Visual Merchandising GuideHIGH SUMMER

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feminine simplicity

commercial consistencycolorful checked universe

denim heritage

blend brand values - the four crucial fundamentals

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3

As a natural beauty she ex-

udes a feminine attitude and

an open-mindedness. This

combined with an extrovert

personality creates a powerful

cocktail, keeping in mind that

the very core of her is quite

sensible. Take a look at her

wardrope and you will discover

loads of denim paired with

colourful checks. Her style is

all natural with a “mean eye“

for all the little details. Her

main object is creating an easy

sence of pure simplicity. This to

her is almost an art form.

About her...

HIGH SUMMER

Rebel Ballerina

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Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.

BLEND masters the skill of contrasting and this sum-mer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BLENDs unique universe of driven independency with a laidback attitude.

It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BLEND girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebellious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.

The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jer-sey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed sum-mer attitude.

The collection matches the BLEND girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.

Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.

Press Release

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Commercial Collection Structure / Core stylesOur brand status is earned through our products - consequently our collections are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the concept is our ‘monthly colour coordinated capsules’.

Think of BLEND as a company working with a retail mindset. Our focus is to deliver monthly colour coordinated capsules that contain a commercial mix of basic, core and profile styles.

The core styles are our bread and butter. Each style is carefully selected for the season. The styles are visualized every month in this Visual Merchandising Guide in order to achieve a strong brand ID and a commercial presentation.

The commercial collection structure will increase sell through and fulfil the demands of contemporary and professional retailers.

HIGH SUMMER

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Evening star - A new limited selection within Blend

Evening Star introduces a more dressed and feminine selection in the Blend collection.

She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend.

This new limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star is designed to rock her world and make her feel like the star of the hour when she goes to parties, goes on a date or to her favourite café.

Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.

Make her sparkle with Evening Star by Blend.

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HIGH SUMMER

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April delivery - Colour coordinated capsuleFor agent use only: How to hang your collection.

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April trends - Rebel BallerinaTo ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.

APRILDress 8306Denim jacket 6424-740

APRILDress 8315

APRILT-shirt 4304Dungarees 7309

APRILTop 4301Denim shorts 6418Bikini 9300

APRILT-shirt 4325Bikini 9303

APRILT-shirt 4321Denim chino 6415-743

APRILTop 4300Shorts 7313

HIGH SUMMER

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April soft shop - Rebel Ballerina

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When merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance.

2 Jackets2 T-shirts 2 Slinky/feminie tops2 Shirts2 Dresses 2 Jeans/bottoms1 Skirt2 KnitwearRemember accessories such as belts and scarves.

April colours

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April core styles

2300 2300 4301 4304 4305 4321

4325 6415-743 6416-740 6424-740 6531-208 7301

7309 7313 8305 8315

HIGH SUMMER

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May delivery - Colour coordinated capsuleFor agent use only: How to hang your collection.

May trends - Rebel Ballerina

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To ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.

HIGH SUMMER

MAYDenim Dress 6422-684

MAYPlaysuit 7318

MAYJacket 1301 Bodystocking 4313Denim shorts 6416-740 Belt 9305

APRIL/MAYTop 4318 Denim skirt 6419-745

APRIL/MAYDress 8309Waistcoat 3302

APRIL/MAYPlaysuit 7304

MAYShirt 2304 Dress 8317

MAYT-shirt 4322Jeans 6531-177

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May soft shop - Rebel Ballerina

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When merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance.

2 Jackets2 T-shirts 2 Slinky/feminie tops2 Shirts2 Dresses 2 Jeans/bottoms1 Skirt2 KnitwearRemember accessories such as belts and scarves.

May colours

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May core styles

1301 2304 2307 2308 4318 4322

4323 4324 6419-745 6422-684 6905-736 7300

7309 8309 8317

HIGH SUMMER

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April/May beach wear tableWhen merchandising a table please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a table needs to contain for a correct balance.

1 Shorts2 T-shirts3 Swimsuits

4317 4317

4317

9300

9303

9300 9300

9303 9303

7316

April/May colours

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April/May beach wear table

4320

6128-739

7304

9306

4319 4319

4319

When merchandising a table please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind.

This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a table needs to contain for a correct balance.

1 Shorts2 T-shirts3 Swimsuits

April/May colours

HIGH SUMMER

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4317

9300

9303

9300

9303

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Reasons to buyBuy the Blend High Summer collection because

- This is your only posibilty to buy May delivery- High Summer is the collection where you will find beach wear- The delivery months April and May are some of the biggest turnover months for retailers- We have developed special beach wear table offers

Main trends in the High Summer 2012 collection

- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.

Merchandise material

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SMALL BAG 36 × 30 CMStyle no. 9951-11 0800Price per box (500 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

MEDIUM BAG 50 × 40 CMStyle no. 9951-11 0801Price per box (500 pcs.)

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

LARGE BAG 59,5 × 50 CMStyle no. 9951-11 0802Price per box (250 pcs.)

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERStyle no. 0115-11 8815

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACKET HANGERStyle no. 0116-11 8813

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 CMStyle no. 0117-11 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 CMStyle no. 0117-11 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

MANNEQUINEUR 150,00

HIGH SUMMER

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

Marketing articles will be available for the BLEND High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of April 2012.Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-11 8830. Deadline – November 28th.

BLEND Marketing Articles

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