vw das auto magazine fall 2010

the all-

new 2011

jetta // 30

BUZZ

scene

How-To

TecHnology

DigiTs

MoTorsporTs

owners

lasT look

the all-new 2011 jetta

all-new 2011 tOUaReG

MakInG the ChattanOOGa COnneCtIOn

thROUGh the wOODS

lOOk whO’S 10

CRUISInG the ChaRleStOn COaSt

DRIVeRGeaR

the all-

new 2011

jetta // 30

BUZZ // 6

new vw.com

junior Masters

awards

scene // 10

a new campaign defines the all-new 2011 jetta

How-To// 14

TecHnology // 18

electric mobility

a SIRIUS® link

Commit to clean

touartouart eg safety system

laser seam welding

DigiTs // 22

MoTorsporTs// 24

owners// 26

For the love of speed

lasT look// 68

FeaTFeaTFea Uresthe all-new 2011 jetta // 30

all-new 2011 tOUaReG // 38

MakInG the ChattanOOGa COnneCtIOn // 44

thROUGh the wOODS // 48

lOOk whO’S 10 // 54

CRUISInG the ChaRleStOn COaSt // 56

DRIVeRGeaR // 62

fall // winter 2010 Volume 48

expert care for your Volkswagen model

Volkswagen’s expert technicians are professionally trained and ready to keep your Volkswagen model in top shape this winter. Your Volkswagen dealership has exclusive tools and diagnostic equipment designed specifically to care for your German-engineered vehicle. and remember, genuine Volkswagen parts and accessories are designed to work in harmony with your vehicle’s components and are available at your Volkswagen dealership. Stop by or contact your local Volkswagen dealership today. a staff of skilled service technicians committed to providing expert care for your Volkswagen model is ready to assist you.

vw.com 1-800-DRIVe Vw

4 | dasautomagazine.com

Das Auto Magazine is an owner publication of Volkswagen of America, Inc. Send your old and new addresses to [email protected], mail them to Das Auto Magazine, P.O. Box 214378, Auburn Hills, MI, 48321, or call 1-800 DRIVE VW. Send editorial correspondence specific to this publication to Das Auto Magazine, 609 E. Cook Rd., Fort Wayne, IN 46825, or email to [email protected]. General questions or comments concerning your Volkswagen model should be directed to 1-800 DRIVE VW or [email protected]. For subscription information, please call 1-800 DRIVE VW. All contents © 2010 Volkswagen of America, Inc. All rights reserved. Contents may not be reproduced without the express written consent of the publishers. Printed in USA by RR Donnelley, 111 South Wacker, Chicago, IL 60606.

[email protected] // vw.com // 1-800 DRIVE VW

PUblISheR//

eDItORS In ChIeF//

eDItORIal DIReCtOR//exeCUtIVe eDItOR//ManaGInG eDItOR//

PRODUCt anD bRanD COnSUltantS//

aRt DIReCtOR//DeSIGneR//PRODUCtIOn DeSIGneR//PRODUCtIOn ManaGeR//

wRItInG//

PhOtOGRaPhY//

PRInteR//

SPeCIal thankS tO// ++ low Country Volkswagen, +++

is an award-winning illustrator born in St. Albans, England. He now resides in Baden, Ontario, Canada, and creates vibrant, textured illustrations and portraits with subjects ranging from the realistic to the surreal. You may have seen his work in the Washington Post® or the Los Angeles Times,® among other places. Robert created the lush illustrations you see in our Routan story on page 48.

Scott Gilbert specializes in photography of automobiles, people and places, and is based in Santa Monica, California, where he lives with his wife and son. He has photographed for Geffen Records,® Parenting Magazine® and The Robb Report.® Scott traveled to Seattle for this issue to capture the all-new 2011 Touareg (page 38) and to Chicago for the all-new Jetta (page 30).

is the second contributor to this issue hailing from jolly old England. Now a U.S. citizen, his studio in Los Angeles is located in an old cosmetics factory. Andrew has photographed for the BBC,® IBM,® Nokia® and Nestle,® to name a few. See his work on page 10 as he captured some behind-the-scenes moments during the making of the all-new Jetta TV commercials.

rarely has a dull moment as he continually travels here, there and yon, capturing images for the likes of GQ,® Nike,® ESPN,® Rolling Stone,® Atlantic® Records and, of course, Das Auto Magazine. This issue, Ray headed to Florida, Texas and Wisconsin to capture our featured owners and to Chattanooga to photograph the next installment in our series of stories on the new plant.

has captured images ranging from surfing to snowboarding, from automobiles to celebrities and musicians. He pursued photography after coming to the conclusion he did not have the patience to paint. Sean’s work has appeared in Rolling Stone, Esquire,® People,® and Spin.® For this issue, he applied his masterful technique photographing the Volkswagen CC in and around Charleston, South Carolina.

The momentum and excitement continues to build this year as we introduce the all-new 2011 Jetta and Touareg models and grow our presence in North America with the Chattanooga plant, which is nearing completion.

When you look at the all-new Jetta, it really is striking in its new design, its larger size and upscale features. Along with a sportier and more assertive stance, the Jetta stands out in the compact-car category with best-in-class* rear leg room and trunk space. And almost unheard of in its class, the 2011 Jetta will come with three engine options and two additional powerplants in forthcoming model years, each satisfying the desire for fuel economy and performance. What you see in the all-new Jetta is all part of our drive to design vehicles that are relevant to the U.S. market and that meet the needs of our owners.

The all-new 2011 Touareg is another step in that continual evolution. This latest Touareg exudes the look and feel of a premium SUV with features like the available state-of-the-art 3-D navigation system and reclining rear seats. The Touareg will be available with a powerful V6 engine as well as the ever-popular TDI® clean diesel engine. We’re also achieving a world first with the all-new Touareg, which will be available with the first-ever supercharged hybrid drivetrain. It’s German engineering and advanced technology at its finest.

Our new plant in Chattanooga will apply advanced technologies throughout, including technologies that have never been used anywhere else in the world. From a cleaner and more effective paint-dipping process to eco-conscious processes, the plant is wholly state-of-the-art. We look forward to sharing the exciting news of the official plant opening in our Spring issue of Das Auto Magazine.

Please take a look at the stories we’ve included in this issue of Das AutoMagazine. I hope you’ll enjoy reading the articles as much as we enjoy bringing you all the latest from Volkswagen.

Tim Ellis Vice President Marketing Volkswagen of America, Inc.

Dear VolkSwaGen owner,

leTTer FroM THe eDiTor creDiTs

*Based on manufacturer’s published specifications comparing 2011 Jetta, to 2010 Chevrolet Cobalt, 2010 Ford Focus, 2010 Honda Civic, 2010 Mazda 3, 2010 Nissan Sentra and 2010 Toyota Corolla models.

DaS auto maGaZine | 5

Das Auto Magazine is an owner publication of Volkswagen of America, Inc. Send your old and new addresses to [email protected], mail them to Das Auto Magazine, P.O. Box 214378, Auburn Hills, MI, 48321, or call 1-800 DRIVE VW. Send editorial correspondence specific to this publication to Das Auto Magazine, 609 E. Cook Rd., Fort Wayne, IN 46825, or email to [email protected]. General questions or comments concerning your Volkswagen model should be directed to 1-800 DRIVE VW or [email protected]. For subscription information, please call 1-800 DRIVE VW. All contents © 2010 Volkswagen of America, Inc. All rights reserved. Contents may not be reproduced without the express written consent of the publishers. Printed in USA by RR Donnelley, 111 South Wacker, Chicago, IL 60606.

[email protected] // vw.com // 1-800 DRIVE VW

“Volkswagen,” the Volkswagen logo, all model names, “DSG,” “4motion,” “4XMOTION,” “Climatronic,” “Das Auto” and “TDI,” “Phaeton” and “Passat” are registered trademarks of Volkswagen AG. “Joy Box” is a trademark of Volkswagen Group of America, Inc. “Jetta TDI Cup” is a trademark of Volkswagen AG. “TFSI” and “FSI” are registered trademarks of Audi AG. “Atlantic” is a registered trademark of Atlantic Recording Corp. “BBC” is a registered trademark of the British Broadcasting Corporation. “Cheerios” is a registered trademark of General Mills, Inc. “Condé Nast” is a registered trademark of Condé Nast. “Dynaudio” is a registered trademark of Firma Kommanditgesellschaft Dynaudio Electronic. “E-Shuttle” is a registered trademark of Eisenmann Anlagenbau GmbH & Co. KG. “ESPN” is a registered trademark of Entertainment and Sports Programming Network, Inc. “Esquire” is a registered trademark of Esquire Publishing Company. “First Act” is a registered trademark of First Act, Inc. “Geffen Records” is a registered trademark of Geffen Records, Inc. “GQ” is a registered trademark of G.Q. Magazine, Inc. “IBM” is a registered trademark of International Business Machines Corporation. “Leed” is a registered trademark of the U.S. Green Building Council. “Los Angeles Times” is a registered trademark of The Times Mirror Company. “M&M’s” is a registered trademark of Mars, Inc. “Necco” is a registered trademark of New England Confectionery Company. “Nestle” is a registered trademark of The Nestle Company, Inc. “Nike” is a registered trademark of Nike, Inc. “Nokia” is a registered trademark of Nokia Corporation. “People” is a registered trademark of Time, Inc. “Red Hots” is a registered trademark of Ferrara Pan. “Rolling Stone” is a registered trademark of Straight Arrow Publishers, Inc. “SPIN” is a registered trademark of SPIN Media LLC. “The Robb Report” is a registered trademark of Robb Report, Inc. “Washington Post” is a registered trademark of The Washington Post Company. All other trademarks are the property of their respective owners.

PUblISheR// Volkswagen of america, Inc.

eDItORS In ChIeF// tim ellis, Michael Sachs, bianca whittemore

eDItORIal DIReCtOR// Cathy SchannenexeCUtIVe eDItOR// jeremy PettetManaGInG eDItOR// tamzen Metamzen Met yer Grimes

PRODUCt anD bRanD COnSUltantS// toscan toscan t bennett, jill bratina, Clark Campbell, brian Chee, ben Freidson, Maria Garcia, Mark jo, allan kochanek, john Ryan, jeffrey Sayen, bret Scott, Charlie taylortaylort , aylor, aylor brian thomas, eric wilson, Scott wilson

aRt DIReCtOR// Drew wallacewallacewDeSIGneR// Marcus McMillenPRODUCtIOn DeSIGneR// Daniel DombekPRODUCtIOn ManaGeR// jim baum

wRItInG// james buck, wendy Carlsonwendy Carlsonw , byron Copley, Renee wright

PhOtOGRaPhY// tom Gallihertom Gallihert , Scott Gilbert, om Galliher, Scott Gilbert, om Galliher andrew hall, tom tom t kirby, Ray lego, Dave trott, Sean Murphy

PRInteR// RR Donnelley, 111 South wackerwackerw , Chicago, Iacker, Chicago, Iacker l 60606

SPeCIal thankS tO// + University Vw, Seattle, w, Seattle, w wa+ low Country Volkswagen, Mt. Pleasant, SC+ Shelley Miles of exclusive Properties, Charleston, SC+ the Cottages on Charleston harbor+ Patriots Point links Golf Course on Charleston harbor

Robert Carter is an award-winning illustrator born in St. Albans, England. He now resides in Baden, Ontario, Canada, and creates vibrant, textured illustrations and portraits with subjects ranging from the realistic to the surreal. You may have seen his work in the Washington Post® or the Los Angeles Times,® among other places. Robert created the lush illustrations you see in our Routan story on page 48.

Scott Gilbert Scott Gilbert specializes in photography of automobiles, people and places, and is based in Santa Monica, California, where he lives with his wife and son. He has photographed for Geffen Records,® Parenting Magazine® and The Robb Report.® Scott traveled to Seattle for this issue to capture the all-new 2011 Touareg (page 38) and to Chicago for the all-new Jetta (page 30).

Andrew Hall is the second contributor to this issue hailing from jolly old England. Now a U.S. citizen, his studio in Los Angeles is located in an old cosmetics factory. Andrew has photographed for the BBC,® IBM,® Nokia® and Nestle,® to name a few. See his work on page 10 as he captured some behind-the-scenes moments during the making of the all-new Jetta TV commercials.

Ray Lego rarely has a dull moment as he continually travels here, there and yon, capturing images for the likes of GQ,® Nike,® ESPN,® Rolling Stone,® Atlantic® Records and, of course, Das Auto Magazine. This issue, Ray headed to Florida, Texas and Wisconsin to capture our featured owners and to Chattanooga to photograph the next installment in our series of stories on the new plant.

Sean Murphy has captured images ranging from surfing to snowboarding, from automobiles to celebrities and musicians. He pursued photography after coming to the conclusion he did not have the patience to paint. Sean’s work has appeared in Rolling Stone, Esquire,® People,® and Spin.® For this issue, he applied his masterful technique photographing the Volkswagen CC in and around Charleston, South Carolina.

leTTer FroM THe eDiTor creDiTs

CorreCtion: The spring/summer 2010 issue incorrectly stated that the Eos The spring/summer 2010 issue incorrectly stated that the Eos The spring/summerwas named a 2010 IIHS Top Safety Pick. The Eos was named a 2009 IIHS Top Safety Pick.

