vol. 5 sept. 20, 2012
TRANSCRIPT
Experience
Traditional
Activities
Destination Gallery Mir Maximum no. of visitors 15
Contact
Tel 82-2-733-6881
e-mail [email protected]
Pouch/wrapping cloth/pin cushion
Foreign language
assistance English, Japanese
Payment method Cash or credit card (including Visa Card, MasterCard and other international cards)
Reservation Telephone reservation
Address: 1 st fl. 97-5 Sagan-dong, Jongno-gu
Directions: Get out of Exit 1 at Anguk Station of Subway
Line 3. Turn right to enter Samcheonggak-gil, pass by
Kumho Museum and turn right after the Embassy of the
Republic of Poland. Go straight for 50m, and the gallery
is located at the crossroads.
Parking information: Public parking lot at
Gyeongbokgung Palace (parking space available for
about 40 large-sized buses)
Editor’s Tip
A craft studio specializing in souvenirs, it exhibits and sells various small decorative items produced using
traditional boudoir craft techniques.
Even beginners can make practical daily items without difficulty following the instructions.
It is located in a quiet neighborhood behind the main street of Samcheong-dong, thus visitors can feel a cozy
atmosphere.
Product
Development
Tip
Recommended for small groups of Japanese tourists or FITs interested in boudoir craft
A product linked with the tour of leading galleries in Sagan-dong (Gallery Hyundai, Kukje Gallery, Kumho
Museum, etc.) may be developed.
Visitors can see traditional Korean houses and old-style alleys here even without visiting a Hanok
(traditional Korean house) village. A tour product linked with Gyeongbokgung Palace may be developed.
Nearby
Attractions
Contact
Traditional tea sampling/Hanbok (traditional Korean clothes) fitting
and traditional Korean etiquette lesson 30 min 20,000 won
Tea ceremony/woodblock printing of folk painting/Hanbok fitting and
etiquette lesson 90 min 40,000 won
Tea ceremony/woodblock printing of folk painting/Hanbok fitting and
etiquette lesson/Buchimgae (Korean pancake with various ingredients)
making
Open hours 10:00~18:00 Closed days Sundays
Foreign language
assistance English, Japanese, Chinese, Russian, Malay (prior request required)
Payment method Cash or credit card (10% tax added at the time of payment by card)
Reservation Reservation via phone or e-mail (reservation for 2 or more people)
Images
Location
Address:19 10-gil, Yulgok-ro, Jongno-gu
Directions: Get out of Exit 4 at Anguk Station of Subway
Line 3. Walk along the street in front of the Public
Information and Cultural Center of the Embassy of
Japan. Pass by GS LPG Station and cross the street at the
crosswalk. Turn right after Kyung Hee University
Alumni Hall and turn right again at the next alley.
Parking information: Street parking around
Changdeokgung Palace (parking space available for 4
large-sized buses)
Explanation on traditional Korean housing structure is provided so that foreigners who encounter the Korean
housing culture for the first time may understand it easily.
Effective and integrative programs incorporating a tea ceremony, Hanbok fitting (etiquette experience) and
food experience
The place is known in foreign countries through coverage on Japanese Fuji TV (2010) and House Hunters, a
TV series in the United States (2010).
Product
development
tip
As interpretation in many different languages is available, the place can be included in group tourism products
for these countries.
Recommended for incentive groups that require high-class cultural experience
Suitable for groups and FITs interested in Korean tea ceremony and housing culture
A product linked with accommodation in a traditional Korean house may be developed.
Nearby
attractions
Destination Lock Museum Maximum no. of visitors 30
Contact
Yeolsoepae, a traditional key holder that was given as
wedding presents
Lock making: Traditional Korean lock making using actual
metal plates 60 min or less 24,000 won
Open hours 10:00~18:00 Closed days Mondays
Foreign language
assistance English, Japanese
Payment method Cash or credit card (including Visa Card, MasterCard and other international cards)
Reservation Telephone reservation
Directions: Get out of Exit 2 at Hyehwa Station of
Subway Line 4. Go toward Marronnier Park, pass by it
and then turn left. Go straight until you reach the
crossroads where you can see Dongsung Flower Shop
and turn right.
Editor’s Tip
‘Soetdae’ in the Korean language means ‘key’. The museum displays various traditional locks and key holders
and offers experience programs related to these items.
Visitors can learn about the beauty and mechanical wonder of traditional Korean locks at the museum.
Steel exterior of the museum presents a unique spectacle for tourists.
Visitors can make many different kinds of traditional key holders using Maedeup (traditional knot-work), gilt, etc.
QR codes are used to provide visitors with detailed information on the exhibits.
Product
development
tip
A product linked with a performance at and tour of Daehak-ro may be developed.
A Hallyu-related product may be developed based on exhibits donated by popular Hallyu stars such as Lee
Byung-hun.
