Social Media Toolkit

Vote for every child.

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#VoteForEveryChild

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#VoteForEveryChild #VoteForEveryChild

Vote for every child.

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This election, let’s put children and youth on the agenda.

From income inequality to early learning and child care, children and youth in Canada have a lot riding on this federal election.

But Canada’s eight million children and youth — almost 20% of the population — don’t have the right to vote. So it’s no surprise that politicians don’t spend much time talking about child and youth well-being. This election, we want to send our politicians a message: when we head to the ballot box, we’ll be thinking about the best choice for children. This October, we’re calling on Canadians to #VoteForEveryChild.

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#VoteForEveryChild

UNICEF Canada’s One Youth

From 25th to 1st place, UNICEF Canada’s One Youth is working to make Canada the best place in the world to grow up in. As the global UN agency for kids, UNICEF has worked to improve conditions for every child around the world for more than 70 years, and has saved more children’s lives than any other humanitarian organization. UNICEF Canada’s One Youth brings that work to Canada, by building the new gold standard for measuring child well-being, influencing policy change and developing innovative solutions to the challenges they face – with young people. We are calling on Canadians to take action and do better for children and youth.

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#VoteForEveryChild

Official One Youth profiles

facebook.com/oneyouthcanada

@OneYouthCanada

@oneyouthcanada

Official Election Hashtag:

#VoteForEveryChild

The official hashtag we will be using to identify and amplify social media messages related to our campaign is #VoteForEveryChild. By including this tag in all your social media posts regarding child and youth issues during the election, you will reach an audience of like-minded individuals and organizations. Our own social media accounts will also be closely following the hashtag and will amplify your posts to increase the reach of your messages.

When composing your message, consider combining #VoteForEveryChild with other popular or trending hashtags to multiply impact. Some of the other hashtags that will be relevant throughout the election include #elxn43 and #cdnpoli.

Vote for every child.

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oneyouth.unicef.ca/en/vote-for-every-child

Share our Message

Photos, stickers, brochures, and other visual assets are essential to an effective campaign. But such assets are expensive and time-consuming to produce. That is why we are creating a series of “stickers” that we plan to make available to any like-minded organizations interested in using them.

Like the photos we use and the message they’re sending? Feel free to share as widely as you like. Does your whole organization support the campaign? Send us a message and we’ll include your logo on the banner below the image to demonstrate our unity in improving child and youth well-being.

[your photo here]

Vote for every child.

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[your logo]®

More photos will continue to be added to our collection throughout the year You can download the above stickers from https://www.dropbox.com/sh/4txmqxnkqn2oppw/AAAbijXKOQazHIOQxSUAPROAa?dl=0

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#VoteForEveryChild #VoteForEveryChild

Income inequality in this country has increased over the past 20 years. I believe every child has a right to equal opportunity in life. That’s why I will #VoteForEveryChild #elxn43

@AndrewScheer / @JagmeetSingh / @JustinTrudeau if elected, what are your plans for improving child and youth well-being in Canada? #VoteForEveryChild

The next generation will not have the option of ignoring the climate crisis. That’s why on October 21st I plan to #VoteForEveryChild #elxn43

#DYK 8 million Canadians aren’t eligible to vote in the upcoming election? When I head to the polls, I’m making sure I #VoteForEveryChild to ensure a Canada that supports and protects every child. #elxn43

I want a Prime Minister who puts children and youth FIRST when it comes to making decisions @JagmeetSingh @AndrewScheer @JustinTrudeau #VoteForEveryChild

Canada’s 8 million kids can’t vote, but we can vote with their rights and needs in mind. #VoteForEveryChild on October 21st and help Canada be the best place for kids to grow up. #elxn43

It’s your vote, but it’s their future. #VoteForEveryChild #elxn43

How do I address issues relevant to children in my life?

How do I tell politicians that child and youth well-being matters to me?

Sample Messaging

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#VoteForEveryChild #VoteForEveryChild

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#VoteForEveryChild

Promote your own Election-related Activities

Use the #VoteForEveryChild hashtag to let us and the campaign’s other followers know about the events you are planning to highlight child and youth issues leading up to the election. Our social media accounts will retweet and amplify your work, to show the breadth and diversity of civil society that wants child and youth well-being to be at the forefront of the 2019 election.

Some general tips for promoting your events on social media:

1. Tell people what you’re doing, and why: Explain what you or your organization has planned, and state clearly why you are doing it and what you hope to achieve.

2. Repeat your message across times/platforms: Spread the word by repeating posts across multiple platforms and at different times of day to reach your target audience.

3. Give a heads-up: Let people know about your events well in advance so they can plan to support or attend, especially as the election date draws close.

4. Use a countdown: Remind attendees and increase anticipation by counting down the days until your event will take place.

5. “Tweet-plomacy”: Identify key accounts in your riding/community to follow, tag, and engage in your election-related posts (e.g. city councillors, community organizations, events).