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B R O U G H T T O Y O U B Y

I N P A R T N E R S H I P W I T H

T O M S A N D H A M & B E N M c F A R L A N D

T H I N K I N G D R I N K E R S

T H E S P I R I T S

E D I T I O N

L I M I T E D E D I T I O N S P I R I T S

J A N – M A R 2 0 1 8

V O L . 0 1

2

06B O U R B O N 06 Benchmark.

10 Evan Williams Extra Aged.

12 Hudson Baby Bourbon.

C O N T E N T S

02 04

18 30

W E L C O M E Welcome to The Spirits Edition 1 from Crown Cellars.

T H I N K I N G D R I N K E R S An introduction to Whiskey from Ben Mcfarland and Tom Sandham.

M A LT S 18 Auchentoshan.

20 Bunnahabhain.

22 Cardhu Gold Reserve.

24 The Chita.

26 The Dalmore 12.

28 Glen Grant 10.

T H E M A LT M A P Highlighting our limited editions.

08A M E R I C A N W H I S K E Y 08 Elijah Craig.

14 Southern Comfort Black.

16 Southern Comfort 100 proof.

Welcome to the first edition of the 2018 Spirits supplements from Crown Cellars. Having worked with Tom Sandham and Ben McFarland, otherwise known as the Thinking Drinkers, on our Spirits magazine in 2017; we wanted to talk more regularly to you about specific categories and offer more choice in our range of products. This first edition focuses on American and Malt whisk(e)y and brings you a choice of 12 new products to try from

January to the end of March. There is a variety of different styles of whiskies to choose from and they complement our existing spirits portfolio so don’t forget to order them on your next delivery – when they are gone, they are gone!

Look out for the next range and exciting category news in April.

Katie Hewitt Spirits Category Manager

With choice in mind, here at Crown Cellars we want to bring you the chance to try some of these great products.

I N T R O D U C T I O N

W ELCOME

S P I R I T S C O N T E N T SS P I R I T S

2

4

But the nuance is never more crucial than when you approach whisky, since this multi-dimensional category, when considered carefully, can tempt the lips of pretty much anyone coming into a bar.

The trick is to keep things global. Be it Scotch single malt, blended, American or

WHISKYIN THE MIX

Such drinking dinosaurs almost damaged the reputation of whisky, but today it is fighting back and proving it is a spirit that can play to the masses.

Take American whiskey for example.

Here is a category that has boomed in recent years, in fact it’s one of the fastest growing of all spirits in the UK with extraordinary

range, and yet even in two considered choices you can champion the story of this spirit. Elijah Craig bags the heritage, named after the man who reputedly invented the charring process on barrels, a fundamental element of maturing whisky; while Hudson, part of the modern craft set, is the first legal pot-stilled whiskey to be produced in New York since prohibition.

If you then explore the world of Scottish single malts, you quickly discover

that variety is the spice of the spirit. Compare the softer sweeter Speyside Cardhu Gold Reserve with the Auchentoshan, a lesser-spotted Lowland whisky that presents a lighter, grassier style. Then journey to the Highlands for the classically rich and full-bodied Dalmore. As you go, note how the undulations in flavour are so extreme, that you need to sit down, source and sample as many as you can before stocking the bar.

Whisky is a spirit that keeps on giving, so bear in mind the more recent success of award-winning spirit from Japan, ensuring the likes of Chita is included on the bar. There are no shortcuts here, variety needs to go hand in hand with quality, because as well as bringing new whisky drinkers to the fold, you must stay ahead of an increasingly educated customer, and all will expect your range to represent an entire world of whisky.

When it comes to running a successful bar, the key to keeping customers happy is simply range and quality.

S P I R I T S S P I R I T S T H I N K I N G D R I N K E R S

even Japanese, whisky (and indeed whiskey with an ‘e’), is myriad in its merry giving, presenting an extraordinary playing field for storytelling and flavour. Gone are the days when whisky drinkers were simply a set of sneering, moustachioed, tweed-wearing, snobs.

Variety is the spice of the

spirit.

Go to the Crown Cellars website from January 2018, we have the first edition of our NEW Spirits newsletter.www.crowncellars.co.uk

THIRSTY FOR MORE FROM THE THINKING DRINKERS?

