wagyu south africa newsletter/nuusbrief april 2020 · sponsorship and fleisherei for delivery....
TRANSCRIPT
WagyuSouthAfricaNewsletter/NuusbriefApril2020
MissionTotransformtheSouthAfricanbeefindustrytobehighlyprofitablewithconsumersdemandingand
enjoyingahealthypremiumeatingexperience.
MissieOmdieSuid-Afrikaansebeesvleisbedryftetransformeeromhoogswinsgewendteweesmet
verbruikerswat'ngesondepremie-eetervaringeisengeniet
DearfellowWagyumembers
Don’tletthenoiseofother’sopinionsdrownout
yourowninnervoice.Andmostimportant,have
the courage to follow your heart and intuition.
They somehow already know what you truly
wanttobecome.Everythingelseissecondary.”
–SteveJobs,Co-founder,CEO,ChairmanApple
Inc.
“Whenyoufindanideathatyoujustcan’tstop
thinking about, that’s probably a good one to
pursue.”
-Josh James, co-founder and CEO Omniture,
founderandCEODomo
“It’s not about ideas. It’s about making ideas
happen.”
–ScottBelsky,co-founderBehance
Curveball, curvebender, livechanging, call it
what you want Covid19 is affecting life the way
weknewit.
I hope all members, your families and loved
ones find yourselves in good spirit and health
andhasfoundmethodstoadapttoourchanging
world.
Whatusetobeacommonsaying“welivingina
changing world” has found new meaning over
thepastmonthandwouldcertainlyinfluencethe
wayinwhichwecommunicateanddobusiness.
For us as livestock producers not much has
change in our activities as our animals don’t
participateinthelockdownandrightfullyexpect
thesamelevelofmanagement.
The announcement of the level 5 lockdown
resulted in panic buying and many abattoirs
werefoundinshortsupply.Subsequently,meat
prices have come down and would probably
stabilize at lower prices than prior to Covid 19
(C19).Wagyumeatpricesanddemandisunder
pressureaswell.
OurmarketingteamundertheleadershipofDeja
Nienaber has embarked upon various meat
marketing campaigns supporting the numerous
online supply platforms. Export to the Middle
East was halted by C19 at the last minute.
Howeverrole-playersintheexportbusinessare
inconstantcontactwithcustomersandarewell
informedofthemarkets.
Our current situation has brought opportunities
withit.Aweakeningcurrencyfavoursourexport
competitiveness. China would probably be one
of the first countries to exit the C19 pandemic
andweshouldgearourselvestocompeteinthat
market.Exposingourlocalmarkettothebenefits
ofwagyubeefshouldbeongoingeffort.
Spend time understanding the benefits of your
heard management program, get familiar with
Breedplanandtheavailableinformation,identify
the shortfalls in your heard recording and don’t
get “left behind” in the benefits that our
crossbreed EBV system would bring to its
participants(The LRF is hosting a series of
electronic presentations regarding the
application and interpretation of EBV’s).
Electronic meetings and the various platforms
accommodating/hosting this form of
communication will certainly form a permanent
partofthewayweconductbusinessandinteract
associetyandfriends.
Most importantly protect youselves and your
operationsagainstCovid19.
Staysafe
FransStapelberg
Chairman(WagyuSocietyofSouthAfrica)
Geagtemede-Wagyu-telers,
Moenie dat die geluid van ander se opinies jou
eie innerlike stem laat verdrink nie. En die
belangrikste, moet u die moed hê om u hart en
intuïsie te volg. Hulle weet op een of ander
manierreedswaturegtigwilword.Allesanders
issekondêr.”
- Steve Jobs, medestigter, uitvoerende hoof,
voorsitterAppleInc.
'Asu'nideevindwaarooruniekanophoudink
nie, is dit waarskynlik 'n goeie idee om na te
streef.”-JoshJames,medestigterenuitvoerende
hoof,Omniture
'Ditgaannieoorideesnie.Ditgaandaaroorom
ideestelaatgebeur.”-ScottBelsky,mede-stigter
Behance
“Curveball” lewensverandering”, noem dit wat u
wil. Covid19 beïnvloed die lewe soos ons dit
gekenhet.
Ek hoop dat alle lede, u gesinne en geliefdes
mekaar in 'n goeie gees en gesondheid bevind
en dat jy metodes gevind het om aan te pas by
onsveranderendewêreld.
n Algemene gesegde “ons leef in 'n
veranderendewêreld”,hetdieafgelopemaand
nuwe betekenis gekry en sal beslis die manier
wees waarop ons kommunikeer en sake doen,
beïnvloed. Vir ons as veeprodusente het ons
aktiwiteitenieveelverandernie,aangesienons
dierenieaandieinperkingdeelneemnieenmet
regdieselfdevlakvanbestuurverwag.
