viv europe 2014 digital review

8/12/2019 VIV Europe 2014 Digital Review

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Review

May 20-22, 2014 | Utrecht, The Netherlands

www.viv.net

VIVEurope2014


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DigitalReviewVIV Europe 2014| May 20-22, 2014 | Utrecht, The Netherlands

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ContentsThank you for attending VIV Europe 2014 3

Rabobank-VIV Grand Eve 4

VIV Personality Awards 2014 5

Doing business at VIV Europe 6

Facts & Figures 7

VIV Europe Innovation Awards 8

Exhibitors news 10

Reactions from exhibitors 12

VIV Network Events 14

VIV Lage Landen-Dag 15


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Thank you for attending VIV Europe 2014VIV Europes success was typically a joint effort. In fact, I thinkit was founded especially on the confidence of the industry

in creating and investing in a world expo which would bringeveryone together at an important time for the future ofanimal protein supply and demand. Our job as organiserswas to make sure everyone was welcomed and given everyassistance in their visit.

Compact and comfortableRight from the start, our focus had been to create the best pos-sible business environment for professionals from the industriesof poultry, pork, feed, meat and fish. That focus resulted in aninternational event that was business-like, compact, comfortable,informative and more welcoming than any other event in thepast.

Networking and matchmakingFor the first time at VIV Europe there were opportunities for peo-ple to meet informally in smaller groups at networking sessions,dedicated to specific countries and regions in Africa, China andLatin America. An invitation for visitors to take part in a specialday of field trips to locations in the Dutch poultry, feed and pigsectors, received positive response as well.

Sustainability and efficiencyThe speakers in our conference programme did an excellent

job of emphasising both the opportunities and the challengesthat lie ahead for animal protein production around the world.

Sustainability is essential and a calculation showed us that pro-ducing poultry and fish can be as sustainable as the productionof a crop such as cashew nuts in terms of use of resources. Butthe need for efficiency was underlined in the same context. Just afew of the important topics that were discussed at VIV Europe.

With 20,212 visitors from 136 countries and almost 600 ex-hibiting companies VIV Europe could have been called VIV World.

I would like to thank everyone involved for making it sosuccessful.

Planning has already started for the next VIV Europe, which willreturn to Utrecht in The Netherlands in June 2018. On behalf ofthe VIV Worldwide team I am looking forward to welcome youthere!

Ruwan BerculoProject Manager VIV Worldwide


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Rabobank-VIV Grand EveThe evening before the opening day of VIV Europe, theRabobank-VIV Grand Eve took place. An exclusive network

event for CEOs, Company Owners, Directors, GovernmentOfficials, Presidents and Chairs who are active in the productionof animal protein worldwide; from feed to meat.

One of the keynote speakers was Mr Adjiedj Bakas, the mostfamous trendwatcher of the Netherlands. He presented inspiringinsights in the Future of Food, with an overview of food mega-trends throughout the globe.

Click herefor more information about Mr. Bakas.

Another imprtant keynote speaker was Dr. Aalt Dijkhuizen,President of the Dutch topsector Agri&Food. With his presentation

High-productive and efficient agriculture: a sustainable approach?!Dr. Dijkhuizen secured the audience of an eye opening evening.

Click hereor on the image below to see the complete series ofslides of his presentation.

Presentations at VIV Europe

An important part of the programme at VIV Europe 2014 wasthe wide variety of presentations.Click here to find a selection.

Mr. Adjiedj Bakas

Dr. Aalt Dijkhuizen


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VIV Personality Awards 2014Four highly respected personalities who have left their prominent and unique mark on different aspects of the industry, wereawarded during the Opening Conference of VIV Europe.

Dr. Piet SimonsInternational Poultry ProductionVIV Poultry Personality 2014For his PhD thesis, Dr. Simons pioneered the study of egg-shellproblems by examining the structure of the shell through thethen new technology of electron microscopy. He progressed frombeing president of the Dutch branch of the Worlds Poultry ScienceAssociation (WPSA) to the presidency of the world associationbetween 1992-96. Since 2008 he has been an Ambassador forthe Dutch Poultry Centre.

