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VOICE | VALUE | VIBRANCY
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
Stability the foundation of our beliefs
INTRODUCTION TO THE ACCOUNTANCY & BUSINESS CLUB (ABC)
The Accountancy & Business Club (ABC) is an Academic Constituent Club of the Nanyang Technological University, representing students from the Nanyang Business School (NBS).
The club serves as a link between NBS students and the NBS faculty. Our initiatives to improve the quality of life in NBS for the undergraduates’ population are always welcomed and supported by the faculty.
Our club organises social, sports and academic events for the NBS student population, which amounts to more than 3,900 undergraduates. These events are organised for students, by students.
The ABC also assists our sub-clubs, specialisation clubs and special project committees. We provide the necessary administrative assistance and guidance that these committees require to bring a wholesome welfare package to the students.
OBJECTIVE
On behalf of ABC, we would like to invite your company to join us as an event sponsor for the upcoming Semester 1 Exam Welfare Pack Giveaway.
Exam welfare pack giveaways are held twice every academic year about two weeks before the exams. Our aim is to reach out to the students, by providing them with necessities to aid them in their revision. The previous Exam Welfare Pack Giveaway was highly successful with all the packs snapped away before 3 hours.
This November, we estimate to give away 1200 welfare packs to our undergraduates. The items that we hope to give away include food, stationery, fashion vouchers, cosmetic products, etc.
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
Flexibility the lengths we take to market your brand.
BENEFITS TO SPONSORS
1. Increase the awareness of your company’s brand.
2. Increase the awareness of the products and services which your company hopes to promote.
3. Increase the reach of your advertisements to the NBS Population.
LEVELS OF SPONSORSHIP
There are a total of four sponsorship levels, defined by sponsorship amount and in-return benefits of sponsorship. The following pyramid depicts the respective sponsorship levels:
Annual
Partner
Annual Sponsors
Premium Sponsors
Main Sponsors
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
OVERVIEW OF SPONSORSHIP CLASSIFICATION
This table serves as a brief overview, for the comparison between the various Sponsorship Programmes:
Annual Sponsor Premium Sponsor Main Sponsor
Pre-event feature of sponsored item
Links to sponsor’s official website and Facebook Page
Corporate logo featured in banner
Event Poster featured in banner
Event poster featuring corporate logo
A4 logo featured at collection table
E poster featuring participating sponsor
Logo on photo booth props
Game board featuring sponsored item
Special 30 minute highlight and giveaway
Up to 3
Pre-event feature of sponsored item
Links to sponsor’s official website and Facebook Page
Corporate logo featured in banner
Event Poster featured in banner
Event poster featuring corporate logo
A4 logo featured at collection table
E poster featuring participating sponsor
Logo on photo booth props
Game board featuring sponsored item
Up to 3 advertisements post event
Pre-event feature of sponsored item
Links to sponsor’s official website and Facebook Page
Corporate logo featured in banner
Event Poster featured in banner
Event poster featuring corporate logo
A4 logo featured at collection table
E poster featuring participating sponsor
Logo on photo booth props
Up to 1 advertisement post event
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
advertisements post event
Highest priority
ANNUAL SPONSORSHIP PROGRAMME
Companies may consider signing up as an Annual Sponsor. Details are appended below:
Category Annual Sponsor
Criteria(s)
equivalent to the above-mentioned amount
Publicity Outline Company will be classified as an Annual Sponsor for all events organised by ABC. The Annual Sponsor Programme includes ALL publicity efforts listed under that of the Premium Sponsor Programme, with a higher priority. There may be additional publicity that only Annual Sponsors have the privilege to participate in.
EVENT SPONSORSHIP PROGRAMME
We have designed two different programmes for our event sponsors, namely the Main Sponsor Programme and Premium Sponsor Programme.
