ASSIGNMENT)FRONT)SHEET)

Qualification Unit number and title

Pearson BTEC Level 5 HND Diploma Creative Media Production Year One

Unit 107: VISUAL LANGUAGE IN PHOTOGRAPHY (THIS&UNIT&IS&IMPORTED&FROM&THE&EDEXCEL&HNC&/&HND&ART&&&DESIGN&SPECIFICATION)&

Student name Assessor names

Nosa Obayiuwana / Luke Maisey

Date issued Completion date Submitted on

Thursday 1ST OCTOBER 2015 Friday 26th NOVEMBER 2015

I.V: LUKE MAISEY

Assignment title Assignment: The Photographic Portfolio / Sketchbook

(Photograph&by&Brent&Stirton)

LO

Learning outcome (LO)

AC In this assessment you will have the opportunity to present evidence that

shows you are able to:

Task no.

Evidence (Page no)

LO 1

Understand the role of photography as a visual communication medium

1.1 Investigate the role of photography as a visual communication medium 1

LO 2

Be able to investigate ideas, processes and constraints in photographic imagery

2.1

Investigate the application of visual language in photographic imagery

1

LO 3

Be able to produce work which demonstrates understanding of image and text 3.1

Produce work that demonstrates knowledge of the relationship between image and text

2

3.2

Evaluate the relationship between image and communication in own work

3

3.3

Produce photographic imagery that develops a personal visual language

2

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date:

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT

and DISTINCTION grades

Grade Descriptor

Indicative characteristic/s

Contextualisation

M1 Identify and apply strategies to find appropriate solutions

Effective judgements have been made

!To achieve M1 show you are able to consider different photographers and the contexts in which they work. Discuss how they communicate and the visual codes they utilise exhaustively. !

M2 Select / design and apply appropriate methods / techniques

Complex information/data has been synthesized and processed

To achieve M2 show you are able to consider the work of a variety of photographers (more than three)… there must be evidence of your analysis of their styles, with your own comments on which techniques the photographers have used effectively.

M3 Present and communicate appropriate findings

The appropriate structure and approach has been used

To achieve M3 ALL your work should be appropriately structured and presented

D1 Use critical reflection to evaluate own work and justify valid conclusions

Receptiveness to new ideas is evident

To achieve D1 show that you are able to appropriate several new ideas into your thinking about how different visual techniques can be applied in photography.

D2 Take responsibility for managing and organising activities

Substantial activities, projects or investigations have been planned, managed and organised

To achieve D2 you must show that you are able to conduct detailed expository research, plan and deliver images for a photographic exhibition.

D3 Demonstrate convergent/lateral/creative thinking

Innovative and creative thought has been applied.

To achieve D3 you must show you are able to produce work that is innovative and imaginative.

Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M1, M2, M3, D1, D2, D3 is required

Assignment brief

Unit number and title 107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%

Qualification Pearson(BTEC(Level(5(HND(Diploma(in(Creative(Media(Production(

Start date Thursday 1st OCTOBER 2015 (

Deadline/Hand-in Friday 26th NOVEMBER 2015(

Assessor Nosa(Obayiuwana(/(Luke(Maisey(

Assignment title THE PHOTOGRAPHIC PORTFOLIO / SKETCHBOOK

Purpose%of%this%assignment%

This(unit(aims(to(develop(learners’(skills(and(understanding(in(the(use(of(visual(language(in(a(photographic(context.(

This(unit(explores(the(combination(of(applied(research(into(photographic(visual(imagery,(creative(experimentation(and(photographic(images.(Learners(should(actively(engage(in(contemporary(and(historical(research(and(also(in(interpreting(this(understanding(into(their(own(image(construction.((

The( value( of( learners( understanding( the( visual( context( and( explicit/implicit( messages( of( the( work( of( others( and(themselves(cannot(be(overstressed.(As(students’(practical(photography(progresses,(they(should(become(increasingly(critical(of(the(meaning(and(content(of(their(own(work.((

Scenario%

%

Every(year,(Gloucestershire(College(HND(Creative(Media(Production(students(stage(an(exhibition(of(their(photography(work(as(an(accompaniment(to(the(annual(film(screening(that(takes(place(in(CineKworld(at(Gloucester(Quays.(The(work(on(show(must(be(sellable(to(photography(collectors(and(enthusiasts.(This(year(we(intend(to(take(over(a(space(in(the(Quays(for(2(weeks(turning(it(into(a(gallery(of(moving(image(and(photography(work.(The(themes(for(the(exhibition(will(centre(around((1)(The(Ephemeral((2)(Phantasmagorias(and((3)(Verisimilitude.(You(will(focus(your(work(in(this(unit(on(conducting(research(into(the(work(of(past(and(contemporary(photographers(of(international(repute(and(producing(your(own(portfolio(of(images(that(can(be(displayed(in(the(exhibition.(((