Nearby
attractions
Destination Seoul Namsan Traditional Theater Maximum no. of visitors 20
Contact Tel 82-2-2261-0501~5
Time Mondays and Tuesdays at 20:00
Duration About 90 min
Programs
8th/9th Haegeum (2-stringed fiddle) 12th/13th Pansori (epic chant)
15th/16th Gayageum (12-stringed zither) 19th/20th Ajaeng (7-strined zither)
22nd/23rd Daegeum (bamboo transverse flute) 26th/27th
Daegeum
Images
Location
Address: 28, Toegye-ro 34-gil, Jung-gu
Directions: Get out of Exit 3 or 4 at Chungmuro Station of
Subway Line 3 or 4. Walk 200m towards Namsangol Hanok
Village. It is located within the Hanok Village.
Parking information: Public parking lot at Namsangol
Hanok Village (parking space available for 2 large-sized
buses)
Editor’s Tip
Pungryubang (salon) of the Joseon Dynasty is recreated in the theater where traditional Korean music is
played at a kind of Sarangbang (guest reception room at a traditional Korean house).
Tea is served along with the musical performance. Visitors can enjoy music and chat with the
performers casually.
Visitors can experience the traditional culture of Pungryubang, which we used to see only in TV dramas and
movies, in person.
Product
development
tip
With the cool evening wind and serene atmosphere of traditional Korean houses, the program may be featured
in a special autumn product.
Suitable for small groups or VIPs due to limited seats
A Hallyu-related product based on hit historical dramas, which invites tourists to experience traditional
Korean houses, may be developed.
Nearby
attractions
Destination Samcheonggak Maximum no. of visitors 70
Contact Tel 82-2-765-3700
Lunch 11:45~12:30 (45 min)
Fee R seat 70,000 won / S seat 50,000 won
Programs
(Guitar)
and various musical genres
Daegeum, Sogeum, percussions, Taepyeongso
through the harmony of the guitar, folk music
melodies and traditional Korean instruments
Wednesday
Ajaeng, Daegeum, Cheolhyeongeum, dance,
culture expressed through traditional songs,
dance and music
traditional Korean folk songs.
of modern people
Gwanghwamun, turn left at the first crossroads and walk
along the Samcheong-dong alley. Turn right at the
intersection. Follow the ‘Samcheong Tunnel’ sign up the
hill, and the restaurant is located on the left after the
tunnel.
(10:00~21:00)
(parking space available for three large-sized buses)
Editor’s Tip
‘Jami’ refers to delicious and nutritious food, and is also a Jeju word for ‘entertainment.’
Traditional Korean music, Korean cuisine and traditional tea can all be experienced at the same time in a
traditional house where you can immerse yourself in the culture of the past.
A wide variety of programs provide visitors with numerous choices.
The harmony between traditional Korean music and contemporary music easily appeals to foreign visitors.
Product
development
tip
Suitable for small groups and VIPs
A Hallyu-related product may be developed as the place has been a main filming location for several popular
TV dramas (eg. Gourmet, Feast of the Gods).
A product based on the theme of Korean tradition linked with traditional tourist attractions in neighboring
areas (Seongbuk-dong, Samcheong-dong, etc.) may be developed.
Nearby
attractions
Gyeongbokgung Palace, Gwanghwamun
Destination National Theater of Korea Maximum no. of visitors 407
Contact Tel 82-2-2280-4114
Period Once a month starting Sept. 22, 2012
Time Oct. 27, Nov. 24 and Dec. 31 at 3 PM
Duration 3~4 hours
Programs
The most prestigious Pansori (epic chant) performance of the National Theater of Korea, which has
been running for 28 years
Performed by master singers including those designated as Important Intangible Cultural Assets and
those who have won the president’s prizes at major Pansori competitions around the country
Dates Program details
tradition of Park Bong-sul> by Kim
Mi-na
powerful and masculine appeal.
Nov. 24 (Sat.), 2012
Gyeong-ae
Tongseong
Dec. 31 (Mon.), 2012 <Song of Chunhyang in the tradition
of Banjeongje> by Ahn Suk-seon
Beauty and dynamism of traditional Korean
singing
Location
Address: 14-67 Jangchung-dong 2-ga, Jung-gu
Directions: Get out of Exit 6 at Donguk Univ. Station of
Subway Line 3. Go left with the exit behind you and get
on one of the Namsan circulation buses (82-2, 03, 05) at
the bus stop on the right-hand side of the crosswalk.
Parking information: Parking lot at the National Theater
of Korea (parking space available for around 30 large-
sized buses)
Editor’s Tip
An opportunity to enjoy a performance of authentic Pansori designated as an Intangible Cultural Heritage of
Humanity by the UNESCO
Audience can feel the unique beauty of Pansori accompanied by the rhythms of Buk (drum) played by Gosu (drummer).
Performers spark reactions from the audience, enhancing the excitement of the performance.
Product
development
tip
Suitable for special groups of visitors including those involved in the arts or academic fields
A product linked with a tour of Namsan (eg. N Seoul Tower) may be developed.
Nearby
attractions
Myeong-dong, Namdaemun
Open hours 00:00~24:00 Closed days Open throughout the year
Homepage www.garak.co.kr
Visitors can watch merchants busily selling and buying
agricultural and marine products at auction.
<Fish market>
seafood and engage in touting and haggling with
merchants.