*Based on manufacturer’s published specifications comparing 2011 Jetta, to 2010 Chevrolet Cobalt, 2010 Ford Focus, 2010 Honda Civic, 2010 Mazda 3, 2010 Nissan Sentra and 2010 Toyota Corolla models.

6 | dasautomagazine.com DAS AUTO MAGAZINE | 7

buzz

A NEw ExpErIENcE ATATA vw.cOM

In real-time, you can see how other people are configuring Volkswagen models. It’s a modern twist on social shopping that hasn’t really been done in any other car configurator.” Charlie Taylor, general manager of digital marketing for Volkswagen


Clickit!

Beyond visiting a dealership and experiencing a Volkswagen vehicle in person, the next best thing is the new vw.com, which vw.com, which vw.comlaunched this fall. Just as the Volkswagen brand and its products are evolving, the site matures with a progressive user interface, modern evolving, the site matures with a progressive user interface, modern functionality and visually engaging product presentation.

Likely the first thing you’ll notice is the abundance of stunning images. On average, each vehicle has 18 exterior and interior images that give users a brilliant visual experience. And if you like what you see, take it with you. “As you browse the full-screen images, you can share and solicit feedback from friends on any social network like Facebook® and Twitter,® and Twitter,® and Twitter, ” says Charlie Taylor, Volswagen’s general manager of digital marketing.

When you want to dig a little deeper, the new configuration tool allows you to quickly browse a vehicle’s different trim levels as well as engine and transmission offerings. From there, you’re in full configuration mode. That means you can begin designing a vehicle configuration mode. That means you can begin designing a vehicle to your specific tastes. Dare we say the vehicle of your dreams? “In real-time, you can see how other people are configuring Volswagen models. It’s a modern twist on social shopping that hasn’t really been done in any other car configurator,” Taylor states. Want to stand out in the crowd? Pick a color that hasn’t been selected very often.

Because building the ideal vehicle isn’t always a simple step-by-step process, Volkswagen has built in the ability to move fluidly around the configuration site, selecting and compiling


buzz

In real-time, you can see how other people are configuring Volkswagen models. It’s a modern twist on social shopping that hasn’t really been done in any other car configurator.” Charlie Taylor, general manager of digital marketing for Volkswagen

preferences until you have it the way you want it. The site will also make recommendations to you based on your selections. And like the rest of the images on vw.com, you can share images of the vehicle you’ve created with friends.

You might expect a bit of oohing and ahhing over those images not just because of your genius at creating a fine-looking vehicle, but also because those images are photo-real, computer-generated. “That helps you to get angles and see detail that wouldn’t be possible with a regular image,” Taylor explains. It also allows the premium qualities of Volkswagen vehicles to come through in crisp detail right down to the stitching of the seats.

Once you’ve enjoyed some time configuring your perfect vehicle, you can see how Volkswagen models match up to the competition. A competitive comparison tool allows you to compare Volkswagen models to other models in the lineup or to competitive vehicles. And for an experience that’s more tailored to your unique needs, you can choose the amount of information you want to receive in the results. First, you’re provided a top-level infographic view with information on major categories, like fuel economy, performance, durability/reliability, space/comfort and safety. From there, if you want more information, you can drill down into a full view of 100+ features and sort by Volkswagen advantages.

As an owner, you’ll find a special area of the site that provides helpful tips on maintaining and improving your car, information on Volkswagen promotions as well as easy-to-use guides on key vehicle features. Identify what you drive when you arrive on the site for a customized experience built around information specific to your Volkswagen vehicle. And if you need service, you’ll immediately see the nearest dealer.

You can also explore key features and capabilities of the in-dash radio and navigation systems.

If you haven’t yet, visit the new vw.com for a virtual Volkswagen experi-vw.com for a virtual Volkswagen experi-vw.comence like no other.

Clickit!


BUZZ BUZZ

Das aUto MaGaZinE | 9

RoUtan rEcEiVEs J . D . P o w e R anD associates

aPeaLawarD*

JEtta sportwaGEn

naMED iiHs 2010 toP safEty pick

“Winning is not a some-time thing; It’s an all-the- time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time.”

*The Volkswagen Routan received the highest numerical score among minivans in the proprietary J.D. Power and Associates 2010 Automotive Performance, Execution and Layout Study.SM Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

**“Top Safety Pick” based on 31 mph side-impact crash test, 40 mph frontal-offset crash test, 20 mph rear-impact test, roof strength testing, and the availability of ESC. Test performed by the Insurance Institute for Highway Safety. For details, visit iihs.org. See vw.com for more information on safety features.

thE kiDs DiD alriGhtpDa pele goes 2-2 in U12 Volkswagen Junior Masters wowow rld championship in Madrid

They flew 3,500 miles over the Atlantic in the first week of May to compete against some of the best 12- and 13-year-olds in the world for a global soccer championship.

“Some things you actually just can’t teach. You can only put the kids in a position “Some things you actually just can’t teach. You can only put the kids in a position “Some things you actually just can’t teach.

to learn. The second day was a real eye- You can only put the kids in a position to learn. The second day was a real eye- You can only put the kids in a position

opening experience about what’s required to learn. The second day was a real eye- opening experience about what’s required to learn. The second day was a real eye-

to compete internationally, and they opening experience about what’s required to compete internationally, and they opening experience about what’s required

learned more from their two losses in to compete internationally, and they learned more from their two losses in to compete internationally, and they

Spain than from their previous 100 wins.”PDA Pele coach Sam Nellins

VoLkswagen onE of 50

Most innoVatiVe coMpaniEs

And before they even adjusted to the six-hour time change, PDA Pele, the American representative to the Volkswagen Junior Masters World Championship, was undefeated and unscored upon after blanking Zimbabwe and Italy by respective scores of 2-0 and 3-0. The next day, however, May 8, 2010, PDA failed to score in successive 3-0 defeats to Russia and Austria.

Quantifying the results (Brazil defeated Germany in the finals) is easy. Quantifying the experience…well…never.

“It’s the caliber of competition,” says Ben Freidson, manager of sports marketing, Volkswagen of America. “It’s the opportunity for kids from different nations and cultures to interact. We’re fostering memories that last a lifetime. That’s the reason Volkswagen has staged this tournament for the past 11 years.”

PDA Pele coach Sam Nellins’ teaching-moment approach to the game found some rich ground for lesson learning.

“Some things you actually just can’t teach,” says Nellins. “You can only put the kids in a position to learn. The second day was a real eye-opening experience about what’s required to compete internationally, and they learned more from their two losses in Spain than from their previous 100 wins.” Volkswagen also organized ample time for play away from the pitch with tours of Parque Warner Madrid, Madrid’s Warner Bros.®Madrid’s Warner Bros.®Madrid’s Warner Bros. theme park, the ® theme park, the ®

Madrid Zoo and seats to watch Real Madrid play Athletic Club Bilbao in the stadium where the Volkswagen Junior Masters World Championship took place.

Plans are already forming to expand the scope of the U.S. tournament that produced PDA Pele as the American representative.

“We’re continuing to expand our role in sponsoring youth soccer,” said Freidson, “and we’re planning on holding a nationwide tournament next season to determine the U.S. champion.”


IIHSpass it on Volkswagen awards and recognition continue to build this year

BUZZ BUZZ

Das aUto MaGaZinE | 9

The Routan was rec-ognized as “Most Appealing Minivan” in the midsize van segment in the J.D. Power and Associates 2010 Auto-motive Performance, Exe-cution and Layout (APEAL) Study. The APEAL Study examines how satisfying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes.

RoUtan rEcEiVEs J . D . P o w e R anD associates

aPeaLawarD*

The 2010 Jetta SportWagen has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), an independent, non-profit, educational organization.** Vehicles receiving this award register the highest scores for protecting passengers in front, side and rear crash test evaluations conducted by the Institute. Additionally, vehicles named as Top Safety Picks™ receive the highest rating given by the IIHS for roof strength in rollover crashes and must have Electronic Stability Control. The Jetta SportWagen joins the Jetta sedan, Passat sedan, Golf (4-door) and the Tiguan, which are also Top Safety Picks for 2010.

“The Jetta sedan was the first car to ace the Institute’s tough side-impact test in 2005 and one of our first Top Safety Pick winners,” said IIHS president Adrian Lund. “Now the Jetta SportWagen is a top performer across the board with the addition of our rigorous new rollover test. Volkswagen is committed to offering its customers state-of-the-art safety performance that goes beyond basic federal standards.”

JEtta sportwaGEn

naMED iiHs 2010 toP safEty pick

“Winning is not a some-time thing; It’s an all-the- time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time.”

Vince LombardiVince Lombardi

For the second year in a r o w, Vo l k s w a g e n w a s i n c l u d e d o n B l o o m b e rg BusinessWeek’s list of the 50 Most Innovative Companies. The l ist is compiled by Boston Consulting Group, which sends a poll to senior executives around the world, asking them to anonymously name the most innovative companies from outside their own industry. In this fifth annual ranking of the Most Innovative Companies, Volkswagen moved up three spots from 18th in 2009 to 15th in 2010.

Business-Week

*The Volkswagen Routan received the highest numerical score among minivans in the proprietary J.D. Power and Associates 2010 Automotive Performance, Execution and Layout Study.SM Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

**“Top Safety Pick” based on 31 mph side-impact crash test, 40 mph frontal-offset crash test, 20 mph rear-impact test, roof strength testing, and the availability of ESC. Test performed by the Insurance Institute for Highway Safety. For details, visit iihs.org. See vw.com for more information on safety features.

PDA Pele coach Sam Nellins

VoLkswagen onE of 50

Most innoVatiVe coMpaniEs


scene

These are not fragments of a dis-jointed dream, but descriptions of four new Volkswagen Jetta television commercials developed by Volkswagen and its agency of record, Deutsch LA. Each spot underscores different features that make the all-new Jetta “Great. For the price of good,” the six-word tagline that sums it all up so perfectly.

“It defines the Jetta as a car with features you would not expect to find in this segment,” says Deutsch LA group creative director Eric Springer. “It’s a very cohesive concept that transcends all media.”

The tagline was born from a strategy-input session between Springer; Michael Kadin, also a Deutsch group creative director; and engineers in Wolfsburg.

“The engineers told us that the Jetta had a completely new exterior,” says Kadin. “They said, ‘You are going to see an amazingly gorgeous car that is going to generate the same reaction as the CC.’”

The challenge, however, remained to define what made this car different and better than the competition, always formidable in this segment.

“We needed something that would resonate with our target audience,” says Springer. “The minute the engineers told us the price of the new Jetta, the strategy was born.”

“You take one look at the new Jetta,” says Kadin, “and you say, ‘That’s a $25,000 car.’ When it’s revealed that you can drive one for $15,995,* you think that’s impossible.”

Great. For the price oF Good.the campaign that defines the all-new 2011 JettaA hospital employee opens the blinds to a patient’s room to let in the early morning light. He sees a billboard on the building next door that announces the all-new 2011 Jetta with the caption “coming soon.” A crash-test situation reveals a man in the driver’s seat of the 2011 Jetta instead of the expected crash-test dummy as the front end smashes into the barrier. The world’s best automotive designers work ’round the clock and through the seasons to create the perfect Jetta. Gene Kelly and Donald O’Connor dance in the back seat of a new Jetta.

* Starting MSRP of $15,995 for a 2011 Volkswagen Jetta S with man. trans. All prices exclude transportation, taxes, title, other options and dealer charges. Dealer sets actual price.

11daS aUto MaGaZiNe |

12 | dasautomagazine.com daS aUto MaGaZiNe | 13

scene

Each of the four commercials builds on the “great” of the all-new Jetta and reveals the “good” at the end. “The $15,995 is the punchline to the story,” says Springer.

In every spot, the punchline hits the viewer hard. The hospital scenario, titled “Moonlighting,” follows our captivated protagonist working extra jobs so he can afford what he perceives to be a vehicle otherwise unaffordable. Having saved his money from working the oddest selection of jobs—including as rodeo clown—he discovers he can afford not one, but two new Jetta vehicles.

“The car becomes the object of his desire,” says Kadin. “It’s basically about a regular guy who has to have this car and he’ll go to any lengths to get it. He assumes that it costs a lot—no way that a car this sexy and cool is also inexpensive.”

The crash-test situation focuses on a safety feature that vehicles in this segment do not normally have—the Intelligent Crash Response System (read

“There’s a mystique that we might want to keep,” adds Springer.

Okay, Kadin and Springer did volunteer something about how they achieved the effect. They shot body doubles against a green screen and married it to the original film.

Though each of these four spots has different lines and arcs, they all arrive at the same conclusion of “Great. For the price of good.” It’s a tagline with range and legs.

“We can execute many ideas from ‘Great. For the price of good,’” says Kadin.

