walmart’s healthier food initiative joe quinn walmart public affairs / govt relations boston march...
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Walmart’s Healthier Food Initiative
Joe QuinnWalmart Public Affairs / Govt Relations
Boston March 9, 2015
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“No family should have to choose between food that is healthier for them and food they can afford.”
Making Food Healthier and Healthier Food More Affordable
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Reformulate thousands of packaged foods to reduce sodium and added sugars and eliminate remaining industrially produced trans fats
Save customers $1 billion/year on produce and eliminate the price premium on healthier items
Develop a simple front-of-package icon, making it easier to identify healthier foods
Open between 275 and 300 stores in areas serving urban and rural food deserts by 2016 to increase residents’ access to fresh, healthier foods
Increase charitable support for nutrition education programs
Food & Nutrition Commitments
Food & Nutrition Commitments
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Reduce sodium by 25%, added sugars by 10% and eliminate remaining industrially produced trans fats by the end of 2015
Progress To Date Progress To Date
Data from more than 1200 private & national brand suppliers, across 70+ target categories, on more than 40,000 products/UPCs
Between 2008 and 2013:• Reduced sodium by 13% • Reduced added sugars by more than 10% • 93% of foods are now free of partially
hydrogenated oils (PHOs)
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Sodium – Example of ImpactSodium – Example of Impact
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How are reductions being accomplished?
• Food and beverages are being reformulated
• Category portfolio shifts – new healthier food and beverages choices
• Consumers are making healthier choices and buying classic choices that have been reformulated
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Progress To Date Progress To Date
Saved customers $3.5 billion on fresh produce
Eliminating the price premium on > 500 pairs of foods
5.7% 5.4% 5.1%
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To get the Great For You icon, a product must contain:
•A food group to encourage (e.g., fiber-rich whole grains, lean meats, low-fat milk and dairy products, and fruits and vegetables)
AND
•No more than a certain amount of total fat, trans and saturated fats, sodium and added sugars
To get the Great For You icon, a product must contain:
•A food group to encourage (e.g., fiber-rich whole grains, lean meats, low-fat milk and dairy products, and fruits and vegetables)
AND
•No more than a certain amount of total fat, trans and saturated fats, sodium and added sugars
Front-of-Package Icon: Great For You
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• More than 30% of items, including fresh produce, meats, poultry, seafood, and private-brand packaged foods and beverages now carry the Great For You icon.
• We launched tools to help consumers put Great For You into action.
• In 2013, the Great For You icon was made available for use by national brand companies.
• More than 30% of items, including fresh produce, meats, poultry, seafood, and private-brand packaged foods and beverages now carry the Great For You icon.
• We launched tools to help consumers put Great For You into action.
• In 2013, the Great For You icon was made available for use by national brand companies.
Front-of-Package Icon: Great For You
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Reinforce message using Facebook, Pinterest, Twitter,
& our Blogger Moms
Stronger presence at POS – including cornice signage
Leverage house inventory when possible
incorporation of icon & legend in Tab
Great For You
In-storeIn-
store
SocialSocial
VideosVideos
DotCom & EmailDotCom & Email
• Placement in Walmart Email • Build out content on Great
For You page at .com PrintPrint
SMARTSMART
IntegrationIntegration
Integration into the FY15 Fresh campaigns where
possible
Integrate existing videos onto social platforms & on
dotcom
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Vitality HealthyFoodTM offers more than one million HumanaVitality® members a five percent savings at Walmart on foods that qualify for the Great For You icon.
Humana Partnership To Make Healthier Foods More Affordable
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Progress To Date Progress To Date
Open between 275 and 300 stores in areas serving urban and rural food deserts by 2016 to increase access to fresh, nutritious foods
Opened 224 stores in these
areas, giving residents access to fresh, healthier
food.
Opened 224 stores in these
areas, giving residents access to fresh, healthier
food.
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Increased charitable support for nutrition education programs,resulting in $41 million (national and state) of total giving.
Progress To Date Progress To Date
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Partnership with Let’s Move and PHA
“For years, the conventional wisdom said that healthy products simply didn’t sell—that the demand wasn’t there, that higher profits were found elsewhere, so it just wasn’t worth the investment. Thanks to Walmart and so many other great American businesses, we are proving the conventional wisdom wrong.”- Michelle Obama, First Lady of the United States of America, Feb. 2013
“For years, the conventional wisdom said that healthy products simply didn’t sell—that the demand wasn’t there, that higher profits were found elsewhere, so it just wasn’t worth the investment. Thanks to Walmart and so many other great American businesses, we are proving the conventional wisdom wrong.”- Michelle Obama, First Lady of the United States of America, Feb. 2013
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Leveraging Great For You Recipes DigitallyLeveraging Great For You Recipes Digitally