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S P I R I T S

A fine bourbon whiskey

Ingredients: 50ml Benchmark

Bourbon

Top with cola

Garnish with lime

Ingredients: 50ml Benchmark

20ml apple juice,

10ml lime

Top with ginger beer

BENCHMARKBENCHMARK

COLA

BLESS INGS£14.25per 70cl40%abv

Named after the intrepid McAfee brothers, who carried out the original 1773 land survey of what later became Leestown, Kentucky, this bourbon is yet another exquisite product very much at home under the Buffalo Trace brand name.

Despite its entry-level bourbon price tag, this bourbon is nothing to be scoffed at. For over 200 years, the Buffalo Trace Distillery has been defined by a dedication to one craft; making fine bourbon whiskey, and this is no exception.

The nose bears caramel notes with a delicate stone-fruit backdrop. The bourbon has a robust and sturdy palate with some fine leather notes mingling with dry tobacco, a touch of oak and a hint of dried cherries. The finish is smooth and calming.

B O U R B O N

8

S P I R I T S

Ingredients: 25ml Elijah Craig Small Batch Bourbon

25ml Aperol

25ml Punt e Mes

1 dash orange bitters

ELIJAHCRAIG

Small batch crafted whiskey

Reverend Elijah Craig was a Baptist preacher and active character in 1800’s Kentucky, however it was his gift as a distiller and entrepreneur that established his place in history as The Father of Bourbon. No one knows for sure how Elijah began charring barrels, but it’s easy to understand why he continued to develop the process, changing Bourbon forever. Inside, the clear unaged spirit transforms into an amber liquid with a distinctively smooth flavour

that makes Bourbon what it is. However it happened, Elijah Craig is credited with being the first distiller to age his whiskey in charred oak barrels.

Each bottle of our Bourbon is crafted with the same method used by Elijah over two hundred years ago: local corn and grains are milled and mixed with limestone-rich Kentucky spring water, then fermented, distilled and aged in charred barrels.

OLD FASH-IONED

THE REV EREND

A M E R I C A N W H I S K E Y

£28.79per 70cl

47%abv

Method: Stir down 50ml Elijah Craig with sugar to taste and bitters over ice. Serve with a twist of orange

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S P I R I T S

To serve: 50ml Evan Williams Extra Aged Bourbon with a premium (Fentimans or Fever-Tree) cola

Ingredients: 50ml Evan Williams

Extra Aged Bourbon

20ml sweet vermouth

2-3 dashes bittersCherry garnish

SWEET

MANHATTANEvan Williams Extra Aged is 43% abv and aged far longer than is required to by law and is older than entry bourbons at 5 years maturation. That proof and age lead to a bourbon that is always rich, smooth and full of character. It is 3% abv higher than most entry level bourbons.

Evan Williams Extra Aged is a smooth, easy to drink bourbon named after a Welshman who, in 1783, opened Kentucky’s first commercial distillery along the banks of the Ohio River. Many years later Evan Williams is still being produced with the same time honoured methods that he originally used. Today it is distilled just a few blocks from the site where the original distillery was built.

EVAN WILLIAMSEXTRA AGED

JUST WITH COLA

Independently run and owned by the Shapira

family

B O U R B O N

£19.29per 70cl

43%abv

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S P I R I T S B O U R B O N

Ingredients: 35ml Hudson Baby Bourbon

Cloudy apple juice

3 dashes of orange bitters

Garnish with slice of apple and serve in a tall glass with ice

Ingredients: 50ml Hudson Baby Bourbon

10ml sugar syrup

3 dashes of Angostura bitters

1 ice cube stirred until melted

Add lots of ice and a big zesty strip of orange peel

We’re very proud to have produced this bourbon, which is the first whiskey made in New York since Prohibition and the first bourbon to ever be made in the state. The foundation is made with 100% Empire State corn, sourced within 40 miles of the distillery-keeping it local and keeping it green. Our whiskey is aged in 10, 26, and 53-gallon casks and then blended together to reach our unique flavour profile. Baby Bourbon is the perfect introduction to aged whiskey.

HUDSON BABY BOURBON A smoky bourbon mellowed out

by vanilla and caramel

OLD FASHIONED

BIG

APP

LE

£34.50per 70cl46%abv

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S P I R I T S

For those who want their smooth Southern Comfort extra bold

Ingredients: 50ml Southern Comfort Black

150ml Cola

Wedge of orange

Method: Add ice to the glass

Add further ingredients, stir gently

Garnish with the orange wedge

Ingredients: 50ml Southern Comfort Black

7.5ml Maple syrup

1 dash Regans Orange Bitters

1 dash Angostura Bitters

Orange peel

Method: Add all ingredients to mixing glass, stir to dilute

Chill strain over ice in Old Fashioned glass

Garnish with orange peel

Returning to its whiskey roots – Southern Comfort Black is a Bold, Whiskey Forward Expression at 40% ABV.