“It’s amazing,” says Springer, “Volkswagen is at the top of the list of iconic brands. The bar is so high when it comes to their advertising.”

“We want to contribute to that legacy,” Kadin shares, “and we don’t want to disappoint our audience. People can reference ads from 10 years ago, and they are always looking forward to the next ads. I can’t think of another car brand like that.”

Ten years from now, then, we can expect people to recall this campaign that promoted the safety, affordability, interior space and exterior design of the all-new Jetta and the tagline that defined it: Great. For the price of good.

more on page 32). There’s the tension of the split-second crash juxtaposed with slow-motion footage of the human driver reaching for the ignition, unlocking the doors and turning on the hazard lights—all impossibly played out after the car has hit the barrier.

“As the driver is doing what we all know is impossible to do,” says Kadin, “we hear the voiceover narration: ‘In the event of a collision, the smartest thing to do is cut the fuel supply, unlock the doors and turn on the hazard lights. Or, better yet, get a car that automatically does it for you.’”

In “Dream Team,” an elite collection of designers transcend time and space to collaborate on the design of the new Jetta. When the vehicle is revealed, they beam with pride—until the price is displayed. They cannot hide their contempt that their efforts have been packaged in a vehicle this inexpensive.

“The designers think it should cost more than that,” deadpans Springer.

The Kelly/O’Connor back-seat shuffle takes the more than three feet of rear leg room in the all-new Jetta into the “fantastical.” Springer’s word, not ours.

“We wanted to bring the Jetta’s rear leg room to life,” says Springer. “It has substantial rear-seat leg room for its segment, and we needed to build a spot dedicated to that competitive advantage.”

A stroke of good fortune and some diligent research uncovered a clip that featured Kelly and O’Connor doing a “sit-down” dance medley in 1959. Deutsch LA has successfully transported the famous duo forward 50 years in time into the back seat of a 2011 Jetta. The details of this accomplishment will remain a mystery.

“There’s a magic here that we’re not sure we should reveal,” says Kadin.

“You take one look at the

new Jetta and you say, ‘That’s

a $25,000 car.’ When

it’s revealed that you can drive one for $15,995, you

think that’s impossible.”

Deutsch LA Group Creative Director Michael Kadin


how to

CElEbrATEATEA ThE hOlIDAyDAyDA S,GErMAN-STylE

Step1.Step1.Step roast a

savory turkeyTraditional German Christmas dinners often center on a fragrant roast goose, but in some regions, turkeys are also gaining favor. German cooks often use tart apples as a stuffing ingredient, and rosemary and thyme add a savory herbal flavor.

3.5 hours

350° F

+ 14-16 pound whole turkey, neck and giblets removed

+ 1 medium onion, peeled and quartered

+ 1 large carrot, peeled and chunked

+ 1 Granny Smith apple, quartered

+ 6 sprigs fresh rosemary

+ 6 sprigs fresh thyme

+ 1 stalk celery, chunked

+ ¼ cup vegetable oil

+ 1 teaspoon salt

+ 1 tablespoon coarsely ground black pepper

+ 1 large oven-safe roasting bag

Add A color-ful side dish

As icy winds buffet German cities in early Decem-ber, town squares are cleared of snow for Christ-mas markets, or Christkindlmarkt. Shoppers stroll the square, browsing stalls selling ornaments, tasty sweets or gingerbread houses, handmade toys and gift ideas galore. When it’s time for a warm-up, they stop for glühwein (“glow wine”),

a steaming mug of hot mulled wine laced with fruit and spices. Conjure this holiday scene in your own kitchen by stirring up some fragrant German treats. Simmer a pot of glühwein on the stove, roast a turkey, sauté a colorful sidedish, decorate your own gingerbread house. Here’s how—now get your glow on!


how to

Step2.Step2.Step

Preheat the oven to 350° F. Rinse the turkey with cold water, being sure to clean the neck and main cavity thoroughly. Pat dry main cavity thoroughly. Pat dry main cavity thoroughly. Pat dry and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. and place in a large roasting pan. Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, Insert the onion, carrot, apple, rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into rosemary, thyme and celery into the cavity of the bird. Baste turkey the cavity of the bird. Baste turkey the cavity of the bird. Baste turkey the cavity of the bird. Baste turkey all over the outside with oil, and all over the outside with oil, and all over the outside with oil, and all over the outside with oil, and all over the outside with oil, and season with salt and pepper.season with salt and pepper.season with salt and pepper.season with salt and pepper.

Place the turkey into an oven bag, and return to the pan with the breast facing up. Close the bag.

Step3.Step3.Step

Roast the turkey about 3 ½ hours, Roast the turkey about 3 ½ hours, Roast the turkey about 3 ½ hours, Roast the turkey about 3 ½ hours, Roast the turkey about 3 ½ hours, Roast the turkey about 3 ½ hours, until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature until the internal temperature reaches 180°F when taken in the reaches 180°F when taken in the reaches 180°F when taken in the reaches 180°F when taken in the reaches 180°F when taken in the reaches 180°F when taken in the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the thickest part of the thigh. Let the turkey rest 10-15 minutes before turkey rest 10-15 minutes before turkey rest 10-15 minutes before turkey rest 10-15 minutes before carving, and use the drippings carving, and use the drippings carving, and use the drippings carving, and use the drippings in your favorite gravy recipe. in your favorite gravy recipe. in your favorite gravy recipe. in your favorite gravy recipe. For an extra touch of German authenticity, boil about 2 pounds of small red potatoes until tender, brush with butter and arrange on platter with turkey.

roast a savory turkeyTraditional German Christmas dinners often center on a fragrant roast goose, but in some regions, turkeys are also gaining favor. German cooks often use tart apples as a stuffing ingredient, and rosemary and thyme add a savory herbal flavor.

3.5 hours

350° F

+ 14-16 pound whole turkey, neck and giblets removed

+ 1 medium onion, peeled and quartered

+ 1 large carrot, peeled and chunked

+ 1 Granny Smith apple, quartered

+ 6 sprigs fresh rosemary

+ 6 sprigs fresh thyme

+ 1 stalk celery, chunked

+ ¼ cup vegetable oil

+ 1 teaspoon salt

+ 1 tablespoon coarsely ground black pepper

+ 1 large oven-safe roasting bag

Add A color-ful side dishAlong with roastedturkeys and geese,German holidaymeals often includea side dish knownas rot kohl, or redcabbage.cabbage.

+ 1 head redcabbagecabbage (about(about2 lb), shredded

+ 1 onion, sliced

+ 2 apples, peeledand grated

+ 1/1/1 2/2/ cup sugar

+ 1/1/1 2/2/ cup vinegar

+ 1 cup water

+ 1 Tbsp. lemon juice

+ 3 Tbsp. butteror margarine

+ 3 whole cloves

+ Salt and pepperto taste

Sauté onions inbutter,butter,butter add apples,sauté a bit more;add the rest of theingredients, stir well.Bring almost to aboil, put lid on pan,lower heat andsimmer 45 minutesto 1 hour.


+ A 750 ml bottle of inexpensive dry red wine, such as red Zinfandel or Syrah

+ 2/3 cup of sugar

+ Juice and peel of one small lemon

+ 2 cardamon pods

+ 8 whole cloves

+ ½ teaspoon nutmeg

+ ½ teaspoon allspice

+ 2 cinnamon sticks (break each into pieces 1-2" long)

Step1.Step1.Step

Step2.Step2.Step

Step3.Step3.Step

lOW +1 hour+1

hour+1

Warm up with glühweinEvery region of Germany has its Every region of Germany has its own recipe for this traditional drink, own recipe for this traditional drink, a delicious marriage of simmered a delicious marriage of simmered wine, the warmth of Christmas wine, the warmth of Christmas spices and the brightness of citrus. spices and the brightness of citrus.

Add all ingredients to Add all ingredients to Add all ingredients to Add all ingredients to Add all ingredients to Add all ingredients to Add all ingredients to a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. a heavy-bottomed pot. Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture Slowly warm the mixture on low heat, stirring on low heat, stirring on low heat, stirring on low heat, stirring to melt the sugar. to melt the sugar. to melt the sugar. to melt the sugar.

Turn the heat off when Turn the heat off when Turn the heat off when bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t bubbles start rising (don’t let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit let it boil). Let the pot sit for an hour or so to let the for an hour or so to let the for an hour or so to let the for an hour or so to let the for an hour or so to let the flavors develop. flavors develop.

Strain out the peel and Strain out the peel and Strain out the peel and Strain out the peel and Strain out the peel and spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat spices, then gently reheat just before serving. just before serving. just before serving. just before serving. just before serving. just before serving. just before serving. just before serving. Optional: garnish with Optional: garnish with Optional: garnish with Optional: garnish with Optional: garnish with a slice of lemon or a slice of lemon or a slice of lemon or cinnamon stick.

how to

here are our favorite decorating ideas


+ A 750 ml bottle of inexpensive dry red wine, such as red Zinfandel or Syrah

+ 2/3 cup of sugar

+ Juice and peel of one small lemon

+ 2 cardamon pods

+ 8 whole cloves

+ ½ teaspoon nutmeg

+ ½ teaspoon allspice

+ 2 cinnamon sticks (break each into pieces 1-2" long)

Decorate a gingerbread houseHansel & Gretel weren’t the only ones to consider snacking on a roof, at least when it’s a piece of spicy gingerbread iced with snowy frosting. Satisfy your sweet tooth and your inner architect all at once by making your own gingerbread house, working from directions at sites like gingerbread-house-heaven.com or com or com kingarthurflour.com. Or simply buy a kit of prebaked gingerbread house pieces (we’ll never tell!) to go straight to the fun part—decorating.

+ Small rock candies or jellybeans make great stonepaths to the front doorof your house, and canalso be used to simulatefieldstone on chimneys.

+ Shingle your house withpastel Necco® wafers,M&M® candies, slicesfrom small caramel cubesor sticks of gum.

+ Make a logpile for thefireplace with pretzel or cinnamon sticks.

+ Stack marshmallows andstick together with icingto make a few handsomesnowmen.

+ Make scalloped eyeletrooftop edges and dooraccents with Cheerios®

cereal.

+ Crumble butterscotchcandies, then sprinkle ona baking sheet and meltin a 350-degree oven for5 minutes. The resultingthin, flat sheets makeperfect windowpanes.

+ Candy canes makecolorful support posts forporch roofs and banisters.

+ Stack sugar cubes tomake stairs and steps.

+ Add the perfect finishingtouch to your ediblemasterpiece with a greengummy ring wreath anda few holly berries (RedHot® candies).

how to

here are our favorite decorating ideas


“Volkswagen is at the forefront

in the evolution of automotive

technology with a vision of

creating advanced, intelligent products

for today and for the demands

of the future.” Toscan Bennett, vice president, product

marketing & strategy for Volkswagen of America, Inc.

*The specific range depends on driving style and factors such as use of air conditioning and heating.

E-Golf

Supercharged hybrid

technology

ThE ADvDvD AvAv NcEMENT Of ElEcTrIc MObIlITy Volkswagen has long been a global leader in the development of efficient powertrains, including hybrid technology and electric mobility. This ambitious progression has resulted in many innovative products that are currently in development, several of which will be brought to market in coming years. “Volkswa-gen is at the forefront in the evolution of automotive technology with a clear vision of creating advanced, intelligent products that will meet future mobility demands,” says Toscan Bennett, vice president, product marketing & strategy for Volkswagen of America, Inc. “The development of electric vehicles is the next logical step in that progression.”

*With factory-installed hitch.

2010 Touareg Hybrid 2011 E-Golf Test Fleet 2012 Jetta Hybrid 2013 Electric Vehicle

93.2misinGLE CHARGE


“Volkswagen is at the forefront

in the evolution of automotive

technology with a vision of

creating advanced, intelligent products

for today and for the demands

of the future.” Toscan Bennett, vice president, product

marketing & strategy for Volkswagen of America, Inc.

In 2011, Volkswagen will test a fleet of 500 Golf models with electric drives worldwide. Delivering 114 hp, the electric motor in the E-Golf provides dynamic performance thanks to the generous 199 lb-ft of torque. The lithium-ion battery can store enough energy to keep you going for 93.2 miles*. Helping the E-Golf achieve maximum efficiency is an innovative technology called sailing, which happens when the driver lets off the gas, or maybe we should say electric, pedal. The motor is disengaged from the drivetrain and allows the car to safely coast with the least drag. In other models, the E-Golf recovers kinetic energy through regenerative braking. Sailing is already being demonstrated in the all-new Touareg supercharged hybrid (see below).

Following the launch of the Touareg supercharged hybrid and the hybrid version of the all-new Jetta, the electronic vehicles being considered for production are the Volkswagen

E-Golf and E-Up!. Able to travel 82 miles on one charge of its lithium-ion batteries, the E-Up! achieves approximately 80 hp and can hold three adults and one child comfortably—perfect for city driving.