I kept some hens myself as a small boy and chickens becamemy life. Dr. Piet Simons

Otto van TuijlInternational Hatchery PracticeVIV Breeder Personality 2014Otto van Tuijl started his career in the poultry industry in 1970and has gained extensive international production experienceas well as technical service expertise in Europe, the MiddleEast, Africa and South America. Today he is technical director ofAviagen EPI.

Although I planned to retire last April this year, I now havedecided to keep working for another 3 years. It is still veryexciting! Otto van Tuijl

Jack HazenbroekInternational Meat TopicsVIV Meat Personality 2014Coming from a family of poultry processors, Jack Hazenbroekremembers as a 5-year-old helping his father to take chickens tothe market. Later, he worked in processing plants and on farms inAustralia and the USA before returning to Holland to start his ownmachinery enterprise. By 1986 his Systemate Holland poultry pro-cessing systems company was the worlds largest manufacturer ofautomated cut-up lines.

Even as the business evolves, the people in it are still the bestpart. Jack Hazenbroek

Nigel HorroxVIV uvre Award 2014Nigel Horrox, owner and publisher of Positive Action Publications,received a special uvre award from VIV Worldwide projectmanager Ruwan Berculo in recognition of his contribution to theinternational development of the poultry sector. Nigel Horroxhas worked with poultry since graduating in veterinary medicineat the University of Edinburgh, Scotland, in 1976. In addition tohis expertise in poultry health, food safety and microbiology, hehas been a consultant to poultry companies in Asia and Africaand will be the next president of the Worlds Veterinary PoultryAssociation.


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Doing business at VIV Europe

Zheng Chang Sabrina Sheng

Thank you for your warm hospitality during our recent visit to your wonderfulcity. I would also like to thank you for your kind support. My delegation and Iwere overwhelmed by the enthusiasm expressed by the organization, that wasamazing!


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Facts & FiguresVisits by region

Australasia

Asia

Africa

South/Central America

North America

Middle east

Eastern Europe

Western Europe

Netherlands

113

1,765

1,068

384

337

2,733

2,823

5,207

5,625

0.6%

8.7%

5.3%

1.9%

1.7%

13.5%

14%

25.7%

27.8%

i l

i l i

i l l l i i

l i

l

i i

i i i i

i i i l l il

i i li i i

i i i i i l l i

i i

l i i

i l l

li i

i

l l

i

i

l

i ll

What is the main activity/sector of your company?

%

i

i

l l

i

l

l

i i i

i i

i l i

i l i i i

l

Other:

National, local authorities

Large scale integrated company

Research/consultancy

Veterinarians

Other distribution/trade agencies

Distribution/wholesale/retail/trade of meat (products)

Farm/industry equipment suppliers/distributors

Feed ingredients, additives and animal health companies

Meat (further) processing companies

Meat slaughtering companies

Agricultural farms

Egg handling/processing company

Fish farms

Cattle/calves meat farms

Dairy farms

Pig farms

Poultry farms

Feed mills

11%

0.9%

1.1%

3.5%

4.6%

3.8%

1.6%

9.6%

18.1%

1.4%

3.7%

1.5%

5.1%

0.2%

0.5%

1.4%

2.9%

22.1%

7.2%

Do you have concrete investment/buying plans?

l i

i

i

l i

i

i l

l

No

Yes

63.7%

36.3%

i

i l

i l l l i i

l i

l

i i

i i i i

i i i l l il

i i li i i

i i i i i l l i

i i

l i i

i l l

li i

i

l l

i

i

l

i ll

What is your job function?

Other

Consultant

Nutritionist

Veterinarian

Researcher

Farmer

Farm owner

Marketing/sales manager/representative

Technical manager/engineer/technician

General manager

16.6%

4.4%

1.6%

2.6%

2%

2.6%

5%

19.7%

14.8%

30.6%

i l l l i i

l i

l

i i

i i i i

i i i l l il

i i li i i

i i i i i l l i

i i

l i i

i l l

li i

i

l l

i

i

l

il l

In which sector are you interested?

