hotels & social media by visual alliance media
DESCRIPTION
Everyone agrees...brands need to be where their customers spend time and right now, that’s on the leading social networks! Despite this, a recent study by TravelClick found that 25% of hotels surveyed are not leveraging social media as part of their overall marketing efforts to increase occupancy and revenue! This presentation describes how hoteliers can leverage social media as part of their overall marketing strategy.TRANSCRIPT
Social Media & Hotels:
© Visual Alliance Media. All Rights Reserved.
the untapped opportunity
August 2011
Prepared by
VisualAllianceMedia.com 813.943.6053
where their
customers spend time and right now, that’s on
the leading
Brands need to be
social networks 750 million
active users
490 million users
200 million users
120 million members
The average user has 130 friends on Facebook (wow, people are popular!)
People spend over
700 billion minutes per
month on Facebook
(that’s the equivalent of
1.3 million years!)
The average user
spends nearly 6
hours per month on
YouTube
Users send over 200 million tweets per day
There are over 3
million check-ins per
day on foursquare
Some leading brands
are doing this very successfully
Many smaller brands
and independent hotels could be missing an opportunity
A recent study by TravelClick, which surveyed some 600 hoteliers (both chains as well as independents) found that!
25% of those surveyed!are not leveraging social media as part of their overall marketing plan to increase occupancy and revenue. !
the playing field
Social media can level
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Social media can help with reputation management,
and foster brand ambassadors
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social reviews
Social media is a useful tool for customer acquisition,
retention, and loyalty
Image: digitalart / FreeDigitalPhotos.net
Social media gives you the opportunity to make every guest
feel like they are your
only guest!
Image: Sura Nualpradid / FreeDigitalPhotos.net
Social media gives you one more way
exclusive social offers to share
last minute specials and
Image: digitalart / FreeDigitalPhotos.net
Social media enhances and differentiates your concierge services
and extends your customer service capabilities
Image: Salvatore Vuono / FreeDigitalPhotos.net
Social media can help you to
brand identity build
recognition and
Image: graur razvan ionut / FreeDigitalPhotos.net
And perhaps most importantly: social media
can help you to reduce distressed inventory
and to increase RevPAR
A well-conceived social media strategy that is integrated with your overall marketing plan and effectively executed will!
impact your bottom line!!Itʼs about “Customers under your ComfortersTM”!
Visual Alliance Media is a leading interactive marketing agency
social media marketing specializing in
hotels | restaurants | sporting events | auto dealerships | colleges & universities
Our standard hotel package includes:!A branded Facebook Page (including a sweepstakes) and Twitter Profile, Foursquare, Ongoing Management, Engagement and !
Online Reputation Monitoring!
VisualAllianceMedia.com 813.943.6053 ext. 4
All trademarks, registered trademarks, product names and company names or logos mentioned in the presentation are the property of their respective owners.
Please call for more information or to request a proposal!!