AboutVivian Wang and Ingrid Chen of Viv&Ingrid have just opened their first retail boutique,

Viv&Ingrid at Oxford Hall. A fine gifts boutique located in the heart of downtown Berkeley, the boutique sells the Viv&Ingrid jewelry line, as well as covetable home fragrance products, bath

and body care, office supplies, personal accessories and more. Vivian and Ingrid’s current favorites include Saipua soaps, Linnea’s Lights candles, Further body and home products,

John Robshaw scarves, BKR water bottles and Maison Bouche chocolates.

The Viv&Ingrid jewelry line was launched in 1999. Since then, the brand has become an established fashion accessories company that has been featured in hundreds of publications including Vogue, Harper’s Bazaar, InStyle, Elle, Women’s Wear Daily and on the covers of O

Magazine, Self, Lucky and Seventeen. The jewelry has also been featured on television and in films, international fashion shows and more. Celebrity fans include Jessica Alba, Sandra

Bullock, Molly Sims, Uma Thurman, Alicia Keys, Rachel Bilson and Jewel. The line is sold in stores domestically and internationally, with retailers in Japan, the United Kingdom, Mexico,

Canada, Singapore, Australia and Taiwan.

In 2008, the company, along with the owners, were featured in a national advertising campaign for Visa business card. Viv&Ingrid was also part of a national billboard campaign for Visa.

Opening DateJuly 2011 (hard opening)

OwnersVivian Wang & Ingrid Chen

Vivian and Ingrid met as young girls and remained close friends through adulthood. Both graduated from UC Berkeley, making Oxford Hall the perfect location for their first retail store. Vivian graduated with a business degree and Ingrid received her BA in Physiology, and later her

MFA in Fashion Design from the Academy of Art University. Vivian’s free-spirited flair combined with Ingrid’s refined detailing has created a new philosophy in accessible luxuries for

the modern woman.

Store DescriptionViv&Ingrid at Oxford Hall is a chic, London-inspired shop in the Oxford Hall building, a

historic property directly across from the UC Berkeley campus. A charming scalloped awning welcomes shoppers and a black and gold lattice print rug softens their step. The main

display case, housing the Viv&Ingrid jewelry collection, is covered in a girly, vintage wallpa-per. High ceilings and watery blue walls create an airy, light atmosphere that is completed with a tufted settee and mirrored end tables. The centerpiece of the shop is an antique gold and crystal chandelier that casts a beautiful, soft light. Fixtures like crystal hooks, metallic

gold mirrors and vintage displays complete the charming atmosphere.

Brand NamesJewelry: Viv&Ingrid

Bath & Body Care: Further lotions and soaps, Lafco soaps, Musgo Real men’s body care, Rosebud Perfume Co. lip balms, Royal Apothic perfumes and hand creams, Saipua soaps

Beauty: Butter London nail polishCandles: Linnea’s Lights candles, Voluspa candles and diffusers

Candy: Maison Bouche chocolates, Mehlenbacher’s TaffyCards: Austin Press, John Robshaw, Laughing Elephant, Mr. Boddington’s Studio

Children: Andreas Linzner stuffed animalsOffice supplies: Jonathan Adler for Lifeguard Press note cubes and file folders, JPT America

paper clips, Kikkerland pens and pencils, Laughing Elephant notebooks, Midori nesting boxes, Moleskine notebooks and planners, Roost pencils, pens and photo frames, Russel and

Hazel notecards and pencil cases, Thomas Paul journalsPersonal Accessories: BKR water bottles, Famille Summerbelle tote bags, John Robshaw

scarves, Jonathan Adler water bottles, Stephanie Johnson cosmetic bags

Websitewww.vivandingrid.com/oxfordhall

Location/ContactIn downtown Berkeley directly across from the entrance to the UC Berkeley campus

2142 Oxford Street, Berkeley, CA800-231-1878

HoursTuesday-Saturday 11:00 am to 6:00 pm, closed Sunday and Monday

Accepted PaymentsCash, Visa, MasterCard, and American Express

Viv&Ingrid at Oxford Hall2142 Oxford St.

Berkeley, CA 94704

Press Inquiries: Ruby Press - Melissa Davis

melissa@rubypr.com510-540-0200