framework to decide when and how to make changes in your company that accelerate development

Secrets to acquire, manage and deploy talent, for the digital, analytical and technological environment of today

Meeting the challenge of reorganizing an organization’s psychology and decision making

How to formulate an effective strategic response to new kinds of global competition

RAMCHARAN

Renowned consultant and author

STRATEGY

@RamsOutlook

Lynda Gratton is a Professor of Management

Practice at London Business School where she directs ‘Human Resource Strategy in Transforming Companies’ – considered

the world’s leading program on human

resources. Over the last 20 years she has helped

companies all over the world to prepare for the

future of work, while writing extensively about

the interface between people and organisations.

Among her eight books are Living Strategy, The Shift,

and most recently The 100-Year Life: Living and

Working in an Age ofLongevity.

Leading Organizational Change

LYNDAGRATTON

London Business Schoolprofessor and expert on the future of work

CHANGE MANAGEMENT

The impact of a changing world on the future of work: Learning about the skills and behaviors you need to remain competitive

A strategic look at the latest advances in research on collaboration: How to increase, recognize, and reward complex collaboration

Dawn of the 100-year life: What this means for selection and development and for mentoring and coaching

How leaders successfully generate organizational change and learning in fast-paced and challenging environments

@lyndagratton

World-renowned business educator and coach, Dr. Marshall Goldsmith has been ranked as the #1 Executive Coach in the World and a Top Ten

Business Thinker for the past eight years.

Goldsmith is the author or editor of 36 books,

including three New York Times bestsellers, that

have sold over 2.5 million copies. His books, What Got You Here Won’t Get You There and Triggers

have been recognized by Amazon.com as two of the

Top 100 Leadership & Success Books Ever

Written.

Helping Successful People Get Even Better

Creating behavior that lasts - Keys to becoming the people and organizations we want to become

Boosting talent: turning negative behaviors into positive attitudes in your team

The future of team-building: Increasing happiness and employee engagement

Become great leaders: Developing ourselves, coaching our people, and building engagement

MARSHALLGOLDSMITH

Leadership Coach and Author

LEADERSHIP

@coachgoldsmith

Don Tapscott is one of the world’s leading

authorities on the impact of digital technology on business and society. He has authored more than

15 books, including Wikinomics and Paradigm

Shift, which have popularized a variety of concepts related to the

digital era and helped the business world

understand the power and impact of digital

technology and innovation. His most

recent work is focused on revealing the

transformative potential of blockchain for business

and beyond.

Strategies for Business Success in the Digital Age

How blockchain strategy will fundamentally change what we can achieve online, how we do it, and who can participate

Why blockchain is the technology likely to have the greatest impact on the enterprise and the global economy

The radical effects of the Internet on the traditional corporate structure

Identifying the frictions between present-day Industrial Capitalism and the Digital Economy

DONTAPSCOTT

Influential management thinker

INNOVATION

@dtapscott

Dave Ulrich is the world’s leading authority on talent and human resources and

a professor at the Ross School of Business,

University of Michigan. He has authored / co authored

over 30 books and 200 articles that have shaped thinking on leadership,

talent and human resources, including The

Why of Work, The Leadership Code, HR

Transformation and Victory Through Organization. He

was recognized in 2012 with a Lifetime

Achievement Award from HR Magazine for being the "father of modern human

resources."

Moving Beyond the War for Talent

Leveraging talent throughout your organization to create a whole that is greater than the sum of its parts

How to build capabilities, strengthen systems, and empower human capital—for longer lasting success

Why your organization’s success lies, not in the talent you have, but what you do with the talent once you have it

The societal forces that make HR more relevant than ever

DAVEULRICH

Global thought leaderon talent management

TALENT

@dave_ulrich

Ann Handley is a writer, digital marketing pioneer,

and Wall Street Journal best-selling author of

Everybody Writes: Your Go-To Guide to Creating

Ridiculously Good Content and Content Rules. Handley

speaks and writes about how you can rethink the

way your business markets. Cited in Forbes as the most influential woman in social

media, Handley is the Chief Content Officer of

MarketingProfs, a training company with more than 600,000 subscribers that

empowers marketers internationally with the skills they need to drive

success at their companies.

The Brave New World of Content and Storytelling

How to connect the content you produce with real business results

Creating high impact marketing strategies focused on clients

Defining the objectives of the content strategy: Why do we need to generate good content

Digital marketing and storytelling tools: How to use them to make your company or product stand out

ANNHANDLEY

Leading authority on digital and content marketing

MARKETING

@annhandley

Creator, director and protagonist of the

multi-award winning children's television series

LazyTown, Scheving has taken advantage of his

infectious creativity and entrepreneurial spirit to

convert an idea to promote the nutrition and

health of children into a respected global brand.

The success of the program is based on

Scheving's philosophy that profitability and

responsibility go hand in hand and that true

success is achieved when everyone wins.

LazyTown: The Journey from Personal Mission to Global Brand

The role of the leader in developing a recognizable and lasting style for your brand and how to cultivate positive attitudes

Redefining profit: Building a company ethic that focuses on more than finance

Keys to staying creative: How to embrace risk and move out of your comfort

The philosophies and beliefs that underpin the most successful leaders

MAGNUSSCHEVING

Entrepreneur and Creator of Lazy Town

PERFORMANCE

@MagnusScheving

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/202027 -28 OCTOBER 2020 | MiCo Milano CongressiWorld Business Forum

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