vocord facecontrol facecontrol... · Схема работы системы 3 4 1 4 during 1 second...
TRANSCRIPT
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About VOCORD FaceControl
VOCORD FaceControl is non-cooperative biometrical facial recognition system,
operating “on-the-go”. It catches and recognizes faces of people, freely passing-
by facial recognition cameras.
Applications:
■ Detection of shoplifters in stores
■ Detection of loyal customers, VIP-service
■ Visitor’s statistics collection
■ “Typical way” of customers
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Security tasks
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Marketing tasks
• How to recognize
shoplifters before they
came into a store?
• How to prevent a theft in
a store?
• How to keep an eye on
all visitors?
• How to remember all
shoplifters?
• How can we manage all
these cameras?
• What is the age of our
customers?
• Who is doing shopping
during the morning and
who – on weekends?
• How many of them are
men, and how many are
women?
• How many people visit
our store every day?
• Who are our loyal
customers?
Guard Manager
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Security. Traditional solution
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Solution: To give all security guards pictures of suspects and make guards search for them.
Result: The guards are distracted from their main work, but still can’t find shoplifters.
The reason:
Humans can easily recognize only face of somebody they know well. Automated systems
recognize unknown faces more effectively than humans do.
Humans can’t work in multitask mode 24/7. If guards will be focused on facial recognition, they will
not pay enough attention to their actual work.
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Marketing. Traditional solution
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Disadvantages:
• Solves only task of visitor’s counting
• Low accuracy of counting
• Impossible to count unique visitors
• Does not provide any data about gender, age,
visit time etc.
Disadvantages:
• Impossible to control the quality of work
• High costs in case of long-term work
Counting of visitors based on photocells
Hiring of outsourced employees for
counting
1 2 3 4
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Innovative solution
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VOCORD FaceControl is automated facial
recognition system with function of age and
gender detection.
Based on innovative machine vision algorithms: recognition
“on-the-go” – 1 s.
Operates in fully automatic mode, 24/7/365
Mounting in existing store infrastructure without additional
constructions
Thought-out applications for security guards (alarm monitor
for on-line search and application for archive search)
Rich analytics and reports
Name: Jane Doe
Accuracy: 100%
Time: 11:05:21
Channel: Enter 1
Age: 25-35
Gender: Female
Name: Jane Doe
Checklist:
Employees
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Innovative solution
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Схема работы системы
3 4
1 4
During 1 second
Entrance of a store
Specially designed
cameras automatically
capture faces
1 2 All captured faces are
saved in archive
Matching of faces against
“black-lists”, age and
gender recognition
Operator’s workplace
Notification of operator
at “alarm monitor” in
case of match
How it works
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Functions
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Detection and capturing of faces in video stream
Matching of faces against databases (“black lists” and “white lists”)
Notification of operator in case of match
Archiving of all images of captured faces
Searching in archive by photo, date, time, place etc.
Age and gender recognition
Visitor’s statistics collection
Mobile apps
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VOCORD FaceControl for security
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Detects black-listed persons and notifies security guards
Allows to search in the archive by photo, time, place etc.
Collects high quality images of all visitors in archive
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VOCORD FaceControl for marketing
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Automatically recognizes:
Gender of visitors Age of visitors Quantity of visitors
Loyal customers detection
VIP-clients detection
^__^
Emotion recognition
Examples of the report
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Frequency of visits
Newcomers and returning visitors
Number of visits (day&hour)
Age and gender of visitors
Top-10, Top-20 (etc.) of regular visitors
Etc.
System doesn’t collect any personal data
Examples of the report
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Examples of the report
Visits Visitors New visitors
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Business values
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For security:
Reduction of losses caused by theft
Help in the incident investigation
For marketing:
Improving of service quality
Definition of the target audience
Optimization of advertising costs
For lessors and owners:
Improving of financial returns from leasing due to substantiated data about attendance
and additional services for tenants.
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Implemented projects
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Other projects: Ryazan “Safe City”; Ryazan-1 and Ryazan-2 Railway Stations, bus station;
Metro of Samara; "Mytishchi“ station (Moscow area); "NOVATEK“ business center and others.
Leroy Merlin, Moscow chain; Baucenter (Do-It-Yourself store in Kaliningrad city):
Security tasks – search for “professional shoplifters“
Large shopping center, Moscow area:
Marketing Analytics - recognition of gender and age of visitors
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Advantages
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High recognition accuracy >96% in real conditions.
Cameras with in-built facial detection VOCORD NetCam4 cameras are specially designed for facial recognition. It’ s able to
capture simultaneously up to 16 high quality images of faces in one frame. It provides
lower bandwidth requirements and reduces server’s load.
Integration with third-party systems Access control, CRM and others.
High speed recognition It takes less than 1 s to give an alert to an operator in case of match.
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Operator’s interface
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Types of reports
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Attendance - Summary Report
The ratio of New vs Returning visitors
Number of visits by weekdays
Sex and age of visitors
Loyal visitors (Top-10, Top-20 etc.)
Number of visits by the hour
All reports are highly configurable. The system does not collect any personal data.
Company profile
Since 1999 on the security market
Technological leader in smart video surveillance and image recognition (ALPR and Facial biometrics)
Compliance with ONVIF open international standards
Resident of Skolkovo Foundation, participant of Russian biometric society
More than 120 employees (~80% - engineers and developers)
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