Images
Location
Address: 600 Garak-dong, Songpa-gu
Directions: Get out of Exit 1 at Garak Market Station of
Subway Line 3 or 8. Go straight and enter the South Gate
of the Market.
sized buses)
Editor’s Tip
It is the first and largest public wholesale market that sells a wide array of products (agricultural and marine
products, fruits and vegetables, meat, etc.).
Visitors can experience the lively atmosphere of Korean traditional markets here.
The market is equipped with numerous convenience facilities including a lounge, restrooms and restaurants.
Product
development
tip
The market is open 24 hours a day, so visitors can come in the night time to experience the night market.
Visitors can watch the on-site auction at the market, and a special market tour incorporating the auction site
may be developed.
Recommended as a destination for industrial tours of tourist groups interested in distribution of agricultural
and marine products
As the market is very large, visitors need to figure out the map and relevant information through the
homepage and plan their trip ahead of their visit.
Nearby
attractions
Tel 82-2-464-4426
Open hours 09:00~23:00 Closed days 2nd and 4th Sundays of each month
Where to go
Here, visitors can see sesame oil being extracted in the
traditional way using old equipment.
<Food alley>
Images
Location
Directions: Get out of Exit 3 at Seongsu Station of
Subway Line 2. Go right and walk for 10 min.
Parking information: Public parking lot at Ttukdo
Market (parking space available for two large-sized
buses)
Editor’s Tip
‘Ttukdo’ is an old name of Ttukseom. The market has a history of more than 50 years.
In the market, various shops are located on both sides of a broad street.
Multiple entrances and information center within the market facilitate convenient shopping.
Well-organized signboards and arcade make the market environment more pleasant.
A flea market that is opened each month adds to the traditional atmosphere of the market.
Product
development
tip
A large, modern-style supermarket is located near the market, and visitors can visit and compare the two
different types of markets.
A product incorporating a late-night snack experience may be developed as the market’s food alley is
operated until early morning.
A product linked with Hangang Park located right next to the market may be developed.
Nearby
attractions
Tuesday of each month
Visitors can buy numerous different kinds of Korean
traditional sweets, candies and rice puffs.
<1,000-won Pork Cutlet>
With its cheap price and excellent taste, the shop is the
favorite eatery among the locals in Sinwon Market.
Here, visitors can enjoy pork cutlet at just 1,000 won.
Images
Location
Directions: Get out of Exit 4 at Sillim Station of
Subway Line 2. Walk for 5 min and cross the
Dorimcheon Bridge. The market is located on the left-
hand side at the end of the bridge.
Parking information: Parking lot at Sinwon Market
(parking space available for 3 large-sized buses)
Editor’s Tip
There is a walking path along the Dorimcheon Stream and a park located near the market.
Large guide maps and well-organized traffic flow help make shopping easier for visitors.
Numerous eateries specializing in food items including Sundae (Korean-style sausage) and Gopchang (beef
or pork intestines) are located here.
Product
development
tip
A product linked with the Seoul National University campus located near the market may be developed.
Large parking lot enables visits by large tourist groups.
A food tour product linked with the nearby Sundae Town may be developed.
Nearby
attractions
Special
Recommendation
Event
outline
Period Nov. 2 (Fri.) ~ 18 (Sun.), 2012/ 17 days
at 17:00~23:00
Place 1.5km section around the Cheonggyecheon Stream (Cheonggye Plaza ~ Seungyo Bridge)
Homepage Seoullantern.visitseoul.net/blog.naver.com/seoullantern
e-mail [email protected]
Theme 'Roots of Seoul, Life of Our Ancestors'
Scope Festival of more than 30,000 lanterns from Korea and overseas
Programs Lighting ceremony, exhibition of lanterns from various countries, experience/supplementary
programs
Sub-themes
Theme 1. Map of Hanyang, Capital City of Joseon (theme lantern)
Theme 2. Stories from the 600 Year History of the Joseon Dynasty
Theme 3. Daily Lives of the Common People
Theme 4. Seoul Unraveled before You
Images
Programs
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
Wish Notes for 2013
Production of a snake figure in commemoration of the year of the snake in 2013 and
attachment of wish notes to it
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
fortress wall of Hanyang
Building of the Wall of Lanterns to wish for the inclusion of Seoul’s key monuments,
including Seoul Fortress, in the UNESCO list of World Cultural Heritage sites
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
Traditional lantern making
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
To Cheonggye Plaza
Exit 4 at City Hall Station of Subway Lines 1 or 2
Exit 4 or 5 at Jonggak Station of Subway Line 1
Exit 2 or 3 at Euljiro 1-ga Station of Subway Line 2
Exit 5 at Gwanghwamun Station of Subway Line 5
To Samilgyo and Seungyo bridges
Exit 12, 13 or 14 at Jongno 3-ga Station of Subway
Line 1, 3 or 5
Exit 1 or 2 at Euljiro 3-ga Station of Subway Line 2
or 3
Exit 3 or 4 at Euljiro 4-ga Station of Subway Line 2
or 5
Exit 6 or 7 at Jongno 5-ga Station of Subway Line 1
Parking information: Street parking in front of Dongwha Duty Free Shop (parking space available for 9 large-sized
buses) and off-street parking lot in Jeokseon-dong (parking space available for 30 large-sized buses)
2 2012 Gangnam Festival
Key events K-Pop Concert, Gangnam Grand Sale, International Peace Marathon, Gangnam Fashion Festival
Contact Seo Jeong-min (Gangnam-gu Office) Phone 82-2-2104-1259
Homepage www.fashionfestival.or.kr
K-Pop Concert
K-Pop Concert by global superstars including Girls’ Generation and Super Junior held amidst the
worldwide wave of Hallyu
Place: Special stage at Yeongdong-daero in front of KEPCO
Participants: K-Pop stars who belong to entertainment agencies located in Gangnam-gu
(Girls’ Generation, Super Junior, etc.)
