voltdb and full 360 present: how a fast real-time database helps a $2b loyalty program launch...
TRANSCRIPT
page
VOLTDB AND FULL 360 PRESENT: HOW A FAST REAL-TIME
DATABASE HELPS A $2B LOYALTY PROGRAM LAUNCH
CAMPAIGNS IN DAYS RATHER THAN MONTHS
Rusty Ross, Solutions Architect, Full 360
Ryan Betts, CTO, VoltDB
1
page© 2015 VoltDB
OUR SPEAKERS
Ryan Betts
CTO at VoltDB
2
Rusty Ross
Solutions Architect
Full 360
page© 2015 VoltDB
page
Stacks: making solutions repeatable
3
page© 2015 VoltDB
Collect Explore
AnalyzeAct
4
Big Data analytic results:
1. Discoveries: seasonal predictions,
scientific results, long-term
capacity planning
1. Optimizations: market
segmentation, fraud heuristics,
optimal customer journey
page© 2015 VoltDB
IN THE BIG CORNER
Systems facilitating exploration and analytics of large collections.
5
Example Technologies
Columnar OLAP warehouses
Hadoop Ecosystem
• MapReduce
• Hive, Pig
• SQL.next: Impala, Drill, Shark
Example Applications
• User segmentation & pre-scoring
• Seasonal trending
• Recommendation matrices
• Building search indexes
• Data Science: statistical clustering,
machine learning
page© 2015 VoltDB
IN THE FAST CORNER
Systems facilitating real time ingest, analytics and decisions against
incoming streams of events.
6
Example Technologies
• Streaming frameworks
• Fast OLAP
• VoltDB (fast OLTP)
Example Applications
• Micro-personalization
• Recommendation serving
• Alerting/alarming
• Operational monitoring
• Data enrichment (ETL elimination)
• High throughput authorization
• Ex: API quota enforcement
page© 2015 VoltDB
Problem #1
Sensors + Mobile + SaaS Infrastructures create streams of data that
overwhelm legacy databases.
7
We make it simple, easy.
page© 2015 VoltDB
Problem #2
Monetizing these data feeds requires writing real time per-event applications.
8
We enable your ability to act
page© 2015 VoltDB
Solution
VoltDB offers traditional OLTP database application support with the
performance to support real time applications against unlimited streams
of data.
9
“Streaming data applications are really database applications if the database is fast enough.”Mike Stonebraker, Co-Founder, Advisor, VoltDB
page© 2015 VoltDB
DATA ARCHITECTURE FOR FAST + BIG DATA
Enterprise Apps
ETL
CRM ERP Etc.
Data Lake
(HDFS, etc.)
BIG DATASQL on
Hadoop
Map
Reduce
Exploratory
Analytics
BI
Reporting
Fast Operational
Database
FAST DATA
ExportIngest /
Interactive
Real-time
Analytics
Fast Serve
Analytics
Decisioning
10
page© 2015 VoltDB 11
page© 2015 VoltDB 12
page© 2015 VoltDB 13
page© 2015 VoltDB 14
page© 2015 VoltDB 15
page© 2015 VoltDB 16
page© 2015 VoltDB 17
page© 2015 VoltDB 18
page© 2015 VoltDB 19
page© 2015 VoltDB 20
page© 2015 VoltDB 21
page© 2015 VoltDB 22
page© 2015 VoltDB 23
page© 2015 VoltDB 24
page© 2015 VoltDB 25
page© 2015 VoltDB 26
page© 2015 VoltDB 27
page© 2015 VoltDB 28
page© 2015 VoltDB 29
page© 2015 VoltDB 30
page© 2015 VoltDB 31
page© 2015 VoltDB 32
page© 2015 VoltDB 33
page© 2015 VoltDB 34
page© 2015 VoltDB 35
page© 2015 VoltDB 36
page© 2015 VoltDB 37
page© 2015 VoltDB 38
page© 2015 VoltDB 39
page© 2015 VoltDB 40
page© 2015 VoltDB 41
page© 2015 VoltDB 42
page© 2015 VoltDB 43
page© 2015 VoltDB 44
page© 2015 VoltDB 45
page© 2015 VoltDB 46
page© 2015 VoltDB 47