diy candle sozio2019 · • better homes & gardens - upscale candle brand available at walmart...

1NOVEMBER 2019

Fragrance Collection

CANDLEDIY

∙ Perfume your world ∙

Ø MARKET OVERVIEW

Ø COMPETITIVE LANDSCAPE

Ø TRENDS IN CANDLE

Ø FRAGRANCE COLLECTION

Ø OLFACTIVE MAPPING

TABLE OF CONTENTS

1

M A R K E T O V E R V I E W

2

MARKET OVERVIEW FRAGRANCES & CLAIMS

Source: Mintel GNPD

Top 5 Fragrance Groups Candle & Non-Powered Air Fresheners

2018 - North America

Claims Candle & Non-Powered Air Fresheners


Botanical/Herbal Eco-Friendly Product Ethical – Recycling

Premium Seasonal

Fragrance IngredientsCandle & Non-Powered Air Fresheners


Gourmand/Edible30%

Green/Herbal/Woody21%Fruity…

Floral18%

Fresh & Clean13%

FreshLavender Pumpkin Vanilla Apple

Coconut CitrusCinnamon LinenLemon

3

MARKET OVERVIEWLIFESTYLE TRENDS

Combine scents with emotional drivers.

Straight forward fragrances that tie back to mental and emotional benefits have strong appeal.

30%of US air care users are interested in fragrances that remind them of a certain place or time.

Lightspeed/Mintel; KuRunData/Mintel – December 2018

23% of US aircare users agree that scented oils offer health benefits such as stress relief, migraine relief, or aiding sleep.

Aromatherapy claims can be promoted as a feel good lifestyle support and as a natural way to create a calm

and relaxing atmosphere.

Mintel – Category Insight: Aircare – January 2018

35% felt more “cozy” using home scents &

30% used them to “uplift their spirits.” NPD Group Mintel – Category Insight: Aircare – February 2018

The Danish concept of hygge is gaining popularity in the US, and has the potential to increase demand for

candles and wax melts as consumers seek feelings of coziness and relaxation at home.

Younger men express more interest in different fragrances than younger women, suggesting certain scents may be more effective in reaching different

genders.

4

FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/ OZONIC

MARKET OVERVIEW SOZIO CLASSIFICATION

How does that work?Every time we do a fragrance analysis called olfactive mapping we use our own fragrance classification, allowing us to get the olfactive quality of a market product as well as a scent.It helps us to analyze a market and/or a brand and identify trends and missing scents from an existing line or collection.

Olfactive family is determined by the dominant notes within the scent.

SOZIO TOOL - Olfactive Mapping

5

MARKET OVERVIEW SOZIO CLASSIFICATION

6

FLORALEvokes the scent of floral blossoms

GOURMANDReminiscent of foody smells

ranging from sweet to savory

CITRUSEvokes the scent of all citrus fruits

FRUITYEvokes the scent

of all fruits

WOODYRefers to all the woods,trees, & certain plants

GREEN/AROMATICRefers to notes that smell like

grass, plants or other botanicals

FRESH/OZONICEncompasses clean

bright scents –aquatic/oceanic scents

SPICYComprised of spices that

are common & exotic

ORIENTALComprised of powdery, resinous notes that are opulent & warm

C O M P E T I T I V E L A N D S C A P E

7

DIRECT COMPETITORS - Online/DIY candle suppliers

MARKET LEADERS

COMPETITIVE LANDSCAPE

8

Mass market Specialty stores

CANDLES & SUPPLIES COMPETITIVE LANDSCAPE

HOW TO SORT FRAGRANCES?

Screenshots from Candles & Supplies website

• TOP SELLING SCENTS - based on seasons Link to ‘Bestselling Scents by

Season’ list

• NEW SCENTS • Goji Tarocco Orange • Bay Rum • Volcano Capri Type • Basil & Neroli (Jo Malone

Type) • Cucumber • Apricot Peach Bellini • Pumpkin Honey Chai• Autumn Lodge • Chai Spice

9

http://www.candlesandsupplies.net/scent_bestsellers.pdf

Gourmand24%

Fruity 21%

Aromatic/Green12%

Fresh/Ozonic10%

Floral9%

Spicy9%

Woody6%

Citrus 5%

Oriental 4%

GourmandFruityAromatic/GreenFresh/OzonicFloralSpicyWoodyCitrusOriental

CANDLES & SUPPLIES COMPETITIVE LANDSCAPE

→ Main Olfactive Families: Gourmand, Fruity, Aromatic/Green

*278 fragrances analyzed

FRAGRANCE ANALYSIS

10

CANDLESCIENCE COMPETITIVE LANDSCAPE

Screenshots from Candlescience website

HOW TO SORT FRAGRANCES?• TOP SELLING SCENTS - based on seasons

• Apples & Maple Bourbon • Pumpkin Souffle• Apple Harvest • Christmas Hearth • Sea Salt & Orchid • Lavender

