Alan Mulally. LEADERSHIP

Daniel Lamarre. CREATIVITY

Todd Davis. MANAGEMENT

Daniel Goleman. EMOTIONAL INTELLIGENCE

Javier Zanetti. PERFORMANCE

Ian Williamson. TALENT

Malcolm Gladwell.INNOVATION

Martha Rogers. STRATEGY

Kelly Peters. MARKETING

October 2018MiCo Milano Congressi

30-31

wobi.com/wbf-milano

A unique experience of learning, inspiration and networking

exponentialresults.people.companies.ideas.

Michael Porter. 2017

Arianna Huffington. 2016

Richard Branson. 2015

Steve Wozniak. 2014

Tom Peters. 2013

Jack Welch. 2008

Colin Powell. 2007

Madeleine Albright. 2006

Gary Hamel. 2005

Philip Kotler. 2004Bill Clinton. 2009

Al Gore. 2010

Joseph Stiglitz. 2011

Rosabeth Moss Kanter. 2012

15 yearsof learning,

inspiration and

networking for the

Italian business

community

#WOBI

15 years of the most influential management ideas.

15 years helping leaders and their organizations to grow and evolve.

15 years bringing together the most influential business thinkers and doers on the planet.

15 years inspiring the business world.

Since the first edition of World Business Forum in 2004, the world has undergone incredible change. In that time we have seen new technologies, new movements, new business models emerge that have radically altered how business is done.

Through these times of profound and disruptive change, we are proud that World Business Forum has consistently provided the ideas, learning and inspiration to help leaders navigate their biggest challenges and take their organizations forward.

We believe this story is only just beginning. Join us in 2018 as we continue to reshape business, management and leadership as we know it.

THANK YOU FOR JOINING US ON THE JOURNEY AND BEING A PART OF THIS INCREDIBLE STORY.

Fifthteen years inspiring Italians executives.

In 2018 the World Business Forum is celebrating its 15th anniversary.

Organized and curated by WOBI each year in cities across the Americas, Europe and Oceania, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

World Business ForumA unique experience of learning, inspiration and networking

NETWORKING & EXPO

LUNCH &COFFEE BREAK

CONGRESS

Plan your trip to Milan

5 Star Hotel Partner4 Star Hotel Partner

Over

2.500Attendees

Representing

more than 500 Companies

From over

15Countries

PRIVATEEVENTS

APP

BOOKSIGNING

VENUE

As technological advancement accelerates

transformation, we are at an inflection point

where the traditional ways of doing business

are becoming rapidly obsolete.

The principles of incrementalism and linear

thinking, once the foundations of our approach

to strategy and business, are being replaced by

new principles of exponentialism.

❍ Speed over certainty

❍ Abundance over scarcity

❍ Networks over hierarchy

❍ Empowerment over control

Welcome to the exponential

age. An age of movements, of

possibility, of empowerment,

of impact.

Are you willing to make the leap?

❍ ❍ ❍ ❍

Exponential ideas

Exponential performance

Exponential companies

Exponential results

To empower radical

innovation

To liberate true potential

To engage at incredible speed and

scale

To execute on ever-more

ambitious visions

For leaders and organizations capable of making the shift from an incremental to an exponential mindset there lies within your grasp the opportunity to drive unprecedented growth...

AlanMulally.

One of the most respected business leaders of our age, Alan Mulally served as president and Chief Executive Officer of Ford Motor Company from 2006 to 2014. Mulally led Ford's transformation into one of the world's leading automobile companies and the #1 automobile brand in the United States. He guided Ford in working together on a compelling vision, comprehensive strategy and implementation of the One Ford plan to deliver profitable growth for all of the company's stakeholders. Prior to joining Ford, Mulally served as president and CEO of Boeing Commercial Airplanes and president of Boeing Information, Space, and Defense Systems.

President and Chief Executive Officer, The Ford Motor Company (2006-2014)

LEADERSHIP

Cultural Transformation

❍ Developing and communicating an inspiring vision that will unite and focus your people

❍ How to ensure accountability and collaboration: Creating a safe environment for honest dialogue

❍ Rethinking external relationships with suppliers and customers: From win/lose to win/win

❍ Paving the path for outstanding execution: Relentless implementation based on facts and data

Malcolm Gladwell.

One of the most influential writers of his generation, Gladwell’s work is characterized by his razor sharp, counter-intuitive insight and a standout gift for storytelling. He is the author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He has been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers.@Gladwell

World-renowned journalist, sociologist and bestselling author

Innovation as a Route to Growth

❍ Revealing the character traits of true innovators and disruptors

❍ Why it doesn’t always pay to be big: How David can overcome Goliath

❍ The phenomenon of innovation multiples and what it takes to create the right environment for innovation

❍ How successful innovators are able to reimagine their world by reframing problems in a way no one had framed it before

INNOVATION

Javier Zanetti.