Die aankondiging van die vlak 5-inperkings het
gelei tot paniek-veral met die aankoop van vee
by baie abattoirs wat 'n tekort gevind het. Die
vleispryse het nou gedaal en sal waarskynlik
teen laer pryse stabiliseer as voor Covid 19
(C19). Wagyu-vleispryse en vraag is ook onder
druk.
Ons bemarkingspan onder leiding van Deja
Nienaber het verskeie vleisbemarkingsveldtogte
vanstapelgestuuromdietalleaanlyn-platforms
teondersteun.DieuitvoernadieMidde-Oosteis
op die laaste nippertjie deur C19 gestaak. Die
rolspelers in die uitvoeronderneming behou
egtervoortdurendkontakmetkliënteenisgoed
ophoogtevandiemarkte.
Ons huidige situasie het geleenthede mee
gebring. 'n Verswakkende rand bevoordeel ons
mededingendheid vir uitvoer. China sal
waarskynlik een van die eerste lande wees oor
dieC19-pandemiekomenonsmoetonstoerus
om in die mark mee te ding. Dit is 'n
voortdurende poging om ons plaaslike mark
bloot te stel aan die voordele van Wagyu-
beesvleis.
Spandeer tyd om die voordele van u
bestuursbestuursprogram te verstaan, raak
vertroud met Breedplan en die beskikbare
inligting, identifiseer die tekortkominge in u
rekordhouding en moenie "agterbly" in die
voordele wat ons kruisras-genetiese evaluasie
(EBV)-stelselvirdeelnemersinhounie.DieLRF
bied 'n reeks elektroniese aanbiedings aan oor
die toepassing en interpretasie van
Teelwaardes. Elektroniese vergaderings en die
verskillende platforms wat hierdie vorm van
kommunikasie huisves en aanbied, sal beslis 'n
permanente deel vorm van die manier waarop
onsasgemeenskapenvriendesaamwerk.
Die belangrikste is dat u uself en u
werksaamhedeteenCovid19beskerm.
Blyveilig
FransStapelberg
Voorsitter(WagyugenootskapvanSuidAfrika)
Ifyoukeepdoingthesamething,you’regoingtokeepgettingthesameresult
Itgoeswithoutsayingthatthelockdownandcurrenteconomicuncertaintyhasimplicationsforusall.
Uncertaintyandstressnotonlycreatetension,butitalsocloudsourvision.Theultimatequestionis
howdoesthisimpactusasfarmers?
Wehaveauniqueproductandevenmoreuniquemarket.Ouridentityasfarmersisnotdefinedby
economicconditions,butbyourpassion-andforWagyubreedersspecifically,enhancingthemeat-
eatingexperience.
Weknow,thatwhatwechoosetofocuson,thatwillgrow.Thus,fromaWSAMarketingperspective,
wehavebeentalkingtotheneedtofocusonthepositive,eveninthemidstofitall.Wewillfocuson
thebeautyinourindustry,andwillcoveracouplestoriesinour“WAGYUUNPLUGGED”sessions
shared on social media, be sure to view our session with Morgan Beef and Wagyu X which has
alreadybeenposted.TocontinuewiththethemetocelebrateSouthAfricanWagyu;youwillalso
noticemorewagyurecipesandcookingstylescirculatedonsocialmedia.Watchoutforthemand
sharethem–everyonejusthastoexperiencethewagyutastesensation!WethankSteveMaresch
from The Local Grill for this month’s Wagyu short-rib recipe and photos, Platinum Beef for beef
sponsorshipandFleishereifordelivery.ContactDejaifyouwanttogetinvolvedinfutureprojects.
Howdowelearnfromthecurrentsituationandgearourselvesforthedifferenttomorrow?
WhatmakesyouaFarmer?Surelytheclothesyouwear,whatyourproduce,andthelandyouhave
considered. Though, if you’re stripped from those – your passion and heart for what you do will
remain. In a scientific research study I conducted with global participants in untraditional work
settings (for example the “all-time-everywhere-office”, similar to what farming demands, and what
lockdownisforcingonus)Iconcludedthattobesuccessfulunderthesecircumstancesonerequires
auniqueskillset,ormindset.Thisistypicallycharacterizedby;
Ahighdegreeofflexibilityandadaptabilitytocopewithcontinuouschange,chaosandlackof
structure;
Self-disciplineandmotivationtobalanceconflictingdemandsanddeliverrequirementsunder
challengingcircumstances;
Emotionalstabilityandmaturitytopromotegeneralcopingandpsychologicalwellbeing;
Continuous lifelong learning to ensure remaining current and competitive in the constantly
changingworldofwork;and
Making optimal use of modern technology and building trustworthy-working relationships
throughvariouse-toolsandelectronicplatforms.