1. MAIN SPONSORS
The level of sponsorship will be evaluated based on a case-by-case basis. The final decision will be undisputedly made by the management committee. However, the following can serve as a guideline for a Main Sponsor:
- Sponsorship of Tangible Items and/or, - Sponsorship of Discount/Cash Vouchers (Full or partial coverage)
The following provides the details of the publicity effort outlined in the Main Sponsor Programme:
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
1.1 Pre-event
A picture of each sponsored item will be posted on the ABC Facebook Page. This page will serve as our event publicity platform. It will allow our undergraduates to take a peek at the items which they would be receiving on the day of giveaway.
Links to the sponsor’s website and official Facebook pages can also be included as captions under the pictures. This serves as an avenue for prospective sponsors to garner additional feedback and gather undergraduate’s interests on their product.
An event poster featuring corporate logos of our participating sponsors will be circulated around the school a week prior to the event.
1.2 On-site
A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration:
Additionally, on the day of the event, there will be a photo booth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 3 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media.
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
1.3 Post-event
An e-poster featuring our participating sponsors will be sent to all NBS undergraduates’ official school email, after the successful completion of the event.
Similarly, on the ABC Facebook Page, photographs taken on the actual day will be posted and participants will be tagged. Sponsors can also request to post one advertisement on the page. This help to reinforce our publicity effort by bringing it into the online social media platform.
2. PREMIUM SPONSORS
The following can be served as a guide for prospective Premium Sponsor:
- Cash Sponsorship of more than $700 and/or, - Sponsorship of Tangible Items and/or, - Cash Vouchers (Full Coverage)
The Premium Sponsor Programme includes ALL publicity efforts listed under that of the Main Sponsor Programme, in addition to the following:
2.1 On-site
A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration:
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
There will be a games station at the end of the queue where students can participate and stand a chance to win additional sponsored items. The logos of the participating sponsors will be placed around the games board and each sponsor will be assigned to specific scoring sections. Students will be able to win these additional sponsored items when they hit the corresponding scoring sections. This aims to increase brand awareness for sponsors through an interactive and fun game.
Additionally, on the day of the event, there will be a photobooth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 5 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media.
Also, a banner would be placed at the start of the queue, providing special mention to the respective sponsors.
Before the event, students will be notified that those who wear the signature maroon NBS t-shirt will stand a chance to take part in a lucky draw. The prizes given out to the winners of our lucky draw will include items from our premium sponsor and annual sponsor only, thereby drawing exclusive attention to the sponsored items.
2.2 Post-event
Instead of one e-advertisement, premium sponsors can request to post up to three advertisements on the ABC Facebook page.
Premium Sponsors are invited to include their corporate logo along with a short write-up about their company in the advertisement. This will help our undergraduates to gain a better understanding of our premium participating sponsors.
3. ANNUAL SPONSORS
The following can be served as a guide for prospective Annual Sponsor:
- Cash Sponsorship of more than $5000 and/or, - Sponsorship of Tangible Items and/or, - Cash Vouchers (Full Coverage)
The Annual Sponsor Programme includes ALL publicity efforts listed under that of the Premium Sponsor Programme, in addition to the following:
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
3.1 On-site
A coloured and laminated poster (A4 sized) will be displayed at the item collection table. The picture below provides a rough illustration:
There will be a games station at the end of the queue where students can participate and stand a chance to win additional sponsored items. The logos of the participating sponsors will be placed around the games board and each sponsor will be assigned to specific scoring sections. Students will be able to win these additional sponsored items when they hit the corresponding scoring sections. This aims to increase brand awareness for sponsors through an interactive and fun game.
Additionally, on the day of the event, there will be a photo booth where students can take free photographs with the props provided. Premium sponsors will have their company logos printed on 5 of the props for students to take photographs with. The photos will then be uploaded to our ABC Facebook Page. Students would also be highly encouraged to share it on their social media platforms. This will spread brand awareness for sponsors through the promotion of brand names and products through social media.
Also, a banner would be placed at the start of the queue, providing special mention to the respective sponsors.