• NEW SCENTS • Dulce de Leche• Rosemary Sage • Peppermint Mocha • Peppercorn Pomander • Tonka & Oud • White Currant

11

CANDLESCIENCECOMPETITIVE LANDSCAPE


Gourmand21%

Fruity 16%

Aromatic/Green15%

Fresh/Ozonic11%

Spicy10%

Floral8%

Oriental 7%

Woody7%

Citrus 5%

Gourmand

Fruity

Aromatic/Green

Fresh/OzonicSpicyFloralOrientalWoodyCitrus

→ Main Olfactive Families: Gourmand, Fruity, Aromatic/Green

FRAGRANCE ANALYSIS

12


Screenshots from Lone Star Candle Supply website

• TOP SELLING SCENTS -Only sold in sample packs by season and olfactive category

• Top Sellers • 4th of July • Autumn • Christmas • Top Sellers - Floral • Top Sellers - Fruits• Top Sellers - Masculine

• NEW SCENTS • Apple Chai• Pumpkin Chai • Vanilla Chai

LONE STAR CANDLE SUPPLYCOMPETITIVE LANDSCAPE

13

Fragrance Oils

LONE STAR CANDLE SUPPLYCOMPETITIVE LANDSCAPE


Gourmand24%

Fruity 20%

Floral11%

Aromatic/Green9%

Fresh/Ozonic9%

Woody8%

Spicy7%

Citrus 6%

Oriental 6%

Gourmand

Fruity

Floral

Aromatic/GreenFresh/OzonicWoodySpicyCitrusOriental

→ Main Olfactive Families: Gourmand, Fruity, Floral

FRAGRANCE ANALYSIS

14

WALMARTCOMPETITIVE LANDSCAPE

• Better Homes & Gardens - upscale candle brand available at Walmart stores & website • Walmart’s mass market offerings makes their products readily available to many

consumers• Better Homes & Gardens

• Brand Description:

“Better Homes & Gardens single-wick scented candles are highly fragranced, and provide a clean and even burn that will fill your home with beautiful and enticing aromas. Our candles are made from a high quality, non-toxic, clean burning wax that is specifically developed to hold optimal fragrance loads.”

Source: Walmart.com

15

WALMARTCOMPETITIVE LANDSCAPE


→ Main Olfactive Families: Gourmand, Fruity, Woody

FRAGRANCE ANALYSIS

Fruity 22%

Gourmand19%

Floral12%

Woody13%

Fresh/Ozonic13%

Oriental 9%

Citrus 6%

Spicy6%

Fruity

Gourmand

Floral

WoodyFresh/OzonicOrientalCitrusSpicy

16

YANKEE CANDLE COMPETITIVE LANDSCAPE

Screenshots from Yankee Candle website


17


• TOP SELLING SCENTS - based on seasons• Apple Pumpkin• Autumn Leaves• Autumn Wreath • Balsam & Cedar • Christmas Cookie • Macintosh • Spiced Pumpkin • Apple Pumpkin • Autumn Leaves • Autumn Wreath • Balsam & Cedar

• NEW COLLECTION • Halloween • Fall • Holiday

18

Screenshots from Yankee Candle website



Gourmand23%

Fruity 21%

Fresh/Ozonic18%

Floral12%

Woody10%

Aromatic/Green6%

Citrus 5%

Spicy3%

Oriental 2%

Gourmand

Fruity

Fresh/Ozonic

FloralWoody

Aromatic/GreenCitrusSpicy

Oriental

→ Main Olfactive Families: Gourmand, Fruity, Fresh/Ozonic

FRAGRANCE ANALYSIS

19

BATH & BODY WORKS COMPETITIVE LANDSCAPE

List includes… • Citrus• Floral• Fresh• Fruity• Gourmand• Warm• Woods


Screenshots from Bath & Body Works website

Fragrance Finder for all categories Fragrance Finder for

candle only

20


• TOP SELLING SCENTS• No information mentioning top or best-selling scents

• NEW COLLECTION • Halloween • Fall • Holiday

21



Gourmand28%

Fruity 20%Woody

17%

Fresh/Ozonic13%

Floral10%

Aromatic/Green6%

Spicy3%

Oriental 2%

Citrus 1%

Gourmand

Fruity

Woody

Fresh/OzonicFloralAromatic/GreenSpicyOrientalCitrus

→ Main Olfactive Families: Gourmand, Fruity, Woody

FRAGRANCE ANALYSIS

22

23

CONCLUSIONCOMPETITIVE LANDSCAPE

Ø Among all of the direct competitors and market leaders, Gourmand and Fruity are the most popular olfactive families