If you read our story on Volkswagen’s Electronic Research Laboratory (ERL) in the last issue, you were introduced to some of the bright minds behind Volkswagen’s electric mobility research and initiatives. In addition to the ERL, located in Palo Alto, California, Volkswagen research labs in China and Japan are also working on the company’s global electric mobility initiative. Volkswagen will maintain its leadership in the advancement of alternative power plants, including electric mobility and hybrid technology. This innovative vision will place Volkswagen at the forefront of CO2-neutral mobility and ensure it is poised to offer the automobile of tomorrow.

*The specific range depends on driving style and factors such as use of air conditioning and heating.

E-Up!

HybridTouareg

Later this year, Volkswagen’s first production hybrid electric vehicle will be released. The Touareg supercharged hybrid combines a 3.0-liter supercharged, direct-injection V6 gasoline engine with a special electric motor that reduces fuel consumption and CO2 emissions. The vehicle can operate in electric mode alone at speeds up to 30 mph.

A combined 380 horsepower and 428 lb-ft of torque allow the Touareg supercharged hybrid to provide true no-compromise performance, including a towing capacity of up to 7,700 lb.* A hybrid power option will also be available for the Jetta in 2012. Read more about the Touareg supercharged hybrid on page 41.

Supercharged hybrid

technology

*With factory-installed hitch.

2010 Touareg Hybrid 2011 E-Golf Test Fleet 2012 Jetta Hybrid 2013 Electric Vehicle

93.2mi


technology

A SIrIUS®

lINkyoyoy ur vovov lkswagen vehicle always re-establishes contact with SIrIUS satellite radio

When you consider that SIRIUS satellite radio beams a 2.3 gigahertz signal to your vehicle from outer space, it does a great job of staying connect-ed. Sometimes, though, tall trees, taller buildings, heavy cloud cover and railroad tunnels momentari-ly interrupt it. Just keep driving and the signal will return as momentarily as it left.

Yeah, the plant’s green, but you can get your new Volkswagen in a wide variety of pigments.

Precision laser welds throughout the structure of the all-new Jetta result in superior strength and, in this case, beauty as well. notice how the seam between roof panel and side panels are joined elegantly without the need for unsightly gutter strips, which would detract from the appearance, collect dirt and generate wind noise.

Systems like anti-lock brakes, Electronic Stability Program (ESP) and traction control help keep Touareg on the road.

Electro Disposition

2K Basecoat

Basecoat

Dehydration

2K Clearcoat

cOMMITTOTOT clEANchattanooga paint- dipping process cleaner, leaner and more eco-conscious.

*Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age.

Step1.

Step1.

Step

Step2.

Step2.

Step

Step3.

Step3.

Step

Step4.

Step4.

Step

Step5.

Step5.

Step20Percentage of water and

chemical savings.

It’s mildly startling to learn that the paint department emits most of the pollution gen-erated from an automotive assembly plant, due to the spraying process. There’s over-spray; there’s waste; and there’s disposal of the overspray and the waste.

The paint operation at the Chattanooga facility will use an economical dipping process. It also skips the primer coat and bake-oven step, saving 20 percent on wa-ter and chemical use. Even the top-coat process saves 123,000 gallons of paint and solvent.

In the spraying process, Volkswagen uses a dryscrubber system for less water usage, which is more economical. When spraying the top coat on the car body unit, there will be overspray that doesn’t make it on the unit. Paint that doesn’t make it on the unit is filtered into a limestone powder that can then be used in cement. It’s a much more efficient system than wet cleaning.


technology

TOTOT UArEG SAfETy SySTEMMany features with a singular purpose

Yeah, the plant’s green, but you can get your new Volkswagen in a wide variety of pigments.

The all-new 2011 Touareg features an intelligent combination of pas-sive and active measures designed to help avoid collisions and protect occupants in the event one occurs. Systems like anti-lock brakes, Elec-tronic Stability Program (ESP) and traction control help keep the Touareg on the road.

“They are all standard features on the Touareg,” says Touareg product planner John Ryan.

The all-new Touareg also has a full complement of passive-safety features

including airbags for all passengers: front driver and passenger supplemental restraints, front and side head airbags to help protect occupants during a collision*. Redesigned back rests and head restraints help all sections of the spine—thoracic, dorsal and cervical—move as a single unit.

If there is one term that best describes the Touareg Safety System, it’s “integral.” The double meaning of the term is not lost on Volkswagen—the system is equally essential and interdependent. See page 38 for more on the all-new Touareg.

lASEr Sr Sr EAM WElDINGIdeal for improving safety and preserving the look of the all-new 2011 JettaThe exterior of the 2011 Jetta looks seamless. That’s because a laser seam welding process seals many of the critical seam-points of the sheet metal, for example, where the C-pillar joins the roof.

A laser beam melts copper-based wire into a v-shaped seam that connects two pieces of sheet metal. Hence, the name laser seam welding. The temperatures at the point where the copper wire turns temporarily molten reach 1,800°F, which is actually low by welding standards.

High tensile strength characterizes laser seam welds, which seal the tight exterior seams that draw the eye— so they have to be as smooth as they are strong.

Precision laser welds throughout the structure of the all-new Jetta result in superior strength and, in this case, beauty as well. notice how the seam between roof panel and side panels are joined elegantly without the need for unsightly gutter strips, which would detract from the appearance, collect dirt and generate wind noise.

Systems like anti-lock brakes, Electronic Stability Program (ESP) and traction control help keep Touareg on the road.

Electro Disposition

2K Basecoat

Basecoat

Dehydration

2K Clearcoat

*Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age.

20Percentage of water and

chemical savings.

1.5Millions of square feet occupied by Volkswagen’s eMden plant in gerMany when it began production in 1964.

10nuMber of years Volkswagen’s autostadt has been open in wolfsburg, welcoMing More than 20 Million Visitors.

Germany

1Volkswagen reMained the largest passenger car Maker and seller in china in 2009.

China

nuMber of differ-ent countries represented in Madrid, spain, at the 2010 Volkswagen Junior Masters world chaMpion-ship, a youth soccer tourna-Ment created by Volkswagen ag.

20

nuMber of consecutiVe years Volkswagen has been the best-selling car brand in the netherlands (2005-2009).

5

Spain

Germany

Netherlands

463nuMber of daily tasks on the Volkswagen Motorsport Mechanics’ list during the 2010 dakar rally in chile and argentina, which Vw won.

Brazil

1953Volkswagen sets up its first foreign production coMpany, Volkswagen do brasil ltda. in são paulo, brazil.

2,000approxiMate nuMber of Jobs that will be created by 2011 at the Volkswagen plant in chattanooga, tennessee.

United States

aVerage speed (Mph) of stanley, a touareg that won the 2005 darpa grand challenge by traVersing a 132-Mile course unManned.

19.1United States

211.8Million cubic feet of earth MoVed to leVel the site for Volkswagen’s plant in kaluga, russia.

Russia

length (in Miles) of the 2008 baJa 1000, a coMpetition in which a baJa race touareg tdi® becaMe the first clean diesel Vehicle to cross the finish line.

55Mexico

14,110height (in feet) of pikes peak, where Volkswagen set a world record in the 2007 pikes peak international hill cliMb.

United States

Chile/Argentina

vW Around The globe

dAS AuTo MAgAZIne | 2322 | dasautomagazine.com

the weight (330 lb 13 oz) of a serVing of currywurst that was Made at an eVent organized by Volkswagen ag in wolfsburg on noVeMber 20, 2008. it set a world record for the largest serVing of currywurst.

330Germany

WIn vW KeTchup!Volkswagen’s ketchup complements currywurst, a seasoned pork sausage served at its wolfsburg plant. go to dasautomagazine.com/ketchup and take our quiz for your chance to win.

Germany

1974the first golf is produced at Volkswagen’s plant in wolfsburg, gerMany.

digits


life swapTwo young, promising drivers developed in the Volkswagen Motorsport pedigree share their impressions of living and racing on opposite sides of the atlantic.

Jean Karl Vernay and Tim Megenbier are living the motorsport dream as it were, each a successful young race champion in his home country—France and the United States, respectively. And each was offered a racing deal for 2010 they didn’t refuse: J.K. to the States for a seat in the Indy Lights open-wheel series, and Tim to the Volkswagen Scirocco-R Cup in Germany. Das Auto caught up with both (barely—they’re fast) to get their take on living and racing in a new country.

motorsports

das auTo MagaZine | 25

DAMAGDAMAGDA

Please share your impressions of the people in your new countries.Please share your impressions of the people in your new countries.Please share your impressions of the

My favorite person over here has to be my main guy (Volkswagen Motorsport boss) Kris Nissen. He is a great guy, always makes me work harder and knows what it takes to make it in racing.

The people in America are cool, laid back and less stressed. Over here, if you sit beside someone you haven’t met, they will engage you in a conversation, so that’s different.

How about food?

I love German food. But, if I need a fast-food fix there is always McDonalds® or KFC.® or KFC.® or KFC. But why eat there when the best food is right around the corner?

I like to try new things, but I don’t do spicy…I’m more into a strict diet to help my racing.

So what are your favorite non-racing activities? So what are your favorite non-racing activities? So what are your favorite non-racing

I work out, spend time on E-Racing and Forza Motorsport,®and Forza Motorsport,®and Forza Motorsport, learning the tracks, go bicycling, and drive my sick new 2010 Scirocco R!

On the ‘Bahn?

Yeah, wide open until you run out of gas!

What do you drive, J.K.?

A very nice Tiguan.

And your activities, J.K.?

I just like being on the lake with friends, skiing, wakeboarding, camp-ing out, but mostly just being on the water. But nothing too dangerous. I have to race, you know.

JK

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motorsports

we congraTwe congraTwe congra ulaTlaTla e J.K. who recenTly clinched ly clinched lThe firesTone® indy lighTs open-wheel racing

series, The sTepping sTone To irl indy car racing. aTaTa The TiMe of prinTing, TiM was in The Top Ten

in The scirocco-r cup coMpeTiTion.

das auTo MagaZine | 25

JK

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JKJK

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To find ouT More abouT These proMising young driVers, VisiT:T:Tvolkswagen-motorsport.com jkvernay.com timmymegenbier.com indycar.com/fil


CC IN ThE SUNAnna Maria Island lies just off the west coast of Florida, surrounded by the blue-green waters of the Gulf of Mexico. Living at such a picturesque location, water sports and beach activities abound. Brady Quick, 2010 CC owner, and his wife take advantage of those outdoor opportunities whenever they can.

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Kimberly D’Agnolo won a Volkswagen First Act® guitar by taking a Das Auto Magazine quiz in last year’s spring issue. She says, “Winning the First Act guitar was really cool. You can just plug headphones right into the guitar and feel like you’re rocking out!” Her first Volkswagen vehicle was a 1976 Beetle. “That car was my dream car and drew plenty of attention,” Kimberly shares. Kimberly has also owned a 2002 Jetta and now owns a 2008 Jetta, which she loves for its style and great performance. And to give her shih tzu puppy, Beau, a little style of his own, she bought him a VW doggie tee. Kimberly graduated with honors from the University of Houston this past summer and is now beginning her career as a first-grade teacher.

rObErT SpIElvOGEl + fAMIly!

#

fIElD SErvICE rEprESENTATIvE 2002 GOlf TDI®

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TEAChEr 2009 rOUTAN

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#

STUDENT 2000 NEw bEETlE

Robert Spielvogel began his long history with Volkswagen as a kid growing up in La Paz, Bolivia. His father always had a Volkswagen vehicle in the driveway, including a 1969 Beetle which he describes as “indestructible, simple and reliable.” His first car was a 1965 Microbus. In his work as a field service representative for a construction company, Robert appreciates the mileage he gets with his Golf TDI* and credits his love of Volkswagen vehicles to their “styling, engine technology and precise steering and road manners.” As avid soccer players, coaches and spectators, Robert and his wife Amy, and daughter Rachel, appreciate the room and many features their Routan offers in their travels.

OWNERS

Growing up, sisters Melissa and Yvette Kojic have fond memories of their parents’ Volkswagen Rabbit and credit that vehicle as the beginning of their love of the Volkswagen brand. Yvette, an actress, owns a 2008 Rabbit. “As an actress, I often have lots of stuff to tow around,” Yvette says. “If I’m working on a show, sometimes I carry around everything from set pieces to a suitcase full of costumes, makeup and shoes. I can even fit larger items in it, like my guitar.”

yvETTE & MElISSA KOJIC

Melissa was one of the first owners of a New Beetle in Sarasota, Florida. “I remember pulling up to gas stations and having an audience of people wanting to check out my 2000 New Beetle,” Melissa recalls. Now she’s on her fifth Volkswagen model, a 2010 Jetta, which took her 130 miles round-trip to work every day for two years. She’s active as a volunteer caring for and rehabilitating animals and has competed on a national level in Tae Kwon Do.

*2002 Golf TDI (4-door) EPA estimate 42 city/49 highway mpg. Your mileage will vary.

Not only are the two island dwellers avid beach volleyball players, Brady also recently began taking kiteboarding lessons. There are many different types of kite-boarding: wakestyle, waveriding, freestyle, freeride, jumping and cruising. For now, Brady is happy to be learning the basics of freestyle.

