volunteer leadership learning series maintaining a healthy charter session: communications 101...
TRANSCRIPT
Volunteer Leadership Learning Series
Maintaining a Healthy Charter
Session: Communications 101
Presenter: Tamara Remedios RC'97, RBS'97, RUAA Board Member
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Alumni Leaders Resources
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Broadcast Emails
• Request form available at Ralumni.com/tools• Catchy Subject Lines
– Avoid spam filters– Increase open rates
• Short text– Keep most relevant info “above the fold”– Call for action, and provide a link
• “To register, visit: www…”
• Timing is important– Schedule your email with ample time for alumni to take action
• Bundle Information– Group multiple events or themes in one email
• Better open rate than doing multiple stand-alone emails• Future planning
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Alumni Relations Calendar
• Request form available at Ralumni.com/tools• Multiple opportunities through the request form:
– Broadcast email– Ralumni.com online calendar– All-Alumni events digest email (sent on the second Tuesday of
each month)
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Print Communications
• Newsletter templates coming soon from Alumni Communications
• Money-saving pieces:– Postcards, self-mailers
• Make use of RUAA marketing materials– Ralumni.com promo cards– Contact information update cards– Info flyers
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Third Party Vendor Access To Mailing Lists
• Complete vendor info available: Ralumni.com/tools
• Three approved mailhouse vendors:– L&M Mailing– Universal– RU Mail & Document services
• Print Mailing Data– Alumni Relations staff will run data lists for your constituency– Contact email: [email protected]– Deliver printed pieces to a vendor for labels
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Value of Partnering with the Department of Alumni Relations
• Coordinated marketing• Timed appropriately w/ other communications• Good stewardship of alumni contact info• Professional appearance• Save $$ by utilizing these resources
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Coming in Communications 102
• Use of emerging online social media
• Ralumni.com - Dynamic groups coming soon!
• Facebook• LinkedIn
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 101
Welcome to the RUAA family!
*This presentation will be available online at www.Ralumni.com/tools.*
Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni.
~ Advancing Rutgers University by engaging all alumni. ~
Questions? Contact Anthony Guido, director of communications, at [email protected] or 732-932-7490 ext. 218.