VISUAL MERCHANDISING GUIDEspring opening 2013

02

the fundamentals

FUNDAMENTALS OF THE ICHI TEMPERAMENT

Feminine and sensualedgy, urban and arty

extraordinary but easy to wear

03

about her

The ICHI girl takes her inspiration from everywhere

but knows exactly where she wants to go in life.

She expresses her attitude through her feminine,

edgy way of dressing, inspired by urban culture

and art.

Her life is here and now. What was and what could

have been is of no use. She dresses to express

the mood of the moment and makes extraordinary

clothes look so easy to wear. Everyday is fashion

day and she knows how to look like a million

without spending one.

The vintage style of her grandmother, Berlin’s art

scene or Café de Flore in Paris. The ICHI girl

makes sense of it all and dares to combine the

unthinkable. The result is her dynamic, easy-

going and yet sophisticated look. Her admiring

friends wonder how she does it. Well, she dares.

tHe iCHi girl dares

shirt: i-jana-ls

04dress: kama-dr1

commercIal collectIon structure

ICHI is proud to be merchandised in your shop. Our

aim is to maximise your sales. Our collections are

designed, made and delivered with this purpose. ICHI’s

six yearly Main Collections supplemented by six

Express Collections already guarantee that your shop

is perfectly up to date, all year round.

But in order to further fine tune to the exact needs of

your shop, our main collections are divided into monthly

Palette Collections.

An ICHI Palette Collection is a colour coordinated mix

of basic, core and profile styles. The palette concept

ensures that the colours of each month’s styles match

perfectly when merchandised and of course, when

bought and worn by your customers.

These core styles are the basis of the collections. Each

style is carefully selected, designed for the season and

visualised in the monthly Palette Collections in this

guide for easy reference.

Palette ColleCtions

05

press release

06

she has the side window of her vintage VW rolled down, her hair is blowing in the wind. she follows the winding alley through the undulating landscape. the flowering fruit trees form rolling hills of white and pink, now covered in the orange rays of the sinking sun. As she passes another hilltop she spots the old house on the coast. And behind it the sea forms a cool blue background to the perfect landscape.

iChi’s spring is warm orange, coral and hot pink. But it is also cool blue with green hues. two distinct colour families. retro flowers and vintage knit patterns represent a laidback style. Feminine meets casual with a touch of the 1970’es and a new found respect for na-ture. it’s all so iChi!

blowing in tHe wind

dress: i-gina-dr

January trend

07

january Palette ColleCtion

08

top: i-culu-to × shorts: i-hael-sho

Hang it!

January palette collectIon

09

January palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

010

jACket: i-iona-ja

top: i-karo-ss

jeAns: u-katie-je 6550-5476

jACket: i-tea-ja

jeAns: i-erin-je 6153-5465

shirt: i-adisu-sh

jeAns: i-erin-je 6154-5466

dress: i-gina-dr

January palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

011

top: i-barik-sh

jeAns: i-erin-je 6153-5465

dress: i-kama-dr1

Leggings: i-vita-le

shirt: i-bila-sh

jeAns: i-erin-je 6153-5465

jACket: i-soom-ja

top: i-kimo-ms

shorts: i-hael-sho

January palette collectIon

Colour palette

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SoFt SHop SHoulD CoNtaIN

2 jACkets3 t-shirts 2 sLinkY/FeMinine tops1 shirts2 dresses 2 jeAns/BottoMs1 skirt2 knitWeAr

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.

012

6154-5466Color: 561

January palette collectIon

Palette styles

i-CuLu-to i-MAki-Ls i-oMso i-jAnA-Lsi-tuuM-jA

i-siF-jA

i-BArik-sh i-jArA-ss1 i-kAro-ss i-kiMo-Msi-jArA-ss4i-AriM-sh

i-soVA-jA i-CuLu-dr i-heLi-je i-erin-je

013

2001-5107Color: 495

2087-5526Color: 261

2099-5527Color: 900 3127-5490

Color: 655

3150-5560Color: 112

4115-5104Color: 264

4118-5104Color: 100 4121-5482

Color: 112

4123-5483Color: 400

4129-5488Color: 261

8165-5527Color: 261

6158-5469Color: 564

1114-5510Color: 226

1112-5505Color: 400

1100-5456Color: 400

February trend

014

t-shirt: i-luri-ss1

february trend

015

February Palette ColleCtion

016

top: i-assis-to × jeAns: i-hisa-je 6161-5471

Hang it!

february palette collectIon

017

february palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

018

shirt: i-assit-sh

shorts: i-dippo-sh

dress: i-brei-dr jACket: i-snog-ja

jeAns: i-erin-je 6153-5465

top: i-assis-to

jeAns: i-hisa-je 6161-5471

february palette collectIon

style it!Here is how to dress your mannequins with perfectly matching ICHI styles

019

top: i-jara-ss2

skirt: i-gail-sk

jACket: i-tuum-ja

sCArF: i-xim-sc

jeAns: i-erin-je 6154-5466

dress: i-moll-dr

jeAns: i-hea-je

jACket: i-iona-ja

top: i-luri-ss2

Leggings: i-karen-le

february palette collectIon

Colour palette

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SoFt SHop SHoulD CoNtaIN

2 jACkets3 t-shirts 2 sLinkY/FeMinine tops2 shirts2 dresses 2 jeAns/BottoMs1 skirt2 knitWeAr

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.

020

february palette collectIon

Palette styles

021

3122-5502Color: 020

3123-5502Color: 020

6153-5465Color: 560

i-teA-jA

i-Muki-Ls

i-erin-je

4136-5566Color: 100

4137-5566Color: 100

9084-5164Color: 021

i-Luri-ss2

i-ginA-dr

u-kAtie-je 6550-54766155-5467Color: 562

6165-5472Color: 568

6168-5475Color: 572

i-ionA-jA

i-Assis-to

i-kAtie-je

1106-5451Color: 655

4181-5259Color: 655

7081-5537Color: 655

i-Muki-CA

i-kuYt-Ms

i-kAren-Le

2106-5532Color: 112

6157-5009Color: 930

8171-5532Color: 112

i-Assis-dr

i-Luri-ss1

i-heA-je

6162-5473Color: 569

1117-5507Color: 228

i-snog-jA

i-hAeL-sho

reasons to buy

022

SECURE A OPTIMAL RANgE OF gOODS AND NEW DESIgNS DURINg THE SALE

THE EDgy DESIgN OF THE ICHI UNIvERSE WILL CONvEy A TRUE SPRINg FEELINg TO yOUR SHOP

COvER THE NEED FOR LIgHT & BRIgHT ICHI STyLES

SECURE ICHI'S vERSATILITy WITH A PERFECT TREND, PRICE AND PRODUCT MIx

SECURE A HIgH PROFIT DURINg THE SALES

BE THE FIRST TO INSPIRE

buy iCHi's sPring oPening ColleCtion beCause

denmark (Head oFFiCe): +45 79 43 30 00 . belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . FranCe: +33 486 110 114 . germany: +49 211 688752 00 . greeCe: +30 210 2770050 . Hungary: +36 309541321 . ireland/nortHern ireland: +353-225 34 10 italy: +39 06 5020400 . tHe netHerlands: +31-0-20-4080308 . norway: +47-52 84 51 70 . Poland: +48 184490020 . russia: +7 495 755 65 48 . sPain/Portugal/andorra: +45 79433000 . sweden: +46-0-31-748 38 38 . united kingdom: +44 2074 368 332 www.iCHi.biz