volunteers ns
TRANSCRIPT
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Recruiting Volunteers
September 10th, 2008Listen live on:
Questions? [email protected]
AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not
authorized by any candidate or candidate’s committee.
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Welcome to DFA Night School!
Streaming live at:
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2 Questions? [email protected]
Questions?
Email: [email protected]
AIM Instant Message: DFA Night School
Live blog: www.blogforamerica.com
DFA Chair
Jim Dean
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Tonight’s Trainers
Matt Blizek
Night School Host
Democracy for America
Bryan HagenyDeputy Training Director
Democracy for America
3 Questions? [email protected]
Susan Smith, Tampa DFA
Sandra Verthein, Northside DFA
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‘People’ powered campaigns
Volunteers are the “soul of a campaign”
Volunteers build long term progressive infrastructure
Why We Need Volunteers
Never question the value of volunteers. Noah’s Ark was built by volunteers, the Titanic was build by professionals--Unknown
4 Questions? [email protected]
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You Have to Ask!You will never get what you do not ask for
Not asking for favors, but giving opportunities
Embrace the No!
5 Questions? [email protected]
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Announcements don’t recruit volunteers
What is a potential volunteer’s relationship to the campaign?
What’s My Motivation?
6 Questions? [email protected]
Candidate
Social
Issue / Ideological / Partisan
Relational
Antipathy for Opponent
If you aren’t sure why someone is volunteering, then ask!
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Higher response rates all around
Details about the campaign aren’t as important
Make it about you
Make it fun
Network, Network, Network – Build a snowball!
Who to Ask: Relational
7 Questions? [email protected]
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Campaign Lists
Voter File
Allied issue advocacy organizations
Labor Unions
High Schools & Colleges
Community Organizations and Faith Communities
Everywhere!
Who to Ask: Usual Suspects
8 Questions? [email protected]
Remember, busy people are more likely to say ‘yes’!*
*Why do you think they’re so busy?
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How to Ask: Basic Tactics
The more personal and interactive the ask the better the response
9 Questions? [email protected]
High Response rates
Low Response rates
High Time
Commitment
Low Time
Commitment
Canvassing
Emails Tables
Meetings
Posters
House Parties
Phones
Volunteer Referrals
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Questions?Email: [email protected]
Instant Message: DFA Night School
10 Questions? [email protected]
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Stories from the Field
11 Questions? [email protected]
• Northside DFA Issue Forums
• http://my.barackobama.com
• Networking – Make business cards
• Be visible & aware
• Don’t be ashamed to talk politics with people!
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How to Ask: The Five CsConnect – Establish rapport and trust
Context – Explain how they are helping us win
Commit – Get a solid commitment to volunteer
Catapult – Get them invested
Confirm – Remind them of their commitment
12 Questions? [email protected]
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Crunching the Numbers
13 Questions? [email protected]
Question: How many volunteers would be needed to reach 500 voters with a weekend phone bank?
Step 1: Calculate the number of hours needed: 500 voters / 12 (contacts per hour) = 41.67 hours
Step 2: Calculate the number of volunteers per shift to recruit:42 hours / 2 shifts / 3 hours per shift = 7 volunteers per shift
Answer: You will need to recruit 7 volunteers willing to work a 3 hour shift each day
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Homework• Make a List of 15 possible volunteers from
your social network and ask them
• Sign up together for the ‘Million Doors for Peace’ campaign next weekend!
www.milliondoorsforpeace.org
15 Questions? [email protected]
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Next Week on Night School
Canvassing & PhonebankingSeptember 17th, 2008
www.democracyforamerica.com/canvass
www.democracyforamerica.com/trainingrequest
Request a DFA Campaign Training in 2009!
16 Questions? [email protected]
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Thank you for joining us!
Need to catch up on earlier Night School presentations?
Order previous semesters on DVD:https://democracyforamerica.com/contribute/nightschool
Join the DFA Trustwww.democracyforamerica.com/trust
17 Questions? [email protected]