Gangnam Grand
Sale
‘Gangnam Grand Sale’, featuring a maximum of 60% discount at major department stores,
accommodations, restaurants, performance venues, etc. in Gangnam-gu, will be held during the
festival period.
Places: Entire district of Gangnam-gu
Details: A total of 317 shops and institutions including department stores, shopping malls,
accommodations, restaurants and cultural facilities located in Gangnam-gu will
participate in the event during the festival period. (Please refer to the homepage for the
list of participating shops.)
Peace Marathon
A marathon held to promote global peace and send messages of hope to people in need around the world
Date: 08:00~16:00 Oct. 3 (Wed.), 2012
Place: Yeongdong-daero in front of COEX
Programs -Part 1: Prior events (opening performance, stretching exercise, etc.)
-Part 2: Official events (opening ceremony, opening speech, congratulatory address,
fund donation, performance commemorating the 10 th anniversary of the event)
-Part 3: Marathon (full, half, 10km, 5km/ awards ceremony, prize lottery,
congratulatory performance)
Entry fee: 20,000 won
For further information and registration, please visit the event homepage
(www.peacemarathon.co.kr).
Gangnam
Fashion Festival
A global festival organized for domestic and foreign tourists as well as citizens of Gangnam-
gu, under the aim of fostering up-and-coming fashion talents and promoting the fashion
industry
Place: Special stage at the outdoor plaza of COEX
Programs
Main
events
19:30~21:00 Gangnam New Fashion Designer Contest
Oct. 5
18:00~20:00
newest trends in weddings, Hanbok (traditional
Korean clothes) and jewelry businesses that represent
the fashion industry in Gangnam
Oct. 6
18:00~20:00
comprising diverse fashion cultures from Gangnam-
gu’s sister cities in Korea and foreign countries
20:00~20:20 Closing Ceremony
Fashion Market
Showcases by citizen models and citizen fashion designers
How to visit
Museum day (1 st and 3
rd Tuesdays of each month) 10:00~10:00
Closed
Museum
information
About SeMA
It holds special exhibitions with works by Korean artists representing different
generations, such as the SeMA Blue Exhibition of young Korean artists, SeMA Gold
Exhibition of leading artists and SeMA Green Exhibition of veteran artists.
The museum organizes the Seoul International Media Art Biennale, special exhibitions
of foreign artists in exchange with major foreign museums and international exhibitions
to introduce current trends in the global art scene.
Its location in Jeongdong-gil, a site of great cultural and historical significance in
downtown Seoul, helps visitors to enjoy a romantic historical environment and artistic
satisfaction.
Convenience
facilities
Museum Library: The library with a wide variety of collections related to fine arts
including books, catalogs and DVDs is open to the public.
Cafeteria: Visitors can enjoy snacks, beverages and music at the museum cafeteria that
also presents a magnificent view.
Art Shop: It displays and sells various cultural goods and specially designed souvenirs.
Main exhibition
in September
7 th
Theme: Spell on You
Venue: Main building of the Seoul Museum of Art
Admission fee: Free
Exhibits: Video, installation and media works by 49 teams of renowned media artists
from 20 countries
Address: 37 Seosomun-dong, Jung-gu
Directions: Get out of Exit 1 at City Hall Station of Subway Line
1 and turn left in the direction of Jeongdong-gil. Walk for 5 min
and the museum is located next to the Seosomun Annex of Seoul
City Hall.
space available for 30 large-sized buses) and street parking
at Taepyeong-ro (parking space available for 3 large-sized
buses)
Product
development
tip
A walking tour product may be developed along the path leading from the Seoul Museum of Art near
Deoksugung Palace to the Seoul Museum of History near Gyeonghuigung Palace combining the themes of
history, culture and art.
A cultural tour product linked with the Miso performance at Chongdong Theater may be developed.
A new special tour course may be developed for foreign tourists with refined cultural taste.
The museum provides docent service. Interested groups are requested to make reservations in advance.
