walmart clp presentation
TRANSCRIPT
Kettle Chip
Fettle Kettle Madelyn Box
Lauren Schofield
Harry Woosley
Packaging Design
Packaging Design
Front Back
Fettle: state or condition of heal th,
fitness, wholeness, spirit, or form
Our mission is derived from our
name Fettle which is the state or
condition of health, fitness,
wholeness, spirit, or form. We got
our start on the idea that your
favorite snack should be good
for you. No one should have to
give up a snack they love be -
cause of harsh ingredients or
unwanted extras. We have
stripped down the Kettle Chip to
just its delicious base. Potatoes,
peanut oil, and seasoning is all
we need to make the perfect
snack. At Fettle Kettle we strive
to provide the best snack to
fulfill your wish to be in "fine
fettle".
O U R STO RY
Shearer's Snacks
100 Lincoln Way East,
Massillon, Ohio 44646
Copyright Shearer's
Snacks All Rights
Reserved
Tr y al l t he fl avor s! Ci l a n t r o -Li me P i c o d e Gu a c
Sa l t & Cr a c k e d Pe ppe r So u t h e r n BBQ
N a sh v i l l e H o t Ch i c k e n
Brand Story
Promotion: Social Media
Promotion: Social Media Cont.
Promotion: Social Media Cont.
Promotion: Walmart Ads
Weekly Online Advertisements
Placement: In-Store
Chip AisleEnd-Caps or Side-Stacks
Placement In-Store Cont.
Bright Ideas (Samples)Promotional Stands
Pricing
Fettle Kettle: $2.65
Lays: $2.68
Kettle Brand: $2.98
Cape Cod: $2.72
*All prices are based off an 8 ounce bag
Financial Impact
$
Brandon Clark
Conner Dracos
Tristan Dopyera
Packaging DesignFront Back
Promotion: Social Media
Promotion: Contests
Promotion: Mad Lib
Promotion: Low Cost Marketing
Place
Place: In-Store
Pricing
Bag Size (oz.) Price / Bag ($) Price / oz. (¢) Mkt. Share (%)
Lay’s 8.0 2.68 33.5 50.7
Cape Cod 8.5 2.72 32.0 17.9
Kettle Brand 9.0 2.98 35.1 10.5
Fresh Kut 8.0 2.58 32.3 -
Financial Impact
$
Questions?
Craft Soda
Bearded Oak
Team 1William Blair
Shannon Carroll
Beth Mask
Bearded Oak
Colors: Earthy- Burgundy, Hunter
Green, Navy Blue, Purple
Packaging Design
Flavor Names
Gnarled Roots Root Beer
Campfire Cola
Backcountry Briar Cream Soda
Honeysuckle Nectar Agave Lime
Grizzled Woods Orange Cream
Promotion: Social Media
Promotion Timeline
March 25 –Product Arrival
March 28 –Social Media
Coverage
April 14 –Global Green
April 18 - MABD
April 25-29 -Relay
May 9-13 –Establish
Bearded Oak Social Media
Promotion: Charity
Message
91% are likely to switch
Social Media
Care about the brand and the charity
Pricing Strategy
Boylan’s Soda Yuengling & Sons Jones Soda
Pricing Strategy Cont.
Premium Pricing Strategy
Penetration Pricing Strategy
Offer our soda for $0.062/ fl oz
Retail price of $.5.99 for an 8 pack of 12 fl oz
cans
Place: In-Store
Objective: To place our craft soda in a location that will maximize sales
Soda AisleSampling
StandGeographical
Placement
Place: In-Store Cont.
Soda Aisle
• Middle of aisle
• End cap
Product Position
• Eye level
• Middle of Shelf
Number of Facing
• More items will increase sales
Sampling Stand
Product Exposure
Banner with logo
Call outs
Sign with aisle
location
Display all
Flavors
Store Placement
Store Placement
Local Product
Trendy
Natural
Suburban Neighborhoods
503 Walmart Stores
Financial Impact
$
Bearded Oak
Team 2Andrew Barnes
Shawn Mulligan
Katlyn Pauvlik
Packaging Design
Brand Story
Flavor Names
Root 66
Maple Cola
Orange Dream
Cedar Cream
Agave Nectar
Charity
Promotion: Social Media
Promotion: In-Store
Costco is the leader in this space; their data suggests some products experience a 2000% sales boost.
Place: In-Store
Competitors’ Prices
Product Price Ounces Price/Fl. Oz.
Jones Soda Cans $4.99 8 - 12oz cans $0.05/Fl. oz.
Jones Pure Cane
Soda$3.99 4 - 12oz cans $0.08/Fl. oz.
Reed’s Original
Ginger Brew$4.99 4 - 12 oz. bottle $0.10/Fl. oz.
DEWshine Bottles $3.99 4 - 12oz bottles $0.08/Fl. oz.
Appalachian
Brewing Co. Root
Beer
$5.98 6 - 12oz bottles $0.08/Fl. oz.
$3.98
Financial Impact
$386,214.26
Questions