Fish / SeafoodDairy

Meat (Cattle / Calves)

Pigs

Poultry

21.3%31.3%

33.4%

39.7%

87.2%

l

i i i

i i

i l i

i l i i i

lll

i

In which products are you interested?

i

i

l l

i

l

Fish/seafood processing, seasoning, packaging, handling, refrigeration

Milk processing, refrigeration

Milking equipment

Waste water treatment

Laboratory, testing equipment and services

Logistics & handling

Knowledge transfer / consultancyEgg processing, packaging, handling, refrigeration

Meat processing, seasoning, packaging, handling, refrigeration

Slaughter equipment

Animal housing & farm equipment

Animal Hatching/Incubation

Animal breeding

Animal health

Feed

Feed ingredients/additives

Industrial feed, grain & raw material processing equipment

4.4%

4.3%

5.5%

15.4%

16.3%

17.7%

18.4%23.7%

18.1%

19%

32.6%

19.8%

25.4%

41.4%

34.6%

40.2%

42.6%

Visits Exhibition :Visits Conferences and seminars :

Tuesday: Wednesday: Thursday: Total:7,323 8,326 4,565 20,214590 562 70 1,222


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VIV Europe Innovation AwardsUnique at VIV was the introduction of the Innovations Gallery to feature new products for the industries producing animal proteins.At its prominent location at the Centre Court, the Innovation Gallery was a showcase of ground breaking products and systems,which all were nominated for the VIV Europe Innovation Awards. Votes cast online and by visitors during the first 2 days of the

show helped to decide which out of 43 nominated products would win the shows prestigious Innovation Awards. These awardswere in 4 categories.

SmartWeigher lineby Marel Stork Poultry Processing

Show winner and winner category ProcessingThe winner in the Processing category and also the Showwinner (highest number of votes of all innovations presented)

was Marel Stork Poultry Processing, with its SmartWeigherline for accurate grading and distribution of broilers at thehighest possible processing speeds. The line includes a newlydeveloped turning shackle as well as re-designed unloadingstations to ensure consistently correct operation at the highestline speeds and a vision system incorporating the latest inimage capture and data processing techniques.

Click here for more information.

Lipid Evaluation Testby Kemin

Winner category Health and NutritionKemin took the prize in the category Health and Nutrition withits Lipid Evaluation Test that provides feed formulators witha nutritional profile of sources of oils and fats for poultry and

livestock diets. Profiles from the novel test contain the appar-ent metabolizable energy (AME) value and oxidative statusof the source of lipids as a direct assessment rather than thenutritionist needing.

Click herefor more information.


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VIV Europe Innovation Awards (continued)

Fortica touch-screen poultry computerby Hotraco Agri

Winner category Farming and HousingIn the Farming and Housing category, Hotraco Agri won withits Fortica touch-screen poultry house computer that givesthe user complete control over all housing processes such asclimate, feed and water, egg flow and animal weighing. Thecomputer can be set up in any language - even Chinese. Its

fully intuitive touch-screen can be customized by the user andis similar to a smartphone or tablet interface. A 3D overviewof the housing can be compiled with the aid of clear symbols.


HatchCare systemby HatchTech

Winner category Hatching and BreedingThe category for innovations in Hatching and Breeding waswon by HatchTech with its HatchCare system for higher hatch-ability rates and better chick quality, in which a key feature isthe early feeding of the newly hatched chicks. These enter aspecial basket through open spaces in the hatching tray andare provided with troughs supplying them with enough feedfor 24-26 hours together with water via drinking gutters.


Click hereto find all nominations for theVIV Europe Innovation Awards.


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Exhibitors news

Pas Reform signs contract for Spanish greenfield hatchery

Grupo Uvesa, one of Spains leading broiler integrations, is tobuild its new green field broiler hatchery with the most ad-vanced SmartPro single stage incubation, climate control andhatchery automation systems from Pas Reform. Pas Reformsigned the contract at the stand during VIV Europe.