Task 1: (LO 1 & LO2: 1.1, 2.1, M1, D1, M2 & D2)

You(must(be(able(to(1.1:(Investigate(the(role(of(photography(as(a(visual(communication(medium(2.1:(Investigate(the(application(of(visual(language(in(photographic(imagery(

(As( creators( of( visual( imagery,( either( still( or( moving,( it( is( important( that( you( understand( how( images( conceptualize(ideas,( communicate( to( audiences,( and( use( techniques( invented( by( other( photographers( and( filmmakers.( Being( a(professional(photographer((or(cinematographer)(requires(more(from(you(than(just(being(able(to(use(camera(equipment(and(manipulate(images.(You(should(be(able(to(learn(from(the(work(of(others(and(use(it(to(influence(your(practice.((

For% this% task,% you% will% create% a% research% sketchbook% of% the% work% of% notable% past% and% contemporary%

photographers%(this%can%be%submitted%as%a%PDF%document).%%

Your( work( should( discuss( the( meaning( and( context( of( each( photographer’s( work,( the( different( visual( codes( and(techniques( each( selected( photographer( uses,( their( influences,( and( why( the( photographer’s( work( is( a( significant(contribution(to(the(art(form.(Your(sketchbook(should(also(highlight(images(from(each(artist’s(oeuvre(that(show(the(core(themes(in(their(work(and(discuss(the(role(of(photography(as(a(visual(communication(tool.((

In(addition,(your(sketchbook(should(state( the(key( theoretical( ideas( in(photography(and(cinematographyY(endeavor( to(discuss(their(impact(on(each(image(you(select.((

To%achieve%M1%show%you%are%able% to%consider%different%photographers%and% the%contexts% in%which% they%work.%

Discuss%how%they%communicate%and%the%visual%codes%they%utilise%exhaustively.%%

%

To%achieve%D1%show%that%you%are%able%to%appropriate%several%new%ideas%into%your%thinking%about%how%different%

visual%techniques%can%be%applied%in%photography.%%%%

To%achieve%M2%show%you%are%able%to%consider%the%work%of%a%variety%of%photographers%(more%than%three)…%there%

must% be% evidence% of% your% analysis% of% their% styles,% with% your% own% comments% on% which% techniques% the%

photographers%have%used%effectively.%%

%

To% achieve% D2% you%must% show% that% you% are% able% to% conduct% detailed% expository% research% that% investigates%

ideas,%processes%and%constraints%in%photographic%imagery.%

(

Task 2 (LO 3: 3.1, 3.3, M3 and D3)

You(must(be(able(to(3.1:(Produce(work(that(demonstrates(knowledge(of(the(relationship(between(image(and(communication(3.3:(Produce(photographic(imagery(that(develops(a(personal(visual(language((For% this% task% you% will% produce% and% submit% a% portfolio% of% at% least% ten% exhibition% quality% images% around% the%

themes% of% (1)% The% Ephemeral,% (2)% Phantasmagorias,% and% (3)% Verisimilitude.( In( your( work( demonstrate( your(

understanding(of( the( visual( communication( techniques( you(have( learnt( during( your( theory( sessions,( and( show( your(

ability(to(use(lensKbased(equipment(for(a(specific(purpose((in(this(case(the(production(of(images(for(an(art(photography(

exhibition).((

(

You(will(then(select(two(images(from(your(work(and(turn(these(into(an(artistic(image(containing(picture(and(text.(Your(

“posters”(should(show(an(understanding(of(the(relationship(between(text,(image(and(visual(communication.(Your(digital(

portfolio(must(contain(annotations(and(comments(that(discuss(and(justify(your(use(of(various(visual(communication(and(

photography(techniques.((

(

Attempt(to(develop(your(own(personal(visual(language(by(drawing(inspiration(from(the(photographers(you(investigated(

in(task(one.(

(

To%achieve%M3%ALL%your%work%should%be%appropriately%structured%and%presented%

%

To%achieve%D3%you%must%show%you%are%able%to%plan%and%produce%work%that%is%innovative%and%imaginative%

(

(

(

(

(

(

(

(

Task 3 (LO 3: 3.2, M3)

You(must(be(able(to(3.2:(Evaluate(the(relationship(between(image(and(communication(in(own(work((

In(order(to(improve(the(quality(of(your(work,(it(is(important(to(critically(evaluate(your(own(practice.(For%this%task,%you%

will%examine%and%analyse%your%own%work%in%a%recorded%discussion%to%be%done%in%front%of%class.((An(assessment(

of(your(work(should( include:( (1)( looking(at(your( images(and(comparing( them(to( the(work(of(other(photographers,( (2)(

determining( if( the( final( images( are( fit( for( purpose( and( (3)( making( specific( suggestions( on( how( the( work( can( be(

developed(and(improved.((

(

The(time(for(your(evaluation(will(be(given(to(you(by(your(lecturer(in(class.((

(

(

To%achieve%M3%ALL%your%work%(including%your%evaluation)%should%be%appropriately%structured%and%presented%