Ø Gourmand scents tend to evoke a sense of familiarity and nostalgia among many consumers. Fragrances that range from sweet to savory can also be comforting and warm.

Ø Fruity scents using notes like peach, mango, and passion fruit create an impression of being close to nature, particularly at a time where consumers are seeking more natural products.

Ø Seasonal scents are a key area to experiment in as these scents can be more playful, unique, and sensorial

RECAP OF COLLECTED DATA (Olfactive Families)1 2 3 4 5 6 7 8 9

Candles & Supplies Gourmand Fruity Aromatic/

GreenFresh/Ozonic Floral Spicy Woody Citrus Oriental

Candlescience Gourmand Fruity Aromatic/Green

Fresh/Ozonic Spicy Floral Oriental Woody Citrus

Lone Star Candle Supply Gourmand Fruity Floral Aromatic/

GreenFresh/Ozonic Woody Spicy Citrus Oriental

Walmart Fruity Gourmand Floral Woody Fresh/Ozonic Oriental Citrus Spicy Aromatic/

Green

Yankee Candle Gourmand Fruity Fresh/Ozonic Floral Woody Aromatic/

Green Citrus Spicy Oriental

Bath & Body Works Gourmand Fruity Woody Fresh/

Ozonic Floral Aromatic/Green Spicy Oriental Citrus

TOP RANKING OLFACTIVE FAMILIES1. Gourmand 2. Fruity3. Floral + Aromatic/Green4. Fresh/Ozonic5. Woody6. Spicy7. Citrus8. Oriental

T R E N D S I N C A N D L E

24

Inspired by personal care, health & well-being, the air care industry is integrating products that tap into

consumers’ everyday lifestyle. People started identifying with self-care, wanting the brands they buy for their bathroom & home to be

reflections of how they see themselves & their style.

Pure Recovery UMA x EQUINOX

HEALTH & WELLNESS

BE ING COZY :HYGGE

The Scandinavian ethos of simplicity paired with practicality & function is

a philosophy that resonates with overwhelmed consumers.

The popularity of hygge, the Danish concept of warmth & coziness,

ushered in a new growth opportunity for air care products.

NordlysSKANDINAVISK

Serenity + CalmMind & Body

Chesapeake Bay

TRENDS IN CANDLELIFESYTLE MEETS AIRCARE

TRAVEL ING& EXPLOR ING

Travels are more affordable than ever and people are enjoying

travelling, discovering new culture and new rituals around the world. As a souvenir or another way to

escape, candles incorporate specific locations and ingredients offering new and innovating concepts that

maintain consumer interest.

Waikiki Beach CoconutBATH & BODY WORKS

25

Black Pepper KaleBATH & BODY WORKS

SUPER-FOOD

The collaboration between food and scent can be harnessed to drive

experimentation and allow users to create new sensory experiences.

Food-focused scents such as kale, grains, seeds, superberries…

the most interest, as adults recognize these ingredients in other categories and associate them with

offering functional and health benefits.

TRENDS IN CANDLEHOT CALL-OUTS

FROM BEAUTY

KushBOY SMELLS

Trending ingredients in beauty are found in new candles.

CBD is associated as being calming & soothing, therefore this

characteristic could more than easily tap into the overlying theme of

wellness messaging.

Only 12% of air care users express interest in seeing CBD & hemp in air care, these ingredients are gaining more attention & popularity across

categoriesSource: Mintel, 2019

Providing aromatherapeutic qualities in candles explains how consumers are looking for homecare products

that provide mental & physical wellbeing. “Aromatherapy” is a major

callout within the candle market.