“My wife and I have been so active in beach volleyball, I decided to branch out and try a new activity,” says Brady. “So far kiteboarding has been a rush. I love being on the water.”

Brady previously owned a Candy White 2009 CC. After a crash totaled the vehicle, he liked the model so much that he purchased a brand-new 2010 CC.

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brAND MANAGEr 2010 CC

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ACTrESS 2008 rAbbIT

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rETAIl SAlES MANAGEr 2010 JETTA


OWNERS

fOr ThE lOvE Of SpEEDDragon boat racing isn’t something you see every day on ESPN® or down at your local waterway, be it a river, a lake or an ocean. But it’s a centuries-old sport that is growing by leaps and bounds in popularity. From Boston to San Francisco, dragon boat races, festivals and competitions are held each year. And Kevin Young, owner of a 2010 GTI, is part of the action in Tampa, Florida.

An environmental engineer, Kevin works to interpret environmental regulations and advises his company on the most effective ways to comply with those regulations. In essence, he acts as a good steward for the environment. It was through his employer, who has a corporate dragon boat racing team, that he was introduced to the sport about three years ago.

Originating in China more than 200 years ago, dragon boat racing is an internationally recognized sport. A dragon boat is similar to a very long canoe and is powered by paddling instead of rowing. The impressive boats generally have a Chinese dragon head at the prow and a dragon tail at the stern.

“We have about 40 people on our team and two boats, each holding 20 people,” Kevin explains. He and his team practice three times a week on the Hillsborough River that runs through Tampa. This training prepares them to compete against dragon boat racing clubs, independent teams and other companies in 500-meter races. “Imagine five boats lined up on the starting line,” says Kevin. “A horn blows, then everyone paddles like crazy to the finish line.” The excitement builds from there as paddles rip through the water at the will of determined racers hell-bent on crossing the finish line first.

What do dragon boat racing and a 2010 GTI have in common? Other than being two of Kevin’s passions, they both embody speed, performance and endurance. “I bought my GTI because it’s fun, it’s fast and it has good gas mileage,*” Kevin shares. “I’m 6' 3" and the GTI is one of the only faster compact cars I can fit in.”

Kevin’s first Volkswagen model was a 1973 Super Beetle, which he bought when he was 16. The gentleman he bought it from was the car’s sole owner. It still had all the original parts on it, which Kevin found amazing.

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Dragon boat racing is

a great rush, and seeing

what can be accomplished

with 20 people working

together as a team is, in a word,

awesome.”2010 GTI owner, Kevin Young

*2010 GTI (with automatic transmission) EPA estimate 24 city/32 highway mpg. Your mileage will vary.

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ENvIrONMENTAl ENGINEEr 2010 GTI

DAS AUTO MAGAZINE | XX

ThE all-nEw2011 JETTaBIG on EvEryThInG BuT compromIsE

TWith best-in-class rear leg room*, sophisticated features,

an assertive neW design and innovative safety features, the

2011 all-neW Jetta is breaking neW ground in a big Way.

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ThE all-nEw JETTaBIG on EvEryThInG BuT compromIsE

TWith best-in-class rear leg room*, sophisticated features,

an assertive neW design and innovative safety features, the

2011 all-neW Jetta is breaking neW ground in a big Way.

DAS AUTO MAGAZINE | 33

Space exploraTion The all-new 2011 Jetta has grown nearly three inches in length. What that translates to is more space. We’re talking a full 38.1 inches of leg room in the rear seat. That’s not only more than all the competition*, it’s more than many larger sedans as well.** Rear passengers, including the tall ones, can rest comfortably.

The increase in length of the all-new Jetta also allowed for an expanded trunk size—cavernous is the word that comes to mind. At 15.5 cu. ft., the trunk is best in class* when it comes to space and helps make loading even large items easier with a wide opening. Now, for those times that call for even more space—maybe you’re moving, maybe you’re going on an epic road trip, whatever the case—lower the 60/40-split rear seats and that space grows exponentially.

FeaTure creaTureReally? It offers that? The all-new Jetta will likely evoke a few questions because of all its standard and available features that are not offered on many other vehicles in its class. Take the one-touch up, one-touch down automatic window control. Sure, many vehicles offer this feature for the driver, but the all-new Jetta offers it standard for all four windows. Equal opportunity for driver and passengers to conveniently let in a little of the outdoors or quickly keep it out.

And for those who need a little guidance for the road ahead, the all-new Jetta offers an available RNS 315 touchscreen navigation system. Figure out how to get where you need to go using directions from the five-inch display. The system also provides an SD card reader, direct auxiliary input and integrated SIRIUS®

satellite radio. Even entering and starting the all-new

Jetta is made easier with the available keyless access with push-button start. When the driver approaches the vehicle, the key fob transmits a code that allows the doors to open and the engine to start with the simple push of a button. And when leaving, touching a depression on the driver’s exterior door locks and secures the vehicle.

SaFeTy repeaTedAs with previous Jetta generations, the all-new 2011 Jetta will continue to provide a host of innovative active and passive safety features to help keep occupants safe. In the front and rear are Side Curtain Protection® airbags.*** Another passive safety feature is the crash-optimized front end that helps absorb energy on impact.

The all-new Jetta includes Electron-ic Stability Control (ESC), which helps prevent oversteer or understeer during an evasive maneuver by applying cor-rective forces to each of the wheels.

While ESC helps the driver avoid a crash, the Intelligent Crash Response System on the all-new Jetta helps pro-tect the driver and passengers after a crash occurs. The system automati-cally activates when the airbags are deployed and triggers these functions:

+ Unlocks all doors+ Cuts off the fuel supply+ Turns on the hazard lights

That seamless look you’ll notice on the exterior of the all-new Jetta is achieved by a laser seam-welding pro-cess that helps seal many of the criti-cal seam-points of the sheet metal for a stronger bond. The result is increased control, stability and safety.

One Glance aT The all-new JeTTa, and iTS own individual characTer wiThin The volkSwagen model lineup iS evidenT.

TexT JeTTA To 892277(VWCARS) and we’ll send back a video tour.*

*Not available for all carriers or devices. Message and data rates may apply.


Space exploraTion

FeaTure creaTure

SaFeTy repeaTed

+ ++

One Glance aT The all-new JeTTa, and iTS own individual characTer wiThin The volkSwagen model lineup iS evidenT.

TexT JeTTA To 892277(VWCARS) and we’ll send back a video tour.*


| dasautomagazine.com DAS AUTO MAGAZINE | 35

text Jetta to 892277(vWcars) to get a video tour texted right back to you.*

The all-new 2011 JeTTa iS a perFecT example oF geTTing SomeThing greaT For The price oF good. while Taking Some phoToS oF The JeTTa in chicago, we Found plenTy oF greaT ThingS For The price oF good.

LinCoLn PARkAt 1,208 acres, Lincoln Park is Chicago’s largest pub-lic park. Part of the land on which the park is lo-cated was the City Cemetery until 1864, when it was turned into Lincoln Park.

WiShbone ReSTAuRAnTSouthern reconstruction cooking is the tongue-in-cheek description of the food at Wishbone, founded in July 1990 with 23 seats and nine stools. Now with three locations, Wishbone offers reasonably priced, highly satisfying food.

DinkeL’S bAkeRyOpened by German emigrant and master baker Joseph Dinkel in 1922, Dinkel’s Bakery is now run by the family’s third generation and continues to pro-vide delicious baked goods. Try one of their amaz-ing burglaurs for breakfast.

ChRiSTkinDLmARkeT ChiCAgoBringing a little bit of Germany to Chicago, the Christkindlmarket Chicago, first held in 1996, was inspired by the Christkindlsmarkt in Nuremberg, Germany, and celebrates the season with traditional food, drink and shopping. Christkindlmarket Chica-go is held each year at Daley Plaza and will run from November 24 through December 24 this year.

The ART inSTiTuTe of ChiCAgoThe Art Institute of Chicago has a rich history that goes back more than 130 years. Come for the sterling collection of Impressionist and Post-Impressionist paintings (Monet, Renoir, Van Gogh, Toulouse-Lautrec), linger over the extraordinary and compre-hensive American masterpieces (Edward Hopper’s Nighthawks and Grant Wood’s American Gothic), and discover art in all forms spanning the ancient to the contemporary world.

*Based on manufacturer’s published specifications comparing 2011 Jetta to 2010 Chevrolet Cobalt, 2010 Ford Focus, 2010 Honda Civic, 2010 Mazda 3, 2010 Nissan Sentra and 2010 Toyota Corolla models.

**Based on manufacturer’s published specifications comparing 2011 Jetta S to 2010 Honda Accord LX, Toyota Camry LE and Nissan Altima 2.5 models.

Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age.

†See www.fueleconomy.gov for EPA estimates. Your mileage will vary.

††30 city/42 highway mpg (2011 2.0L TDI clean diesel, DSG automatic). EPA estimates. Range based on 42 highway mpg EPA estimate and a 14.5-gallon tank.

***

power upWhile most of its competitors offer only two engine options, the all-new Jetta has three for the 2011 model year and an additional two power options coming in later model years. Each engine offers the desired combination of performance and fuel efficiency:†

+ 2.0-liter, 4-cylinder, 115 hp

+ 2.5-liter, 5-cylinder, 170 hp 2.5-liter, 5-cylinder, 170 hp 2.5-liter

+ 2.0-liter TDI® clean diesel, 140 hp(available before year end)

+ 2.0-liter TSI® (available in the GLI in 2011)

+ Hybrid (available in 2012)

While the 2.0-liter TDI clean diesel engine delivers upwards of 42 highway miles per gallon, which equates to about 609 miles on just one tank of fuel, it doesn’t skimp on performance.††skimp on performance.††skimp on performance. The TDI clean †† The TDI clean ††

diesel engine propels the all-new Jetta from 0 to 60 mph in 8.7 seconds with the help of 140 hp and 236 lb-ft of torque under the hood. DSG® automatic transmission withTiptronic® can be added to the TDI model.

Additionally, the 50-state-compliant 2.0L TDI clean diesel engine uses common-rail injection that varies the timing and amount of fuel injected into a cylinder, helping to minimize the formation of NOx and particulates by up to 90 percent, making it an environmentally conscious alternative.

on The ouTSideOne glance at the all-new Jetta, and its own individual character within the Volkswagen model lineup is evident. The two black horizontal vents in the grille reinforce the distinctive face of Volkswagen vehicles. The grille integrates with the headlamps and is met by two sculpted lines extending from the hood. Look at the all-new Jetta from the side and you’ll see a distinctive sculpturing that carries through the feeling of precision, along with the vehicle’s smooth, rich surfaces.

Prepare for an all-new Jetta that sets a higher standard in every respect. From a new, sophisticated exterior to an upscale interior and all the features in between, the 2011 Jetta is set to carve its own path.

| dasautomagazine.com


34


| dasautomagazine.com DAS AUTO MAGAZINE | 35

text Jetta to 892277(vWcars) to get a video tour texted right back to you.*

The all-new 2011 JeTTa iS a perFecT example oF geTTing SomeThing greaT For The price oF good. while Taking Some phoToS oF The JeTTa in chicago, we Found plenTy oF greaT ThingS For The price oF good.

LinCoLn PARkAt 1,208 acres, Lincoln Park is Chicago’s largest pub-lic park. Part of the land on which the park is lo-cated was the City Cemetery until 1864, when it was turned into Lincoln Park.

WiShbone ReSTAuRAnTSouthern reconstruction cooking is the tongue-in-cheek description of the food at Wishbone, founded in July 1990 with 23 seats and nine stools. Now with three locations, Wishbone offers reasonably priced, highly satisfying food.

DinkeL’S bAkeRyOpened by German emigrant and master baker Joseph Dinkel in 1922, Dinkel’s Bakery is now run by the family’s third generation and continues to pro-vide delicious baked goods. Try one of their amaz-ing burglaurs for breakfast.

ChRiSTkinDLmARkeT ChiCAgoBringing a little bit of Germany to Chicago, the Christkindlmarket Chicago, first held in 1996, was inspired by the Christkindlsmarkt in Nuremberg, Germany, and celebrates the season with traditional food, drink and shopping. Christkindlmarket Chica-go is held each year at Daley Plaza and will run from November 24 through December 24 this year.

The ART inSTiTuTe of ChiCAgoThe Art Institute of Chicago has a rich history that goes back more than 130 years. Come for the sterling collection of Impressionist and Post-Impressionist paintings (Monet, Renoir, Van Gogh, Toulouse-Lautrec), linger over the extraordinary and compre-hensive American masterpieces (Edward Hopper’s Nighthawks and Grant Wood’s American Gothic), and discover art in all forms spanning the ancient to the contemporary world.

*Based on manufacturer’s published specifications comparing 2011 Jetta to 2010 Chevrolet Cobalt, 2010 Ford Focus, 2010 Honda Civic, 2010 Mazda 3, 2010 Nissan Sentra and 2010 Toyota Corolla models.

**Based on manufacturer’s published specifications comparing 2011 Jetta S to 2010 Honda Accord LX, Toyota Camry LE and Nissan Altima 2.5 models.

Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age.

†See www.fueleconomy.gov for EPA estimates. Your mileage will vary.


***

power up

+

+

+

+

+

on The ouTSide

34


The all-new 2011 JETTa

1 Based on manufacturer’s published specifications comparing 2011 Jetta to 2010 Chevrolet Cobalt, 2010 Ford Focus, 2010 Honda Civic, 2010 Mazda 3, 2010 Nissan Sentra and 2010 Toyota Corolla models.

2 Based on manufacturer’s published specifications comparing 2011 Jetta S to 2010 Honda Accord LX, Toyota Camry LE and Nissan Altima 2.5 models. DAS AUTO MAGAZINE | 3736 | dasautomagazine.com

nEw ExTErIor dEsIGnA sophisticated and more aggressive exterior design includes a striking, redesigned front end.

Trunk spacEBest-in-class1 trunk space provides a cavernous 15.5 cu. ft. of room. The 60/40 split-folding rear seats with pass-through expand cargo capacity even more.

lEG roomThe all-new Jetta has more than three feet of rear leg room, which is more than all the competition¹ and even more than many larger sedans2.

ThrEE EnGInE opTIonsWhile most of its competitors have only two engine choices, the all-new Jetta will come with three engine options. Additionally, a 2.0 TSI® engine will be available in 2011 and a hybrid option will be available in 2012.

lasEr sEam wEldInGLaser seam welding technology helps create a more rigid body with less flex, increasing control, stability and safety.

hEaTEd powEr sIdE mIrrorsTo help prevent them from fogging up, the side mirrors on the all-new Jetta are heated. The available integrated turn signals in the mirrors help alert other drivers of your next move.


Larger yet lighter, faster yet more efficient.* Enter the all-new 2011 Touareg.



Combining the road refinement and tech-savvy of the Touareg with

a supercharger and a hybrid drivetrain, the Touareg supercharged

hybrid uses a 333-horsepower supercharged direct-injection gasoline

engine and a 47-horsepower electric motor. This combination delivers

a total of 380 hp with the performance of a powerful V8 engine and

the fuel economy of a V6. It is the world’s first supercharged hybrid

powertrain and Volkswagen’s first production hybrid vehicle.

Just as the previous Touareg (and Jetta) TDI models taught North America to rethink

diesel with new words like, clean, quiet and fun, the all-new Touareg TDI clean diesel model

leverages the innovations of the 8-speed automatic transmission, sleek aerodynamics, engine

refinements and lighter overall weight to deliver the ultimate premium diesel from Volkswagen.

The Touareg TDI model makes this statement clearly.

One phrase not in the Touareg vocabulary is “base model.” The Touareg V6 is “fully equipped”

from the start, offering features previously unheard of at the entry gate. For instance, Touareg V6

FSI® and TDI® Sport models get Bi-Xenon™ headlamps and LED daytime running lights, 18-inch

alloy wheels, a rear-view camera system and DVD navigation, all standard. Additional standard

features include an electric parking brake and remote opening and closing power tailgate.

he exterior of the all-new Touareg is visibly sleeker. The wider and longer

dimensions are well packaged; it is both 1.5 inches longer and 0.5 inch wider, and

lower in overall height as well. Director of Volkswagen Design Klaus Bischoff and

his team have given the Touareg visibly taut and defined lines, especially in the

front fascia and grille. At the back, the steeper rake of the rear glass gives the

Touareg dynamic appeal while its stance communicates confidence.

Full body-color-painted lower panels and aggressive, integrated exhaust outlets

exude subtle refinement. Amplifying the distinctive and luxurious image of the

Touareg day or night are standard Bi-Xenon™ headlights with LED daytime running

lights. Rounding out the styling are 18-, 19- and 20-inch alloy wheel options that

complement the distinctive lines of the all-new Touareg.

The fluency of design and premium appointments continues into the high-end

interior materials, soft leather seating surfaces and skyward view, courtesy of the

available panoramic sunroof. Moving to

the interior surfaces, no shape has been

ignored, no texture left untouched. The

pleasing curves transitioning from the

concave to the convex engage the eyes

and give warmth to the refinement and

technology beneath.

A brilliant and functional 8-inch

touch-screen DVD navigation system,

standard, includes 3-D landmarks and

a 60GB hard drive partitioned for your

favorite digital media.

In the rear seat, the reclining rear split

bench offers considerably more knee

and leg room (an extra 68mm and 27mm

respectively) for passengers, rather

than a compromise to accommodate

a third row. Depending on the need for

maximum passenger room or cargo

room, the all-new Touareg rear seat

provides a full 6 inches of fore-and-aft

sliding adjustment.

Setting a segment benchmark in

driving dynamics, the all-new Touareg

delivers impeccable handling in the

city and on the highway. Visibility is

excellent, ride comfort is supple and the acoustic comfort of the cabin provides

a pleasing sound environment that invites long drives. Steering is nimble and

precise, power is immediate and propulsive. Simply put, the all-new Touareg owns

the road.

As other SUV models continue to add complexity and weight with each

subsequent generation, the all-new Touareg again takes the contrarian tack, voting

decidedly in favor of efficiency* through lightness—close to 350 pounds of weight

reduction, brought about by innovation and thoughtful design. For example, the

drivetrain of the all-new Touareg features a lightweight torque-sensing mechanical

center differential and a silky new 8-speed automatic transmission to help optimize

its grip on the road as well as fuel consumption*.


For all this nimble hand-

l ing , l ighter weight and

high efficiency, the all-new

Touareg offers a robust array

of safety features you would

expect from Volkswagen,

all based on a foundation

of a sturdy body structure

and occupant cell designed

to optimize and maximize

your protect ion . Safety

features include: front, side

and overhead Side-Curtain

Protection® airbags with roll-

over sensor,** ant i - lock

braking system, electronic

stability control, seatbelt

pretensioners, whiplash-opti-

mized headrests and back-

rest system, all standard.

With a completely new

design and an overall weight

reduction, one might think

towing has fallen by the

wayside. To the contrary

(again, in true Volkswagen

fashion), the all-new Touareg

Hybrid delivers an astonishing

7,700 pounds of towing

c a p a c i t y.† Th a t ’ s 2 ,70 0

pounds more than the 2010

Acura MDX.††

With the range of in-

novations and craftsmanship

offered in the all-new Touareg,

it might be easy to assume

exclusive pricing. Even

here, the all-new Touareg

gets the last word. The 2011

Touareg comes standard

with the most important

feature of a l l : a l l -around

value to redefine premium

performance in the segment.

The all-new Touareg is the

right SUV at the right time,

with the right equipment.


Touareg super-charged hybrid: a vehicle of firsTs+ Intelligent downsizing

(an industry first) of engine displacement with supercharging and hybrid-electric propulsion.

+ Start-Stop system (a Volkswagen first). The integrated start-stop system helps reduce fuel consumption,* especially in urban driving.

+ E-Motor (a Volkswagen first). The vehicle can operate in full electric mode up to 30 mph, which helps reduce fuel consumption in city driving. In this condition, the Touareg V6 TSI® Hybrid operates with zero emissions.

+ Coasting transmission (an industry first). As soon as the driver removes his or her foot from the gas pedal, a clutch disengages the engine from the transmission. The driver can convert this directly into improved fuel economy by coasting when possible, all accomplished safely and seamlessly.

hybrid sTaNdard eQuipTMeNTStandard V6 equiptment, plus:+ Vienna leather seating

surfaces

+ 12-way power driver and passenger seats

+ Panoramic sunroof

+ Navigation system w/ rearview camera

+ Heated rear seats

+ Heated steering wheel

+ Power adjustable steering column

+ Memory for front seats, mirrors and steering column

+ Park Distance Control

+ 19-inch alloy wheels

+ All-season low-resistance tires

+ Chrome design package

+ Upgraded chrome exhaust pipes

*19 city/28 highway mpg (2011 3.0L TDI clean diesel, automatic transmission). 21 city/25 highway mpg (2011 3.0L supercharged hybrid, automatic transmission). 16 city/23 highway mpg (2011 3.6L VR6, automatic transmission). EPA estimates your mileage will vary.

**Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age. † Optional towing package required. With factory-installed hitch. Towing mirrors may be required, see vehicle owner’s manual for details. †† 2010 Acura MDX towing capacity is 5,000 lb according to acura.com.


Jason GuessManager of Safety, Health and Wellness

Excitement, teamwork and enthusiasm abound at Volkswagen’s new plant in Chattanooga. It’s been two years since the company announced plans to build a plant in Tennessee’s “Scenic City,” and since then thousands have worked tirelessly on the design and construction of one of the most technologically advanced automotive facilities in the world.

To get the inside story on some of the innovative and downright fascinating aspects of the new plant, we spoke with five professionals, experts in their own right, who are already working on-site at the plant and are witnessing its advancement firsthand.

PHoTograPHEr: Ray Lego

Wellness Disability Specialist, part of identifying effective methods for building cars in Chattanooga involved spending time in germany, where the processes were designed. “My role was to make sure these processes were ergonomically and safely set up,” Marsha explains. “That took place at a very early stage, whereas with other companies, in my experience, that would have come much later.”

The plant also has a mandatory conditioning program for employees. “We’re getting employees physically prepared to do those activities re-quired to build a car,” says Marsha. “We’re headed in a very good direction.”

The plant will begin production next year and will become one of the most innovat ive auto- mot ive fac i l i t ies in ex istence as a result of its technologies and processes, and the excitement and dedication of its employees and community.

Taking an eco-conscious LeeDUsing eco-conscious technology extends well beyond the paint shop. Tobias Schmedding, who has been with the plant since the beginning, is the assistant Manager of Environmental Protection. He and his team head up the plant’s environmental protection and energy management.

“From the start, environmental pro-tection was a major focus,” Tobias says. “Chattanooga has focused on creating a very clean city, and they’ve offered us great support in building a good environmental program at the plant.”

one of the plant’s eco-conscious measures is the use of smart insulation in the walls. Made of a six-inch thick mineral rock wool panel, the insulation is fully

recyclable, includes no VoCs or CFCs and has a 40-year lifespan. Because it’s ultra-efficient, the insulation offers significant heating and cooling savings up to 35%.

Technologies such as these contribute to the plant’s efforts to become LEED®-certi f ied. achieving this distinction would mean that the Chattanooga facility meets some of the highest building and performance measures, as determined by the green Building Certification Institute. “We’ll have to wait until after construction to find out our result,” Tobias explains.

Volkswagen is also focused on making the plant site better than it was before. The location was formerly the site of an


wade hintonCorporate Contract and regulatory Counsel

marsha woodWellness Disability Specialist

rich schmidtPlant Engineering Manager, Paint Department

The coLor of innovaTionIf you’ve been following our coverage of the Chattanooga plant, you’ve read about some of the cutting-edge technologies in the paint shop. rich Schmidt is the Plant Engineering Manager in the paint department and is involved in new equipment, new technology and productivity improvement.

There are six technologies in the paint shop that have never been used at a Volkswagen plant or anywhere in the United States, and a few have never been used anywhere in the world. They define the Chattanooga plant as one of the most advanced automotive facilities in existence.

“We’re the first in the world to use E-Shuttle,®” rich explains. E-Shuttle is a conveyor system that swings the car body into and out of the dipping bath during the paint process. “The old system required the unit to ramp into and out of the bath,” continues rich. “E-Shuttle allows the body to be put straight down, turned 360 degrees, turned straight up and conveyed to the next bath, so we’re able to reduce the tank size, which results in less water, fewer chemicals and less energy usage to keep the tank at the correct temperature.”

another technological first is the EcoDryscrubber, a system used to help collect the overspray during the painting process. Paint particles attach to a limestone powder and are eventually turned into concrete for use in other applications.“We’re the first Volkswagen plant and the first oEM automotive manufacturer in the world to have this technology,” rich states.

a 21-year veteran of the automotive industry, rich says, “Volkswagen is much more engineering strong” than other automakers for whom he has worked. Considering his f irst Volkswagen experience was painting a 1969 Beetle in shop class during high school, rich has come full circle.

tobias schmeddinGassistant Manager of Environmental Protection


explosives manufacturing facility. “We improved the creeks because they were pretty much destroyed before we took over the site,” Tobias explains. “We also improved some of the wetlands around the

area.” It’s evidence of an environmental commi tment ins ide and outs ide the plant.

The chaTTanooga perspecTive as a Chattanooga native and Volkswagen employee, Wade Hinton has a unique perspective on the new plant. Wade is the plant’s Corporate Contract and regulatory Counsel, which involves advising various departments on legal matters related to corporate governance, contracts, construction, regulatory and other business matters.

on Volkswagen moving to Chatt-anooga, Wade says, “This is some-thing the community really wanted to happen for quite some time. I think it was a perfect fit, especially considering Volkswagen’s and Chattanooga’s eco-conscious initiatives.”