Nearby
attractions
Myeong-dong
Date of Publication: 20 September 2012
Publishing Organization: Seoul Tourism Organization
Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga,
Jung-gu, Seoul 100-748 Korea
T. +82-2-3788-0878 E. [email protected]
Traditional
Activities
Destination Gallery Mir Maximum no. of visitors 15
Contact
Tel 82-2-733-6881
e-mail [email protected]
Pouch/wrapping cloth/pin cushion
Foreign language
assistance English, Japanese
Payment method Cash or credit card (including Visa Card, MasterCard and other international cards)
Reservation Telephone reservation
Address: 1 st fl. 97-5 Sagan-dong, Jongno-gu
Directions: Get out of Exit 1 at Anguk Station of Subway
Line 3. Turn right to enter Samcheonggak-gil, pass by
Kumho Museum and turn right after the Embassy of the
Republic of Poland. Go straight for 50m, and the gallery
is located at the crossroads.
Parking information: Public parking lot at
Gyeongbokgung Palace (parking space available for
about 40 large-sized buses)
Editor’s Tip
A craft studio specializing in souvenirs, it exhibits and sells various small decorative items produced using
traditional boudoir craft techniques.
Even beginners can make practical daily items without difficulty following the instructions.
It is located in a quiet neighborhood behind the main street of Samcheong-dong, thus visitors can feel a cozy
atmosphere.
Product
Development
Tip
Recommended for small groups of Japanese tourists or FITs interested in boudoir craft
A product linked with the tour of leading galleries in Sagan-dong (Gallery Hyundai, Kukje Gallery, Kumho
Museum, etc.) may be developed.
Visitors can see traditional Korean houses and old-style alleys here even without visiting a Hanok
(traditional Korean house) village. A tour product linked with Gyeongbokgung Palace may be developed.
Nearby
Attractions
Contact
Traditional tea sampling/Hanbok (traditional Korean clothes) fitting
and traditional Korean etiquette lesson 30 min 20,000 won
Tea ceremony/woodblock printing of folk painting/Hanbok fitting and
etiquette lesson 90 min 40,000 won
Tea ceremony/woodblock printing of folk painting/Hanbok fitting and
etiquette lesson/Buchimgae (Korean pancake with various ingredients)
making
Open hours 10:00~18:00 Closed days Sundays
Foreign language
assistance English, Japanese, Chinese, Russian, Malay (prior request required)
Payment method Cash or credit card (10% tax added at the time of payment by card)
Reservation Reservation via phone or e-mail (reservation for 2 or more people)
Images
Location
Address:19 10-gil, Yulgok-ro, Jongno-gu
Directions: Get out of Exit 4 at Anguk Station of Subway
Line 3. Walk along the street in front of the Public
Information and Cultural Center of the Embassy of
Japan. Pass by GS LPG Station and cross the street at the
crosswalk. Turn right after Kyung Hee University
Alumni Hall and turn right again at the next alley.
Parking information: Street parking around
Changdeokgung Palace (parking space available for 4
large-sized buses)
Explanation on traditional Korean housing structure is provided so that foreigners who encounter the Korean
housing culture for the first time may understand it easily.
Effective and integrative programs incorporating a tea ceremony, Hanbok fitting (etiquette experience) and
food experience
The place is known in foreign countries through coverage on Japanese Fuji TV (2010) and House Hunters, a
TV series in the United States (2010).
Product
development
tip
As interpretation in many different languages is available, the place can be included in group tourism products
for these countries.
Recommended for incentive groups that require high-class cultural experience
Suitable for groups and FITs interested in Korean tea ceremony and housing culture
A product linked with accommodation in a traditional Korean house may be developed.
Nearby
attractions
Destination Lock Museum Maximum no. of visitors 30
Contact
Yeolsoepae, a traditional key holder that was given as
wedding presents
Lock making: Traditional Korean lock making using actual
metal plates 60 min or less 24,000 won
Open hours 10:00~18:00 Closed days Mondays
Foreign language
assistance English, Japanese
Payment method Cash or credit card (including Visa Card, MasterCard and other international cards)
Reservation Telephone reservation
Directions: Get out of Exit 2 at Hyehwa Station of
Subway Line 4. Go toward Marronnier Park, pass by it
and then turn left. Go straight until you reach the
crossroads where you can see Dongsung Flower Shop
and turn right.
Editor’s Tip
‘Soetdae’ in the Korean language means ‘key’. The museum displays various traditional locks and key holders
and offers experience programs related to these items.
Visitors can learn about the beauty and mechanical wonder of traditional Korean locks at the museum.
Steel exterior of the museum presents a unique spectacle for tourists.
Visitors can make many different kinds of traditional key holders using Maedeup (traditional knot-work), gilt, etc.
QR codes are used to provide visitors with detailed information on the exhibits.
Product
development
tip
A product linked with a performance at and tour of Daehak-ro may be developed.
A Hallyu-related product may be developed based on exhibits donated by popular Hallyu stars such as Lee
Byung-hun.