In the US, 22% of air care users are interested in products with

aromatherapy benefitsSource: Mintel, 2018

Interest in essential oils has grown by 8% in 2018 vs. 2016

Source: Mintel, 2019

Balance + HarmonyMind & Body

CHESAPEAKE BAY

AROMATHERAPY

Stress ReliefEucalyptus + SpearmintBATH & BODY WORKS

26

TRENDS IN CANDLESCENT FOCUS

In the StarsBATH & BODY WORKS

Palo SantoMANLY INDULGENCE

‘MAN’ -DLEMOVEMENT

ANDROGYNOUSSCENTS

Gender neutral scents, not overly feminine or masculine, will continue

to be marketed as gender fluid.

Scent lines have blurred as more fine fragrance companies continue to churn out what they market as

gender-neutral scents.More home fragrance brands are offering up masculine notes like tobacco, wood & leather blended with fruits & florals leaving behind

intriguing, unisex scents.

Sultry Amber Rhythm GLADE CANDLES

More masculine scents are popping up within the mass market

as more unique scent offerings are being created.

Masculine products are actually normalizing in the market and are transitioning from niche into mass

market products. Younger men ages 18-44 express stronger interest in different fragrances than younger woman; suggesting brands could

invigorate the “mandle movement” by expanding beyond traditional

masculine scents.

SOPH IST I --CAT ION

Fragrances are becoming more sophisticated taking inspiration

from the fine fragrance industry.

Names can stay more ingredient driven but the scents are more

complex and refined.With this same idea of

sophistication, scents tend to be closer to the reality of nature giving this natural feeling as if the fruits

have just been picked up from the trees.

27

28

CONCLUSIONTRENDS IN CANDLE

Ø Follow consumers’ Lifestyles

Ø Focus on trending ingredients in Food and Beauty industries

Ø Offer more Sophisticated Scentswith a more “True to Nature” feeling

Ø Masculine scents are key for Men’s lines or more unisex offerings

F R A G R A N C E C O L L E C T I O N

29

FLORAL

Evokes the scent of floral blossoms

30

FRAGRANCE SUGGESTIONS - FLORAL

TopLush Greens, Apple,

Raspberry, PearMiddle

Cyclamen, Freesia, Peony, Violet, Lily, Rose

BaseRhubarb,

Sugary, Musks

Floral Fruity

SWEET PEA BLOSSOM

TopRaspberry, Strawberry,

Cherry, MelonMiddle

Peony, Jasmine, Rose,Lily, Cyclamen, Anise, Green

BaseRosewood, Vanilla,Sandalwood, Musks

Floral Fruity

SAKURA ROSE PETALS

530 C 176 C

31Alternate Names:

Raindrenched Petals / Sweet Pea & Pear Alternate Names:

Japanese Plum / Elderberry Rose

SZUSM000309 SZUSM000310

FRAGRANCE SUGGESTIONS - FLORAL

TopCrisp Pear,

Green Apple, OzonicMiddle

Aquatic Florals, Cucumber Dew, Lush Grass

BaseWoody, Amber, Sugary, Musks

Floral Green

GREEN BAMBOO FLOWER

4162 C

32Alternate Names:

Zen Garden / Dew-Kissed Bamboo

TopCitrus, Peach,

Apple, Dewy GreensMiddle

Honeysuckle, Jasmine,Muguet, Magnolia

BaseWoody,

Vanilla, Musks

Floral

HONEYSUCKLE FREESIA

Alternate Names: Fresh White Jasmine / Blooming Day

2037 C


FRUITY

Evokes the scent of all fruits, with the exception of citrus

33

FRAGRANCE SUGGESTIONS - FRUITY

TopBlack Cherry,

Red AppleMiddle

Wine Accord,Spicy Floral

BaseWoody, Tonka Bean,

Vanilla, Musks

Fruity Gourmand

BLACK CHERRY SANGRIA

TopCrisp Red Apple, Pear,

Peach, CitrusMiddle

Apple Peel, Dewy Greens,Jasmine, Lily, Cyclamen

BaseApplewood,Sheer Musks

Fruity Floral

FARMSTAND APPLE

187 C 485 C

34Alternate Names:

Cherry Red Wine / Sangria PunchAlternate Names:

Apple Picking / Ripe Red Apple

TopPassionfruit,

Guava, PineappleMiddle

Red Currant,Wild Orchid, Lush Greens

BaseSugarcane,

Musks

Fruity Tropical

PASSIONFRUIT HIBISCUS

Alternate Names: Tropical Paradise / Mai Tai Sunset

7435 C

SZUSM000312 SZUSM000313 SZUSM000314

FRAGRANCE SUGGESTIONS - FRUITY

TopCoconut,

Peach, MandarinMiddle

Tropical Fruit,Heliotrope, Vanilla Orchid

BaseCedarwood,

Vanilla Sugar, Sweet Musks

Fruity Gourmand

ISLAND SUNRISE

TopApple, Raspberry,

Peach Nectar, Sparkling LimeMiddle

Jasmine, Violet, Rose,Green Leaves, Lily, Sweet Caramel

BaseVanilla Sugar,

Tonka Bean, Musk

Fruity

GEORGIA PEACH

1345 C 2023 C

35Alternate Names:

Island Getaway / Cool Island Coconut Alternate Names:

Peach Papaya / Sorbet Peach

TopJuicy Pineapple, Coconut, Mango

MiddleCrushed Mint,Palm Leaves

BaseSugarcane Rum,

Musks

Fruity Green

PINEAPPLE PARADISE

Alternate Names: Aloha Pineapple / Pineapple Dream

122 C


CITRUS

Evokes the scent of all citrus fruits

36

FRAGRANCE SUGGESTIONS - CITRUS

TopSparkling Lemon,

Lime ZestMiddle

Juicy Watermelon, Pineapple

BaseVanilla Sugar,

Musky

Citrus Fruity

MELONADE FIZZ

TopOrange, Tangerine,

Grapefruit, BergamotMiddle

Sheer Petals, Guava, Passionfruit, Mango, Tart Berries

BaseSugarcane,

Citrus Musks

Citrus Tropical

TANGERINE GUAVA

178 C 231 C

37Alternate Names:

Spritz Fizz / Summer LemonadeAlternate Names:

Mandarin Acaï / Energizing Guava


Reminiscent of foody smells ranging from sweet to savory

GOURMAND

38

FRAGRANCE SUGGESTIONS - GOURMAND

TopStrawberry, Blueberry, Raspberry, Cranberry

MiddleCoconut, Orange Zest,

Condensed Milk, Buttery, CinnamonBase

Baked Vanilla,Brown Sugar, Tonka Bean

Gourmand Fruity

BLUEBERRY CHEESECAKE

TopSweet Caramel,

Nutty, Middle

Buttery, Chocolate, Condensed Milk

BaseCreamy Vanilla,

Powdered Sugar, Baked Dough

Gourmand

DONUT SHOP

2685 C 155 C

TopCandied Lemon,

Zesty Lime, Sweet CitrusMiddle

Buttery Notes, Caramel, Maple Sugar

BaseWhipped Vanilla,

Baked Crust

Gourmand Citrus

KEY LIME PIE

386 C

39Alternate Names:

Blueberry Muffin / Strawberry CupcakeAlternate Names:

Fresh Baked / Glazed DonutAlternate Names:

Lemon Chiffon / Sugared Lemon Cookie



TopAlmond,

Caramel, Nutty NuancesMiddle

Coffee Bean, Warm Spices, Condensed Milk

BaseVanilla Icing,

Brown Sugar, Tonka

Gourmand Chocolate

CHOCOLATE LAYER CAKE

TopNutty Nuances, Condensed Milk

MiddleCaramel, Coconut,

Heliotrope, Buttery, AniseBase

Vanilla Bean, Sugarcane, Tonka, Baked Notes

Gourmand Vanilla

BUTTERCREAM VANILLA COOKIE

483 C 7590 C

40Alternate Names:

Chocolate Brownie / Hot ChocolateAlternate Names:

Milk & Cookies / Whipped Cream



TopCoconut Milk,

Toasted AlmondMiddle

Sweet Caramel, Dark Chocolate

BaseRoasted Coffee,

Vanilla Sugar

Gourmand Coffee

MOCHA LATTE

728 C

41Alternate Names:

Coffee & Cream / Sweet Cappuccino

TopSalty,

Sweet ButteryMiddle

Cream Caramel, Coconut, Candied Pecan

BaseVanilla Sugar, Toasted Tonka, Condensed Milk, Baked Notes

Gourmand Caramel

SEA SALT CARAMEL

7571 C

Alternate Names: Salted Toffee / Caramel Popcorn


Comprised of powdery, resinous notes that are opulent & warm

SPICY

42

FRAGRANCE SUGGESTIONS - SPICY

TopSpicy, Cinnamon,

Citrus, CassisMiddle

Ginger, Clove, Cinnamon, Creamy Caramel, Almond

BaseSweet Vanilla, Tonka, Musks

Spicy Woody

CINNAMON KISS

1685 C

43Alternate Names:

Christmas Spice / Warm Spice

SZUSM000327

Comprised of dry, powdery, resin note that are opulent & warm

ORIENTAL

44

FRAGRANCE SUGGESTIONS - ORIENTAL

TopSweet Citrus, Vanilla Orchid

MiddleRose, Turmeric,

Caramel, TobaccoBase

Tonka Bean, Woody,Amber, Musks

Oriental Woody

WILD HONEY TOBACCO

7533 C

45Alternate Names:

Vanilla Tabac / Saffron Honey

SZUSM000328

Refers to all the woods, trees, & certain plants

WOODY

46

FRAGRANCE SUGGESTIONS - WOODY

TopRaspberry, Herbal,

Saffron, Warm SpicesMiddle

Suede Accord, Floral, Smoky

BaseLeather, Amber,

Woody, Smooth Musks

Woody Leather

BLACK LEATHER

TopWarm Spices,

Dried Tobacco, AromaticMiddle

Crushed Peppercorn, Clove Bud,Bay Leaf, Smoky Rose

BaseCedarwood, Patchouli, Tonka,

Amber, Fir Balsam, Musks

Woody Aromatic

SILVER CEDAR

875 C 553 C

47Alternate Names:

Wild Desert / Tuscan LeatherAlternate Names:

Frosted Forest / Silver Mountain


Refers to notes that smell like grass, plants or other botanicals

AROMATIC/GREEN

48

FRAGRANCE SUGGESTIONS - AROMATIC/GREEN

TopCassis, Orange,Lemon, Lime

MiddleSpearmint, Pine, Clove,

Violet Leaves, Sharp GreensBase

Rosewood,Rhubarb, Musks

Aromatic Green

GARDEN MINT

TopApple, Pear,

Fruity, GrapefruitMiddle

Rhubarb, Rose, Dewy Greens

BaseSugarcane,

White Musks

Green Fruity

AGAVE RHUBARB

7737 C 7464 C

TopTangerine, Grapefruit, Bergamot, Aldehydes

MiddleGreen Tea Leaves,

Jasmine, Muguet, RoseBase

Blonde Woods, Soft Musk

Green Floral

WHITE TEA ALOE

7486 C

49Alternate Names:

Fresh Picked Mint / Relaxing SpaAlternate Names:

Pink Rhubarb / Cactus BlossomAlternate Names:

Matcha Green Tea / Tea Ritual


Encompasses clean bright scents - aquatic/oceanic scents

FRESH/OZONIC

50

FRAGRANCE SUGGESTIONS - FRESH

TopCitrus, Peach, Apple,

Herbal, AldehydicMiddle

Rose, Lilac, Jasmine, Neroli, Cyclamen, Lavender

BaseBlonde Woods,

Vanilla, Sheer Musks

Fresh Floral

SUNKISSED LINEN

TopWatery, Spearmint,

Sea SaltMiddle

Fresh Coconut, Dewy Melon, Aquatic Floral

BaseVanilla Sugar, Sheer Musks

Fresh Marine

COASTAL BREEZE

7541 C 7716 C

TopSea Minerals, Bergamot,

Citrus Zest, MarineMiddle

Watery Greens, Herbal, Sage, Eucalyptus, Lavender

BaseGreen Grass, White Cedar,

Amber, Musks

Fresh Aromatic

SEA SALT SAGE

7730 C

51Alternate Names:

Cotton Lily / Fresh LinenAlternate Names:

Ocean Mist / Seaside BreezeAlternate Names:

Sea Grass / Salted Woods


SEASONALSCENTS

52

SEASONAL SCENTSKEY INGREDIENTS & KEY SCENTS

53

FALL

WINTER

Pumpkina gourmand spicy scent

Fall Treatstypical gourmand scents

Applefruity juicy apple scent blended with

spices; cider accord and/or gourmand notes

Fir, Balsam, Pineevoking the Christmas tree,

typical aromatic woody fresh scent

Winter Berry, Cranberrya berry-fruity scent with

citrus bright notes

Candy CaneSweet and fresh fragrance

SEASONAL SCENTS / FRAGRANCE SUGGESTIONS / FALL

TopClove, Cinnamon,

Nutmeg, Orange Zest, AppleMiddle

Sweet Caramel,Coconut Milk, Toasted Almond

BaseCreamy Vanilla,

Maple Sugar, Baked Notes

Spicy Gourmand

PUMPKIN SPICE

TopDried Raisins,

Black Currant, Tart AppleMiddle

Cinnamon,Clove, Cardamom

BaseVanilla Sugar,

Caramel, Tonka

Fruity Gourmand

AUTUMN BRUNCH

144 C 1815 C

TopCrisp Apple,

Red Berries, Citrus ZestMiddle

Cinnamon, Clove, Aromatic, Rhubarb

BaseCedarwood,

Oakmoss, Musks

Fruity Woody

APPLE HARVEST

2033 C

54Alternate Names:

Pumpkin Cider / Pumpkin ChaiAlternate Names:

Festive Feast / Fall TreatsAlternate Names:

Apple Orchard / Apple Picking


TopRaspberry,

Apple, Orange ZestMiddle

Pine Needles, Eucalyptus,Juniper, Clove

BaseBalsam, Cedarwood,

Sandalwood, Green Foliage

Aromatic Woody

BALSAM FIR

TopChampagne Accord,

Sparkling CitrusMiddle

Tart Cranberry,Strawberry, Cassis

BaseVanilla Sugar,

Musks

Fruity Citrus

CRANBERRY CHAMPAGNE

5545 C 208 C

TopFresh Peppermint

MiddleSweet Mint,

Eucalyptus, CloveBase

Creamy Vanilla,Sweet Sugar

Gourmand Aromatic

CRUSHED CANDY CANE

2035 C

55Alternate Names:

Cedar Lodge / Fresh Balsam Alternate Names:

Sparkling Cranberry / Crimson Champagne Alternate Names:

Twisted Peppermint / Christmas Candy

SEASONAL SCENTS / FRAGRANCE SUGGESTIONS / WINTER


FINEFRAGRANCE

inspiration

56

FINE FRAGRANCE inspirationTOP 2018 FINE FRAGRANCES

57

Chance$122.4 MM

La Vie Est Belle$81.3 MM

Daisy$76.4 MM

Coco Mademoiselle$140.2 MM

Light Blue$61.9 MM

WOMEN’S

Bleu de Chanel$113.2 MM

Acqua di Gio$110.1 MM

Sauvage$90.8 MM

YSL Y$41.3 MM

Armani Code$40.7 MM

MEN’S

FINE FRAGRANCE inspirationBESTSELLERS IN CANDLE

58

WOMEN’S

MEN’S

TopOrange,

Tobacco, Violet LeafMiddle

Cardamom, Ginger, Black Pepper, Clove, Nutmeg

BaseVetiver, Patchouli,

Vanilla, Amber, Smooth Musks

Spicy Oriental

MIDNIGHT SPICE

TopLemon Zest,

Petitgrain, AromaticMiddle

Thyme, Rosemary,Eucalyptus, Fir Needles, Cardamom

BaseRosewood, Vetiver,

Amber, Oakmoss, Musks

Woody Aromatic

MAHOGANY OAK

Black C 5743 C

TopLemon Zest,

Citrus, AromaticMiddle

Lavender, Geranium,Leather, Rose

BaseSmooth Amber, Patchouli,

Oakmoss, Musk

Aromatic Oriental

LAVENDER AMBER

276 C

59Alternate Names:

Black Tie / Black Pepper Clove Alternate Names:

Cedarwood Moss / Black Amber Alternate Names:

Provence Fields / Sweet Lavender

FINE FRAGRANCE INSPIRATION / FRAGRANCE SUGGESTIONS / MEN


TopBergamot, Peach,

Mandarin, Tea LeavesMiddle

Jasmine, Rose, Freesia,Tonka Bean, Caramelized Sugar

BasePatchouli, Sandalwood,

Amber, Vanilla, Powdery Musks

Floral Oriental

VELVET BLOOM

TopMarine, Rosewater,

Aquatic Melon, Sea SaltMiddle

Lotus, Freesia, Lily of the Valley, Water Petals

BaseDriftwood,

Amber, Sheer Musks

Floral Aquatic

AQUA PETALS

234 C 176 C

60Alternate Names:

Noir Dahlia / Blooming FantasyAlternate Names:

Fresh Bouquet / Sultry Lotus

FINE FRAGRANCE INSPIRATION / FRAGRANCE SUGGESTIONS / WOMEN


O L F A C T I V E M A P P I N G

61

FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN

FRESH/OZONIC

SOZI

O

•Sweet Pea Blossom

•Sakura Rose Petals

•Honeysuckle Freesia

•Green Bamboo Flower

•Aqua Petals

•Garden Mint

•Agave Rhubarb

•White Tea Aloe

•Lavender Amber

•Black Cherry Sangria

•FarmstandApple

•Passionfruit Hibiscus

•Island Sunrise

•Georgia Peach

•Pineapple Paradise

•Autumn Brunch

•Cranberry Champagne

•Wild Honey Tobacco

•Velvet Bloom

•Blueberry Cheesecake

•Donut Shop

•Key Lime Pie

•Chocolate Layer Cake

•Melonade Fizz

•Tangerine Guava

•Sunkissed Linen

•Coastal Breeze

•Sea Salt Sage

•Buttercream Vanilla Cookie

•Sea Salt Caramel

•Mocha Latte

•Pumpkin Spice

•Crushed Candy Cane

•Cinnamon Kiss

•Apple Harvest

•Midnight Spice

•Black Leather

•Silver Cedar

•Balsam Fir

•Mahogany Oak

OLFACTIVE MAPPINGFRAGRANCE COLLECTION - 40 SCENTS

40 FRAGRANCES*Core Collection*Seasonal: Fall & Winter Collection *Men’s & Women’s Collection

62

FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/OZONIC

MEN

•Agave Rhubarb

•Wild Honey Tobacco •Velvet Bloom

•Donut Shop•Chocolate Layer Cake

•Melonade Fizz •Tangerine Guava

•Sunkissed Linen •Coastal Breeze •Sea Salt Sage

•Sea Salt Caramel •Mocha Latte•Pumpkin Spice

•Cinnamon Kiss •Midnight Spice

OLFACTIVE MAPPINGFRAGRANCE COLLECTION - CONCEPT IDEAS

WEL

LNES

STR

OPI

CA

L H

YGG

E FA

LL

WIN

TER

•Garden Mint •White Tea Aloe •Lavender Amber

•Passionfruit Hibiscus •Island Sunrise•Pineapple Paradise

•Black Cherry Sangria•Autumn Brunch •Cranberry Champagne

•Sweet Pea Blossom •Honeysuckle Freesia •Aqua Petals

•Buttercream Vanilla Cookie•Mocha Latte

•Donut Shop•Chocolate Layer Cake


•Black Leather •Silver Cedar •Mahogany Oak

•Sunkissed Linen •Coastal Breeze •Sea Salt Sage



•Cinnamon Kiss •Apple Harvest •Midnight Spice

•Black Leather •Silver Cedar •Balsam Fir


•Green Bamboo Flower •Aqua Petals

•Coastal Breeze •Sea Salt Sage

•Melonade Fizz •Tangerine Guava

•Garden Mint •White Tea Aloe •Lavender Amber

•Blueberry Cheesecake•Buttercream Vanilla Cookie

•Buttercream Vanilla Cookie•Crushed Candy Cane

Different ways to repurpose fragrances following trends, seasons, and other key concepts. Alternate names provided on the fragrance slides, make the scent suitable for another concept.

*Core Collection*Seasonal: Fall & Winter Collection *Men’s & Women’s Collection

63

FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODY AROMATIC/GREEN FRESH/ OZONIC

SOZI

O

•Sweet Pea Blossom

•Sakura Rose Petals

•Green Bamboo Flower

•Garden Mint

•White Tea Aloe

•Lavender Amber

•Black Cherry Sangria

•FarmstandApple

•Island Sunrise

•Georgia Peach

•Wild Honey Tobacco

•Blueberry Cheesecake

•Donut Shop

•Key Lime Pie

•Chocolate Layer Cake

•Melonade Fizz

•Sunkissed Linen

•Coastal Breeze

•Buttercream Vanilla Cookie

•Sea Salt Caramel

•Mocha Latte

•Cinnamon Kiss

•Balsam Fir

•Mahogany Oak

OLFACTIVE MAPPINGFRAGRANCE COLLECTION - 24 SCENTS

64

Based on the market analysis, trends, and our fragrance expertise, this is our recommendation on the best 24 scents for a do-it-yourself candle making concept.

66

Latin & North AmericaSozio Inc

51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944

AsiaJ&E Sozio Asia Ltd

Unit C6, 15/F, TML TowerNo.3 Hoi Shing Road - Tsuen Wan,

N.T. Hong KongPhone: (852) 2111 0842Fax: (852) 2111 0942

Europe, Africa and Middle EastSozio SAS

6, Rue Barbès - CS8005092532 Levallois-Paris cedex - France

Phone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

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