Wade believes the excitement that rippled through the community upon Volkswagen’s plant announcement continues as people see the facility’s progress. “The amount of energy that’s been put into this plant really sets us apart,” Wade says.

a proacTive approachJason guess has worked three plant start-ups during his career. He’s the Chattanooga plant’s Manager of Safety, Health and Wellness, and when he compares this start-up to the others, he says, “I feel more confident and comfortable in the team we have here.

“Volkswagen is taking a more proactive approach and trying to prevent issues from happening,” Jason explains. “That makes our job easier and allows us to spend time in areas that our employees and the plant can benefit from.”

Jason develops safety policies and procedures for employees as well as in-plant medical and wellness environment procedures. “We proactively look at how employees have to do their jobs, and we set up a way to build cars that is much more user-friendly and makes their jobs safer and more enjoyable.”

For Marsha Wood, the plant’s

Wellness Disability Specialist, part of identifying effective methods for building cars in Chattanooga involved spending time in germany, where the processes were designed. “My role was to make sure these processes were ergonomically and safely set up,” Marsha explains. “That took place at a very early stage, whereas with other companies, in my experience, that would have come much later.”

The plant also has a mandatory conditioning program for employees. “We’re getting employees physically prepared to do those activities re-quired to build a car,” says Marsha. “We’re headed in a very good direction.”

The plant will begin production next year and will become one of the most innovat ive auto- mot ive fac i l i t ies in ex istence as a result of its technologies and processes, and the excitement and dedication of its employees and community.

Taking an eco-conscious LeeDUsing eco-conscious technology extends well beyond the paint shop. Tobias Schmedding, who has been with the plant since the beginning, is the assistant Manager of Environmental Protection. He and his team head up the plant’s environmental protection and energy management.

“From the start, environmental pro-tection was a major focus,” Tobias says. “Chattanooga has focused on creating a very clean city, and they’ve offered us great support in building a good environmental program at the plant.”

one of the plant’s eco-conscious measures is the use of smart insulation in the walls. Made of a six-inch thick mineral rock wool panel, the insulation is fully

recyclable, includes no VoCs or CFCs and has a 40-year lifespan. Because it’s ultra-efficient, the insulation offers significant heating and cooling savings up to 35%.

Technologies such as these contribute to the plant’s efforts to become LEED®-certi f ied. achieving this dist inction would mean that the Chattanooga facility meets some of the highest building and performance measures, as determined by the green Building Certification Institute. “We’ll have to wait until after construction to find out our result,” Tobias explains.

Volkswagen is also focused on making the plant site better than it was before. The location was formerly the site of an


wade hintonCorporate Contract and regulatory Counsel

marsha woodWellness Disability Specialist

rich schmidtPlant Engineering Manager, Paint Department

The coLor of innovaTionIf you’ve been following our coverage of the Chattanooga plant, you’ve read about some of the cutting-edge technologies in the paint shop. rich Schmidt is the Plant Engineering Manager in the paint department and is involved in new equipment, new technology and productivity improvement.

There are six technologies in the paint shop that have never been used at a Volkswagen plant or anywhere in the United States, and a few have never been used anywhere in the world. They define the Chattanooga plant as one of the most advanced automotive facilities in existence.

“We’re the first in the world to use E-Shuttle,®” rich explains. E-Shuttle is a conveyor system that swings the car body into and out of the dipping bath during the paint process. “The old system required the unit to ramp into and out of the bath,” continues rich. “E-Shuttle allows the body to be put straight down, turned 360 degrees, turned straight up and conveyed to the next bath, so we’re able to reduce the tank size, which results in less water, fewer chemicals and less energy usage to keep the tank at the correct temperature.”

another technological first is the EcoDryscrubber, a system used to help collect the overspray during the painting process. Paint particles attach to a limestone powder and are eventually turned into concrete for use in other applications.“We’re the first Volkswagen plant and the first oEM automotive manufacturer in the world to have this technology,” rich states.

a 21-year veteran of the automotive industry, rich says, “Volkswagen is much more engineering strong” than other automakers for whom he has worked. Considering his f irst Volkswagen experience was painting a 1969 Beetle in shop class during high school, rich has come full circle.

tobias schmeddinGassistant Manager of Environmental Protection


explosives manufacturing facility. “We improved the creeks because they were pretty much destroyed before we took over the site,” Tobias explains. “We also improved some of the wetlands around the

area.” It’s evidence of an environmental commi tment ins ide and outs ide the plant.

The chaTTanooga perspecTive as a Chattanooga native and Volkswagen employee, Wade Hinton has a unique perspective on the new plant. Wade is the plant’s Corporate Contract and regulatory Counsel, which involves advising various departments on legal matters related to corporate governance, contracts, construction, regulatory and other business matters.

on Volkswagen moving to Chatt-anooga, Wade says, “This is some-thing the community really wanted to happen for quite some time. I think it was a perfect fit, especially considering Volkswagen’s and Chattanooga’s eco-conscious initiatives.”

Wade believes the excitement that rippled through the community upon Volkswagen’s plant announcement continues as people see the facility’s progress. “The amount of energy that’s been put into this plant really sets us apart,” Wade says.

a proacTive approachJason guess has worked three plant start-ups during his career. He’s the Chattanooga plant’s Manager of Safety, Health and Wellness, and when he compares this start-up to the others, he says, “I feel more confident and comfortable in the team we have here.

“Volkswagen is taking a more proactive approach and trying to prevent issues from happening,” Jason explains. “That makes our job easier and allows us to spend time in areas that our employees and the plant can benefit from.”

Jason develops safety policies and procedures for employees as well as in-plant medical and wellness environment procedures. “We proactively look at how employees have to do their jobs, and we set up a way to build cars that is much more user-friendly and makes their jobs safer and more enjoyable.”

For Marsha Wood, the plant’s


2010 Routan SE shown.



Sam and his family were packing their things, for tomorrow they would set off on a seven-hour drive to Grandmother’s house. Thanksgiving was but a few days away, and they buzzed with excitement at the thought of all that awaited them: warm hugs from family, the delicious taste of Grandmother’s cooking and playing games at the well-worn heavy wooden table that had seen generations of use.

The late-autumn sun rose the next morning and found the family busily seeing to all the last-minute details of their trip. When Sam saw all the bags he’d have to pack into the family’s Volkswagen Routan, he didn’t know how they could possibly fit. But with 83 cubic feet of storage space behind the second row alone, with the third row folded down, he was able to load all the family’s things with no problem. Sam also appreciated the convenience of the vehicle’s available rear power lift gate, which he operated with his key fob.

With everyone securely fastened into the Routan, the family set off for Grandmother’s house. Taking the roads less traveled was a tradition. Who needs congested, stressful interstates when you can enjoy the pleasures of the back country? Even at a slower pace, Sam took pleasure in making the trip on just one tank of gas and rested easy knowing his Routan came standard with Electronic Stabilization Program (ESP) for an added measure of safety.




Settling into the rhythm of the road, the family was making good time. Emma, Sam’s daughter, colored in a notebook with her new crayons while Abigail and Charlie, his wife and son, used the Routan’s available mobile Wi-Fi system—online holiday shopping for mom and Nintendo® DS® for Charlie, who had his gaming system plugged into one of the Routan’s 12v power outlets. With the Routan’s dual independent screens, two activities, like these, can be done at the same time.

Just before entering a heavily wooded area, which the children secretly believed was haunted, the family stopped for a short break after Sam noticed the Routan’s Tire Pressure Monitoring System indicated he had a low tire. Pulling over at a service station, Sam filled the tire with air while the rest of the family stretched their legs. The children stayed close by their parents. They could see the woods just up ahead. Most of the leaves had fallen from the trees, and the uncovered branches resembled bony, outstretched arms, which the children imagined were trying to grab at them.


DAS AUTO MAGAZINE | XX52 | dasautomagazine.com

Ask Your volkswAgen DeAler About A triAl subscription* to sirius sAtellite rADio.

with over 130 channels, sirius brings you more of what you love. You get 100% commercial-free music from every genre, artist-dedicated channels and live performances. plus hear every nFl game and nAscAr® race, college sports, the biggest names in entertainment from Howard stern to Martha stewart, laugh-out-loud comedy, kids’ programming, news and more. And now you can add the best of XM to your sirius subscription** for even more sports, talk and entertainment. visit www.sirius.com/inyourvehicle to extend your subscription today.

*Available only on SIRIUS-equipped vehicles. Routan vehicles receive a 12-month trial subscription.**Requires a small monthly fee.

If you decide to continue your SIRIUS service at the end of any complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call SIRIUS to cancel. Subscriptions governed by SIRIUS Terms and Conditions at sirius.com. SIRIUS Radio U.S. Satellite service available only to those at least 18 years of age in the 48 contiguous U.S.A., D.C. and Puerto Rico (with coverage limitations), while Internet Radio service is available throughout the satellite service area and also in AK and HI.

© 2010 SIRIUS XM Radio Inc. SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. All other marks, channel names and logos are the property of their respective owners. All rights reserved.

e v e r y t h i n g w o r t h l i s t e n i n g t o i s o n2010 Routan SE shown.

Before they set out on the road once more, Abigail reached into the Routan’s hidden floor storage and pulled out two DVDs for the kids. It was on long trips like this one that she and her husband were most grateful for the available dual 9-inch, roof-mounted, flat-panel displays that can each play a separate movie—so no arguing from the kids over which movie to watch.

It didn’t seem long before Sam and his family spotted the two stone deer that rested at the entrance of Grandmother’s winding drive. Soon they were surrounded by the warmth and charm of Grandmother’s house, thankful for their safe journey, and for the love of family and friends.

DAS AUTO MAGAZINE | XX52 | dasautomagazine.com

Ask Your volkswAgen DeAler About A triAl subscription* to sirius sAtellite rADio.

with over 130 channels, sirius brings you more of what you love. You get 100% commercial-free music from every genre, artist-dedicated channels and live performances. plus hear every nFl game and nAscAr® race, college sports, the biggest names in entertainment from Howard stern to Martha stewart, laugh-out-loud comedy, kids’ programming, news and more. And now you can add the best of XM to your sirius subscription** for even more sports, talk and entertainment. visit www.sirius.com/inyourvehicle to extend your subscription today.

*Available only on SIRIUS-equipped vehicles. Routan vehicles receive a 12-month trial subscription.**Requires a small monthly fee.

If you decide to continue your SIRIUS service at the end of any complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call SIRIUS to cancel. Subscriptions governed by SIRIUS Terms and Conditions at sirius.com. SIRIUS Radio U.S. Satellite service available only to those at least 18 years of age in the 48 contiguous U.S.A., D.C. and Puerto Rico (with coverage limitations), while Internet Radio service is available throughout the satellite service area and also in AK and HI.

© 2010 SIRIUS XM Radio Inc. SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. All other marks, channel names and logos are the property of their respective owners. All rights reserved.

e v e r y t h i n g w o r t h l i s t e n i n g t o i s o n

SiriuSiriuS—think of it as German for“how“how to turn youryoury VWVWV into a vroombox”


Earlier this year, the Autostadt marked its 10-year anniversary by featuring 300 artists from all over the world who presented more than 70 memorable shows. Adults and children visiting the Autostadt during the celebrations were entertained by walking acts, comedy, cabaret and slapstick per-formances as well as puppet theater, marionettes and street theater.

An entirely unique form of comm-unication between Volkswagen and its customers, the Autostadt fosters a direct, emotional relationship with the brand and the company. It accomplishes this through diverse attractions, including seven distinct pavilions dedicated to Volkswagen Group’s various brands: the ZeitHaus, a highly visited automobile museum; and the KonzernForum, the attraction’s core ex h i b i t i o n , w h i ch s u p p o r t s t h e company’s ethos of safety, social responsibility, environmental awareness and quality through a variety of multimedia and interactive displays.

Since its opening, approximately 80 percent of the Autostadt’s attractions have been completely renewed, ensuring it remains fresh and progressive as the world around it changes. Visitors experience diverse themes covering human mobility with exhibitions and events that introduce Volkswagen products in an inviting and informal way.

While some who visit the Autostadt may not be familiar with the Volkswagen brand and its vehicles, others are at the expansive facility for a momentous occasion—the


Loo

k w

ho

’s

Adjacent to the sprawling

campus of Volkswagen’s

legendary Wolfsburg

factory lies a resplendent

oasis for automobile

buffs and those looking

to enjoy a multi-sensory

experience about mobility. The Autostadt, opened by the

Volkswagen Group in June

2000, is celebrating a decade of remarkable success this

year as it welcomed its 20-millionth

visitor.

delivery of their new vehicle. At the KundenCenter (CustomerCenter), a massive car distribution center, more than 1.5 million new cars have been handed over to owners, which equates to an average of 550 vehicles per day.

Two striking glass towers house 400 vehicles each and rise above the perfectly manicured grounds of the Autostadt. Vehicles are retrieved from their position in the towers by a futuristic-looking computerized system and are then transported underground to the Kunden-Center for delivery.

Otto Ferdinand Wachs, Autostadt CEO, states, “The Autostadt has continued to develop from its beginnings as an innovative experiential world concen-trating on mobility as its theme and has, in the course of its existence, established itself as one of Germany’s leading tourism destinations.”