Forsome,post-lockdowntheywillreturntotheirofficeundisrupted,forothers,thiswillbecomethe
newnormal.Let’slearn,andensureweaswagyufarmersareeffectiveandcompetitiveirrespective
of what the future may bring. Being successful at farming, also means having courage and
determination.Beingafarmermeanswe’regoingtopushthroughandbestrongerattheendofthis.
FromtheWSAMarketingteam,we’reexcitedtobeassociatedwith“WAGYU”asabrand.Webelieve
inourproduct,andwebelieveSouthAfricashouldalsobeexcitedaboutourproduct.Weinviteall
breedersandinterestedpartieswhowanttocollaborateinwagyumarketingprojectstocontactus.
DejaNienaberBoardmemberforMarketing
WagyuunpluggedbyDeja.Clickonthelinksbelow
Wagyushort-ribRecipe,Deliciouslayeredmeatandfatwithsensational
marbellingisgreatasaslowroast.
Iusedcoarsesaltonlybuthaveincludedarub
recipeforyoutotry.
ThisisgreatpreparedinaWeberkettlebraaior
ovenatlowtemperatureandindirectcooking
method.
COOKINGTIP:Ifyourshortribhaslittlefat,roast
itcovered,anduserubratherthancoarsesalt.
RECIPE
Ingredients:
Approx.2-3kgbone-inWagyushort-rib
500gcoarsesalt
Method:
Pre-heatovento100°CORKettlebraaiindirectatnomorethan110°C
Placeshort-rib,bonesidedowninaroastingpan
Coverwithathicklayerofcoarsesaltonthetopfatsideandplaceinoven(rubcouldbeusedasan
alternative)
Setyourtimerfor4hoursbutkeepaneyeontheprogresseveryhour(idealinsidetemp90°C)
Themeatwillstarttopullofftheboneasitcooksandtenderisesnaturally
Knockoffthesaltandturnuptheovento200°CORFireupthecoals
Roastforafurther15minutesuntilthefathascaramelised
Letitrestbeforecarving(thebonesshouldeasilycomeoutwithatwistandpull)
“Optional”beefrubrecipe
1tspGarlicflakes
1tspEnglishmustardpowder
2tspSmokedpaprika
½tspgroundcumin
2tspCoarsesalt,preferMaldon
1tspGroundblackpepper
2tspBrownsugar.
VanafdieWagyukantoor
DieWagyuGenetieseevaluasiesalelke
maand die 15de van die maandgehardloop word. Stuur asb jou data
vroegtydigin.
Aangesienonsnouteelwaardeshet,kan
ons lede nou ook hulle teelwaardesaflaai en dit in hul
kuddebestuursprogramme intrek. Die
Teelwaarde extract gaan lê gewoonlik
onder die “Download file” tab op Internet
Solutions.Opdiegenootskapstelselmoet
die kuddebestuursprogram wat gebruik
wordegteraangeduiword.Kontakasbvir
Ivonne. Daar is egter net twee telers op
ons databasis wat tans met rekenaar
programme geregistreer is. Die res van
die telers gaan dus nie die
teelwaardesleerskrynie.
Die mees gebruikte funksie op
BREEDPLANisdieMatingpredictor.Dit
gee vir jou n voorspelling van die
prestasie van jou parings asook die
verwagte intelingskoëffisiënt. Vir n
volledigehandleidingvolghierdieskakelAanlynkursuse;Onskrytansmeeras50
menseopelkeaanlynkursus.Ondernlys
vankursusvirMei.Virnvolledigelysvolg
hierdieskakel.
Heffingslyste word binnekort uitgestuur.
Skakel asb met on kantoor indien daar
navrae is. Volhgens konstitusie
moettelersonsookinkennisstel indien
daarengiebedankingsis.
FromtheWagyuOffice.
•TheWagyuGeneticevaluationwillberunon
the 15th of every month. Please submit your
datainadvance.
• Since our producers now have breeding
values, members candownload their breedingvalues and incorporate them into their herdmanagement programs. The EBV extract
usually falls under your Download file tab on
Internet Solutions. However, on the Society
System, the Herd Management program that
you use must be indicated. Please contact
Ivonne. There are only two breeders on our
database currently registered with HerdManagement programs. The rest of the
breederswillnotgetEBVextracts.
• The most widely used feature used
inBREEDPLANistheMatingpredictor.Itgives
you a prediction of the performance of your
animals mating’s as well as the expectedinbreedingcoefficient.
For a complete booklet on Internet Solutions
clickhere.
• Online courses. A big success over the last
monthhasbeenouronlinecourses,attendedby
between 50-60 individuals. Click here for a
complete program of the online cources or see
belowthecoursesforMay.
• The office is currenty sending out the cowinventorylists. Please let us know timeously if
their are any changes/cancelations. This also
appliestoresignations.Theconsitutionisclear,
resignationsmustbedonebeforetheendofthe
financialyear.