Developed by Sazerac, owner of some of the world’s most award-winning distilleries and crafted by Drew Mayville, a leading master blender.

A NEW robust whiskey profile with iconic fruits and spices.

SOUTHERNCOMFORTBLACK

NOLA COLA

OLD FASHIONED NOIR

A M E R I C A N W H I S K E Y

£16.75per 70cl40%abv

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Tastes great in a classic craft cocktail

S P I R I T S

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Southern Comfort 100 Proof is a premium, full flavour expression that tastes great neat, on the rocks or in a classic craft cocktail. Newly launched in the UK, the higher- strength variation will give a bit of extra bite to your cocktail.

SOUTHERNCOMFORT100 PROOF

Method: Add all ingredients to hi-ball glassware with chunky ice and stir gently

HIGH-BALLER

RATTLE

SNAKE

Ingredients: 50ml Southern Comfort 100 Proof

2 squeezes of lime

2-3 mint leaves

Top with soda

Ingredients:

50ml Southern Comfort 100 Proof 30ml lemon juice 15ml sugar syrup Herbsaint rinsed glass Method: Add all ingredients to the shaker and shake hard over ice, double strain into Herbsaint rinsed Coupette

A M E R I C A N W H I S K E Y

£19.25per 70cl50%abv

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S P I R I T S

Works wonders as an Auchentoshan & Ale

Vessel: Auchentoshan enamel mug

Ice: Cubed

Garnish: Lemon wedge

Ingredients: 25ml Auchentoshan American Oak

25ml Funkin Pure pour lemon or lemon juice

25ml sugar syrup

Pale ale top

Method: Fill with ice and pour in the ingredients in the order listed

Stir well with a bar spoon

Garnish with a lemon wedge

Vessel: Auchentoshan enamel mug

Ice: Cubed

Garnish: Lemon wedge

Ingredients: 35ml Auchentoshan American Oak

15ml lemon juice

Dash of bitters of choice

Bar spoon of jam/preserve of choice

50ml pale ale top

Method: In a boston glass, add ingredients in order

Add ice and cap with a metal shaker

Shake for 4 seconds

Strain into an ice filled enamel mug and top with pale ale

Get your hands on a pack of 4 of these amazing ceramic mugs when you buy 2 bottles of Auchentoshan. Quote 6073 to receive your pack. While stocks last.

Triple-distilled and matured solely in American bourbon casks. The result: a Lowland Single Malt Whisky with the sweet aromas of vanilla and coconut – along with the signature smooth, delicate, Auchentoshan taste.

Like all Auchentoshan, American Oak is a really versatile Single Malt. It works wonders as an Auchentoshan & Ale, is happy to stand on its own neat or over ice but also shakes up some classic cocktails that you might not think work with Single Malt whisky.

AUCHENTOSHANTHE AUCHIE ALE WAYSTWO

M A L T

£20.25per 70cl40%abv

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S P I R I T S

Serve: Just as it says, with ice

Bunnahabhain est. 1881, lies on the isolated north-eastern tip of Islay close to the Margadale River. Bunnahabhain means ‘mouth of the river’ from the Scots Gaelic.

Bunnahabhain 12yr is 46.3% ABV and unchill-filtered –matured in ex-sherry casks, bourbon wood, and whisky refill. The casks used are chosen to obtain the correct balance in flavours between the sherry wood matured spirit and the non-sherried whisky.

A full-bodied spirit which is fruity and floral on the nose with hints of dried fruit and a subtle prevalence of smoke. The taste is light with fruit notes, nutty flavours and a malty sweetness with hints of vanilla and caramel.