CEO Bart Aangenendt: Unique about this green field hatcheryis that its comprehensive automation is included in the hatch-ery, besides the Pas Reform hatching machines. In addition,

Pas Reform is designing and installing an HVAC (climatecontrol) system, including a hatchery-specific heat recoverysystem, to maximise efficiencies and reduce costs whilemaintaining biosecurity throughout the facility and creatingan optimised environment for producing high quality day oldchicks. We aim to have the new hatchery ready for chicks in

June 2015.

Muyang becomes FAMSUN

At VIV Europe, Muyang launched their new name: FAMSUN.The new name fits the international aspirations of the compa-ny, that originates from China, tells Mr. Liu Guangdao, Directorof FAMSUN. Currently, FAMSUN has customers in 102 countriesand offices in 40 countries. In the Netherlands, the companyappointed DMT as a new service partner, as FAMSUN recogni-ses the importance of service in Europe. FAMSUN envisions to

contribute to a green and healthy supply chain from farm totable, together with its customers. To realise this, they striveto become an integrated solutions provider. The name FAMSUNoriginates from famous, farm, family and sun.

Mr. Bart Aangenendt

Mr. Liu Guangdao


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Exhibitors news(continued)

Van Ravenhorst transfers truck to MoyPark

At the stand of Carrosseriebouw van Ravenhorst, theywere greeted with a big smile from two of their customerson Tuesday. Its not every day that they get to meet theircustomers from Australia in person, and VIV Europe was the

ideal moment to plan a trip to the Netherlands. VIV Europe isimportant for personal contact with our international custom-ers. Therefore we seize this opportunity to create special mo-ments, like a key transfer for one of our custom-built trucks forMoyPark. says Marijke van Harskamp. MoyPark bought thehigh quality trailer to transport their grandparent stock, andfound Van Ravenhorst as the supplier to fulfil their demandsconcerning cooling, ventilation and hygiene.

Ommat/VSC and Salmet International join forces

On the 21st of May during VIV Europe, Ommat/VSC and SalmetInternational signed a strategic exclusivity representationagreement. The Ommat Group, based in Saudi Arabia, is aprominent producer of broiler day old chicks and commercialbroilers. With this representation, Ommat/VSC will representSalmet International on an exclusive basis in the Kingdomof Saudi Arabia, Egypt, Sudan, Kuwait, United Arab Emirates,Bahrain, Qatar, Yemen and Oman. To offer existing and futureclients quick access to spare parts, Ommat/VSC have estab-lished a spare part warehouse in Jeddah. Selmat and Ommat

will implement a technical support team for the Middle East.

Click herefor more news from exhibitors.


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Reactions from exhibitorsHatchTech Joost ter HeerdtFor innovative companies like ours, it is important to showcasenovelties at an appealing venue, visited by a huge number of

national and international guests. VIV Europe 2014 has highlyexceeded our expectations not only because of its huge numberand quality of visitors, but even more so by their sincere interestand enormous enthusiasm. There is no doubt that we will beback in 2018 for another fantastic VIV Europe!

Jansen Poultry Equipment Mari van GruijthuijsenI want to thank all visitors from throughout the globe for theirgreat attendance. We can be proud of the fact that VIV Europe2014 has been such an outstanding meeting point for the com-plete poultry community.

Walinga Inc. Paul Broekema

Allow me to compliment VNU Exhibitions for their thoroughpreparation and execution to perfection of this world class event.Walinga enjoyed three good days that produced a continualstream of prospects, facilitated a professional forum for our meet-ings as AgriMEXICO group and individual companies, from wherewe will now pursue the many leads and ultimately embrace themany business opportunities generated. Thank you and we lookforward to the 2018 edition.

Pas Reform Hatchery Technologies - Henry ArtsOur booth has been very busy each day. This is not a showwhere we typically make deals at but one pleasant surprise isthat we closed one A very big one!

Kuhl - Carlos de MagalhaesThe show has much improved from 2010. This edition was asuccess for us with much activity and good traffic. We had qualitymeetings with middle and upper management and the network-ing opportunities were extremely helpful, as we met with oldacquaintances and made new ones.