Nearby
attractions
Destination Seoul Namsan Traditional Theater Maximum no. of visitors 20
Contact Tel 82-2-2261-0501~5
Time Mondays and Tuesdays at 20:00
Duration About 90 min
Programs
8th/9th Haegeum (2-stringed fiddle) 12th/13th Pansori (epic chant)
15th/16th Gayageum (12-stringed zither) 19th/20th Ajaeng (7-strined zither)
22nd/23rd Daegeum (bamboo transverse flute) 26th/27th
Daegeum
Images
Location
Address: 28, Toegye-ro 34-gil, Jung-gu
Directions: Get out of Exit 3 or 4 at Chungmuro Station of
Subway Line 3 or 4. Walk 200m towards Namsangol Hanok
Village. It is located within the Hanok Village.
Parking information: Public parking lot at Namsangol
Hanok Village (parking space available for 2 large-sized
buses)
Editor’s Tip
Pungryubang (salon) of the Joseon Dynasty is recreated in the theater where traditional Korean music is
played at a kind of Sarangbang (guest reception room at a traditional Korean house).
Tea is served along with the musical performance. Visitors can enjoy music and chat with the
performers casually.
Visitors can experience the traditional culture of Pungryubang, which we used to see only in TV dramas and
movies, in person.
Product
development
tip
With the cool evening wind and serene atmosphere of traditional Korean houses, the program may be featured
in a special autumn product.
Suitable for small groups or VIPs due to limited seats
A Hallyu-related product based on hit historical dramas, which invites tourists to experience traditional
Korean houses, may be developed.
Nearby
attractions
Destination Samcheonggak Maximum no. of visitors 70
Contact Tel 82-2-765-3700
Lunch 11:45~12:30 (45 min)
Fee R seat 70,000 won / S seat 50,000 won
Programs
(Guitar)
and various musical genres
Daegeum, Sogeum, percussions, Taepyeongso
through the harmony of the guitar, folk music
melodies and traditional Korean instruments
Wednesday
Ajaeng, Daegeum, Cheolhyeongeum, dance,
culture expressed through traditional songs,
dance and music
traditional Korean folk songs.
of modern people
Gwanghwamun, turn left at the first crossroads and walk
along the Samcheong-dong alley. Turn right at the
intersection. Follow the ‘Samcheong Tunnel’ sign up the
hill, and the restaurant is located on the left after the
tunnel.
(10:00~21:00)
(parking space available for three large-sized buses)
Editor’s Tip
‘Jami’ refers to delicious and nutritious food, and is also a Jeju word for ‘entertainment.’
Traditional Korean music, Korean cuisine and traditional tea can all be experienced at the same time in a
traditional house where you can immerse yourself in the culture of the past.
A wide variety of programs provide visitors with numerous choices.
The harmony between traditional Korean music and contemporary music easily appeals to foreign visitors.
Product
development
tip
Suitable for small groups and VIPs
A Hallyu-related product may be developed as the place has been a main filming location for several popular
TV dramas (eg. Gourmet, Feast of the Gods).
A product based on the theme of Korean tradition linked with traditional tourist attractions in neighboring
areas (Seongbuk-dong, Samcheong-dong, etc.) may be developed.
Nearby
attractions
Gyeongbokgung Palace, Gwanghwamun
Destination National Theater of Korea Maximum no. of visitors 407
Contact Tel 82-2-2280-4114
Period Once a month starting Sept. 22, 2012
Time Oct. 27, Nov. 24 and Dec. 31 at 3 PM
Duration 3~4 hours
Programs
The most prestigious Pansori (epic chant) performance of the National Theater of Korea, which has
been running for 28 years
Performed by master singers including those designated as Important Intangible Cultural Assets and
those who have won the president’s prizes at major Pansori competitions around the country
Dates Program details
tradition of Park Bong-sul> by Kim
Mi-na
powerful and masculine appeal.
Nov. 24 (Sat.), 2012
Gyeong-ae
Tongseong
Dec. 31 (Mon.), 2012 <Song of Chunhyang in the tradition
of Banjeongje> by Ahn Suk-seon
Beauty and dynamism of traditional Korean
singing
Location
Address: 14-67 Jangchung-dong 2-ga, Jung-gu
Directions: Get out of Exit 6 at Donguk Univ. Station of
Subway Line 3. Go left with the exit behind you and get
on one of the Namsan circulation buses (82-2, 03, 05) at
the bus stop on the right-hand side of the crosswalk.
Parking information: Parking lot at the National Theater
of Korea (parking space available for around 30 large-
sized buses)
Editor’s Tip
An opportunity to enjoy a performance of authentic Pansori designated as an Intangible Cultural Heritage of
Humanity by the UNESCO
Audience can feel the unique beauty of Pansori accompanied by the rhythms of Buk (drum) played by Gosu (drummer).
Performers spark reactions from the audience, enhancing the excitement of the performance.
Product
development
tip
Suitable for special groups of visitors including those involved in the arts or academic fields
A product linked with a tour of Namsan (eg. N Seoul Tower) may be developed.
Nearby
attractions
Myeong-dong, Namdaemun
Open hours 00:00~24:00 Closed days Open throughout the year
Homepage www.garak.co.kr
Visitors can watch merchants busily selling and buying
agricultural and marine products at auction.
<Fish market>
seafood and engage in touting and haggling with
merchants.
