viticulture and enology education center
DESCRIPTION
Lake Michigan College is creating an educational center that will serve as a catalyst for and complement to the growth of the wine, hospitality, and tourism industries in MichiganTRANSCRIPT
Viticulture and Enology Education Center
Lake Michigan College sees tremendous opportunity to grow Michigan tourism through the expansion of the wine industry. This program will provide locally-accessible college-level training and education in the business aspects of Viticulture and Enology, including sales, marketing, entrepreneurship, and logistics. We will grow the number of potential workers for the hospitality and tourism industries while increasing the number and quality of restaurants in the region.
We are pleased to share with you this important project and invite you to join the College in making this exciting new facility. Your support will help attract more of our region’s best and brightest to the wine, hospitality, and tourism industries, ensuring a vibrant future for Michigan’s Great Southwest.
Lake Michigan College is creating an
educational center that will serve as a catalyst for and complement to the growth of the wine, hospitality, and tourism industries in Michigan
www.lakemichigancollege.edu 2
Uncorking the potential of the region’s wine and tourism industries
The coming-of-age for Michigan wines through educationSouthwest Michigan has the right ingredients for a dynamic wine industry. As demonstrated in other communities, if this blossoming tourism and consumer product industry is to realize its potential, a professional training program must be in place; a program that develops the specialized workforce capable of launching the next phase of industry growth.
The marriage of passion and skill for the wine industry creates the perfect blend of quality and opportunity.
Wine regions that have had a meteoric
rise in wine cluster activity and related
tourism have the support of a local
community college training program.Proposed Viticulture and Enology Education Center
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A sign of the coming-of-age
for wine regions has been the emergence of a local community
college trainingprogram.
• In Walla Walla and the Finger Lakes there has been a local community college that developed professional training in all facets of the wine industry. This partnership ensured the availability of a highly skilled workforce as the demand for wine industry workers swelled.
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Walla Walla, WA
From 1997 – 2007, in the Walla Walla wine region in southeastern Washington, jobs in wine production and the tourism industry soared from less than 200 to nearly 1,100 local jobs. A recent economic impact analysis suggested this number will double in the next ten years.
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500
1,000
1,500
2,000
2,500
1997 2007 2017
• Michigan has an opportunity to become a wine tourism destination point. Wine tourism creates additional culinary and hospitality dollars to a growing industry in southwestern Michigan.
Finger Lakes, NY
From 2000 – 2008, the Finger Lakes Region saw the creation of 161 wineries, bringing an increase of 85% in tourist visits and 76% in spending per person in the region. Last year, the region hosted 5 million visitors spending $375 million in tourism.
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50
100
150
200
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New Wineries
% Increasein TouristVisits
% Increasein Tourist $’s
Total Spending in Millions
161
376
76 85
Wine Industry Employment Growth 1997 – 2017
Wine Industry Growth 2000 – 2008
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Viticulture and Enology Advisory PanelHas been established to guide Lake Michigan College in the establishment of this program. These individuals represent area agriculture, vineyards, and wineries.
• Domaine Berrien - Wally Maurer
• Fenn Valley - Doug Welsch
• Gravity Wine - Rockie Rick
• Karma Vista - Joe Herman
• LMS Wine Growers - Mike DeSchaff
• Michigan State University - Tom Zabadal
• Michigan State University - Stacey Rocklin
• Round Barn - Matt Moersch
• St. Julian - Dave Braganini
• Tabor Hill - Paul Landeck
• White Pine - David Miller
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Industry Interviews and Site VisitsConducted to assess Lake Michigan College’s potential to develop a program that could advance the winery industry in the region. The College chose 20 Michigan wine industry leaders for interviews, representing owners, growers, educators, and industry advocates. There was a collateral call for focused, hands-on training and education to prepare the workforce for jobs in the wine cluster, including certificates and degrees in viticulture and enology.
Interviews • Len Olson - Baroda Founders Wine Cellar • Dan Fette - Berrien County Community Development (Grant Funding) • Don Coe - Black Star Farms Winery • Tony Peterson - Contessa Wine Cellars • Wally Maurer - Domaine Berrien Cellars • Doug Welsch - Fenn Valley Vineyards & Wine Cellar • Rockie Rick - Gravity Wine • Mike DeSchaff - Hickory Creek Winery • Joe Herman - Karma Vista Vineyards & Winery • Jeff Lemon - Lemon Creek Winery • Linda Jones - Michigan Grape and Wine Industry Council • Tom Zabadal, Tom Smith, Randy Showerman, Kris Berglund - Michigan State University • David Anthony - Northern Sun Winery • Matt Moersch - Round Barn Winery • Dave Braganini - St. Julian Winery • Paul Landeck - Tabor Hill Winery & Restaurant • Doug Oberst - Twelve Corners Vineyards & Winery • David Miller - White Pine Winery • Jim Lester - Wyncroft
Site Visits • Michigan State University – Distillery and Spartan Cellars • Finger Lakes Community College • Walla Walla Community College
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The Viticulture and Enology program will provide employees to the more than 100 Michigan wineries which produce 1.3 million gallons of wine annually. The curriculum will focus on concrete, practical, performance-based training to prepare individuals for jobs in the wine cluster, including certificates and degrees in enology and viticulture. Lake Michigan College will develop an Associate in Applied Science degree in Enology and Viticulture. The program will include instruction in:
• Agricultural Chemistry • Basic Soil Science • Plant Physiology • Soils, Fertility & Management • Establishing a Vineyard • Business Management • Vineyard Maintenance • Plant Diseases & Insects • Science of Winemaking • Winery Operations Management • Wine Marketing
We must ensure a viable workforce as the demand for
wine industry workers swells –
Bob Harrison
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Budget1. Land Acquisition $02. Construction Costs a. Academic Classroom & Lab Spaces $1,530,000 (includes barn/warming kitchen) b. Wine Making Lab $ 826,000 c. Shop and Storage $ 80,000 d. Site Work (parking and access) $ 365,000 e. Design/Construction Contingencies @20% $ 560,000 f. Escalation @ 3% $ 84,000 g. Design Fees $ 325,000Total Construction Costs $3,770,0003. Summary of Soft Costs a. Rotating Vineyard $ 20,000 b. Wine Making Equipment $ 105,000 c. Vineyard Equipment $ 80,000 d. IT and Security Equipment $ 32,000 e. Academic Space Equipment/Furniture $ 58,000 f. Kitchen Equipment $ 150,000 g. Permit/Legal $ 50,000Total Soft Costs $ 495,000Total Project Costs $4,265,000
Design ConsiderationsThis complex is to provide space for the Lake Michigan College Viticulture & Enology Education Center. LMC is in a unique position to combine its wine program with those of hospitality and tourism.
