voices.com creating community
DESCRIPTION
What makes a customer feel like they ‘belong’ and are valued? David Ciccarelli, co-founder and CEO of Voices.com, addresses the concept of community and explores the many reasons for why it is vital for businesses to build, listen to and engage their communities in order to thrive.TRANSCRIPT
Today’s Talking Points
Quick Introduction to Voices.com
Community Characteristics
How To Identify Future Community Members
Infrastructure to Facility Conversations
Digital Media Matrix
Key Performance Indicators
Social Media Report Card & Social Media Dashboard
An Industry Revolution
How Voices.com Works
1.You post a job FREE!
2.Auditions are uploaded by the professionals at Voices.com
3.You select the best candidate for the job and make payment
4.Talent completes recording and makes files available for download
Basics of Community
Communities are groups of people
that rally around beliefs, causes or
brands that they associate
themselves with.
Community Characteristics
Historical Factors
Population and settlement history, conflict history
Social Factors
Ethnicity and language, family structure, social divisions
Economic Factors
Differences or similarities in livelihood, degree of economic success
Cultural Factors
Cultural beliefs, religious beliefs, political alignment, management of
resources
How Do They Relate To Your Business?
Historical Factors
Common friends, common enemies
Social Factors
Common language, jargon, shared passions
Economic Factors
Career choice, areas of expertise, ability to invest in similar areas
(technology, services)
Cultural Factors
Shared values, management of resources
Listen
Monitoring Your Market
Set-up
✓ Get Google Alerts for your primary keywords
✓ Set-up Saved Searches on Twitter
✓ Join Groups on LinkedIn and Facebook that relate to your market
Read and Listen
Sphere of Influence
Observers__________________
Fans_______________________
Influencers__________________
Understanding Your Community
Survey
Send a survey to gather feedback on how to serve your community.
Survey Set-up
Keep it simple. I like single question surveys.
Be sure to have a large text box for customers to add their ideas.
Results
The best ideas bubble to the top. Focus on easy implementation.
Follow-up with each person individually.
Build
Foundational Elements
Infrastructure to facilitate brand-to-community conversation
Infrastructure to facilitate member-to-member conversations
All channels should facilitate member-to-brand conversations
Content Publishing
Content Object
Text Blog Posts, Industry-Related Articles, Questions & Answers
Images Event Photos, Infographics
Video Event Videos, Tutorials, Product Demos
Audio Podcasts, Webinars, Testimonials
Videos
New video tutorials monthly
Offer marketing ideas
Provide performance tips
Engage in conversations
Share videos on YouTube and on
our Facebook Wall
Podcasts
It’s like blogging, but with your voice
Radio-style programs that engage
your audience in the intimate setting
of their iPod headphones
Subscribe free in iTunes
Listen online, anytime, anywhere
Engage
Digital Media Matrix
Shareable Object
Location Schedule
TextBlog Posts, Q&A, Email Newsletters
Company Blog, Facebook, Twitter, LinkedIn
Daily (3-5 per day)
ImagesEvent Photos, Infographics
Facebook Page, Flickr
Weekly
VideoEvent Videos, Tutorials, Demos
YouTube, Facebook Weekly - Monthly
AudioPodcasts, Webinars, Testimonials
YouTubeWeekly - Monthly
Results
Key Performance Indicators
Social Media Report Card
Once a month check-up on all your stats
Include all forms of digital media
Allows you to set goals and chart your success
How To Create a Social Media Report Card
Create a master spreadsheet in Google Docs or an app in
Salesforce.com
Graph your results to create a visually compelling dashboard
Thank You