%

(((

Evidence checklist Summary of evidence required by student

Evidence presente

d

Task 1

WHAT%TO%HAND%IN:%RESEARCH%SKETCHBOOK%(SUBMIT%IN%PDF%FORMAT)%

%

WHAT(IT(SHOULD(CONTAIN(

(

1.( YOUR(ANNOTATIONS(AND(WRITTEN(PARAGRAPHS(

2.( RESEARCHED(IMAGES(

3.( YOUR(ACCOMPANYING(NOTES((

4.( REFERENCES((YOU(MUST(USE(THE(HARVARD(REFERENCING(

SYSTEM)(

Task 2

WHAT%TO%HAND%IN:%PHOTOGRAPHIC%PORTFOLIO%(DIGITAL)%

(

WHAT(IT(SHOULD(CONTAIN(

1.( DIGITAL(FOLDER(WITH(ALL(YOUR(IMAGES(IN(A(RAW(&(LARGE(JPG(

FILE(FORMAT((

2.( DIGITAL(PORTFOLIO(WITH(IMAGES(ALONGSIDE(ANNOTATIONS(

3.( ANNOTATIONS(AND(COMMENTS(DISCUSSING(THE(CONTEXT(AND(

IMAGE(PRODUCTION(TECHNIQUES(USED(IN(YOUR(WORK((

4.( 2(DIGITAL(IMAGE(ART(PIECES(CONTAINING(PICTURE(AND(TEXT(

Task 3

WHAT%TO%HAND%IN:%A%DIGITAL%POWERPOINT%PRESENTATION%OR%IN%

CLASS%EVALUATION/VIVA%

(

WHAT(IT(SHOULD(CONTAIN(

(

•( EVALUATION(OF(YOUR(VISUAL(COMMUNICATION(WORK((

•( DISCUSSION(OF(TECHNIQUES(THAT(COULD(IMPROVE(YOUR(PRACTICE(

(

•( DISCUSSION(OF(THE(CONTEXT(OF(YOUR(IMAGES(((

•( EVALUATION(OF(THE(RELATIONSHIP(OF(IMAGE(AND(TEXT(IN(YOUR(“POSTERS”(

%

TASK AND HAND IN SUMMARY

%

Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%

%

(

UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%2)%

(

%

Learning%

Outcomes%

%

(A(digital(photographic(portfolio(of(a(least(10(images(that(shows(you(are(able(to(use(the(visual(communications(techniques(discussed(in(task(1(to(realise(set(creative(intentions((The(7(images((as(listed(above)(should(show(you(are(able(to(use(lens(based(equipment((The(7(images((as(listed(above)(should(illustrate(you(are(able(to(develop(a(personal(visual(language(in(your(work((Two(images(from(your(work(turned(into(poster(campaigns(of(your(choice.(This(will(demonstrate(your(ability(to(produce(work(that(shows(your(understanding(of(image(and(text(((

(U107(L.O3,(M1,(M2,(M3,(D1,(D2,(D3((

%

Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%

%

(

UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%1)(

%

Learning%

Outcomes%

%

(You(will(be(expected(to(produce(a(research(sketchbook(in(PDF(format(that(contains((1)(Your(annotations(and(written(paragraphs((2)(researched(images(and((3)(accompanying(notes(and(references((Your(sketchbook(should(contain(the(work(of(the(individual(photographers(alongside(your(annotations(on(why(you(selected(specific(images.%(It(should(discuss(and(evaluate(in(detail(the(use(of(visual(language(and(the(media/formats(they(occur(in((Your(sketchbook(should(explain(how(these(artists(have(used(visual(techniques(like(depth,(exposure,(shutter(speed,(colour,(lines(and(shapes,(aperture,(the(rule(of(thirds,(symmetry,(and(proportion(in(their(images(to(communicate(to(audiences.((The(sketchbook(should(evaluate(the(use(of(visual(communication(techniques(in(the(work(of(the(photographers(you(have(chosen((Your(sketchbook(should(contain(Harvard(references(and(a(bibliography(for(all(your(sources(((In%addition%to%the%above%your%sketchbook%should%also%investigate%ideas,%processes%

and%techniques%in%the%photographic%imagery%of%the%photographers%you%chose%to%

discuss%

(((((

(U107(L.O1,(M1,(M2,(M3,(D1,(D2,(D3(

%

Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%

%

(

UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%3)%

(

%

Learning%

Outcomes%

%

(Attend(an(in(class(discussion((you(can(also(submit(this(as(a(PowerPoint(document(if(you(chose)((where(you(will(analyse(and(evaluate(your(own(work.(You(will(need(to(show(you(