Before the event, students will be notified that those who wear the signature maroon NBS t-shirt will stand a chance to take part in a lucky draw. The prizes given out to the
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
winners of our lucky draw will include items from our premium sponsor and annual sponsor only, thereby drawing more attention to the sponsored items.
As an added bonus, there will be an activity known as the “Special 30” where only items from our annual sponsor will be given out to the students. The event’s emcee will be highlighting the activity, and event facilitators will prompt queuing students to take photos with the sponsored product in order to win the item. The activity will go on for an approximate half an hour and our annual sponsor can gain added and exclusive recognition for their item.
3.2 Post-event
Instead of one e-advertisement, annual sponsors can request to post up to three advertisements on the ABC Facebook page.
Annual Sponsors are invited to include their corporate logo along with a short write-up about their company in the advertisement. This will help our undergraduates to gain a better understanding of our premium participating sponsors.
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
Sustainability the continuous partnership we want to forge
OTHER UPCOMING EVENTS FOR ACADEMIC YEAR 14/15
1. OVERVIEW OF UPCOMING EVENTS
Other than the Semester 1 Examination Welfare Pack Giveaway, our club will be organising several other social and academic events. We have consolidated a summary of these events below for prospective sponsors who may be interested.
S/N Event Date
1. Surprise Events October 2014 and throughout the academic year
2. NBS Week January 2015
2. DESCRIPTION OF UPCOMING EVENTS
The following give as detailed description of all the events, which the committee will be organising this academic year.
S/N Description Date Sponsorships
1 Surprise Events Surprise Event will be held spontaneously over the cause of the academic year. The main purpose of the surprise events is to improve the welfare of NBS students and allow campus life to be more vibrant. More details about future surprise events will be provided at a later date.
The surprise events will be planned in a manner that it would be totally unexpected by the student population. One of such events may take the form of surprise giving out of balloons, for
Ongoing through the year
- Food - Post-its - Balloons - Cash - Cash Vouchers/
Discount Vouchers
- Others
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
instance during Valentine's Day.
Also, due to the fact that it would be unexpected by the students and that it could happen at any time and place, this injects a level of uncertainty and anxiety amongst the students, making their NBS life more exciting.
2 NBS Week NBS Week is a 2 - 3 day event, during which students will be able to enjoy vibrancy of the NBS campus life through a large-scale carnival-styled event, featuring games and entrepreneur stalls. It seeks to encourage NBS undergraduates to celebrate their association with the school.
This academic year, the club plans to increase the scale of this event. This can be done so by having a larger area for flea market. The different stores will be opened to aspiring student entrepreneurs at affordable rate. There may be a component of awarding the best-performing entrepreneur, as an incentive for all store tenants to create vibrancy in the event.
Also, the club aims to brand this flagship event as the yearly event where all NBS students, including NBS Alumni, can come together to celebrate NBS.
Jan 2015 - Prizes - Cash - Cash Vouchers/
Discount Voucher
- Others
NANYANG TECHNOLOGICAL UNIVERSITY ACCOUNTANCY AND BUSINESS CLUB
c/o One Stop @ SAC, Academic Complex North 50 Nanyang Avenue, NS3-01-03, Singapore 639798
http://clubs.ntu.edu.sg/abc
VOICE | VALUE | VIBRANCY
HOW TO JOIN US
We sincerely would like to confer with potential sponsors on how we can identify any opportunities resulting in a partnership. If you have any queries or comments concerning this proposal, please do not hesitate to contact any of us
Cheh Yi Zuo Email: [email protected] Contact: +65 9750 2252 Elissa Chan Yi Ling Email: [email protected] Contact: +65 9652 9389
Chew Yun Jin Email: [email protected] Contact: +65 9839 3026 Nicole Tay Rui Min Email: [email protected] Contact: +65 9836 2121
Thank you for your kind attention and your positive reply to this project would be much appreciated.