Images
Location
Address: 600 Garak-dong, Songpa-gu
Directions: Get out of Exit 1 at Garak Market Station of
Subway Line 3 or 8. Go straight and enter the South Gate
of the Market.
sized buses)
Editor’s Tip
It is the first and largest public wholesale market that sells a wide array of products (agricultural and marine
products, fruits and vegetables, meat, etc.).
Visitors can experience the lively atmosphere of Korean traditional markets here.
The market is equipped with numerous convenience facilities including a lounge, restrooms and restaurants.
Product
development
tip
The market is open 24 hours a day, so visitors can come in the night time to experience the night market.
Visitors can watch the on-site auction at the market, and a special market tour incorporating the auction site
may be developed.
Recommended as a destination for industrial tours of tourist groups interested in distribution of agricultural
and marine products
As the market is very large, visitors need to figure out the map and relevant information through the
homepage and plan their trip ahead of their visit.
Nearby
attractions
Tel 82-2-464-4426
Open hours 09:00~23:00 Closed days 2nd and 4th Sundays of each month
Where to go
Here, visitors can see sesame oil being extracted in the
traditional way using old equipment.
<Food alley>
Images
Location
Directions: Get out of Exit 3 at Seongsu Station of
Subway Line 2. Go right and walk for 10 min.
Parking information: Public parking lot at Ttukdo
Market (parking space available for two large-sized
buses)
Editor’s Tip
‘Ttukdo’ is an old name of Ttukseom. The market has a history of more than 50 years.
In the market, various shops are located on both sides of a broad street.
Multiple entrances and information center within the market facilitate convenient shopping.
Well-organized signboards and arcade make the market environment more pleasant.
A flea market that is opened each month adds to the traditional atmosphere of the market.
Product
development
tip
A large, modern-style supermarket is located near the market, and visitors can visit and compare the two
different types of markets.
A product incorporating a late-night snack experience may be developed as the market’s food alley is
operated until early morning.
A product linked with Hangang Park located right next to the market may be developed.
Nearby
attractions
Tuesday of each month
Visitors can buy numerous different kinds of Korean
traditional sweets, candies and rice puffs.
<1,000-won Pork Cutlet>
With its cheap price and excellent taste, the shop is the
favorite eatery among the locals in Sinwon Market.
Here, visitors can enjoy pork cutlet at just 1,000 won.
Images
Location
Directions: Get out of Exit 4 at Sillim Station of
Subway Line 2. Walk for 5 min and cross the
Dorimcheon Bridge. The market is located on the left-
hand side at the end of the bridge.
Parking information: Parking lot at Sinwon Market
(parking space available for 3 large-sized buses)
Editor’s Tip
There is a walking path along the Dorimcheon Stream and a park located near the market.
Large guide maps and well-organized traffic flow help make shopping easier for visitors.
Numerous eateries specializing in food items including Sundae (Korean-style sausage) and Gopchang (beef
or pork intestines) are located here.
Product
development
tip
A product linked with the Seoul National University campus located near the market may be developed.
Large parking lot enables visits by large tourist groups.
A food tour product linked with the nearby Sundae Town may be developed.
Nearby
attractions
Special
Recommendation
Event
outline
Period Nov. 2 (Fri.) ~ 18 (Sun.), 2012/ 17 days
at 17:00~23:00
Place 1.5km section around the Cheonggyecheon Stream (Cheonggye Plaza ~ Seungyo Bridge)
Homepage Seoullantern.visitseoul.net/blog.naver.com/seoullantern
e-mail [email protected]
Theme 'Roots of Seoul, Life of Our Ancestors'
Scope Festival of more than 30,000 lanterns from Korea and overseas
Programs Lighting ceremony, exhibition of lanterns from various countries, experience/supplementary
programs
Sub-themes
Theme 1. Map of Hanyang, Capital City of Joseon (theme lantern)
Theme 2. Stories from the 600 Year History of the Joseon Dynasty
Theme 3. Daily Lives of the Common People
Theme 4. Seoul Unraveled before You
Images
Programs
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
Wish Notes for 2013
Production of a snake figure in commemoration of the year of the snake in 2013 and
attachment of wish notes to it
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
fortress wall of Hanyang
Building of the Wall of Lanterns to wish for the inclusion of Seoul’s key monuments,
including Seoul Fortress, in the UNESCO list of World Cultural Heritage sites
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
Traditional lantern making
Period: 17:00~22:00 Nov. 2 ~ 18, 2012
Place: Gwanggyo Gallery
To Cheonggye Plaza
Exit 4 at City Hall Station of Subway Lines 1 or 2
Exit 4 or 5 at Jonggak Station of Subway Line 1
Exit 2 or 3 at Euljiro 1-ga Station of Subway Line 2
Exit 5 at Gwanghwamun Station of Subway Line 5
To Samilgyo and Seungyo bridges
Exit 12, 13 or 14 at Jongno 3-ga Station of Subway
Line 1, 3 or 5
Exit 1 or 2 at Euljiro 3-ga Station of Subway Line 2
or 3
Exit 3 or 4 at Euljiro 4-ga Station of Subway Line 2
or 5
Exit 6 or 7 at Jongno 5-ga Station of Subway Line 1
Parking information: Street parking in front of Dongwha Duty Free Shop (parking space available for 9 large-sized
buses) and off-street parking lot in Jeokseon-dong (parking space available for 30 large-sized buses)
2 2012 Gangnam Festival
Key events K-Pop Concert, Gangnam Grand Sale, International Peace Marathon, Gangnam Fashion Festival
Contact Seo Jeong-min (Gangnam-gu Office) Phone 82-2-2104-1259
Homepage www.fashionfestival.or.kr
K-Pop Concert
K-Pop Concert by global superstars including Girls’ Generation and Super Junior held amidst the
worldwide wave of Hallyu
Place: Special stage at Yeongdong-daero in front of KEPCO
Participants: K-Pop stars who belong to entertainment agencies located in Gangnam-gu
(Girls’ Generation, Super Junior, etc.)