June 1, 2000 | First opening of Autostadt for visitorsOctober 2003 | The SunFuel Lab opens

September 20, 2004 | CarDesign Studio opensFebruary 17, 2005 | Ten-millionth visitor

July 11, 2007 | CarTower Discovery opensNovember 10, 2007 | Tiguan All-terrain Track opens

June 4, 2009 | Exhibition “LEVEL GREEN” opensFebruary 25, 2010 | 20-millionth visitor

July 7, 2010 | 1.5-millionth vehicle was handed over at the CustomerCenter


Cruis

ing th

e Cha

rlesto

n Co

ast

Pho

tos:

Sea

n M

urph

y

|

Wo

rds:

Wen

dy C

arlso

n

reliable source told us that if we

liked golf, we’d do just fine in Charleston.

As we neared the city, we could

see brown pelicans gliding gracefully

through the sky on a steady sea breeze

just above the magnificent and vast

Atlantic Ocean, which unfurled an

endless blue before us.

South Carolina’s marshy coastline,

the “low country” as it’s called, has long

been a golf lover’s paradise. Poring over

brochures on the area before our trip,

we’d discovered that the country’s first

golf course and club was in Charleston,

circa 1786. It’s also where the term “green

fee” originated. So, with 24 courses in

and around Charleston, we set out

in our Volkswagen CC for the perfect

golfing getaway.

Our weekend destination, Isle of

Palms, was a tiny barrier island located

a few miles away from Charleston

Harbor. It had the lure of a beautiful

coastline with the added bonus of being

just minutes away from the city’s vibrant

harborfront.

A


DAS AUTO MAGAZINE | 5958 | dasautomagazine.com

Confederate soldiers boiled peanuts in brine to extend their

rations. In 2006, “goobers” became the official state snack

for reasons we’re still scratching our heads about.

With the windows down and fresh ocean air to

invigorate us, we drove over the Isle of Palms Connector,

a span that rises above acres of verdant sweetgrass and

offers a stunning panoramic view of the marshland. The

sound of distant thunder ruled out golfing, so we opted

to explore Sullivan’s Island instead.

Sullivan’s, composed of mostly summer rentals and

a two-block commercial avenue, is the quieter cousin of the

two islands. At one end, we found Fort Moultrie, originally

built as a stronghold against the British. Now open

as a museum, the low-lying fortress sits on a series of sand

knolls just opposite Fort Sumter in the Charleston Harbor,

where the first shots of the Civil War were fired. A storm

was brewing and as the thunderclaps grew louder, I closed

my eyes, imagining for a few brief moments what

it sounded like the day those first shots rang out over

the harbor.

To escape the ensuing downpour, we headed to Poe’s

Tavern, a convivial lunch spot located in an old beach

house. While stationed at Fort Moultrie, Edgar Allan Poe

penned his short story, “The Gold-Bug,” and judging by the

restaurant’s décor and the crowd, the place was still making

a good living off his brief sojourn. His somber visage stared

down on us from a portrait hung above our table as we

devoured the pub’s tasty yellow tuna tacos.

Back at Isle of Palms, the place was teeming with

activity. We found two golf courses (both open to the

public), tennis courts, a hotel, several restaurants and

other amenities. Golf carts were the de rigueur mode

of transport, but with the storm over, we were anxious

to take a relaxing walk along a portion of the seven miles

of sandy, white beach, arguably one of the prettiest

stretches of coastline outside Charleston.

Our townhouse—brown- and cream-colored like the

dunes—was designed in the typical Charleston style; the

garage was the first floor and the living areas rose above

it. After Hurricane Hugo demolished much of the Isle of

Palms in 1989, revised building codes required houses

to be built up, to protect them from storms. Residents also

planted more than 800 palmetto trees, whose fronds sway

like welcome banners along the main thoroughfare.

Out front, we strolled down a long, narrow wood pier

that led up and over the dunes, where we chanced upon

a sea turtle nest marked by a wooden stake. I’d heard that

this time of year, house lights facing the beach must be

kept off at night. Even using flashlights on the beach is

prohibited, because the turtles follow the light of the full

moon to reach the ocean after laying their eggs. No matter,

To reach it from Charleston, we crossed over the

massive Ravenel Bridge, a graceful, white cable-stayed

structure with soaring diamond-shaped towers. As we

drove up and over the great span, I felt as if I was being

lifted into the heavens.

Which, in a way, we were.

The bridge transported us from one world to another,

shuttling us away from the fast pace of the city and

delivering us to a more laid-back island setting. And, our

sleek CC proved to be the perfect conveyance, merging

sophisticated city touring with relaxed island-hopping.

At the foot of the bridge, we rolled into the historic

village of Mount Pleasant, which was just that. The 22-acre

waterfront park has the longest fishing pier in the area,

a cultural center, a playground and a naval and maritime

museum. At Patriots Point Links next door, I struggled with

my first stroke against the harbor breeze. In talking with the

general manager, we learned the ever-shifting breeze makes

playing a daily challenge on the course. That, along with

the possibility of spotting an alligator, kept me on my toes

with a firm grip on my five iron.

The next day, we indulged our love of handmade

souvenirs at a roadside stand that sold hand-woven

sweet-grass baskets, an art form with origins in West Africa.

Nearby, a vendor with a sweet smile cajoled us into trying

boiled peanuts, which date back to the Civil War, when

*Standard on Luxury, VR6 Sport and VR6 4motion® models

The 2011 Volkswagen CC has all the practicality of a sedan with the sleek styling and dynamic drive of a coupe. Its commanding exterior design is reinforced with a low, assertive stance. Along the low-slung roofline is an available power glass panoramic tilt sunroof* that offers an open atmosphere within the CC’s luxurious interior. V-Tex or leather seating surfaces available in solid or two-tone color schemes add to the highly sophisticated design.

Powering the 2011 CC are two engine options: a 2.0-liter turbocharged and

intercooled four-cylinder gasoline engine with 200

horsepower and a 3.6-liter, narrow-

angle VR6 gasoline engine with 280

horsepower and 4motion®

all-wheel drive for exceptional

traction, handling and stability.

selling everything from Civil War

memorabilia to homemade perfumes.

From there, we followed Meeting

Street past the dozens of galleries,

cafés and shops to the historic district

and wandered the narrow residential

streets lined with antebellum homes so

meticulously preserved

I expected to find Rhett Butler, or rather

an impersonator, strolling under the

magnificent moss-draped oaks.

We paused in front of one particularly

colossal mansion, inhaling the sweet

scent of flowers and sea salt wafting

through the air. Time, it seemed,

stood still.

We could have easily lingered, but

it was already dusk, and the primeval

solitude of the island beckoned us. Back

in the comfort of the CC, we headed

back to the tiny Isle of Palms, where on

the moonlit shore the turtles were making

their own pilgrimage.


natives get a little restless. One night, we cruised back

over the bridge and found our way to Charleston’s

dining scene, where eating can be a gastronomic

adventure in regional cuisine. We sampled the delicious

she-crab soup, a cross between bisque and chowder

made with blue crab, and a local favorite: roasted

shrimp and grits. Stuffed, we barely managed to tackle

the “Seafood a la Wando,” a wondrous medley of

sautéed shrimp, scallops and fish deglazed with sherry,

then finished with a crabmeat, mushroom and scallion

saffron cream sauce.

After that repast, an evening stroll was in order.

We started at the intersection of Meeting and Market

Streets, where a Greek Revival building housed vendors

we were thrilled to find ourselves the unofficial caretakers

of a nesting ground just beyond our doorstep.

Judging from the activity on the beach, the shoreline

offered no end of water activities: kayaking, kiteboarding,

surfing and sailing, to name a few. But we preferred to

relax on the beach chairs, watching the surfers negotiate

the breakers while savoring glasses of sweet tea.

With all the natural beauty surrounding us, it was

a given that dinners would be al fresco on the patio

of one of the many seafood restaurants along the

Intracoastal Waterway. There, we watched a maritime

parade of passing yachts, schooners, shrimp boats and an

occasional school of bottlenose dolphins.

Toward evening, as the island lights dim, even the

As with all 2011 Volkswagen models, the CC includes Electronic Stability Control (ESC), which compares the driver’s intended course with the vehicle’s actual direction, automatically braking individual wheels and reducing engine power if a dis-crepancy is detected.

Maggie Bag Wallet

A great wallet that can be

used alone as a small clutch or placed in a bag. Multiple

credit card pockets, a zippered

center pocket and two large side pockets.

VW logo.

DaS aUtO MagaZiNe | 6362 | dasautomagazine.com

DrivergearPersonalize your license plate. Made

from aluminum with a

stamped logo. Measures

20.44" x 4.38"

CUStOM Plate

Black. Super- durable

recycled safety belt webbing, purple satin lining with a zippered pocket, cell

phone pocket, pen pockets

and key pocket. Four nickel-plated feet on the

bottom. VW logo.

BlaCk Maggie

Bag PUrSe

Royal and white.

Recycled from surplus vehicle

safety-belt material. Small

tote purse measures

12" x 5.5" x 5"

SMall tOte Safety-Belt

PUrSe

drive

rgea

r.vw

.com

V-DUggS

Brown. Features faux

sheepskin inner lining

on a non-slip rubber sole to help keep

your feet warm and toasty on

the coldest of days.

Imported. Suede boot

outers. Ladies sizing.

gaMeDay fleeCe

Grey. 80/20 cotton/poly. Pick up this hoodie and

wear it to the next big game.

VW logo screen-printed.


DRIVERGEAR

tO OrDer theSe aND

Other WiNter

iteMS gO tO

drivergear.vw.com

tUqUe

Black/Royal. Euro-styling

jacquard helmet with microfleece

lining. Heavyweight 100% acrylic. One size fits most. VW

logo.

SCarf

Black/Royal. Hidden zipper

compart- ment, perfect for your ID and keys.

50/50 acrylic/microfleece.

8" x 64". VW embroidered

logo.

Includes cable to connect

to your MP3 player and

USB plug for your computer.

Built-in AM/FM radio. Functional

wheels, light-up headlights/taillights and horn sounds. Also features digital clock at the rear

window. 7" x 2.5" x 3"

lUV BUS SPeaker

fOSSil® Bag

Vintage-waxed canvas looks

better the more you use

it. Accom-modates

standard 15" laptop and other daily necessities.

Front exterior flap pockets

and side and rear

slip pockets. Magnetic

snap closure. Antiqued brass

hardware. Measures: 16"

x 5" x 12"

i’M NOt a PaPer CUP

An eco-conscious

alternative to disposable cups, this 10 oz. single-

walled ceramic version with

a pliable silicone lid

and matching silicone grip helps keep

beverages hot.

COPeN- hageN JaCket

Navy. Light-weight and waterproof

nylon jacket. Features

racing stripes on right chest and left arm in light grey and white.

Zippered side pockets. VW logo on left

chest.

laDieS SeqUiN hOODie

White. 80/20 cotton/poly

10 oz., brushed fleece with

front kangaroo pocket.

Ribbed knit side panels

help keep this fleece in great shape wash after wash. Volkswagen logo in silver

sequins.


rear hatCh SPOiler* Help increase your vehicle’s rear down force with the hatch spoiler.

DOOr Sill PrOteCtOr Help protect the sill area from scratches and damage. Set of two.

ChrOMe aCCeNt StriP Add a distinctive look while helping protect your vehicle from scratches and damage.

DUal exhaUSt tiPS Stainless steel dual exhaust tips are corrosion-resistant.

*Item is primed, not painted. See dealer for painting costs and final pricing.

hOOD BUg DefleCtOr High-impact acrylic shield helps protect from stone chipping and bug debris. Complete with mounting hardware.

ChrOMe MirrOr

CaPS

Custom-fit to help protect

your side mirrors.

Set of two.

BaSe Carrier

BarS

Designed to fit your specific Volkswagen model, the

base carrier bars support our roof rack

systems so you can easily and

safely haul your gear.

frONt aND rear SiDe WiND

DefleCtOrS

The front and rear side wind

deflectors help reduce

in-cabin wind noise and air

turbulence and are

customized for your

Tiguan. Sold separately.

19" SaVaNNah allOy riMS

Tiguan

hitCh MOUNt Bike

Carrier

Holds two bikes. Fits

2" and 1 ¼" receivers.

DRIVERGEAR

17" ONyx BlaCk riMS Rabbit/Jetta/GTI/GLI/Jetta SportWagen/Golf

Ski aND SNOWBOarD raCk Securely transport four sets of skis or two snowboards. rack quickly installs on base carrier bars (required). Does not include snowboard or skis.

drivergear.vw.com

MONSter MatS These especially thick-styled rubber mats help protect vehicle carpet from spills and the elements. A positive retention clip and a nibbed back help mats stay in place.

LAST LOOK

dasautomagazine.comfor more on the stories in this issue go to:


vw das auto magazine fall 2010

Documents

jetta allnew

new vw

volkswagen of america

new campaign

new addresses

featfeatfea uresthe

local volkswagen dealership

low country volkswagen