Waste Reduction Toolkit

Presented by: Tara Roffler

Applying the Communications Strategy

Survey to Partners

14 respondents Junk Mail, Waste at Home, and Waste while Shopping Simple, Easy, Saves Money Website, Newsletter/E-Newsletter and Presentations Photos, short articles, brief e-newsletter messages

Creative Brief

Why are we communicating?

• Educate and inspire people to consider a reduction in consumption and waste

What are the Communications Supposed to do?

Empower people Encourage people Raise awareness

WHO ARE WE TALKING TO?

Primary Audience: Adults 18-34

What do we know about them that will help us? Life changesProtecting environment With Millennials, eco-friendly promotion

won’t appeal at allMake lives simpler, less cluttered

and more convenient

What’s the key idea?

Simplify life and make it easier to manage what’s important to you

Why is this idea credible? Saves money, reduces clutter, feels good,

and helps the environment Be thrifty Give back to the community You don’t have to buy green to be green,

just buy less.

When and where will they engage?

Shopping At home Social media

Tone / Messaging

• Simplicity• Control• Sustainability• Environmentalism

Conscience• Responsibility• Practicality

• Leadership Integrity• Legacy• Hope• Flexibility• Innovation• Fulfillment

SWMCB.ORG

Videos Featuring LESS

:60-Infomercial 3 - :15 Ads

www.GetLessToday.com

Facebook Tab

Print Ads

Printable Box

Box Label

Short Articles

• Waste Reduction• How to buy bulk• Fix & Maintain• Junk mail/phone

books• Borrow & Share• Resale

• Donating• Smart Shopping

Images

Images

THANK YOU!