Hendrix Genetics Arian GrootVIV Europe 2014 is truly an international poultry event, withhigh quality visitors and decision makers from the leading poultrycompanies from all over the globe.

Ottevanger Milling Engineers Erik OttevangerWe had the pleasure to meet our long lasting relationships andto start new ones. The central reception at the Centre Court in

hall 9 was professional and made our visitors feel welcome. VIVEurope gave us a good opportunity to present our own productsas well as the products within our group of companies. Lookingforward to the next edition in 2018!

NAFTC - Anshul Madan, Manager Dutch Dairy ClusterOur delegates got extensive insights in the world of poultryand the technologies available for running their business moreefficiently. For most of them the visit to ViV was considered as aneye opener to take their businesses endeavours to a next level.They are keen to adopt the displayed technologies and advicefrom the respective experts. Additionally they were excited aboutthe great networking opportunities available at VIV Europe.

SKOV - Stig Veis JrgensenYou have managed to make this edition of VIV very internation-al. We made a lot of new contacts, several from new markets.

Efeedlink Motomi YangFour years of hard work and continuous effort put together topresent a world class international event. Apart from the wellarranged halls, seminars, award presentations and qualified vis-itors, I am most impressed with the hospitality within the centrecourt and of course, the various networking cocktails. A total andcomplete concept beyond trade show organisation!

DaeHo Co., Ltd. - Hyung Ho LeeWe just started to enter the global market, and VIV Europe is ourfirst international show that we participated. We met pretty goodbuyers from Egypt, Pakistan, Iran, Kuwait, etc.

Multi Choice SDN, BHD (Malaysia) - Ms. Karen Ongand Mr. Tab Huck LengAt first we only expected brand awareness in this Europeanevent, because were a very new player in this market. But wevenot only met our expectation here, weve got the orders as well.The organisation was quite good and we scored 7/10 for thisshow.


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Bio Proton (Australia) - Mr. Hennik HellersI met a lot of international visitors here and some good distrib-utors. Ive found opportunities to extend my business here. Therewas a very good atmosphere, convenient transportation and Ireally hope to get back next time.

PTN New Zealand - Steve Cottam

Its a high quality show. Ive met my expectations during myexhibit and scored an 8/10 for this event.

WAWASAN Agrolipids SDN BHD (Malaysia) - Mr. Low Moh SingWe would like to explore the EU market. Although we are indairy business and poultry is the majority at VIV Europe, we metsome potential clients.

Zagro Singapore Pte Ltd - Sru Harmen Amiel Pahm HartantyoIn the exhibition Ive met new clients from Africa and CIS andthey were quite potential! The show is better than the previousone.

Prime Equipment Group - Joe GasbaroVIV Europe helped us launch a new waterless skinner specificallydesigned for the European market. It also let visitors know whowe are and that we provide complete vertically integrated plantsolutions. During the show we received 15-20 leads which willhopefully add up to a few orders!

E-TEK - Laura AlatorreThe show has been constantly busy and with 51 current leadsits been successful. We found at least 3 companies that want todistribute our machine due to its efficiency and convenient price.Most prospects are even willing to give us a down payment toship our machine which lets us know they are serious about the

business. Weve seen visitors from all over this week but majorityfrom Sudan, Morocco, Saudi Arabia, Chile and Argentina.

M.S.D.- Jonathan PerkinsOverall Ive been really pleased and weve had a very goodshow. From previous editions I can see improvement and theshow is going in the right direction. It s more B2B than agriculturenow-the customers arent small farmers but are quality. Initiallywe werent going to exhibit but last minute we changed outminds. Im really delighted I can go back to my boss with thegreat results.

Vi-Cor - Heidi RonneyVIV Europe has been fantastic! The first two days were phenom-enal and we were constantly busy meeting many quality distribu-tors along with our existing distributors throughout the EuropeanUnion and Middle East. We even met visitors from some of ourweaker markets in Poland and France which was terrific!

