VR, AI & the Future of Mobile Prepared by Helen Keegan for the Content Marketing Association, April 2016.

All Rights Reserved.

Key Trends from MWC16

Virtual Reality

Faster, Smarter Slabs

Programmatic advertising and content

Play the game?

Ethics

The Adblocker Debate

Artificial Intelligence

What is AI doing for us?

Music

Creating playlists

Writing the music

Promoting the music

Created using Jukedeck.com

Chatbots

Google, Apple, Facebook, Amazon, Microsoft et al

A news story yesterday on the BBC about them : http://www.bbc.co.uk/news/technology-36024160

Robot press conference anyone?

Source https://www.youtube.com/watch?v=RyJlDw1FgWU

Robots that look and speak like humans hosted their own news conference in Tokyo on Tuesday (20 JAN 2015), conversing with each other and addressing the audience. Two female humanoid robots helped introduce two new designs, the Sota and the CommU, one of which will go on sale later in the year. "Let me first introduce myself. I am Kodomoroid, a human lookalike robot," one of the humanoids told the audience. "I am so delighted to be appointed as MC (Master of Ceremonies) for this press conference where we introduce the new robots." All of the robots were developed by Osaka University professor Hiroshi Ishiguro, who later took the stage, telling journalists they shouldn't expect too much from robot conversation. "These robots cannot really conduct complicated communication but if we human beings join the conversation held between two robots, I think the situation should feel like natural enough conversation," he said. Sota, a button-eyed robot that resembles a child's doll, goes on sale in July for 100,000 yen (850 US dollars), while CommU, a more elaborate design, will cost five times as much. It is not clear when CommU will be available.

There’s an AI API for everything

Computer vision

Emotion

Facial recognition

Video

Speech

Spellcheck

Translation

Knowledge

Linguistics

Recommendations

And more

https://www.microsoft.com/cognitive-services/en-us/apis

Robots and AI – Future of Work

All levels of jobs will be replaced to some degree by robots

Self driving cars

Legal services

Health services

Writing

Accountancy

Stockbroking

Your colleague may well be a robot

We’re not quite there yet for writing

Some is automated – headlines, stock reports, standard type notifications

Some is co-authored - Japanese Novella ‘The Day A Computer Writes a Novel’

What we are dealing with today

Algorithmic content and advertising

Highly influential

You are what you read

Malvertising

SEO and Linkbait

Facebook is in charge

Rise of video

Short attention spans

Ethics and standards

AI to help you – targeting, content, style, clicks

The future is already here

Helen Keegan

http://technokitten.com

technokitten@gmail.com

@technokitten