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Wal-Mart

1

Sanchi Deora 09

Sweta Gupta 15

Pooja Khanna 20

Shibani Shetty 39

Sonika Doshi 49

1st semester

(2011)

-F.y.BAF

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INDEXSR.NO TOPIC PAGE NO

1. INTRODUCTION 6

2. FACTS 7

3. WALMART IN INDIA 9-13

4. BRANDS AROUND THE WORLD 15

5. EFFECTS ON EVIRONMENT:1.INTERNAL2.EXTERNAL

16-25

6. SWOT ANALYSIS 26-27

7. CHALLENGES IN INDIA 28

8. CONCLUSION 29

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“We save people money , so they can live better”

WALMART Mission

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introduction

American public multinational corporation

Runs chains of large discount departmental stores and warehouses

Founded by Sam Walton in 1962 , headquatered in Bentonville , Arkansas , USA

Incorporated on 31st October 1969

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FACTS Worlds 18th largest public

corporation Worlds largest corporation by

revenue Biggest private employer in the

world Listed in New York stock

exchange in 1972 Largest grocery retailer in USA 8500 stores in 15 countries under

55 different names In India it operates as BEST

PRICE

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What brings Wal-Mart to India?

A tremendous market Emergence of middle class – 300 million Consumer class of 105 million growing at the

rate 10% with avg monthly household income of Rs.30000

Demographics – 60% of indian population is in the age group of 20-30 & is more inclined towards modern shopping

Consumer spending growing rapidly – credit card

GDP growing about 6-8%

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Opportunities in India India’s retail trade is estimated at $

206 billion & growing at 5% annually

Only 3% of market organized shopping malls

India as fastest growing sourcing market

India’s vast market for food retailing Can add value to customers by

means of low price and wide range of merchandise

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WALMART INDIA Largest retailer in history has finally found a

way to start opening stores in the second most populated country in the world

In August 2007, WALMART announced an agreement with BHARTI ENTERPRISES

Establish a joint venture BHARTI WALMART PRIVATE LIMITED

Wholesale cash-and-carry supply chain management operations in India

President and CEO of Walmart India is Raj Jain and Chairman is Sunil Mittal

Started in Amritsar

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WALMART AMRITSAR Started its operations on 30th May

2009 Major clients :-

1. Border security force

2. Army

3. Air force

4. Medium and small retailers Multi brand and multi category

store with 7000 different items

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Brands Around The World

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EFFECTS ON THE ENVIRONMENT

INTERNAL ENVIRONMENT

AND EXTERNAL ENVIRONMENT

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WALMART INTERNAL ENVIRONMENT

Mission/vision To give ordinary folk to buy the same thing as rich people

Service strategy 1. Respect for the individual2. High standards of service

Segmentation Middle class , lower middle class

Positioning Consistent positioning ”Always low prices”

Activities 1. Food retail2. Non-food retail3. Online Food retail

Intangibles Personalized customer service

Partnership joint venture with Bharti

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Micro

Micro environment analysis

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CUSTOMERS

Multi-brand multi-category store All products under one roof Quality products Focus on discounts Low prices Choice Product Information Fresh and hygienic food items

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton the founder of Wal-Mart

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COMPETITORS

Tough competition between local retailing business like Pantaloons Big Bazaar , Reliance Food World etc..

High degree of concentration High industry growth Have excess capacity Price elasticity of demand

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RETAILERS Low price strategy Change in retail landscape Increased demand for prime properties and

manpower Miniscule margin

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Suppliers Industry is

concentrated Many suppliers No-nonsense Innovation Quick response to new

trends Major Suppliers:

Gillette Johnson & Johnson Kraft Foods Nestle

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SHAREHOLDERS

Return on investment Dividends Proper use of shareholder funds Good public image Periodic information

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EMPLOYEES

Economic stake Jobs Primary source of

income Financial

compensation

COMMUNITY

Success of the company

Place of purchase Low price

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SWOT ANALYSIS

STRENGTHS Efficient supply chain

management Targeted marketing Service innovation and

technology Least cost of packaging Infrastructure Growth through

adaptability

WEAKNESS Unable to adapt to

different countries High law suits against the

company Late entrant in

international market

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OPPORTUNITIES Cold storage market E-business Overseas market Penetrate into Asian

market

THREATS Terrorism Competitors Negative publicity Increased transportation

cost

Swot analysis

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CHALLENGES IN INDIA Protests from small businesses (kirana ) FDI restrictions India’s poor infrastructure Poor public image - predatory

pricing ,unemployment India’s diversity and heterogeneity Competition from Indian Retailers including

Pantaloon, Shopper’s Stop etc Regional governments are very strong politically

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conclusion

Here comes WALMART…

…so all the marts BEWARE !!!

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BIBLIOGRAPHY

WEBSITES :- www.google.com www.wikipedia.com www.walmart.com

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Market research Questionnaire

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