visual thinking revolution panel for ifvp 2011
TRANSCRIPT
Visual'Thinking'Revolution!+
Lisa'Kay'Solomon,'CCA’S'DMBA'PROGRAM'Sunni'Brown,'Doodle'Revolution'
Patrick'van'der'Pijl,'Business'Model'Inc'
How$many$people$think$we’re$experiencing$a$$
VISUAL'THINKING'REVOLUTION?'
10 Macro Forces Fueling Visual Thinking Revolution
1. VUCA world (Volatile, Uncertain, Complex, Ambiguous)�2. fMRI insights in brain research (understanding biological triggers
for ‘threat’ and ‘reward’)�3. Best selling books codifying tradecraft �4. Technology advances (ipad, supporting visual apps) �5. Viral communities emerging (RSA, TED talks)�6. New supply & demand for learning visual skills �7. Mainstream media reporting on value (HBR, CNN, etc.)�8. Design “bubble”�9. New investor interest in funding design-focused ventures�10. New audiences expressing interest (business people, teachers,
kids, emerging markets, Saturday Night Live?)�
1. “VUCA” World
©$Lisa$Kay$Solomon,$2011$
2. Brain Insights
3. Best-selling books
Source:$Business$Model$Inc.$
4. Technology
5. Viral Communities
6. New Training
7. Media Attention
8. “Design Bubble”
9. New Investors
Source:$Business$Models$Inc.$
10. New Audiences
10. New Audiences
Source:$MBA$Career$Professionals$
10. New Audiences
10. New Audiences
10. New Audiences
Source:$saragrafix.com.$
10. New Audiences
10. New Audiences
Source:$Business$Models$Inc.$
10. New Audiences
“Saturday'Night'Live”'Sketch''
UPS'Global'Ad'Campaign''
“Lady Liberty” and her marker leading the revolution