An icon of both Internazionale and the Argentine national football teams, Javier Adelmar Zanetti is one of the most respected figures in the history of the game. At Inter he played from 1995 to 2014 serving as captain from 2001. He is the most capped player in the history of Inter (858), and won 16 trophies with the club including five Scudetti and one Champions League. With the Argentina national team he played in 145 games, making him the player with the most appearances in the country’s history. He holds the most competitive appearances for an outfield-player in football history, with 1123 matches played.@javierzanetti

Legendary football player and manager

The Secrets to Sustained High Performance

❍ What it takes to achieve a sustained level of performance over the long term

❍ Goal setting and motivation: On the constant pursuit of challenging mind and body

❍ How to inspire and motivate your team to achieve a common objective

❍ Developing a mindset that allows you to deliver under extreme pressure

PERFORMANCE

DanielGoleman.

The world’s indisputable authority on emotional intelligence, Goleman’s contributions to the field of psychology have had a transformational impact on the world of business and beyond. He has been named by the Wall Street Journal and the Financial Times as one of their most influential business thinkers and is the author of numerous bestselling books including Emotional Intelligence and Focus.

@DanielGolemanEI

Renowned psychologist and leading authority on emotional intelligence

EMOTIONAL INTELLIGENCE

Brainpower: Mindsight and Emotional Intelligence in Leadership

❍ The competencies necessary for self-management and high performance

❍ What it takes to develop resonant leadership - the foundation for sustainable 21st century organizations

❍ Harnessing the power of self- awareness and using it as a building block for professional development

❍ How to cultivate the internal and interpersonal integration necessary to be a wise leader

Martha Rogers.

Martha Rogers has written nine international bestsellers with business partner, Don Peppers, that collectively sold well over a million copies in 18 languages. Her counsel and insight are sought by Fortune 500 and Blue Chip executives who are trying to crack the code on customer measurement and value, trust, innovation, and the effect of emerging technologies.

@Martha_Rogers

Leading expert in customer-focused Business Strategies

Competing on Trust: The Only Lasting Differentiator for Your Business

❍ How technology has changed the “dimension” of competition

❍ The two requirements for earning trust – doing things right, and doing the right thing, proactively

❍ Why many of today’s most common marketing practices are becoming “untrustable”

❍ How to recover and keep the trust of customers, after it has been undermined or lost

STRATEGY

Todd Davis.

Todd Davis has over 30 years of experience in human resources, talent development, executive recruiting, sales, and marketing. He has been with FranklinCovey for over 20 years, and currently serves as Chief People Officer and Executive Vice President. He is the author of FranklinCovey’s upcoming book, Get Better: 15 Proven Practices to Build Effective Relationships at Work, and a co-author of Talent Unleashed: 3 Leadership Conversations to Ignite the Unlimited Potential in People.@ToddDavisFC

Chief People Officer in FranklinCovey

Building Effective Relationships at Work

❍ Why it’s the relationships between its people that is the greatest predictor of personal effectiveness in organizations

❍ Learning to regulate your emotions and reactions in order to build trust

❍ Understanding the motives and intentions of other in order to guide your team to success

❍ Keys to inspiring and mentoring your fellow colleagues to improve their relationships with others

MANAGEMENT

DanielLamarre.

Daniel Lamarre’s talent for international business development spans a long career in creative industries, culminating with his current position as President and CEO of the Cirque du Soleil where he is responsible for nurturing the delicate balance between the company’s global strategy (across five continents), its financial growth and stability, and the integrity of its culture and values.

President and CEO of the Cirque du Soleil

CREATIVITY

Leading Innovation

❍ Keys to sustaining culture of innovation and creativity over the long term

❍ How to search for, attract and develop the best creative talent on the planet

❍ Strategies for growing and succeeding globally while staying faithful to your core values

❍ Why the best leaders are storytellers: How it pays to make it personal

Daniellamarreflash

Ian Williamson.

Professor Ian O. Williamson is the Pro-Vice Chancellor and Dean of the Business School at Victoria University, Wellington (New Zealand) and Research Fellow of the Melbourne Business School (Australia). Prof. Williamson’s research focuses on how the development of effective “talent pipelines” can enhance organizational and community outcomes.@IanOWilliamson

Professor of leadership at the Melbourne Business School

Leading Your Organisation Through the Complexities of Change

❍ The key leadership behaviours individuals should adopt in order to harness the opportunities created by major social challenges

❍ How leaders can help their organisations and communities adapt, survive and thrive

TALENT

Kelly Peters.

Kelly Peters is the CEO and Co-Founder of BEworks, the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations. She has overseen the launch of several new business ventures that capitalised on insights into consumer behavior and is passionate about bringing scientific thinking to business.

@KellyBEworks

Expert in behavioural science

Behavioural Science and the Consumer

❍ The evolution of behavioural economics into a powerful tool for business

❍ From pricing to product design, from user experience to sales - techniques for tackling your biggest marketing challenges

❍ How to apply the scientific method to align your strategy with how your consumers think and act

❍ Provoking the behaviour changes in your consumers that will lead to the results you desire

MARKETING

❍ The dramatic shift in the competitive landscape of the last ten years - and the management challenges they present

❍ Why the greatest threats to firm performance are not commercial issues but social issues

WOBI ITALYTel: +39 02 36529420 Email: info.it@wobi.com wobi.com/wbf-milano

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