Visual Merchandising GuideHIGH SUMMER

2

authentic roughness

commercial consistencycolorful checked universe

denim heritage

desirable products

blend brand values - the five crucial fundamentals

3

3

It’s only natural for him to be

in tune with current trends/

fashion, but never make the

mistake and think him a

fashion victim. He is authentic

in his rebellion and 100% true

to himself. In his spear time he

hangs out with his buddies,

goes clubbing and hits all the

biggest concerts of the year.

He loves his freedom, the big

city and all it has to offer.

Staying fit is only a natural

part of all of this, but never

becomes obsessive.

About him...

HIGH SUMMER

Summer break at the lake house

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Relaxing fishing trips on the lake, amusing athletic games and hanging out with friends. A cultivated retro feeling.

BLEND’s High Summer 2012 collection is inspired by a nostalgic summer holiday story with a 50s retro feeling.Back then a sense of freedom flourished as people acquired more influence on their own future – whilst prioritizing their talent for living in the moment.The same features are essential for the BLEND guy, who optimistically and confidently seeks out new ad-ventures and true friendships.

He radiates pure masculine coolness in his indispens-able denim shorts and worn out t-shirts in striking colours such as bright green, red and orange for a contemporary twist. BLEND also shows more dimmed colour shades like sand, brown and army green, along with subtle Hawaii inspired flower print, two toned chambray details, vintage striped tees in bold colourcombinations and short-sleeved vacation shirts for a relaxed look. All pieces are suited for styling in various ways that all oozes of the same carefree summer attitude with the right touch of 50s coolness.

The High Summer 2012 collection primarily focuses on rough and edgy garments such as over dyed and heavily washed styles like cotton, linen, twill, canvas and lots of denim – each piece naturally in a high quality that can be used over and over again.

Main trends in the High Summer 2012 collection- Bright colours in bold combinations with a 50s retro feeling- Hawaii inspired flower prints- Two toned chambray details- Overdyed and heavily washed garments to radiate a masculine coolness

Press Release

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Commercial Collection Structure / Core stylesOur brand status is earned through our products - consequently our collections are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the concept is our ‘monthly colour coordinated capsules’.

Think of BLEND as a company working with a retail mindset. Our focus is to deliver monthly colour coordinated capsules that contain a commercial mix of basic, core and profile styles.

The core styles are our bread and butter. Each style is carefully selected for the season. The styles are visualized every month in this Visual Merchandising Guide in order to achieve a strong brand ID and a commercial presentation.

The commercial collection structure will increase sell through and fulfil the demands of contemporary and professional retailers.

HIGH SUMMER

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April delivery - Colour coordinated capsule For agent use only: How to hang your collection.

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April trends - Summer break at the lake house

APRIL

T-shirt 4322Shorts 7304

APRIL

Shirt 2306Denim shorts 6316-747

APRIL

T-shirt 4318Shorts 7302

APRIL

Shirt 2316Denim jeans 6312-731

APRIL

Denim shirt 6315Shorts 7327

APRIL

Shirt 2302Shorts 7310

APRIL

Shirt 2312Shorts 7306

To ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.

HIGH SUMMER

April soft shop - Summer break at the lake house

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When merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance.

2 Jackets4 T-shirts 3 Shirts3 Jeans/bottoms3 KnitwearRemember accessories such as belts and scarves.

April colours

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9

April core styles

2300

7302

2300

7302

2300 2310 4300

4316 4318 5303

6310-727 6312-731

4300

6907

7302 73187306

4300

6315-734

4300 5303

HIGH SUMMER

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May delivery - Colour coordinated capsuleFor agent use only: How to hang your collection.

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May trends - Summer break at the lake house

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To ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.

MAY

T-shirt 4329Denim shorts 6310-729

MAY

Shirt 2327Denim shorts 6310-727

MAY

T-shirt 4333Shorts 7326

MAY

Shirt 2325Shorts 7314

MAY

Shirt 2323Shorts 7326

HIGH SUMMER

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May colours

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May soft shop - Summer break at the lake houseWhen merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance.

2 Jackets4 T-shirts 3 Shirts3 Jeans/bottoms3 KnitwearRemember accessories such as belts and scarves.

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May core styles

6310-729

7326

2323 4327 4327 4327 43274327

4331 4331 4335 4339 43394331 4924

7322 7322 73226317-7286310-727 6312-731

93067336 7336 7336 9306

HIGH SUMMER

2323

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Reasons to buyBuy the Blend High Summer collection because

- Very strong and commercial price openers in shirts, t-shirts and shorts- Coloured denim program in jeans and shorts at very agressive prices- New flower look in shirts, jersey, shorts and swimshorts

Main trends in the High Summer 2012 collection- Bright colours in bold combinations with a 50s retro feeling- Hawaii inspired flower prints- Two toned chambray details- Overdyed and heavily washed garments to radiate a masculine coolness

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HIGH SUMMERMerchandise material

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SMALL BAG 36 × 30 CMStyle no. 9951-10 0800Price per box (500 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

MEDIUM BAG 50 × 40 CMStyle no. 9951-10 0801Price per box (500 pcs.)

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

LARGE BAG 59,5 × 50 CMStyle no. 9951-10 0802Price per box (250 pcs.)

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERStyle no. 0115-10 8824

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACKET HANGERStyle no. 0116-10 8816

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 CMStyle no. 0117-10 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 CMStyle no. 0118-10 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

MANNEQUINEUR 150

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

Marketing articles will be available for the BLEND High Summer 2012 collection. Customers must place a min. order on this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of April 2012.Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-10 8830. Deadline – November 28th.

BLEND Marketing Articles

CARDBOARD CUBE* IMAGE CATALOGUE INCL. LOOKBOOK*

VISUAL MERCHANDISING GUIDE*

*Not final content and layout