U.S Poultry & Egg Association John StarkeyThe show is mutually good for IPPE & VIV and this edition provedto be successful for us as we advertised for the 2015 edition ofIPPE. The show brings top management from pools under oneroof. We brought a few chairmen so they could experience theshow first hand.

Morris HatcheryThis has been one of VIVs best events with good visitors thatinquire and know deals. Mostly you meet the CEOs and Owners.

Insta-Pro -Karl ArnoldThis was our first time at any VIV event and we would rate the

show an 8. There was a constant flow of people asking for quotesand interested in learning about the product. Most companiesthat stopped by were small businesses but they had buyingpower. The majority of our visitors were from Africa and someMiddle East.

Big Dutchman International GmbH - Andreas BskeThe show was well attended, despite the bad market environ-ment. We were impressed by the high quality of visitors thatattended the show, especially originating from the regions ofAfrica, Asia and the Middle East.

Van Gent

VIV Europe gave us new international contacts. An exhibition wewill never forget!

Veit ElectronicsVIV has met our high expectations, we couldnt imagined itgoing better! The guidance from VIV along with the logistics werevery good as well.

VIV Europe on social media

During VIV Europe 2014 you were live updated with ourSnipperwall. Videos, pictures and tweets with hashtag

#VIVEuror #VIVEuropeappeared in realtime right on yourscreen and on screens at the exhibition.

Couldnt attend VIV Europe 2014? Or want to relive the experi-ence? Visit the VIV Europe Snipperwall!


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VIV Network EventsIn addition to the trade show, the conferences and seminars, there was also plenty of room to network on a different level than onthe exhibition floor at the several VIV Network Events. Doing business while having a nice dinner or cocktail the perfect setting tobuild valuable relationships.


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VIV Lage Landen-DagEspecially for all of our Dutch speaking visitors, the VIV LageLanden-Dag (the VIV Netherlands-Day) on Thursday May 22ndpresented a full programme completely in Dutch, containing

a conference which provided a complete and renewed under-standing of entrepreneurship, future-proof developments ininternational trade and investment opportunities for poultryfarmers. In the afternoon this conference was followed by asymposium about the innovations in animal feed and the an-nouncement of the winner of the prestigious Molenaar Award.

This year the Molenaar Award went to Leo den Hartog, DirectorResearch & Development at Nutreco. According to the jury, DenHartog is not only a national and international figure head for theindustry, but he is also actively combining innovation, researchand practice.

Vakgroep Pluimveehouderij LTO/NOP- Alex Spieker

The Netherlands has made a strong impression on VIV Europe2014. Many innovations were on display of which various

were Dutch made, making the trade show very interesting forthe Dutch poultry farmers.


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Single bird processing in Thorne

an agreement to establish a new show plant in Thorne. We

look forward to showing customers this reference plant that

DK-8380 Trige Denmark Tel +45 86 23 14 55 Fax +45 8 6 23 14 44 linco@baa der.com www.baader.com

Follow us at LinkedIn and stay updated

about our new show plant in Thorne and

Thank you

Dank u

in

(Advertisement)


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VIV Europe 2014 welcomed thepresence of the delegations

arranged by VIV & partners from:

Algeria

China

Egypt

Ethiopia

India

Indonesia

Iran

Japan

Libya

Malaysia

Mexico

Morocco

Myanmar

New Zealand

Nigeria

Russia

Saudi Arabia

Sudan

Thailand

Tunisia

United Statesof America

Uzbekistan

Vietnam

Yemen


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WorldwideIndustry Partners


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WorldwideMedia Partners


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Strategic Partnership for the organization of WPC 2016 and

VIV China 2016 in Beijing.

VIV WorldwideCalendar

2014 - 2018

September 6 - 8, 2016Beijing, ChinaVIV China 2016

June 2018Utrecht, the NetherlandsVIV Europe 2018

September 23 - 25, 2014Beijing, ChinaVIV China 2014

March 11 - 13, 2015Bangkok, ThailandVIV Asia 2015

May 19 - 21, 2015Moscow, RussiaVIV Russia 2015

June 11 - 13, 2015Istanbul, TurkeyVIV Turkey 2015

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