BUNNAHABHAIN 12 NEAT

ON THE ROCKS

Pronounced B¯u-na-ha-venn

M A L T

£33.99per 70cl46.3%

abv

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S P I R I T S

Originally created by two pioneering women Helen and Elizabeth Cumming

Method: Place a sugar cube in a glass and add a dash of angostura bitters

Muddle until dissolved

Fill the glass with ice and pour in 50ml of Cardhu Gold Reserve and stir

Garnish with an orange slice

Glass: Golden Rocks

Method: Fill a glass with ice

Pour Cardhu Gold Reserve and ginger ale into the glass

Garnish with a wedge of lime

Glass: Golden Rocks

Cardhu is one of the world’s leading single malt whiskies from a Speyside distillery that dates back to 1824; this was the first distillery to be bought by John Walker® and Sons. Originally created by two pioneering women, Helen Cumming and her daughter-in-law Elizabeth; the women hoisted a flag to warn neighbours of revenue inspectors, who were intent on prosecuting illegal distilleries in the 19th century.

Their generous behaviour is now synonymous with Cardhu as the generous malt.

Cardhu Gold Reserve is a rich and mellow liquid, with warm notes of baked apple and toffee.

CARDHUGOLD RESERVE

CARDHU & GINGER

OLD

FA

SHIO

NED

M A L T

£24.25per 70cl40%abv

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S P I R I T S

Distinctly unique, light yet complex

Perfect serve: To fully appreciate the serene character of The Chita Single Grain Whisky with it’s smoothness, mildness and distinctively versatile flavour profile,

we recommend enjoying it neat or on the rocks

Chita is Suntory’s single grain Whisky from the dedicated grain whisky distillery by the seaside of Chita peninsula.

The flagship release is aged in a combination of wine, sherry and bourbon casks. This is a mild, smooth whisky with subtle notes of mint, honey and wood spice.

THECHITA

SAVOUR THE SERENITY

M A L T

£35.75per 70cl

43%abv

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“With its intricate aromas and flavours, The Dalmore 12 is

recognised as whisky with character far beyond its age.”

Richard Paterson, Master Distiller, The Dalmore

S P I R I T S

Ingredients: The Dalmore 12

10ml vanilla syrup

Chocolate bitters

Garnish with orange twist

Ingredients: The Dalmore 12

10ml Oloroso Sherry

Chocolate bitters

Garnish with orange twist

Matured for an initial nine years in American white oak ex-bourbon casks, the liquid is then split with a proportion remaining in the American white oak ex-bourbon casks. The remainder is transferred to 30 year old Oloroso sherry butts before they are reunited to create this phenomenal whisky.

THE DALMORE 12

CHOCO

LATE

ORANGE O

LD

FASHIONED

PATERSON OLD FASHIONED

M A L T

£32.45per 70cl40%abv

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S P I R I T S

Serve: Just as it is, or with ice

The 10 Year Old single malt Scotch whisky brings an added intensity to Glen Grant’s familiar orchard fruits. It is golden in colour, lingers in the mouth with a soft almond finish. For the last five years, it has won the “Best Single Malt Scotch: 10 Years and Under” category award in Jim Murray’s Whisky Bible, one of the whisky industry’s most prestigious awards, which stated that this was the best bottle they have ever tasted from Glen Grant.

GLENGRANT 10

NEAT/ ON THE ROCKS

Winner of Best Single Malt Scotch: 10 Years and Under for the last 5 years

M A L T

£23.99per 70cl40%abv

3 0

Glen Grant

The Chita

AuchentoshanBunnahabhain

The Dalmore 12

Laphroaig 10YO

Talisker 10YO

Oban 14YO

Lagavullin 16YO

Highland Park 18YO

Highland Park 12YO

Craggamore 12YO

The Balvenie 14YO

Singleton of Dufftown 12YO

The Balvenie Doublewood 12YO

Glenfiddich 15YO

Dalwhinnie 15YO

Glenmorangie Original 10YO

Glenkinchie 12YO

Hibiki Harmony

Genfiddich 12YO

Isle of Jura 10YO

SMOKYL

IGH

T

DELICATE

Medicinal, dry smoke pepperiness

Drie

d fru

it, Sh

erry

rich

ness

Fre

sh f

ruit

, cit

rus

cri

spn

ess

Floral, herbal, grassy freshness

Pungent smoky, peaty richness

Sp

iced

, wo

od

y c

om

ple

xity

Leafy

, ste

wed

fru

it r

ipen

ess

Nutty, barley, biscuity subtleness

RIC

H

11

1

1

1

1

Cardhu Gold Reserve

Genlivet Founder’s Reserve

LF&

FS&

FS&B

1LE Limited Edition

Fruity and Spicy

Light and Floral

Full-bodied and Smoky

Rich and RoundedRR&

Key

S P I R I T S M A L T