walmart transition (final presentation)

“Walmart launches smartphone trade-in program ahead of new iPhone”http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River

Jordan Heiden Professor Klinkowstein

http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River

http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River

September 21, 2013:

• Trade-in credit for new phone• Over 100 models • $50-$300 payments



Walmart makes transition with new trade-in program

•Walmart will have largest program of any brick and mortar store


• College students want to save money but could be spending more than they realize.


Ethnographic Research


Book Bag- $60.00Student making purchase in bookstore

Starbucks at 10:00AM University Café at 2:00PM



Common bookstore purchasesRanging from $10.00-$65.00

Ethnographic Research Observations

• Ashamed by purchases• Questioned why product was

purchased• Looked uncomfortable when asking

questions• Played with hair• Looked around room while thinking• Made conversation into joking matter


Ethnographic Research Findings

Student responses--Book bag ($60.00)“It wasn’t that necessary, I just thought it was cute.”-Bicycle ($65.00)“I don’t need it, but maybe sometimes it’ll help. Still, I wouldn’t die if I stopped shopping.”-Beanie ($35.00)“I’ll probably never wear it. I don’t know why I bought it.”


Diagonals


Arcs


Irregulars


Grids


High Key


Low Key


Monochromes


Neutrals


Color


Black and White


Selected Articles for Research

• http://www.stretcher.com/stories/01/010917c.cfm

• http://www.mdjunction.com/teen-shopping-overspending


http://www.stretcher.com/stories/01/010917c.cfm




http://www.mdjunction.com/teen-shopping-overspending




Social Circumstance Observed

• Teens are overspending without realizing it.


Observations

• Spends money on unnecessary things

• Have little understanding of what should be spent

• Makes regretful purchases


Desire

• Wants a way to easily balance spending


Breakdown of Proposal

• Student spending card• Observable/changeable online

preferences• Sets limits/caps on spending of all

sorts• Sends text message warnings at

certain points in spending• Allows for increasing and decreasing

amounts• Flexible and unique for every

individual


• With a flexible and unique spending

card and online application, individual spending can be monitored more efficiently. Limits can be set for specific types of purchases and increases can be made freely. Text message alerts can also be sent as reminders when funds are getting low. The online application will safely secure all credit/debit accounts for your convenience. When the budget is followed accordingly, discounts to the monthly bill will be added.


Unique

Online and In ControlOnline Control

Simplified

Tagline Research

• Nissan: “Enjoy the ride”

• Subway: “Eat fresh”

• MasterCard: “There are some things that money can’t buy. For everything else there’s MasterCard”


walmart transition (final presentation)

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