Visual Social MediaMeredith Gould (@meredithgould)MCCSM Social Media Health Network

Visual Social Media

Engage online audiences with images using:

Visual – Users post images Social – Viewers may respond

&

Visual Social Media

Works because images:

Boost engagement Stimulate fast impressions and visceral

connections Start conversations Remove language barriers Help visual learners

Visual Social Media

Success depends on: Thinking visually about goal(s) and

message(s) Consistent branding across all platforms Tagging with keywords and hashtags (#) Pacing posts

Do not obsess about comments, repins and s

Best Practices

Adopt/adapt tried-and-true tactics for visual social media.

Strong profile consistent w/brand Compelling captions Strong calls-to-action Recognizable hashtags and keywords Themed campaigns and contests Publicize via other platforms

Best Practices

Review Pinterest boards for similar organizations/practitioners

Set up a Business Page Add “Pin It” buttons to website and blog

posts Build community by sharing and “re-

pinning”

Pinterest Tools

http://pinstamatic.com

http://pinwords.com

http://business.pinterest.com Pin It button Analytics Rich Pins Widget builder Newsletter

What are others doing?

Use search function:

Mayo Clinic

Best Practices

Review Instagram accounts for similar organizations/practitioners

Add geo-location Use filters that work well visually Cross post to Facebook (Twitter) Pin images to Pinterest

http://danzarella.com/infographic-the-science-of

-Instagram.html

Instagram Tools

WEBSTA (formerly Webstagram): web viewer; search function; http://websta.me

IconoSQUARE (formerly Statigram): web viewer; analytics; http://iconosquare.com

InstaQuote: add texthttp://mashable.com/2012/05/29/instagram-for-beginners/

What are others doing?

Mayo Clinic

Mayo Clinic

Infographic Tools

infogr.am: http://infogr.am/#

Piktochart: http://piktochart.com/

Canva: https://www.canva.com/Use carefully and sparingly.

Questions?