Gangnam Grand
Sale
‘Gangnam Grand Sale’, featuring a maximum of 60% discount at major department stores,
accommodations, restaurants, performance venues, etc. in Gangnam-gu, will be held during the
festival period.
Places: Entire district of Gangnam-gu
Details: A total of 317 shops and institutions including department stores, shopping malls,
accommodations, restaurants and cultural facilities located in Gangnam-gu will
participate in the event during the festival period. (Please refer to the homepage for the
list of participating shops.)
Peace Marathon
A marathon held to promote global peace and send messages of hope to people in need around the world
Date: 08:00~16:00 Oct. 3 (Wed.), 2012
Place: Yeongdong-daero in front of COEX
Programs -Part 1: Prior events (opening performance, stretching exercise, etc.)
-Part 2: Official events (opening ceremony, opening speech, congratulatory address,
fund donation, performance commemorating the 10 th anniversary of the event)
-Part 3: Marathon (full, half, 10km, 5km/ awards ceremony, prize lottery,
congratulatory performance)
Entry fee: 20,000 won
For further information and registration, please visit the event homepage
(www.peacemarathon.co.kr).
Gangnam
Fashion Festival
A global festival organized for domestic and foreign tourists as well as citizens of Gangnam-
gu, under the aim of fostering up-and-coming fashion talents and promoting the fashion
industry
Place: Special stage at the outdoor plaza of COEX
Programs
Main
events
19:30~21:00 Gangnam New Fashion Designer Contest
Oct. 5
18:00~20:00
newest trends in weddings, Hanbok (traditional
Korean clothes) and jewelry businesses that represent
the fashion industry in Gangnam
Oct. 6
18:00~20:00
comprising diverse fashion cultures from Gangnam-
gu’s sister cities in Korea and foreign countries
20:00~20:20 Closing Ceremony
Fashion Market
Showcases by citizen models and citizen fashion designers
How to visit
Museum day (1 st and 3
rd Tuesdays of each month) 10:00~10:00
Closed
Museum
information
About SeMA
It holds special exhibitions with works by Korean artists representing different
generations, such as the SeMA Blue Exhibition of young Korean artists, SeMA Gold
Exhibition of leading artists and SeMA Green Exhibition of veteran artists.
The museum organizes the Seoul International Media Art Biennale, special exhibitions
of foreign artists in exchange with major foreign museums and international exhibitions
to introduce current trends in the global art scene.
Its location in Jeongdong-gil, a site of great cultural and historical significance in
downtown Seoul, helps visitors to enjoy a romantic historical environment and artistic
satisfaction.
Convenience
facilities
Museum Library: The library with a wide variety of collections related to fine arts
including books, catalogs and DVDs is open to the public.
Cafeteria: Visitors can enjoy snacks, beverages and music at the museum cafeteria that
also presents a magnificent view.
Art Shop: It displays and sells various cultural goods and specially designed souvenirs.
Main exhibition
in September
7 th
Theme: Spell on You
Venue: Main building of the Seoul Museum of Art
Admission fee: Free
Exhibits: Video, installation and media works by 49 teams of renowned media artists
from 20 countries
Address: 37 Seosomun-dong, Jung-gu
Directions: Get out of Exit 1 at City Hall Station of Subway Line
1 and turn left in the direction of Jeongdong-gil. Walk for 5 min
and the museum is located next to the Seosomun Annex of Seoul
City Hall.
space available for 30 large-sized buses) and street parking
at Taepyeong-ro (parking space available for 3 large-sized
buses)
Product
development
tip
A walking tour product may be developed along the path leading from the Seoul Museum of Art near
Deoksugung Palace to the Seoul Museum of History near Gyeonghuigung Palace combining the themes of
history, culture and art.
A cultural tour product linked with the Miso performance at Chongdong Theater may be developed.
A new special tour course may be developed for foreign tourists with refined cultural taste.
The museum provides docent service. Interested groups are requested to make reservations in advance.
Nearby
attractions
Myeong-dong
Date of Publication: 20 September 2012
Publishing Organization: Seoul Tourism Organization
Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga,
Jung-gu, Seoul 100-748 Korea
T. +82-2-3788-0878 E. [email protected]