wayne schmidt enterprise communications li
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Wayne SchmidtStrategic Communications
Wayne Schmidt
CORPORATE COMMUNICATIONS
STRATEGIC COMMUNICATIONS
BRAND MANAGEMENT
INTERNAL COMMUNICATIONS
EXTERNAL COMMUNICATIONS
MEDIA RELATIONS
SOCIAL AND DIGITAL MEDIA
THOUGHT LEADERSHIP
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Wayne SchmidtVital Statistics
Education:
Masters Degree: Management
Bachelors Degree: Communications
Leadership Experience:
Enterprise Communications: 10+ Years
Marketing: $42+ Million
Presentations: 3,080+ Hours
Reports: 7 (F/T Professional)
Intern Reports: 90 (lifetime)
Negotiations: $30+ Million
Finance Management: $1+ Million Portfolio
Budget Management: $8+ Million
Sales Experience: 5 Years
Fortes
Corporate Communications
Brand Management
External Communications
Project Management
Location:
Central Connecticut
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Brand and Business Alignment
Mr. Schmidt assessed marketplace conditions and
integrated internal business solutions with marketing
communication strategies.
United stakeholders under a single vision.
Developed communications infrastructure.
Collaborated with staff, managers, and partner
corporations to develop a $4 Million revenue company.
Negotiated Partner Agreements with external Media
firms valued over $30 Million.
Increased staff sponsored initiatives,
workflow, and product quality.
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Brand Strategy Mr. Schmidt reorganized Marcomm Strategy
and implemented a new business model to maximize brand impact.
Primary Plan Components
• Aligned Product with Mission• Developed on-point messages• Tailored Messages for Demographics• Utilized local media• Interfaced with local and national
partners
• Increased Promotions and Outreach
• Increased revenue from
$120,000 to over $4 Million annually.
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Strategic Growth Mr. Schmidt worked to accomplish a growth
strategy to support a product realignment and drive it beyond market launch
Selected Plan Components
• Analyze metrics to determine opportunity• Develop clear purpose• Identify internal and external stakeholders• Prepare internal constituents for new
initiatives• Interface with local and national industry
partners• Align external communications for external
end-user platforms
RESULT: Increased user growth from 700 to over 100,000 persons.
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Marketplace Advancement
Wayne compiled, organized, and published a multi-platform Marketing and Public Relations campaign.
Nurtured partnerships with the
marketplace, internal departments,
federal agencies, press, and community
leaders
Project value: $4.5 million annually
Project lifecycle: 15 Years
LIFECYCLE SERVICES: $67.5 Million
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TacticalCommerceM&A
Wayne planned and negotiated the
purchase of a competing broadcast
facility in a hostile environment.
Secured $775,000 funding package
Developed PR and Strategic
Communications initiatives to
acclimate stakeholders and the
marketplace
Realized $800,000 additional
revenue annually
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Marketing Partnerships
Wayne spearheaded a project to introduce a new international news broadcast facility to the Connecticut Market.
Partnered with Sacred Heart University.
Negotiated base $225,000 Leased Market Agreement.
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Social MediaandWeb Assets
Mr. Schmidt developed web portals for wybc.com, 943wybc.com, wybcx.com.
Managed Project, developed graphics for, and authored/edited materials
Introduced RSS feeds and metadata systems
Developed 360˚ “cyclic” user strategy driving users across mediums.
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Wayne SchmidtResults:
Cash Flow Benefit
Revenue: Local and National Accounts
93 94 95 96 97 98 99 2000 2001
$1
$0
$1
$2
$3
$4
$5
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MillionsExecution of Wayne’s Marketing / learning Initiative
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Results: User growth
1 2 3 4 5 6 7 8 9 100
20,000
40,000
60,000
80,000
100,000
120,000
Paradigm Shift• Emp. Develop
Technology Initiative
• Technology Growth; Acquired Market Footprint
Marketing Initiative• Acquired
Competitor• Sales Support
Users (Arbitron)
Annual Arbitron Measurement Period
*Persons 12+
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Wayne Schmidt
Market Share Impact
Point of Hire Point of Exit
Cox Media
Yale
Clear
Channe
l
CBS
OtherCox Media
Yale
Clear Chnl
CBS
Other
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e-Media Management
Led Project team Marketing IT/MIS Vendors Internal/External Creative Internal Business
Completed on-time and under budget
Mr. Schmidt initiated a multi-channel audio/video streaming network and led project from concept to completion
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Media Management
Close relationships with individuals across multiple disciplines…
Media firms Including ABC, CBS, NBC Universal, The Associated Press, The Wall Street Journal, NPR, The BBC, Cox Media, and many others.
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Collaboration
Wayne collaborated with Yale
University, vendors, technical, and
creative staff to design, construct,
and launch a student based
interactive multi-platform media
website. He developed demographic
based marketing plans and steered
student teams for launch of
wybcx.com. Project completed on-
time and on budget.
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Writing Communications
Researched and authored Corporate Critical Review.
Presented report to C-level executives. Document initiated paradigm
shift and management system reorganization. Project research time1
year.
Researched and Authored comprehensive Collegiate Broadcast
Health Report for the Connecticut Broadcasters
Association.
Researched and authored white paper and ensuing proposal
for the acquisition of a bankrupt competitor; successfully
negotiated package.
Completed all research for, and collaborated with Board of Directors to
author comprehensive statewide broadcast station market-
health report.
Developed and authored comprehensive Company HR Manual for
professional staff and interns.
Wrote Grant funding broadcast news program for The
New City Foundation; Project valued at $200,000.
Authored business articles for Radio And Records,
AllAccess.com, and other publications.
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SuperiorCommunications Technology
Wayne planned and installed several
generations of secure LAN/WAN
systems across multiple data and
special use environments.
Skilled in Windows and Mac Platforms
Microsoft Office Suite, MS Project,
PowerPoint, Adobe CS, Website
Tonight, Access, Hootsuite,
SocialPanda, and a host of other
productivity tools
Graphics Design Experience
Digital Photography
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Public Speaking
15+ years Broadcast Air Talent experience
Offered 8 week lecture series at Yale University (12 year running)
Promoting Individual relationships as the foundation for business
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Wayne Schmidt -Added Value-
“The best way for me to do my job is to help others become the very best at their jobs…”
-Wayne Schmidt
Thank You
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Find Wayne Online… www.wayneschmidt.com twitter:@schmidtwayne
LinkedIn: linkedin.com/in/wayneschmidtinfo
…and at these industry organizations:
Corporate Communications Network Communications Media Management Association LEAN Communications Network Public Relations and Communication Professionals Connecticut Broadcasters Association National Association of Broadcasters Media Professionals Worldwide