The Center’s main purpose is to provide a state-of-the-art educational facility for LMC’s Viticulture and Enology Associate degree, a program that emphasizes hands-on experience in all aspects of winemaking and vineyard management. The Center houses classrooms and lab area; winemaking lab, aging rooms, wine storage, crush pad, bottling and labeling rooms.
The overall site development includes an adjacent rotating vineyard with vines in stages of production, the Mendel Center’s kitchen garden and in ground wine storage facility.
The reuse of LMC’s historic barn has an attraction for visitors to learn about wine making, tasting, and food paring is a special opportunity to integrate the Hospitality and Culinary Arts Program with enology. At the heart of southwest Michigan’s wine trails, just off I-94, the ability to offer light meals or catered events is a special feature. The center’s proximity to the LMC Mendel Center kitchens limits the need for a full service food preparation area.
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The coming-of-age for Michigan wines through education
The repurposing of Lake Michigan College’s historic barn will be an added attraction for visitors to the Viticulture and Enology program
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Crafting Southwest Michigan’s Economic Advantage
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The Viticulture and Enology Education Center is a College and Community InvestmentTo make the Viticulture and Enology Program a reality, the College has already invested $540,000 to create a temporary home for viticulture and enology programming within the Mendel Center. We seek additional community support from those who understand the vital role education plays in creating a vibrant wine tourism industry.
Transforming Lake Michigan CollegeThe construction of the Viticulture and Enology Center on Lake Michigan College’s Napier campus is part of a larger $7.5 million campaign to transform Lake Michigan College to meet the future needs of the region. We are working to ensure that our strongest industries have the talent and intellectual capital to make Michigan’s Great Southwest prosper. With the region’s help we can create a college that excels as a center for learning that will further the positive economic, social, and cultural evolution of Southwest Michigan.
Facility and program projects underway or completed include: • Construction of a new Residence Hall to attract and retain more students • New nursing labs and added programs in medical imaging • Transformation of 40 year old science labs to state-of-the-art labs and classrooms that even use 3-D • Created a new student activity center – the Hawk’s Nest • Starting a – first of its kind in the state – Baccalaureate Program in Energy Production Technology • Adopted programs to help our most at-risk students succeed in the classroom • Build the largest Early College program in Michigan. Students now graduating from college before
they graduate from high school
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“The Campaign for Tomorrow will change students’
lives and our region – the place we call home.” Joan Smith,
Chair
There are three Centers of Excellence that the campaign will contribute to:
CAPITAL CAMPAIGN GOALSStudent Success $2,500,000Modernize 50 classrooms and 3 lecture halls in the Napier Avenue Campus $1,250,000Renovate the South Haven Campus science labs $ 250,000Expand student assessment and tutoring space at the Bertrand and South Haven campuses $ 500,000Create outdoor student recreation space $ 500,000
Emerging Careers $4,000,000Hanson Technology Center $3,000,000Viticulture and Enology Education Center $1,000,000
Community Engagement $1,000,000Modernize Mendel Center lobby and Grand Upton Hall $1,000,000
FUNDING NEEDSStudent Success Initiatives $ 2,500,000Hanson Technology Center $10,000,000Viticulture and Enology Education Center $ 4,400,000Mendel Center Modernization $ 2,540,000Total $19,440,000
FUNDING SOURCESLake Michigan College Contribution* $11,940,000Campaign For Tomorrow $ 7,500,000Total $19,440,000
• Naming opportunities are available for gifts of $10,000 or more. Contact a Lake Michigan College Foundation staff member to learn more about the naming options for each element of the Campaign for Tomorrow.
• Gifts to the Campaign for Tomorrow can be pledged over multiple years. The maximum period for a pledge payment is typically three years.
• Donors of $500 and above will, with their permission, have their name included on donor recognition materials.
*The Lake Michigan College contribution includes a combination of planned savings, institutional reserves, bank financing, bond issue, grants, and proceeds from the sale of the M-TEC facility. The College will also seek funding from the state through a capital outlay grant request.
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