(

1.( Clarify(and(evaluate(the(potential(and(purpose(for(the(images(you(have(produced((2.( Evaluate(the(relationship(between(image(and(communication(in(your(own(work((3.( Compare(and(contrast(your(work(with(that(of(established(professional(photographers(((

(U107,(L.O3.2,(M1,(M2,(M3,(D1,(D2,(D3(((

Achievement Summary

Qualification

Pearson BTEC Level 5 HND Diploma in Creative Media Production

Assessor

name

Nosa Obayiuwana Luke Maisey

Unit Number and

title

107: Visual Language in Photography

Student name

Criteria Reference

To achieve the criteria the evidence must show that the student is able to:

Achieved? (tick)

LO 1 1.1 Investigate the role of photography as a visual communication

medium

LO 2 2.1 Investigate the application of visual language of visual language in

photographic imagery

LO 3 3.1 Produce work that demonstrates knowledge of the relationship

between image and text

3.2 Evaluate the relationship between image and communication in own work

3.3

Produce photographic imagery that develops a personal visual language

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?

(tick)

Grade descriptor

Achieved?

(tick) M1: Effective judgements have been made D1: Receptiveness to new ideas

is evident

M2: Complex information/data has been synthesized and processed

D2: Substantial activities, projects or investigations have been planned, managed and organised

M3: The appropriate structure and approach has been used

D3: Innovative and creative thought has been applied.

Assignment Feedback Formative Feedback: Assessor to Student Action Plan

Summative feedback Feedback: Student to Assessor Assessor Signature

Date

Student Signature

Date

%

KEY%POINTS%ON%ASSESSMENT%CRITERIA%

%

The%Merit%&%Distinction%criteria%will% be% further%discussed%during%briefing%sessions%where%you%will% be%

expected%to%take%notes.%You%will%have%the%opportunity%throughout%the%assignment%to%discuss%your%work%

with%staff.%

!You(must(achieve(all(the(pass(criteria(on(a(relevant(unit(to(move(on(to(merits(grades(and(likewise(with(merits(to(achieve(distinction(grades.(%

Notes((please(take(notes(during(briefing(sessions)(((((((((((((((((((((((((((((((((((((((((((((((((

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PLEASE(NOTE:((

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It( is( essential( that( your( work( is( grammatically( correct( with( no( spelling( errors.( There( are( several(

methods(for(assisting(with(this:(

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Spell%Check%–(All(the(software(we(use(have(UK(spell(check(facilities(that(you(should(get(familiar(with.(

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Copy%Reading(–( After( you( have( finished( your( assignment( allow( time( to( read( back( through( it( and(

amend(any(errors.(

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Buddy%Up%–(swap(with(a(peer(and(read(each(others(work,(not(only(will(you(help(them(but(you(may(

learn(something(new(as(well.((

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Authenticity%–( It( is( vital( to( your( development( that( you( are( responsible( for( and( produce( your( own(

work.(You(are(expected( to(adhere( to(certain(professional( standards(such(as(Harvard% referencing(

your(primary(and(secondary(research(and(imagery(that(you(use(within(your(work.(

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you( produce( it( by( identifying( the( website,( book,( journal,( magazine,( blog( etc( where( you( found( the(

information/image.(

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own.(The(college(uses(a(system(called(TURNITIN(to(check.(It’s(a(simple(process(where(we(run(your(

file(through(and(it(will(identify(how(much(is(copied(and(where(it’s(from.(Ignorance(isn’t(an(excuse(and(

we(are(far(more(interested(in(your(own(thoughts(and(opinions(anyway.(

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This(assessment(must( be(handed( into(Nosa%Obayiuwana( by( the(hand( in( date(and(time(on(the(front(of(the(assignment(brief.((((((If(you(have(a(valid(reason(why(you(will(not(be(able(to(hand(in(the(work(on(time,(you(will(need(to(fill(out(and(hand(in(an(AE1.((If(you(need(to(ask(for(a(longer(extension(you(

will(need(to(fill(out(and(hand(in(an(AE2(to(your(Head(of(School(at(least(two(days(before(the(assessment(deadline.((((

ALL%WORK%SHOULD%BE%HANDED%IN%AS%SPECIFIED%BY%THE%LECTURER.%YOU%NEED%TO%

ENSURE%THAT%YOU%HAVE%SIGNED%THE%SUBMISSION%SHEET%AFTER%HAND%IN.%%

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Internal%Verification% This(assessment(has(been(verified(and(form(IV8(completed:(

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SMOG(INDEX:( 17.5(

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