Walmart vs. Target Report

Jeff WatsonDarrin WilliamsKhuyen NguyenJasmine Dunbar

Walmart SWOT Analysis

Strengths Has a wide assortment of

merchandise for the mass market

Low prices affordable for every family

Tremendous global presence

Weakness Could improve its customer

service Relies heavily on low prices Known for its sketchy

workplace environment Mobile site could use some

improvementOpportunities Allow international shipping In store pickup has become

vastly popular

Threats Target is a well known key

competitor. Walmart is losing the market

share to other competitor such as Amazon.

Wal-Mart's E-commerce Purpose

Positive, Useful Branding Message

Wal-Mart conveys a positive and useful branding message for their company by incorporating sales promotions and consistently advertising how the consumer will save money.

Wal-Mart appeals to all consumers.

What! Its 50 cents cheaper than Target?????

Price- Sensitive Customers

Customer solution, informational content

• List of top brands

• Store locator• Costumer feedback

Revenue Models

Affiliates/Alliances

1800contacts

Features and Functionality

This is the shop and scan an example of Walmart utilizing mobile commerce at its best, customers are able to scan products in store with their mobile devices.

Walmart consistently conveys a message geared towards consumer savings on their website.

No “fluff” included in content description; simple, to the point, effective, and consumer approved.

Well Designed Site

Walmart effectively utilizes social media.

Walmart has at least five tweets, 3 posts per day!

Walmart has 28 millions Facebook Likes!

Mobile Commerce

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Walmart has a nice, simple layout for mobile-ecommerce. The layout contains an enough layout and text so consumers can easily navigate and purchase the product. In additional, customers can rate, review, share products on Facebook through the mobile site. However, the site just runs on Android and Apple version.

Walmart International Presence

There are 5,261 International units

Global presence in 28 Countries

Specific country Walmart website such as walmartmexico.com

No international shipping

Which Would You Choose ?

Differences in Web Strategy

Target focuses more on apparel assortment.

Walmart provided store pickup option

Websites Usability Comparison

Walmart

• Relatively simple• Displays product tabs on side of

homepage

Target • More elaborate• Displays product tabs on top

of homepage

Comparing Assortment

Overall both companies sell the same products. Target has more options when it comes to apparel. However Walmart offers more products in general.

Significant differences in website features and functionality

Walmart presents the website as if it is more of a resource for consumers rather than a sales driver.