What is Visual Storytelling?

The use of images, videos, and other visuals to convey

a “feeling” around your brand.

The use of images, videos, and other visuals to convey a “feeling”

around your brand.

Systematize the process as much as possible, automate systems, and use simple/easy to use tools.

• Lack of knowledge of Social MediaPlatforms• What do I post?• Where do I post?

• Time• Time to post content• Time to engage/build

relationships

• Who are you?• What is your story?• What is your overall Marketing

Strategy?• You must incorporate your Social

Media/Visual Content strategy intothe overall marketing strategy.

• Posting days and time will be different forevery company.

• Best time to post data is controversial.• Use tools like Hootsuite or Sprout Social.• Also incorporate Real Time Marketing.• Be aware of global issues.

• Ex: Boston Bombing

• It is NOT a “one size fits all”• There is a lot of “noise” in Social Media. How do you get heard?• Brands have to do something to be “welcomed” into the conversation.

VISUAL STORYTELLING

• Real time information with a twist

• A recent study analyzed 739,000 tweetsand found that 76% of content that wasshared on Twitter had a photo attached,and 18% had a video as part of themessage.

• Used to keep tabs on friends/family• Don’t confuse your Personal page with

your Business page• Photo albums, pictures, and videos get

180%, 120%, and 100% more engagementrespectively.

• Use photos that will generate aconversation.

• Create Collections• Focus on Customers• Create Boards• Tech• Things we love• Quotes

• How-to/Product Demo Videos

• Owned by Facebook• Humanizes the brand• According to Mashable, videos shared by

brands on Instagram have twice the level ofengagement as Instagram photos.

Viewers are 85% more likely to purchase a productafter watching a product demonstration video

• Owned by Google• Average video is 2

minutes 46 seconds• Studies have shown

that the averagemodern adult attentionspan is between 2.8and 8 seconds

• Add value and entertain• Answer questions/give

tips & tricks• Don’t get stuck on

“High Quality”

• Owned by Twitter

• Same rules asInstagram exceptVine is 6 secondsof looping videoinstead of 15seconds

• Integrates with Google Services• Helps with SEO• One of the best functions is Hangouts• Share Hangouts to YouTube and

YouTube to Google+ for crosspollination

• Owned by Yahoo• For people looking for best visual

inspiration• Not about long blog posts• Let the pictures do the talking

Start where your ideal customers hang out.

OR

Start where you are comfortable.

• Owned by LinkedIn

• 5 times more trafficfrom businessowners than anyother website

• Generate Leads

• Gain qualityinbound links toyour website

How do I create Visually stunning

content?

Automate with HootSuite or Sprout

Social

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PicPlayPost-by Daniel “Cloud” Campos

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